AAM2010: Communicating your collection on the web.ppt
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Transcript of AAM2010: Communicating your collection on the web.ppt
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Communicating our collection to a web
audience
Kate StoneManager, NFSA Online
National Film & Sound [email protected] | @kate__stone
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Our traditional methods
… in order of how often we do it (and how many we reach) …
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Traditional methods
Presentation to management (12)
(we seem to spend more time and energy reporting what we know back to management rather than outside)
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Traditional methods
Presentation to management (12)Presentation to staff (200)
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Traditional methods
Presentation to management (12)Presentation to all staff (200)
Presentation to invited peers or guests on site (50)
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Traditional methods
Presentation to management (12)Presentation to all staff (200)
Presentation to invited peers or guests on site (50)Presentation at a conference of peers (~100)
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Traditional methods
Presentation to management (12)Presentation to all staff (200)
Presentation to invited peers or guests on site (50)Presentation at a conference of peers (~100)
NFSA Journal article (~100-200)
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WHY LEARN NEW METHODS?
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WHY LEARN NEW METHODS?
–Audience reach
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WHY LEARN NEW METHODS?
–Audience reach–Relevance
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WHY LEARN NEW METHODS?
–Audience reach–Relevance–Accessibility
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WHY LEARN NEW METHODS?
–Audience reach–Relevance–Accessibility–New tools available – we’d be stupid
not to use them!
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HOW?
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Workshops for non natives
• Curatorial• Blogging• Social media• Held in all offices – Sydney Canberra
Melbourne - in groups of 6-10• Plus 1:1, lots of editing• Time consuming• Rewarding!
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How one project got us started
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Curatorial writing workshops
• F or writing about the collection on our corporate website, on australianscreen or in fact anywhere
• Curator’s Guide – how to describe titles, what different spaces are for, check list
• We combined face to face workshops with plenty of documentation
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Guide to curating for the web - tone
• Write for a bright 15 year old. This website has a broad (and young) audience.
• Make a number of succinct observations rather than a lengthy essay on one perspective. Web readers scan & prefer bites of information.
• If you use academic concepts, do so in a way that facilitates understanding.
• Share your response to and enjoyment of the material you are writing about.
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• Share your response to and enjoyment of the material you are writing about.
Telling curators to make it personal!This is a tricky one.
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Guide to curating - context
WEB CONTEXT – • Search our site and the internet for
related content before writing. Cross reference.
• Maintain an international perspective - 30% of our web visitors are overseas.
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Guide to curating - context
AUDIENCE CONTEXT• How and where might the original audience have
seen it? • what else was on TV or in cinemas? • Describe it’s first release, its critical and popular
responses and social/political context of the time that might be relevant to the work.
• Older/more obscure titles – where is it held? Still accessible? If not a theatrical/tv audience then who & where? Why was it made?
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Guide to curating - context
PROFESSIONAL CONTEXT• Contextualise the work in the
professional development of the creator/s career
• Observe technical and craft achievements and give credit where appropriate to others
• Note anything significant about financing/industry context.
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Story 3: Patineur Grotesque
http://getclicky.com/stats/visitors
Links-domains ▼
abc.net.au 2,928
lenta.ru 325
facebook.com 130
google.com.au 110
nfsa.gov.au 93
encoremagazine 81
aintitcool.com 77
blogs.abc.net.au 73
screenhub.com.au 65
rollerclub.ru 61