AASA CAF Anti-counterfeit Booth Review & Summary

Prepared by Delphi2007.May.16

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About Auto Shanghai 07’

Event:

Auto Shanghai 2007 – 12th International Automobile & Manufacturing Technology Exhibition (Apr.22-28, 2007)

Location:

Shanghai New International Expo Centre (SNIEC), Shanghai, China Participating Countries and Regions: 20 countries and regions Participating exhibitors: over 1300 exhibitors

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Anti-counterfeit Booth Objective

To promote the importance of IPR protection and QBPC organization.

To Leverage media power on anti-counterfeit and brand protection

To reinforce the public perception in China market to dangers of fake products and to prevent car owners of buying counterfeit parts.

To generate the opportunity to enhance customer awareness of trusted brands.

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Participants

No. Organization Member company No. Organization Member company

1 Bosch 15 AAM

2 BMW 16 ACEA

3 DaimlerChrysler 17 JAMA

4 Delphi 18 Bosch

5 Denso 19 Continental

6 Ford 20 Delphi

7 General Motors 21 Dupont

8 Hitachi 22 Febi

9 Honeywell 23 Federal Mogul

10 Honda 24 Gates

11 Nissan 25 Honeywell

12 Peugeot-citroen 26 Tenneco

13 Toyota 27 TRW

14 Volkswagen

QBPC

AASA

Total 24 companies and 4 associations participated the joint anti-counterfeit booth.

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Booth Outlook

55 sqm. Booth in outside area

Outside Area

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Booth Material Genuine vs counterfeit auto parts display

- 1 pair of each participant with explanation tag.

Sample Case for small parts

Sample Table for big parts

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Booth Material Poster (total 9 pieces)

- QBPC posters (7 pieces) (IP in China/ QBPC introduction/ Genuine parts announcement/ City raid action in GZ and SZ/ Case study1,2/ QBPC activities)

- AAM/ACEA/JAMA/AASA Statement

- AAM/ACEA/JAMA joint poster

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Booth Materials

Pamphlet: with the same content of posters with logos of all participants on it. Total 6000 pamphlet were distributed during the exhibition.

DVD display: 15 minutes DVD film included QBPC introduction and Genuine vs. Counterfeit parts contrast trail show, etc.

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Booth Materials

Questionnaire: Over 6,000 visitors came to QBPC booth during 9-day exhibition, 500 visitors filled up QBPC questionnaires and returned, among which 468 pieces are effective.

Questionnaire Report

Questionnaire Report

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Visitors

Over 6000 visitors came to joint anti-counterfeit booth.

Visitors including: - Brand owner - Media - Government specialist/officer - Foreign parts buyer - Auto Sales - Parts supplier and manufacturers - General car consumers

Exhibitors also showed large interesting in joint booth.

Several companies expressed the willing to join QBPC organization.

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Visitors

Parts Supplier / Parts Supplier / ManufactureManufacture

Government Government Specialist/OfficerSpecialist/Officer

Foreign MediaForeign Media

Domestic MediaDomestic Media

Thank You!