AAUP 2014: Altmetrics and Social Media (J. Rodgers)

10
ALTMETRICS FOR THE PUBLISHER Jill Rodgers Journals Marketing Manager The MIT Press WHAT TO DO WITH ALL THAT DATA

Transcript of AAUP 2014: Altmetrics and Social Media (J. Rodgers)

Page 1: AAUP 2014: Altmetrics and Social Media (J. Rodgers)

ALTMETRICS

FOR THE

PUBLISHER

Jill Rodgers

Journals Marketing Manager

The MIT Press

WHAT TO DO WITH ALL THAT DATA

Page 2: AAUP 2014: Altmetrics and Social Media (J. Rodgers)

• Who is using altmetrics?

• Why do we care?

USAGE

BY THE

COMMUNITY

Page 3: AAUP 2014: Altmetrics and Social Media (J. Rodgers)

Altmetrics are:

• Viewed

• Discussed

• Saved

• Cited

• Recommended

WHAT

ARE WE

LOOKING

AT?

Page 4: AAUP 2014: Altmetrics and Social Media (J. Rodgers)

• Time

• Manpower

• Resources

OBSTACLES

Page 5: AAUP 2014: Altmetrics and Social Media (J. Rodgers)

• Be open when reviewing

• Be open when brainstorming

• Does this match my expectations?

• What is unusual?

• What could I never have predicted in a million years?

• What doesn’t concern me?

FILTERING

THE DATA

AND

LESSONS

LEARNED

Page 6: AAUP 2014: Altmetrics and Social Media (J. Rodgers)

• Staff awareness• Guidance for external

sales reps• Cues of where to devote

resources• Direction for marketing

program• Enhancement of annual

reporting to sponsoring bodies

INTERNAL

BENEFITS

Page 7: AAUP 2014: Altmetrics and Social Media (J. Rodgers)

BATCHES

Themes picked by our readers,

curated by authoritative voices,

and bundled for immediate download.

Page 8: AAUP 2014: Altmetrics and Social Media (J. Rodgers)

MORE

ABOUT

BATCHES

Page 9: AAUP 2014: Altmetrics and Social Media (J. Rodgers)

• Within the MIT Press

• Altmetrics as a whole

LOOKING

AHEAD

Page 10: AAUP 2014: Altmetrics and Social Media (J. Rodgers)

THANKS!

Jill Rodgers

[email protected]