Sample Assignment

Assignment front sheetQualification Unit number and title

Pearson BTEC Level 7 Diploma in Strategic Management and Leadership (QCF) Unit 8 Corporate Communication Strategies

Student name Assessor name

Salman AhmadDate issued Completion date Submitted on

Assignment title Corporate Communication Strategies Report (1 of 1)

LO Learning Outcome ACIn this assessment you will have the

opportunity to present evidence that shows you are able to:

Task no.

Evidence(Page no)

1 Understand the relationship between strategic management and leadership

1.1 discuss the purpose of corporate communication strategies

1

1.2 assess how corporate communications link to corporate objectives 1

1.3 analyse the relationship between corporate communication and corporate branding 1

2 Be able to apply management and leadership theory to support organisational direction

2.1 plan an internal corporate communications audit

2

2.2 conduct an internal corporate communications audit 2

2.3 critically evaluate the effectiveness of current levels of practice 2

3 Be able to assess leadership requirements

3.1 plan an external corporate communications audit 3

3.2 Plan for the development of future situations requiring leadership 3

3.3 critically evaluate the effectivenessof current levels of practice 3

4 Be able to plan the development of leadership skills

4.1 plan the objectives of a corporatecommunication strategy 4

4.2 select the audiences to influencewith a corporate communicationsstrategy

4

4.3 plan appropriate measures to monitor a planned corporate communications strategy 4

Learner declaration

I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.

Student signature: Date:

Assignment briefUnit number and title 8 Corporate Communication Strategies

Qualification Pearson BTEC Level 7 Diploma in Strategic Management and Leadership

Start dateDeadline/hand-in

Assessor Salman Ahmad

Assignment title Corporate Communication Strategies Report (1 of 1)

Purpose of this assignment

This assignment will provide learners with the opportunity to enhance their understanding of the corporate communication strategies, communications audit and development of corporate communications strategy.

This assignment must be answered in relation to the organisation you currently work in or an organisation that you have knowledge of.

Scenario

You are a communications consultant who has been appointed by a selected organization to produce a report that is aimed at auditing the internal and external communication. The organisation has recently identified extensive changes in technology and business dynamics in the markets it serves. There is a need to plan for and manage this situation.

The management of your selected organization wants you to assess and audit its current internal and external corporate communication strategies, to develop future corporate communications for the organisation, and also recommend how the organization will be able to monitor those strategies. This will allow the organization to closely observe its corporate communications for any potential loopholes or weaknesses.

The conclusions and recommendations will be based on your critical review of the organisation’s corporate communication strategies and must be supported by your findings from research.

Task 1 (LO 1 and 2 AC 1.1, 1.2, 1.3)

In this task you are required to show your understanding the important role corporate communication plays in organization, and how it affects the all-important corporate branding.

Discuss the purpose of corporate communication strategies by referring to at least two sources.

Then assess how corporate communications link to corporate objectives, and analyse its relationship with corporate branding.

You must reference your findings according Harvard Referencing Style and keep a well maintained research log.

Task 2 (LO 2 AC2.1, 2.2, 2.3)

In this task you are required to audit the printed material (such as newsletters, letters, emails and memos), tools, and processes used for communication (both horizontally and vertically) inside the organization.

Plan an internal corporate communication audit in a selected organization, and then

systematically conduct it. You can audit the various communication tools given in Outcome 2 (Refer to Unit Specifications).

Furthermore, you are required to evaluate the effectiveness of current levels of practice in your selected organization.

Task 3 (LO 3 AC3.1, 3.2, 3.3)

In this task you are required to audit the printed material (such as newsletters, brochures, flyers and billboards), Ads, and other material. It also includes promotional material (graphics, printed material, and audio/video) that is used for communication outside the organization.

Plan an external corporate communication audit in a selected organization, and then systematically conduct it. You can audit the various communication tools given in Outcome 3 (Refer to Unit Specifications).

Furthermore, you are required to evaluate the effectiveness of current levels of practice in your selected organization.

Task 4 (LO 4 AC4.1, 4.2, 4.3)

You are required to plan some of the potential objectives of a corporate communication strategy. This can be developed out from the corporate communications audit. Then select the audiences that you intend to influence with the corporate communications strategy. Furthermore, plan the appropriate measures that you would take to monitor a planned corporate communications strategy.

