Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
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Transcript of Aaron Shapiro, Social-Driven Marketing Solutions, Media Bistro Social Ad Summit, 2010
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HUGE / Mediabistro Social Ad Summit 1
Social-Driven Marketing Solutions
October 1, 2010
Aaron ShapiroHUGE
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HUGE / Mediabistro Social Ad Summit 2
2010Social Marketing Comes of Age
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HUGE / Mediabistro Social Ad Summit 5
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HUGE / Mediabistro Social Ad Summit 6
Why do some social media campaigns succeed… while most fail?
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HUGE / Mediabistro Social Ad Summit 7
Reason #1
Authenticity
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HUGE / Mediabistro Social Ad Summit 12
Bottom Line
You can’t trick the public. Don’t try.
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HUGE / Mediabistro Social Ad Summit 13
Reason #2
If it can go wrong, it will go wrong.
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HUGE / Mediabistro Social Ad Summit 14
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HUGE / Mediabistro Social Ad Summit 15
Reason #3
Speed wins.
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HUGE / Mediabistro Social Ad Summit 16
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HUGE / Mediabistro Social Ad Summit 17
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HUGE / Mediabistro Social Ad Summit 18
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HUGE / Mediabistro Social Ad Summit 19
Reason #4
Currency
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HUGE / Mediabistro Social Ad Summit 20
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HUGE / Mediabistro Social Ad Summit 21
Clients
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HUGE / Mediabistro Social Ad Summit 22
Reason #5
Free stuff
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HUGE / Mediabistro Social Ad Summit 23
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HUGE / Mediabistro Social Ad Summit 24
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HUGE / Mediabistro Social Ad Summit 25
The real secret to social media success…
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HUGE / Mediabistro Social Ad Summit 26
Create something you’ll want to share with your friends… that’s consistent with your brand message.
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HUGE / Mediabistro Social Ad Summit 27
Does it pass the “I gotta share this!” test?
(usually, the answer is no… but the campaign is launched anyway…
and then people wonder why the “social” part failed)
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HUGE / Mediabistro Social Ad Summit 28
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HUGE / Mediabistro Social Ad Summit 29
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HUGE / Mediabistro Social Ad Summit 34
If people want to share it, people will want to write about it, and the social message is amplified.
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HUGE / Mediabistro Social Ad Summit 35
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HUGE / Mediabistro Social Ad Summit 36
If people want to share it, people will copy it.Copycats welcome!
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HUGE / Mediabistro Social Ad Summit 38
Don’t forget to measure it!Real KPIs, not just how many fans you have.
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Thank you!
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