MANAGEMENT

AAP Corporate relearning in

GOKUL

INTRODUCTION This journal is based on 2013 election held in NewDelhi

Actually it is study of the new political party(AAP) can demonstrate how to position a startup in competitive market and remain a head by breaking norms

The party created a new trend in the country in a very short period of its life span

Experts said that the Delhi state assembly election has not only redefined the political trends but also redefined the strategies on how to manage organizations in present global environment.

APP’S STORY IS NOT ABOUT MARKETING ONLY BUT ALSO IT IS A STORY OF EXLENCE IN ALL ASPECTS OF MANANGEMENT.

BE IT HRIN MOBILISING AND MOTIVATING VOLUNTEERS

FINANCE IN MANAGING LIMITED RESOURCES

LOGISTICS THAT INVOLVED IN CAMPAIGNING IN DIFFERENT LOCATION S

AND IT IS ALBOUT ENTREPRENEURSHIP AND LEADERSHIP

BACKGROUND AAM ADMI means a common man in Hindi.

The party came into existence in 2012 and was inspired by the anti corruption movement

Its founders entered into politics with an agenda of establishing corruption free society

They gauged the sentiments of people who were dejected due to poor governance

Both the youth and the society were expecting quick result from the part of government supported the new party

MANAGEMENT

LEARNING

ENTREPRENEURSHIP

Every startup has to study a lot from AAP.

It had faced various problems

But they encountered it very successfully

And they had developed a new type of strategy rather than following old convictional methods

Learning– entrepreneur must do his market research and planning well, have faith in himself and being the venture without fear of risks and failures .Resources can be easily managed if efforts are sincere, consistent and honest.

LEADERSHIP AND TEAM SKILLS

LEADERS MUST SET AN EXAMPLE THROUGH STRICT DISCIPLINE, SIMPLICITY AND INTEGRITY .THEY SHOULD LISTEN TO THE PROBLEM OF THEIR EMPLOYEES,CUSTOMERS AND OTHER STAKE HOLDERS. A GOOD LEADER SHOULD BE CAPABLE OF TAKING EVERYONE ALONG WITH HIM IN SETTING AND ACHIEVING TARGETS

MOBLISING AND MANAGING MAN POWER

THE ONLINE MEMBERSHIP

THE 10 RUPEE MEMBERSHIP

LEARNING------- a manager must build a team of few competent and sincere subordinates who could further expend his vision, among employees and business associates . Top executives should also communicate directly through social networking, e mails etc. involving stake holders in planning and implementation of strategy , helps in imbibing a sense of responsibility and ownership among them

ORGANISING AND MANAGING FINANCES

Organizations must budget their expenses considering available resources . The accounting records should be transparent so as to sustain the trust of creditors, shareholders and government. When there is a shortage of resources one or more or more activities should be clubbed together to optimize the expense

MARKET ENVIRONMENT

Customer’s changing needs are often ignored by the established players who at times are unable to foresee or comprehend the changing trends and business environment. How ever the new entrants who often come with such understanding succeed due to innovation in product and promotion

BRANDING

A brand and its logo should align with the personality and aspirations of the customer. It must signify sincerity and capability to deliver on its promises.

Griners Model of org growth

THANK you