A/B Testing and Optimizely Module
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Transcript of A/B Testing and Optimizely Module
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with
A/B Testing
&
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What is A/B Testing?
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A/B testing allows you to test two or more versions of a webpage to determine which changes produce the desired results.
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The country's largest not-for-profit for young people and social change.
“Dee” - DeeZone (288060) & Peter - pleher (2257350)
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with
A/B in Action...
&
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Original
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A) Spotted (Sad)
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B) Fence (Jail)
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Golden (Super Cute)
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Golden2 (Super Cute v2)
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Peak Results after “Tweek”“Golden2”“Golden”
Data “Normalization”
Introduction ofalternative “Golden”
Puppy Results
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Base
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v1Cell (optional)
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v2Placeholder Text+ Cell (optional)
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v3“Submit”
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v4“See the Pets”
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Data “Normalization”Sample Size? Confidence level?
Forget:“See the Pets”“Submit”
The ResultsPeak Results“Cell Optional”“Cell Optional+ Text”
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Under the Hood
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optimizely.com
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Projects
Experiment
AdminExperiment
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Project Code - “Snippet”
JS File Size
JS Call to enable project on web page.“Project Code”
25142535242.1kb
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Optimizely 7.x-2.10 Module
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Account InfoAdmin Settings
The account Number and the initial Project Code are the same
251425352
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AjaxEnable / Disable
Path conflict “ ”
Project Listing
* Project Code251425352
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“Project Code” number from Optimizely website
Add Project /admin/config/system/optimizely/add_update
251425352
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Each path must be - unique between projects - a valid path on the site
Update Project /admin/config/system/optimizely/add_update/2
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Cache Refresh
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CDN Call
CDN: content delivery network
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Bang! for your Buck $$$
= Actions
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Fake Doors / Smoke Sceens
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Interest?
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Project Pagedrupal.org/project/opimizely
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Experiment listing in Projects
Filter by User Roles for each Exeriment
Filter by user location - city, state, country
Bucket user into different experiments on repeat visits to experiments (cookie)
???
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