AAPEX MEDIAKIT - The Car Care Council · (AAPEX). The Automotive Communications Awards are...

MEDIAKITWB Reception at AAPEX Tuesday, Nov. 3, 2015 Las Vegas, Nev.A

APE

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For more information, contact: Lynn Konsbruck (312) 768-7362

[email protected]

Rachel Weymouth (240) 333-1088

[email protected]

Car Care Council Women’s Board Awards 2015 Auto Care Women of the Year

LAS VEGAS, NV Nov. 3, 2015 - The Car Care Council Women’s Board (WB) is pleased to recognize the 2015 Auto Care Women of the Year. Tammy (Chaffee) Tecklenburg, vice president, global sales and marketing operations, Spectrum Brands - Global Auto Care, has been chosen as the 12th annual Auto Care Woman of the Year. Pamela Gatto, president and owner, Gatto’s Tires & Auto Service, has been named 2015 Female Shop Owner of the Year and Vonda Lee, director of sales, retail and special markets, Beck/Arnley, was named Auto Care Woman of Excellence.

The Women of the Year will be presented with their awards during a press conference today, Nov. 3, during the Automotive Aftermarket Products Expo (AAPEX). The press conference will take place in Sands Expo Room 310 at 4 p.m. followed by the annual WB reception at 5 p.m.

The Woman of the Year is chosen based on her significant leadership and contribution to the auto care community throughout her career. Female Shop Owner of the Year is given to an outstanding woman that has a proven record of excellence in the automotive service industry, and the Woman of Excellence is the Women’s Board associate who has provided recent outstanding contributions to the auto care industry.

Auto Care Woman of the Year

(Chaffee) Tecklenburg has been active in the industry for 20 years and has held numerous leadership positions with increasing responsibility with companies Prestone Products/Honeywell and Armored AutoGroup, recently acquired by Spectrum Brands Holdings, leading teams across finance, sales and marketing. Most recently she was an integral part of the team who built Armored AutoGroup and after the sale to Spectrum Brands last May, is playing a lead role in the integration and development of Spectrum Brands’ Global Auto Care division.

(Chaffee) Tecklenburg has been involved with the Car Care Council’s Women’s Board for seven years. Since 2014, she has sat on the Executive Board and is the committee chair for the Career and Leadership Development Committee.

mailto:[email protected]


In 2014, (Chaffee) Tecklenburg led the Women’s Board in launching the industry’s first female mentor program. She recognized that there was a common need for leadership development and career planning in the industry and has created links between successful mentors and future leaders. In a short period of time, this program has influenced many women, resulted in promotions and is filling the void of traditional development programs within the leading companies that make up the auto care industry.

Female Shop Owner of the Year

Gatto is president and owner of Gatto’s Tires and Auto Service with six locations in Brevard County, Fla. She has spent her career in the family business, becoming a leader both in the industry and in her community.

Gatto gained national attention in 1997 when she became the first female president of the Tire Association of North America, now the Tire Industry Association. She was inducted into the Tire Industry Hall of Fame in 2001, and her business was recognized as Tire Review magazine's Top Shop Award winner in 2007.

Gatto has been consistently recognized in her community for her business and many philanthropic endeavors. In 2010, she was the Founders Forum’s Entrepreneur of the Year and in 2014, she was inducted as a Laureate to the Junior Achievement of the Space Coast Hall of Fame. In 2016, she will serve as vice chair of the Health First, Inc. Board and chair of the Brevard Health Alliance.

Auto Care Woman of Excellence

After entering the auto care industry as a CAD operator and designer, Lee graduated with a B.S. in Engineering Technology from the University of West Florida and an MBA from Trevecca Nazarene University. Twenty-five years later, she is the director of sales, retail and special markets for Beck/Arnley where she is responsible for sales, financials, business channel development and relations. Lee has spearheaded new business relationships, domestic and international, while strengthening current business channels.

Lee is dedicated to supporting women in the auto industry. In addition to serving on the advisory board of AWARE, Lee has been an integral part of the Women’s Board for 10 years and has helped to raise over $114,000 for the scholarship program. She currently serves as the chair of the Education and Development Committee, and this year her team gave out a record $28,000 in scholarships to female students.


