AAKASH UNIVERSAL LTDAAKASH UNIVERSAL LTD .

Facts About AAKASH .

AAKASH GROUP started its initiative in Mumbai in 1990 and rapidly rose to be apremier Enterprise involved in diversified business to the highest level of quality along with itsconsistency in delivery schedules.The group has adopted its values in its every day functions, of never to substitute price forquality, to operate as team workers with its customers and strive to be performance leaders inevery dimension of the business it undertake. The group has always strived to achieve a goal of100% satisfied customer base100% satisfied customer base.

AAKASH GROUP:‐AAKASH GROUP is a major entity on the corporate scene having  diversified interests that include:‐Builders & DevelopersHospitality & LeisureMarble & GraniteMarble & GraniteProductions & EntertainmentMiningSecurity and Surveillance 

Some More Facts About AAKASH .

AAKASH Universal Ltd. has been associated with safety, trust and excellence inproducts. Armed with over two decades of IT Services experience, weconsistently deliver effective solutions to our clients.

Our customer footprints spans across verticals like:Banking, insurance, manufacturing, retail, Media, Entertainment, Tours andTravels, Communication etc.,

Our well trained and motivated team delivers best services to our clients. Wewant our customers to see us as a Best Service / Product Provider in the market.

AAKASH Universal Ltd. plans to achieve a target of 20,000+ CSAs/ Dealers , 800+CSA (Tech), 300+ Distributors PAN India in next 3 years.

The Company by taking its first step towards Indian market made a hugeImpact through its participation in SECUTECH INDIA 2013 with a GAINT stallSpace of about 4000 sq Ft

The Indian Security Market 

A Giant in Making… A Giant in Making

AAKASH UNIVERSAL LTDAAKASH UNIVERSAL LTD .OUR VISON:

“To give a feeling of safety to all our Customers and a sense of pride in using CORE range of products”

OUR GOAL:“To be the Largest Company in the Field Of security and Surveillance and to be“To be the Largest Company in the Field Of security and Surveillance and to be  

recognized by everyone as a Company based on Principal, ethics and Honesty. “

OUR BELIEF:“We Believe  the trust in Our Ability and Products is more Important than 

Competing  with the Competitors” p g p

Company Information Offices and Centers Planned in – India (P‐I)

AAKASH Universal Ltd .

Office Plans Across IndiaCorporate Address 411/13,Chakala,Andheri

E,Mumbai‐400093.

Tel No. 022‐6516 0824

P d d S i

Mobile No. +91 98212 11011

Website www.coreworld.in

Products and Services

Category Products/ Services

CCTV and DVR

C l

Key Peopleo Mumbaio Delhi

Sales, integration, Annual Maintenance Contract

Access Control

Office and Home Automation

Key Peopleo Bangaloreo Kolkatao Ahmadabado IndoreoHyderabadJ i

Name Designation

Mr. Ram B. Jajodia  CMD

Mr. Aakash R. Jajodia  DirectoroJaipuroChandigarh

j

Mr. Rahul P. Ambegaokar

CEO

Security Equipments and Service Market in India

MarketElectronic Security Equipment INR. 2230 Cr (2011). Estimated INR. 12,500 Cr by 2015. i.e.25% ‐38% Growth. Market currently is broadly divided into two parts i.e. CCTV and otherequipments, access control and IT security.

Recent Development

There have been many developments recently in field of Security surveillance. TheGovernment across the Globe have made it mandatory to have CCTV Surveillance at PublicPlaces. Corporate and MNCs have started allocating security budgets this in turn hasmade a good impact on the market.

CCTV & Equip Access Control  Intelligent Security

• Driver d

• Driver b h

• Driver ff

Driver & Challenges

Govt. DemandCorporate DemandRetail & residential sector

• Challenges High duty and taxation

Security breachesUpcoming new projectsNeed for better security

• Challenges lack of awareness

Insufficient manpowerLow recurring cost

• Challenges lack of proper trainingg High duty and taxation 

Competition from unorganized sector

Lack of After Sales Service 

lack of awarenessCheap alternatives Lack of After Sales Service 

lack of  proper  trainingLack of awarenessLack of After Sales Service 

Security Equipments and Services – Market Overview

Market Size & Growth FigureRs (In Crores) Market Size & Growth Figure 

25 00030,000 35,000 

Rs (In Crores)

