AAN: Streaming Radio, Alt Brand Extension
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Transcript of AAN: Streaming Radio, Alt Brand Extension
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January 24, 2013January 24, 201320132013
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Agenda•A Bit of History
•The Transition of Radio and its Rules
•The Future
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A Brief History of Media
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The transition from atoms to bits
“The change from atoms to bits is irrevocable and unstoppable. Why now? Because the change is also exponential - small differences of yesterday can have suddenly shocking consequences tomorrow.”
Nicholas Negroponte
Nicholas NegroponteBeing Digital
Being Digital
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New Technology is Disruptive
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Where is radio going?
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Driving the transition
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The Future is upon us
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Listening today - Internet connected devices
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Converged Media is the future
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Required - Compelling Content
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Key elements of Storytelling
Tell the truth
Make it matter
Never be boringValerie Geller
Media ConsultantGeller Media
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Repurposing Content
“Putting together a story for Print, Audio or Video storytelling is different. Print needs to be descriptive, video has B-role and audio is narrative and engaging. About 85% of each story can be used by the other medium.”
Erica MouraMultimedia Reporter
Boston Herald
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Making It Happen
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Lovewhip at JP Music Fest
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Broadcast Tent at JP Music Fest
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Worldwide Listenership
Over 8,500 listener sessions for the JP Music Fest