Aaron Rourke illy Coffee POP
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Transcript of Aaron Rourke illy Coffee POP
![Page 1: Aaron Rourke illy Coffee POP](https://reader031.fdocuments.us/reader031/viewer/2022021502/588172391a28abf7478b6049/html5/thumbnails/1.jpg)
Takes on a friendly Anthropomorphic quality
rear view
Aaron Rourke Designer
![Page 2: Aaron Rourke illy Coffee POP](https://reader031.fdocuments.us/reader031/viewer/2022021502/588172391a28abf7478b6049/html5/thumbnails/2.jpg)
Logo wrap
For those who don’t get the
lemon twist reference.
Aaron Rourke Designer
![Page 3: Aaron Rourke illy Coffee POP](https://reader031.fdocuments.us/reader031/viewer/2022021502/588172391a28abf7478b6049/html5/thumbnails/3.jpg)
Inspiration
illy cups, double helix,spiral staircases,lemon twists
Aaron Rourke Designer
![Page 4: Aaron Rourke illy Coffee POP](https://reader031.fdocuments.us/reader031/viewer/2022021502/588172391a28abf7478b6049/html5/thumbnails/4.jpg)
Solid gloss color
could be made from Thermoformed plastic
Clean, simple, happy
Aaron Rourke Designer
![Page 5: Aaron Rourke illy Coffee POP](https://reader031.fdocuments.us/reader031/viewer/2022021502/588172391a28abf7478b6049/html5/thumbnails/5.jpg)
Lemon peel
Textured
Powder coated MDF
Aaron Rourke Designer
![Page 6: Aaron Rourke illy Coffee POP](https://reader031.fdocuments.us/reader031/viewer/2022021502/588172391a28abf7478b6049/html5/thumbnails/6.jpg)
Aaron Rourke Designer
![Page 7: Aaron Rourke illy Coffee POP](https://reader031.fdocuments.us/reader031/viewer/2022021502/588172391a28abf7478b6049/html5/thumbnails/7.jpg)
Design allows a near 360 view of product line.
Visually striking
Would work in store or trade show.
Aaron Rourke Designer
![Page 8: Aaron Rourke illy Coffee POP](https://reader031.fdocuments.us/reader031/viewer/2022021502/588172391a28abf7478b6049/html5/thumbnails/8.jpg)
Bright and friendly
Would attract people new to illy without diluting the brand
Visually striking
Aaron Rourke Designer
![Page 9: Aaron Rourke illy Coffee POP](https://reader031.fdocuments.us/reader031/viewer/2022021502/588172391a28abf7478b6049/html5/thumbnails/9.jpg)
Premium illy product display
Aaron Rourke Designer
![Page 10: Aaron Rourke illy Coffee POP](https://reader031.fdocuments.us/reader031/viewer/2022021502/588172391a28abf7478b6049/html5/thumbnails/10.jpg)
Aaron Rourke Designer
![Page 11: Aaron Rourke illy Coffee POP](https://reader031.fdocuments.us/reader031/viewer/2022021502/588172391a28abf7478b6049/html5/thumbnails/11.jpg)
The illy can is an icon for the brand.
illy issues designer editions.
Aaron Rourke Designer
![Page 12: Aaron Rourke illy Coffee POP](https://reader031.fdocuments.us/reader031/viewer/2022021502/588172391a28abf7478b6049/html5/thumbnails/12.jpg)
illy retail sampling display. Retail staff
asked for trash bin and inventory storage.
Aaron Rourke Designer