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Car Care Council Women’s Board Announces 2015 Scholarship Winners

LAS VEGAS, NV Nov. 3, 2015 - The Car Care Council Women’s Board (WB) today announced the winners of the 2015 Automotive Communications Awards (ACA). The recipients were honored during the 18th annual Women’s Board press conference and reception, which took place Tuesday, Nov. 3, at the Sands Expo during the Automotive Aftermarket Products Expo (AAPEX).

The Automotive Communications Awards are sponsored by the Women’s Board and supported by the Automotive Communication Council. The awards recognize companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.

Business-to-Consumer Awards

• Television Commercial BPN- Borders Perrin Norrander Pedal Down, Pulse Up

• Print/Electronic Ad TRICO TRICO 2015 March Madness Ad Campaign

• Educational Article Mobile Air Conditioning Society The Heat is On



• Video News Release Handstands Refresh Your Car!

• Brochures, Booklets & Handouts Traction Factory / Snap-on Tools Floor Jack Brochure

• Special Promotions & Promotional Events BPN- Borders Perrin Norrander Pedal Down, Pulse Up

• Car Care Clinics EXTEND PERFORMANCE and Airtex Fuel Delivery Systems Fuel Pumped U - Car Care Clinics

• Posters and Signage Federal-Mogul Motorparts Corporation MOOG NASCAR Championship Poster

• Website KYB Americas Corp. www.kyb.com

• Other Robert Bosch, LLC Bosch ICON "88 Feet" Integrated Campaign

• Social Media Efforts SYLVANIA Automotive Lighting The Light Shift

• Blog Cottman Transmission and Total Auto Care The Cottman Man Blog

• Facebook Customization (tie) EXTEND PERFORMANCE and Airtex Fuel Delivery Systems Airtex - Facebook Customization

• Facebook Customization (tie)

EXTEND PERFORMANCE and BCA Bearings BCA Bearings - Facebook Customization

• App for a Mobile Device AutoNetTV Media, Inc. NAPA Service Assistant App

• Use of YouTube Video Lauren Fix, The Car Coach Lauren Fix, The Car Coach YouTube Channel

• Pinterest Page EXTEND PERFORMANCE and BCA Bearings BCA Bearings - Pinterest Page

• Media Outreach to Non-English Speaking Audience AutoNetTV Media, Inc. Fuel System Service

• Media Outreach to Female Audience

Federal-Mogul Motorparts Corporation ANCO Road Trip Contest for Pinterest

Business-to-Business Awards

• Ad Campaign to Distribution/Retail Audience The Gates Corporation NAPA Belts Hose I60/R90 Lenticular

• Ad Campaign to Technician/Repair Audience Robert Bosch, LLC Ad Campaign to Technician

• Ad - Best Use of Graphic Lumileds, founded by Philips LED Junkyard Ad

• Ad – Best Use of Copy MAHLE Aftermarket Inc. Service Solutions TechPro Diagnostic Tool Campaign Copy

• Corporate Image Campaign Innova Fleet Services Innova Fleet Services Corporate Image Campaign

• Co-op/Partnering Campaign BPI / NAPA Brakes NAPA Brakes / BPI & Intrepid Fallen Heroes Fund

• Training Materials Mobile Air Conditioning Society MACS 2015 Mobile A/C Update

• Magazine Article – Technical Mobile Air Conditioning Society Hitting the Curveball: Temp Sensor Strategies

• Magazine Article – General Market/Special Interest Rousseau Automotive Communications Shirley Brown, CarCare Business

• Newsletter to Customer/External Audience (tie) The Gates Corporation Digital Marketing Toolbox

• Newsletter to Customer/External Audience (tie) KYB Americas Corp. KYB Ride Control Expert Series E-blast

• Logo Design/Usage Federal-Mogul Motorparts Corporation Garage Gurus Logo Design

• Website DENSO Denso Website Redesign

• Merchandising Robert Bosch, LLC Bosch Catalog Excellence

• Special Promotion and/or Promotional Event Bosch Automotive Aftermarket - USA Augmented Reality Program Event

• Packaging Lumileds, founded by Philips LED Fog Packaging

• Social Media Efforts Bosch Automotive Service Solutions LLC OTC Tools Campaigns

• Blog GWC Warranty Accelerate

• App for Mobile Device (tie) EXTEND PERFORMANCE and Airtex Fuel Delivery Systems Airtex VIN Scan - App for a Mobile Device

• App for Mobile Device (tie) EXTEND PERFORMANCE and BCA Bearings The HUB - App for a Mobile Device

• Use of YouTube Video GWC Warranty Behind the Wheel

• Media Outreach to non-English Speaking Audiences The Gates Corporation I-60 & R-90 Campaign

• Application of “Be Car Care Aware” Campaign/Logo The Gates Corporation Be System Smart Campaign

Two communications entries were selected by a panel as the top entries in the Business-to Consumer and Business-to-Business categories.