10,000 15,000 20,000 25,000 

‐5,000 

2010 2011 2012 2013 2014 2015 2016 2017 2018

20% 20%Organized Sector

80%50%50%

Unorganized Sector

80%

2010 2015 2018

Market Introduction – Products and Services

Security Equipments and ServicesSecurity Equipments and Services

CCTV and Other E i t

Electronics Access Control E i t

Software's / Data St / D t T f

Launch Mid August 2014

Equipments  Equipment s Storage/ Data Transfer

ildi

VMS Software

CCTV

Launch Mid October 2014

Home Land Security June 2014

BiometricBuilding Solutions 

NVR

Launch Mid August 2014Video Door Phone  June ‐2014

Swipe CardFire Alarm, Fire Safety  Equip.

i iLaunch December 2014

Launch  March 2014

Intrusion Detection

Other (X‐Ray, Metal Detector) 

Security Equipments and Services – Market Overview

Overview – CCTV & Other Equipments USD i MilliOverview  CCTV & Other Equipments

o Demand for security equipments, both forresidential and commercial purpose, hasincreased many folds in recent time 2000

2500

USD in Millions 

increased many folds in recent time

These equipments include Close CircuitCamera (CCTV), IntrusionDetection, Intercom and others (Metal 1000

1500

Detector and X‐Ray’s)

o Market size of CCTV hovered at INR 6000cr in 2013 and grew at 30% +  reports CAGR

0

500

2010 2011 2012 2013 2014 2015

However, following the terrorattacks, security spending is expected tosurge by 40‐50%

2010 2011 2012 2013 2014 2015

20%

o India is an import‐driven market with~60% of security and surveillanceequipment imported by foreign 80%

20%

manufacturers with local presence ordomestic importers / distributors

To prevent any crime and threats to people’s life.

Importance Of Security System

Closed Circuit Television (CCTV) is most commonly used security system today.

This is because the CCTV captures every wrong deed in the night too.

They also install CCTVs in the ATMs to keep an eye on the people who withdraw money.

Business and work place can be controlled with surveillance cameras. 

Many educational institutes also conduct examination under surveillance cameras. 

Since it can be connected to the internet, the security system can be reviewed in any internet hotspot even

Why Only UsW f t i C d i

, y y y p

on your cell phone when it is connected to the internet.

We are a fast growing Company and aggressivemarketing is the Key catalyst for getting Businessgenerated for the Distributors

Vast Experience in the field of Security Systems.

Best opportunity.

Accounting Software to be provided in later stages

Customized Marketing Plan for the Distributors tocater to their Local Area

Complete Technical support provided by theCompany through training and Seminars

stages.

Incentives on performance.

Dealer Friendly Policies As We Believe HappyDealers create Happy DISTRIBUTORS .

Introducing

Business Opportunity 

as a 

AAKASH Universal  Ltd. 

DISTRIBUTORDISTRIBUTOR

A Distributor of AAKASH Universal Ltd is just not a Distributor But a Family member Of CORE

What is AAKASH Universal Ltd. DISTRIBUTOR

A Distributor of AAKASH Universal Ltd is just not a Distributor But a Family member Of CORE

AAKASH Universal Ltd. Distributor is Technically well equipped with the Knowledge that is given intensive  training program by AUL.

A AAKASH Universal Ltd. Distributor is  one of the Important partners of AAKASH Universal Ltd. for Distributing  in Markets  products that are Marketed, Mfg By AAKASH UNIVERSAL

As a Distributor you also have the opportunity to set up a service centre at your place of OperationAs a Distributor , you  also  have the opportunity  to set up a service centre at your place of Operation

AAKASH Universal Ltd. Distributor Is a Business Opportunity that will change the entire scenario in the CCTV and digital Surveillance Industry .

AAKASH Universal Ltd. DISTRIBUTOR  is the Face of the company in the market 

AAKASH Universal Ltd. DISTRIBUTOR has exposure to variety of product from the AUL Portfolio's 

AUL also provides advertising support for easy sell of the Products with various marketing initiative .

Working Model – CSAThe overall working model of security equipment market in India is a multi staged model wherein the 

product can reach the end users through multiple channels but in the CSA Working Model it reaches theproduct can reach  the end users through multiple channels but in the CSA  Working Model it reaches the customer through  a different model of execution

Company

SUPER STOCKIEST

Tracks the Order Process  

Tracks the Installation

Distributor  

STOCKIEST

CSAder  To

CSA(Franchise)  CSA (Tech)Franchise

Ord

End User

Working Model – TENDER 

The Company has two models of Bidding for the Tender  as shown below 1. The System Integrator Bids for the  Tender and other  where  the company bids on behalf of the System Integrator . 