Evidence checklist Summary of evidence required by student Evidence

presentedTask 1 Notes, summary and a discussion that shows an understanding of the important

role corporate communication plays in organization.Task 2 Written report that audits the internal corporate communication strategies.

Task 3 Written report that audits the external corporate communication strategies.

Task 4 Written report.

Task 1, 2, 3 and 4

Research Log for all the data sources used in these tasks

General guidance about assessment evidence

Primary and/or secondary research evidence findings must be appropriately referenced within the report and research evidence attached as annexes to the report.

The written report must be presented in a professional manner, with front page, contents page, page numbering, bibliography and annexes.

Students must submit a signed declaration that the work submitted is their own – see the ‘Learner declaration’ box on page 2 of this assignment.

Assignment Guidelines

Generic Report Structure and Format

1- Title Page: Please make sure that the title page contains your name, assessor’s name, unit name, assignment title and date of submission Make it creative, eye catching and attractive. Learner can put logos and images relevant to the topic.

2- Assignment Cover Sheet: Please make sure that you have attached the assignment cover sheet (provided with the assignment brief) after the title page.

3- Acknowledgement: Be courteous, say a thank you to all those who have helped you in attempting your assignment.

4- Table of Contents: Contents sheet (TOC) with a list of all headings and page numbers is must for the report.

5- Executive Summary: This should give a quick and brief glance of learner’s report. Executive summary should not be more than one (or two) page. You should also include organization’s mission, aims and objective in the summary.

6- Body: This will be the main content of the report. Make sure that you have given clear headings for each task and sub heading (under each task) wherever required.

7- Conclusion and Recommendations: Once all tasks are attempted, learner should write a conclusion note upon which you should be able to base recommendations and suggestions for further improvement.

8- Bibliography and Annexure: This is the last section of the report. Bibliography would list all references and citation which learner have consulted while attempting the assignment, whereas the annexure would include all evidence which learners are required to attach with the report. It is mandatory for all learners should attach the evidences (Videos, Photos, Audio recordings etc) of all the work done in attempting the tasks.

Tips for Better Formatting and Report Presentation:

Font Style and Size: Use A4 page size, 12 point Arial or Times New Roman font with 1.5 line spacing.

Header and Footer: You should insert headers and footers to your report, this makes it more presentable. The header could contain assignment title, whereas the footer could contain the page numbers.

Using Footnotes: References and citation should be given in the footnotes, preferably following Harvard Style Referencing.

Your assignment should be word-processed and should not exceed 6500 words in length (or 25 pages). Exhibits / appendices are outside this limit

Pages should be numbered (bottom right hand corner) Spell-check the document and read thoroughly for grammatical errors

Non Web ResearchInternet is a helpful tool, as it gives you access to a diverse range of information but at the same time it is not a very comprehensive and reliable source. Therefore you should try to look for other sources of secondary information such as books, journals, articles, magazines, research reports etc.

Referencing/CitationIt is mandatory to cite and reference work of others (e.g. theories, models, concepts etc) consulted for this assignment. Learners are suggested to use Harvard Style of referencing for citations and bibliography.

Content and Proof ReadingYou should make sure that the content of the report is strong and relevant to your topic. Please ensure to proof read your report to avoid grammatical and spelling errors.

Plagiarism Policy

The college has strict penalty for plagiarism and the assignment will be cancelled if the assignment is observed for this.

The definition and scope of plagiarism are presented below:

Plagiarism occurs when a student misrepresents, as his/her own work, the work, written or otherwise, of any other person (including another student) or of any institution. Examples of forms of plagiarism include:

The verbatim (word for word) copying of another’s work without appropriate and correctly presented acknowledgement;

The close paraphrasing of another’s work by simply changing a few words or altering the order of presentation, without appropriate and correctly presented acknowledgement;

Unacknowledged quotation of phrases from another’s work; The deliberate and detailed presentation of another’s concept as one’s own.

All types of work submitted by students are covered by this definition, including, written

Achievement Summary

QualificationPearson BTEC Level 7 Diploma in Strategic Management and Leadership (QCF)

Assessor name Salman Ahmad

Unit Number and title

Unit 8 Corporate Communication Strategies Student name

Criteria Referenc

e

Achieved?

(tick)

Comments

1.11.21.3

2.12.22.3

3.13.23.3

4.14.24.3

Assignment Feedback

Formative Feedback: Assessor to Student

Action Plan

Summative feedback

Feedback: Student to Assessor

Assessor signature Date

Student signature Date