Ab Cs Of Mobile Technology
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Transcript of Ab Cs Of Mobile Technology
ABCs of Mobile Technology
Jim Wolfe, Moderator Co-Founder and CEO, J Street Consulting
Monica Gursky Interactive Art Director, I-SITE
Doug Bellenger COO, PhindMe
Det
Ansinn Chief Gaming Officer, Mobile Tag Company and 1337pwn.com
Gary Ackerman President and Co-Founder, M3Mobile
Monica Gursky
Interactive Art DirectorI-SITE
Doug Bellenger
COOPhindMe
GCECS 2009
Mobile Design: One Size Doesn’t Fit All
Doug Bellenger, COO PhindMe Mobile
• Provider of “Design for Mobile”
solutions for businesses
• Comprehensive and accessible web‐based platform
• Enterprise/Agency administration layer
Mobile Web Use: Growing Strong
Now: 60 – 70 million users, a third of all US online users
Have you seen your regular web site on a phone?
You might want to sit down for this.
• Desktop‐style interface
• Layout and navigation not usable
• Flash doesn’t render
Problem: the web is not
mobile‐ ready
Mobile Design
Why is it hard?
Mobile Design Challenge
Why is it hard?
Why Is It Hard?
• Different Screen Sizes
12
http://sender11.typepad.com/sender11/2008/04/more-on-mobile.html
Why Is It Hard?
• Different Navigation Types
13
Why Is It Hard?
• Different Browser Capabilities– CSS– Media Support
– JavaScript Support– AJAX Support– Table Support
14
Mobile Design
Common Solutions
Common Solutions
1. Design for WAP• Lowest common denominator
• You can do much better
2. Design for iPhone• Full HTML Browsers
• Only about 8% of users
3. Don’t change a thing
• The “technology will fix it” strategy
• Modern mobile
browsers display your
PC‐style site
• The world will eventually
upgrade
Common Solutions
PC‐style navigation
About 2% of the
screen real estate
of a standard PC
display
So what about
Pinch and Zoom?
Common Solutions
Marketers and
brand managers
should forget about
pinch and zoom.
Common Solutions
Mobile Design
More Than Small
Mobile Design: More Than SmallContent
and media
delivered across mobile phone capabilities
• Content layout• Image trans‐coding, audio, video and more• Appropriate navigation style
Mobile Design: More Than SmallContent
and media
delivered across mobile phone capabilities
• Content layout• Image trans‐coding, audio, video and more• Appropriate navigation style
Mobile Design: More Than Small
Deliver your usual design standard to users on multiple
mobile devices
Mobile Design
Make It Simple, Keep It Fresh
Make It Simple, Keep It Fresh
Once a Mobile Site is Designed
• Make it easy for your user to access– One URL for all sites– Simple Navigation
• Integrate
the experience with your campaigns and promotions
• Keep it engaging
with social media and updates
Recap
• Make the user experience relevant to all device categories
• Accommodate for variations in media and browser capabilities
• Integrate content relative to a mobile user
• Make it easy to get to
27
For A Deeper Dive…
Pick Up a Free Copy of Our White Paper
“Mobile Design: It’s Not Just About The CSS”
Det
Ansinn
Chief Gaming OfficerMobile Tag Company and
1337pwn.com
Gary Ackerman
President and Co-founderM3Mobile
www.m3mobile.com
M3 Mobile MarketingPhiladelphia, PA
www.m3mobile.com
www.m3mobile.com
www.m3mobile.com
Founded by the M3 Media Group in 2006
9 year old privately‐held interactive media company
Hyper‐focused on delivering mobile to large national retailers
Full‐service marketing agency and client support
www.m3mobile.com
LargeLarge‐‐scale mobile marketing programsscale mobile marketing programsMarketing agency management of comprehensive program
All encompassing mobile expertsAll encompassing mobile expertsROI focused strategic, analytical and creative mobile marketing team
Legal representative on‐staff
Account management and IT department
InIn‐‐house technology solutionshouse technology solutionsProprietary mobile platform and technology solutions
www.m3mobile.com
SMS/MMSMessaging
WAPMobile Web
APPSMobile
Applications
FROM: 47467Labor Day Sale.
Take 20% Off ur
purch when u buy
3+ items thru 8/31.
Use code 23 in‐
store or 3929203
online.
www.m3mobile.com
Couponing & advertising
News alerts and reminders
Quick, on‐the‐go direct communication
Mobile gift cards
Customer acquisition
www.m3mobile.com
Highly targeted SMS advertising and promotions
SMS‐to‐mobile web marketing
Loyalty program integration
New store opening
Sweepstakes entry
SMS voting & surveying
www.m3mobile.com
mGiftCards®
Mobile WidgetPay‐for‐performance mobile marketing web banner
Mobile App development
Location‐based servicesBluecasting
GPS/Geo‐targeting
www.m3mobile.com
2.1 ROI (Program & Messaging Costs)
Memorial
Day Wknd lift
Memorial
Day Wknd lift
Break‐even Point
14.4 ROI (Program & Messaging Costs)
www.m3mobile.com
• Robust Mobile PlatformDependable broadcast & data capture ability, multi‐source data feeds, complex segmentation, dedicated IT
staff for support and customization
• Superior Account ManagementDedicated resource, on‐site availability, mobile expert, goal‐oriented focus
• Mobile Marketing AdvisorsCutting‐edge strategies & tactics, mobile marketing think‐tank
• General Counsel On‐StaffProgram protection, privacy policy, T&C’s, call‐to‐action language, carrier regulation updates
• ExperienceComprehensive mobile programs, large volume SMS broadcasts, responsible program execution, IT
integration
Question & Answer
Please complete the survey being distributed by the volunteers.
Surveys may be returned to the volunteers or at the Registration
Desk in Ballroom A.
Thank you to our sponsors
