AAUP 2014: Altmetrics and Social Media (J. Rodgers)
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Transcript of AAUP 2014: Altmetrics and Social Media (J. Rodgers)
ALTMETRICS
FOR THE
PUBLISHER
Jill Rodgers
Journals Marketing Manager
The MIT Press
WHAT TO DO WITH ALL THAT DATA
• Who is using altmetrics?
• Why do we care?
USAGE
BY THE
COMMUNITY
Altmetrics are:
• Viewed
• Discussed
• Saved
• Cited
• Recommended
WHAT
ARE WE
LOOKING
AT?
• Time
• Manpower
• Resources
OBSTACLES
• Be open when reviewing
• Be open when brainstorming
• Does this match my expectations?
• What is unusual?
• What could I never have predicted in a million years?
• What doesn’t concern me?
FILTERING
THE DATA
AND
LESSONS
LEARNED
• Staff awareness• Guidance for external
sales reps• Cues of where to devote
resources• Direction for marketing
program• Enhancement of annual
reporting to sponsoring bodies
INTERNAL
BENEFITS
BATCHES
Themes picked by our readers,
curated by authoritative voices,
and bundled for immediate download.
MORE
ABOUT
BATCHES
• Within the MIT Press
• Altmetrics as a whole
LOOKING
AHEAD