TENDER 

Company Bids  

System Integrator  BIDS 

YEWP Scheme g

“YEWP”  YOU EARN WE PAY Scheme 

Working Model – DISTRIBUTOR

h ll ki d l f i i k i di i l i d d l h i hThe overall working model of security equipment market in India is a multi staged model wherein the product can reach  the end users through multiple channels

CompanyTracks the Sales Order

SUPER STOCKIEST

Tracks the  Complain 

Distributor  

Dealer Franchisee

End User  

What does a distributor get ?

AAKASH Universal Ltd. Provides Each DISTRIBUTOR , 3 days intensive trainingsession. That Includes

To understand the needs and importance of the Security in today’s fast changingTo understand the needs and importance of the Security in today s fast changingworld.The In depth Knowledge of all the products that AUL is OfferingThe Marketing and product promotion strategies.Personality development training for the Sales staff of the Distributor and the SalesIn chargeUnderstanding the Process of sale and other Flow process such has Dealer complainhandling, replacement, repairs etc.handling, replacement, repairs etc.Company plans for the Quarter, and half year promotion activityContinuous up gradation thru net (i.e.) online material for reading andunderstanding the Products

Super Stockiest Distributor  Requirements  

R i t D t ilRequirements Detail

Area Of Operation (Office Area) in Minimum 250Sq Ft

Area Of Storage As per the Stocks

Computer & Printer Two – One

Telephone One

Delivery Vehicle One

Air Condition OneAir Condition One

Distributor   Man Power Requirements  

Requirements Detail

Computer Operator One

Accounts One

Sales Three

D li P TDelivery Person Two

Office Boy One y

Please Note: All the Support provided  by the company is on achievement of the Minimum Targets  by the distributors and for a Initial period of Three Months and g y pextendable for another Three Months at the sole discretion of the Company. 

DISTRIBUTOR  Aprx. SALES  & EXPENSE :Target size taken into consideration is  50 L to 1.0 Cr

Expenses Head Expense Amount Slab 180 % Achievement

Slab 2 90% Achievement

Slab 3 100 % Achievement

Offi S 50* 250 12500 50% % 90%Office Space 50* 250 12500 50% 75% 90%

Storage Area 25*500 12500 50% 75% 90%

Manpower 50000 50000 50% 75% 90%

Overhead Expense Electricity,Telephone,Stationary

15000 15000 50% 50% 50%

, yTransportation 5000 5000 50% 75% 90%

Total 95000 47500 71250 85500Total 95000 47500 71250 85500

MARGINSMARGINS 

4% 6%4% ‐ 6%

Fixed Margins  and gAdditional ……….Additional ……….

TARGET ACHIEVEMENT BONUS SALES TARGET  Metro  Tier 1 Tier 2 Tier 3

Basic 4%  ‐ 6% 2500000 1500000 1000000 600000

1% 2750000 1650000 1100000 660000

2% 3162500 2062500 1375000 825000

3% 4111250 2681250 1787500 1072500

5% 6166875 4021875 2681250 16087505% 6166875 4021875 2681250 1608750

The  Above Working will be For First 6 Months 

The Above is Exclusive for the TAB that is for the Manpower and Overhead Expense Sheet Already Shared

Budget For Advertisement 

1.05% of the Sale  will be for the Branding Opportunity  at the  Stores

2The Display Amount will be additional to 1% of the Purchase made in each calendar Month 

3The Additional Scheme if any will be  announced from time to time 

Disclaimer: This document is for private circulation only. AAKASH Universal Ltd. or anyf it i t d t t li bilit h t di t I di t th tof its associates does not accept any liability whatsoever direct or Indirect that may

arise from the use of the information herein .While this report/PPT has been preparedon the basis of published/other publicly available information considered reliable, weare unable to accept any liability for the accuracy of its contents.p y y y

** All the calculations shown are as per our market study and may differ for each individual. The AMC calculations are taken on all the systems sold byfranchisee and may depend on each customer to renew the same or not .

All the Figures in the presentation above are for Indicative and calculation purpose these may vary for eachAll the  Figures in  the presentation above are for Indicative  and calculation purpose these may vary for each Individual / Company  according to their personal capacity and Interest in doing the  Business. The Company does not accept any liability for the Figures mentioned.