AARON SMITH CEO and Founder of award winning, boutique fitness brand, KX Group. Website: kx.com.au Smith strongly believes that anyone can succeed in business if they know what their why is. For Smith it is about having a positive impact on others, which was the motivation for founding the KX Group. Smith was living and working abroad as a personal trainer and sports scientist when he discovered dynamic pilates in London. He knew instantly that he wanted to bring the style back to Australia, give it his own flare and invest in creating a strong brand to launch it. In 2010 without a formal business qualification he launched the first KX Pilates studio in Malvern, Victoria. A year later he had opened the second and third. Realising the potential of the KX brand to make a difference, Smith followed the path of franchising for business expansion in 2013. He also introduced KX Yoga, KX Barre and International KX Retreats to Bali. Re-branding as the KX Group, Smith opened his flagship Sydney studio in Surry Hills in September 2014. In the same year Smith was recognized several times for his significant achievements with the KX Group including being named 2014 Service Business of the Year at the Australian Startup Awards and coming in at No 18 on the SmartCompany Smart50 List. Smith was named as a finalist for Entrepreneur of the Year, Australian Startup Awards and KX were also recognized as a finalist for Best Small Business of the Year at the 2014 My Business Awards. Smith was named by Men’s Style Magazine as one of their 2015 Men of Influence and was a presenter at Australia’s largest fitness industry convention, Filex 2015. He is a professional speaker and regular contributor to business publications including Business Insider Australia and SmartCompany. He is also the resident pilates expert at The Carousel. With revenue for 2014/15 more than doubling that of the previous year (>$6m), Smith believes it is his commitment to constant innovation and focus on personalizing the fitness industry, which is key to the success of KX. His vision for the next 12 months is to focus on growth with plans underway for KX to be in all Australian capital cities by mid 2016. Smith is available to speak and interview on the following topics:

• The KX story: how Aaron went from being $20,000 in debt to becoming the CEO and founder a highly successful national fitness company

• Achieving business success is all about knowing your ‘why’ • Tips for business expansion through franchising, how to select locations and identify the right

franchisees to support business growth • Empowering women in the workplace • Staff retention and how to empower staff to build an autonomous leadership team • How to make outsourcing work for your business • The power of brand. Aaron’s KX journey, customer retention and business expansion • How to build a community using strategic partnerships and brand alliance to excel your business to

success • Building a following; how to stand out and be the authority leader in your industry

Media and Speaking Contact: Samantha Dybac – Sammway m: 0411 251 373 e: sjdybac@sammway.com.au Read more: Aaron Smith in the media