Best- in-Show Awards • Business-to-Consumer –

Best-in-Show, Brochures, Booklets, Handouts Traction Factory / Snap-on Tools Floor Jack Brochure

• Business-to-Business - Best-in-Show, Ad - Best Use of Graphic Lumileds, founded by Philips LED Junkyard Ad

The Car Care Council Women’s Board is comprised of auto care professionals dedicated to providing opportunities, education and career leadership to women in the auto care industry. For more information about the Car Care Council Women’s Board, visit www.wbcarcare.com or email [email protected].


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[email protected]

Car Care Council Women’s Board Announces 2015 Scholarship Winners

LAS VEGAS, NV Nov. 3, 2015 – The Car Care Council Women’s Board (WB) presented Esther Son with the Becky Babcox Women’s Board scholarship for $5,000 at a press conference and reception at the Sands Expo on Tuesday, Nov. 3 in Las Vegas, Nev. During AAPEX.

Son is a student in automotive technology at Skyline College in San Bruno, California. After graduation she plans to pursue more in-depth training in high engine performance with the goal of becoming an engine machinist.

“This award is very meaningful, not only financially, but emotionally as well, as it has strengthened my belief in myself and the possibilities of my visions,” said Son.

This year, the Women’s Board gave a record $28,000 in scholarships to deserving young women including: Perla Veloz, Ferris State University ($5,000 Continental Female Leadership Scholarship), Stephanie Garcia, Southeast Community College ($4,000), Catherine Harms, Portland Community College ($4,000), Sara Koepsell, Dakota County Technical ($3,000), Katherine Ramage, Dartmouth University ($3,000), Hannah Van Norman, Alfred State College ($3,000) and Audrey Ivie, Snow College ($1,000).

“We are excited to present this top award to Esther and to give awards to so many deserving students every year,” said Amy Mattinat, president, Car Care Council Women’s Board. “We are grateful to our sponsors who support us in our mission to help female students looking to enter the auto care industry.”

The Car Care Council Women’s Board is comprised of auto care professionals dedicated to providing opportunities, education and career leadership to women in the auto care industry. For more information about the Car Care Council Women’s Board, visit www.wbcarcare.com or email [email protected].



W i n t e r 2 0 1 6

FEBRUARY 10-11, 2016 / CARIBE ROYALE / 8101 WORLD CENTER DRIVE / ORLANDO, FL

Leadership conferenceFeb. 10-11 2016

Associates, non-associates and guests are invited to attend the premier conference for women in the auto care industry.

The conference is a day and a half of networking, top-notch education and career leadership training.

• Network with female leaders in the auto care industry.• Join the Women’s Board’s Mentoring Program.• Rhonda Waters, M.Ed, Performance Coach- Energy Management from the Human Performance Institute will deliver a keynote presentation on becoming a ‘corporate athlete.’ Rhonda will teach how to manage energy, not just time. • Panel: International Aftermarket. Background on the international automotive industry with a discussion on challenges and opportunities.• Digital trends: Changes and how the auto care industry is responding• Pamela Gatto, owner and CEO of Gatto’s Tires and Auto Service. The 2015 Female Shop Owner of the Year will discuss her career in the industry.• Joel Ayers, executive director, Aftermarket Foundation. • Scholarship Strides: 5k / Fun Run benefiting the WB Scholarship Program.• And much more!

Scholarship

StridesWomen’s

Board

5K / 1 mile Fun Run

Wednesday, Feb. 10 5K/1 Mile Fun Run at the Caribe Royale. Register and raise money for the WB scholarship program as

an individual, team or race volunteer. Dinner and games will follow. Register online http://bit.ly/ScholarshipStrides

Join the Women’s Board in Orlando for a day and a half of net-

working, top-notch education and career leadership.

