K e yn o t e S pe a k e r, Ma t t B e a ud r e a u

Never before have one generation’s selling hot buttons been so similar to another generation’s deal breakers: Plastic loyalty card or Facebook fan page? Meet at a coffee shop or in a wood-paneled office? Knowing how to market and sell to all four generations is the key to winning in today’s hyper-competitive marketplace. In Selling Across Generations, Matt Beaudreau transforms customer in-sights into actionable strategies for fast growth. He expertly reveals little-known secrets for selling to all four generations at the same time. This eye-opening presentation delivers ready-to-use marketing and sales tactics that increase lead generation, referrals, and customer engagement across all generations. You’ll leave prepared to close more sales—whether you grew up with Facebook or the phone book!

“Selling Across Generations:

Strategies that Drive Sales with each Generation”

AAMA 79th Annual

Conference - Speakers

Monday, February 15 | 1:00 p.m. - 2:00 p.m.

N i c k Le hne r t , K TG Y A r c h i t e c t u re + P l a nn i ng

Monday, February 15, 2016

“Fenestration Choices and the Future of Housing” 11:00 a.m.—12:00 noon

During this session, Nick will discuss product trends as it relates to different consumer

demographics and needs.

Some specific topics that may be covered include:

Rethinking Innovative Design

Overview of the Needs of Today's Homebuyers

New Home Trends

Redefined Home Site Dimensions

Current Building Trends and Future Predictions

Download the AAMA app (Apple or Android devices) to view full details on these sessions, as well as

background information for the presenters.

Tuesday, February 16, 2016

Al u m i n um M a t e r i a l C ounc i l Spe ak er : R e x De a n , St ua r t

“Field Refinishing, Repair and Restoration of Architectural Metals” - 7:30 a.m.—8:30 a.m. This session will discuss and present the effect of aging and corrosion on Class 1 & 2 Anodized Aluminum and the methods of repair and restoration going on in the in-dustry today.

We will also discuss the condition of 2603, 2604, 2605 factory finishes and the meth-ods and processes of field repair and restoration. Included in these conversations will be the discussion of the relationship of sealant and gaskets, glass, and adjacent stone surfaces.

C hi p G e n t r y, C a l l & Ge n t ry La w G r oup

Tuesday, February 16, 2016

“Plugging the Leaks on Lawsuits” 11:00 a.m.—12:00 noon

There is no doubt we live in a litigious time. Everyone is a target. When you sell products into the stream of commerce, you necessarily open yourself up to lawsuits.

The more you sell and the bigger you are simply increases the size of the target on your back. The key to avoiding lawsuits is to understand who typically sues fenes-tration companies, what the claims look like, what defenses you have, and, most im-portantly, how you can be proactive to limit or even avoid lawsuits altogether.

L i f e C yc l e As s e s s m e nt S pe a ke r : He a t he r Gad o n n ie x , T h in ks t e p

“The Why, How and Business Value of LCAs and EPDs” 1:00 p.m.—1:30 p.m.

Heather Gadonniex, LEED AP BC&C is an experienced strategist with over a decade of expertise developing and leading international product marketing, business devel-opment, and product development initiatives focused on sustainability and transpar-ency for start-ups and large multinational organizations.

She has deep expertise in green building and sustainability, and has published nu-merous articles on creating and integrating corporate and product sustainability strategy, product transparency, and wrote The Complete Idiot’s Guide to Greening Your Business.

Download the AAMA app (Apple or Android devices) to view full details on these sessions, as well as

background information for the presenters.

D i c k D o yl e , Vi ny l I ns t i t u te

“Vinyl Institute Update” 2:00 p.m.—3:00 p.m.

The Vinyl Institute (VI) represents manufacturers of vinyl resins/compounds, vinyl additives, modifiers and packaging materials and advocates the industry value in responsible manufacture, life cycle management and value to society.

President and CEO, Dick Doyle will present updates on new and ongoing VI initiatives and how AAMA members can be involved.

J u l i e R u t h , JR ut h C ode C ons u l t i ng

Download the AAMA app (Apple or Android devices) to view full details on these sessions, as well as

background information for the presenters.

Wednesday, February 17, 2016

“Code Action Committee Update” 11:00 a.m.—12:30 p.m. (during the Code Action Committee Meet-ing) During this session, reports on the impact of various code related activities, as they pertain to fenestration products, will be given. The activities to be reported on will include:

The development of the 2018 International Residential Code

The 2018 International Energy Conservation Code and the structural provisions of the 2018 International Building Code in 2016

The adoption of the 2015 I-codes in some jurisdictions and the ongoing efforts to merge the International Green Construction Code and ASHRAE 189

M a nuf a c t ur i ng Sa f e t y For um S pe a ker : M ike Bur k , G E D I n te gra te d S o lu t i ons

“A Review of the Insulating Glass Manufacturers Alliance (IGMA) Glass Safety Awareness Council” 10:15 a.m.—11:00 a.m.

The council was formed in 2011 to raise awareness of safety requirements when handling glass.

The goal is to reduce the complacency that sometimes occurs when people get comfortable completing the same job or process over time.