Technology for the 21st Century

Kathy Sipplewww.mysocialmediacoach.com

Kathy Sipple – Social Media Specialist

• Founder/CEO of My Social Media Coach• University of Michigan Graduate• 2009 Winner: Indiana’s Most Influential Woman

in Social Media• Member of Mensa• Social Media Specialist at Forward Progress• 22 years in Sales and Marketing Technology• Campaign Development in Social Media• Trained and coached over 20,000 people• Financial Services, Real Estate, Professional Services,

Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales…..

Have you heard about…?

Lots of sites out there…

Evolution of Technology • Written language >>> Printing press• Mainframe computer >>> PCs/laptops• Telephone >>> Mobile phones• Internet/email >>> Chat/forums (Web

1.0)• Web sites >>> Blogs/social sites

(Web. 2.0)• What next??

What is social media?• Web 2.0 (a.k.a. read/write web)• People having online conversations• An opportunity!• Context – “Did You Know?”

Key Concepts• Many to many relationships• Ambient awareness• Crowdsourcing• Leaves a permanent trail• The network beneath the network• Blurry line between people and

brands• Integration with mobile devices

Who uses it?• Varies by site• Growing and changing• Quantcast.com

Social network sites• Facebook – social, fun, photos,

events• LinkedIn – professional, business• Twitter – quick bits of information• Myspace – younger• NING – develop your own social site• Blog (web + log) – Wordpress,

Typepad, Blogspot

Social bookmarking• What is it?• Make your life easier• Promote your own sites

– Delicious– Digg– Stumbleupon

Other• Flickr – Photo sharing• YouTube – Video sharing/search• Vimeo – Longer video• Slideshare – Powerpoint presentations• Dimdim – Webinar• SurveyMonkey – Surveys• Blip.fm, Grooveshark - Music

Newer on the scene…• Flowtown – Drip marketing, lead

capture• Gist, Xobni - Aggregators• Evernote, Dropbox – Multi-platform

storage• Google Laboratories – Always

innovative!

Questions? 2 myths about social media:

Myth #1: It’s hard.

Myth #2: It’s easy.

Next steps• Before joining in, listen• Decide what makes sense for you• Create an efficient, sustainable plan• Claim your user ID

Thanks for coming!• One-on-one coaching• Group coaching• Online training available

Let’s Connect!• Twitter.com/kathysipple• Facebook.com/kathysipple• LinkedIn.com/in/kathysipple• Facebook.com/mysocialmediacoach• kathy@mysocialmediacoach.com