Wednesday, Feb. 10, 2016

8 a.m. - 10 a.m. Executive Board meeting*

10 a.m. - 12 p.m. Committee meetings*

12 p.m. - 1 p.m. Luncheon for Executive Board,

committee members and

new associates

1 p.m. Registration opens

2 p.m. Conference begins

6 p.m. Scholarship Strides Run / Dinner

*Reserved for executive board and committee membersThursday, Feb. 11, 2016

7:30 a.m. - 5:30 p.m. Education sessions

Includes breakfast and lunch5:30 p.m. Networking event

YANG networking event

Friday, Feb. 12, 2016 (optional day)

9:30 a.m. - 4:30 p.m. MACS Trade Show

Please select if you would like to volunteer at the Women’s Board booth at the MACS Trade Show at the Caribe Royale.TIME PREFERENCE FOR BOOTH:

___ a.m. ___ afternoon ___ p.m.

A complete agenda will be available by January.A group rate of $159 per night at the Caribe Royale is available. Reservations: 888-258-7501 and reference “MACS Worldwide.” Online: http://bit.ly/WBCaribeRoyaleReservations must be made by Jan. 6 to ensure availability.

Registration Cancellation Policy: Full refund will be given if cancellation notice is received by Monday, Jan. 25, 2016.

Conference Registration Fee:Early bird deadline ends January 6, 2015.

Standard EarlyAssociate ___ $475 ___ $425 Non-associate ___ $575 ___ $525First-time YANG attendee ___ $475 ___ $425Social Guest ___ $75 ___ $50(may only join Wednesday’s group dinner)

Name

Name on badge

Referred by (if applicable)

Social Guest badge name

Title

Company

Address

City State Zip

Phone Fax

Email

Meeting fee: $ Scholarship donation (optional): $Sponsorship (optional): $___ Bronze ($1,000) ___ Silver** ($2,500)___ Gold** ($5,000 [includes free meeting registration])___ Platinum** ($15,000 [includes free meeting registration])** includes Women’s Board annual membership (http://bit.ly/WBSponsor)

TOTAL AMOUNT: $___ Enclosed is my check # _________

(payable to Car Care Council)___ Visa ___MasterCard ___ American Express

Cardholder’s name

Account number

Expiration date CVV:

Signature

leadership conference

registrationW i n t e r 2 0 1 6FEBRUARY 10-11, 2016 / CARIBE ROYALE / 8101 WORLD CENTER DRIVE / ORLANDO, FL

Please return completed registration form to:Email: [email protected]’s Board / Attn: Meetings Department7101 Wisconsin Ave., Suite 1300 / Bethesda, MD 20814Fax: 301-654-3299; Phone: 301-654-6664

Are you a YANG member or an attendee under 40?Join the Women’s Board for a networking happy hour after the conference. RSVP: ___ Yes ___ No

Thursday, Feb. 11

Scholarship

StridesWomen’s

Board

5K / 1 mile Fun Run

Support the Women’s Board Scholarship Program

FEBRUARY 10, 2016 / CARIBE ROYALE / 8101 WORLD CENTER DRIVE / ORLANDO, FL 32821

The Women’s Board is holding a 5K / Fun Run benefiting the scholarship program. The Scholarship Strides event will take place Feb. 10, 2016 during the 2016 Winter Leader-ship Conference in Orlando, FL, but the fundraising starts today!

Here’s how to get involved:

To Fundraise• Create a profile page for the online fundraiser: classy.org/womensboard• Ask friends family and co-workers to donate to the cause!• Fundraising ends Feb. 10! Prizes to top winners, run attendance not required to win.

To Donate• Donate to a team, individual or to the general campaign: classy.org/womensboard

Fundraising Goal: $15,000

Attending the Conference?Register for the Scholarship Strides event! Options: 5k, relay run, 1 mile walk/run, volunteerRegister: bit.ly/ScholarshipStrides

ASSOCIATEAPPLICATION

The Car Care Council Women’s Board is comprised of auto care professionals dedicated to providing opportunities, education and career leadership to women in the auto care industry through:

• Networking - driving personal and professional development

• Mentoring - career mentoring with industry leaders

• Recruitment - supporting women entering the industry by providing resources and awarding scholarships

• Recognition - presenting the Women of Year, Top Shop and Automotive Communications Awards

• Industry Advisors - on female consumer education

• Communication - providing up to date information on industry trends

Women’s Board associates are professionals from all aspects of the auto care industry. Associates actively support the Women’s Board mission by: • Participating in events sponsored by the Women’s Board • Serving on a Women’s Board committee: Career and Leadership, Scholarship and Education or

Marketing and Recruitment • Attending its bi-annual meetings and annual awards reception at AAPEX in Las Vegas

Associates have access to all Women’s Board resources and communications, and are recognized on the website. For more information, visit www.wbcarcare.com or email [email protected].

Name:

Company: Title:

Address:

City/State/Zip:

Phone: Email:

Company Website: LinkedIn:

Referred by:

q Associate Annual Fee ($250) q Second Company Associate ($125)

q Shop Owner Discount (10%) q Student Associate (No fee)

Please accept an added donation to the Women’s Board scholarship fund to my fee: $

TOTAL: $

q Check enclosed (Make payable to Car Care Council Women’s Board)

q I authorize Car Care Council to charge my q Visa q MasterCard q AmEx

Card number Expiration CVV

Signature Date

Car Care Council Women’s Board • 7101 Wisconsin Ave., Suite 1300 • Bethesda, MD 20814 • p. 301-654-6664 • f. 301-654-3299

The Car Care Council Women’s Board is comprised of auto care professionals dedicated to providing opportunities, education and career leadership to women in the auto care industry.

SPONSORSHIP IS TAX DEDUCTIBLE

What are the benefits to my Company

in supporting the Women’s Board?Our Associates include technicians, shop owners, engineers, and professionals in human resources, business management, marketing, sales, product management, manufacturing, distribution, wholesale, retail, consulting and the industry associations.

Supporting the Women’s Board is positive for your company:• Aligns your company brand with the Women’s Board showing your support for your female employees and that you care about your female customers • Your support provide scholarships for young women and a student mentoring program which helps to recruit, retain and support women in the auto care industry• Your company will receive high value marketing and other valuable opportunities

Supporting the Women’s Board is positive for your employees and associates:• The Women’s Board provides unique bi-annual leadership Conferences for your female employees to network with leaders in the industry, sharing various perspectives, and ideas to improve your company• This includes professional and personal development training and up-to-date information on industry trends• Your support helps provide a career mentoring program and awards honoring automotive female leadership• Through your support we host the Automotive Communications Awards at AAPEX

Supporting the Women’s Board is positive for your customers and vehicle owners:• The majority of your target customers are women• Women are major influencers on the auto care industry, spending over $200 billion on repairs and mechanical services. 92% of women pass along information to a friend. Join us in the effort to support the future of the auto care industry and those that influence it the most.

SPONSORSHIP OPPORTUNITIES

sponsorship opportunitiesBronze Silver Gold Platinum

$1,000 $2,500 $5,000 $15,000

Scholarship in Platinum Sponsor’s name including announcement in a press release and social media. X

AAPEX WB Reception: Largest company logo featured, logo exclusive signage inside and outside, Podium signage at center stage, Company logo on cocktail napkins at reception

X

Complimentary Associate Annual Fee 1 2 4

Complimentary Women’s Board Bi-annual Leadership Conference registration fee 1 2

Recognition Ribbon for your employees at Leadership Conferences X X

Complimentary Automotive Communications Award entry 1 1 2 3

Company logo link on Women’s Board website, newsletter and emails X X X X

Company logo displayed at Leadership Conferences and AAPEX reception X X X X

AAPEX: Company logo in media kit to attendees, on signage at our annual Awards Reception and acknowledgement in WB press in Express show daily

X X X X

Sponsorship Recognition Certificate Certificate Plaque Plaque

Contact Name Title

Company

Address

City/State/Zip

Phone Fax

Email

Company Website

sponsorship FORM

q Platinum Sponsorship $15,000q Gold Sponsorship $5,000q Silver Sponsorship $2,500q Bronze Sponsorship $1,000q I would like to donate specifically to the WB Scholarship Fund $

TOTAL PAYMENT $

q Check enclosed (payable to Car Care Council Women’s Board)

q I authorize the Car Care Council to charge my credit card

q Visa q MasterCard q AmEx

Credit Card # Exp. Date

Security Code Date

Signature

q Please send an invoice to the address above.

Return this form to: The Car Care Council, Attn: Women’s Board, 7101 Wisconsin Ave., Suite 1300, Bethesda, MD 20814, Email: [email protected], Fax: 301.654.3299. For more information, call 301.654.6664.

www.wbcarcare.com

http://tiny.cc/WBLinkedin

http://www.pinterest.com/Womensboard/

https://www.facebook.com/groups/CCCWomensboard/

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AAPEX MEDIAKIT - The Car Care Council · (AAPEX). The Automotive Communications Awards are...

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