Hey there,Alexandra Alice Joan Rathbone has been living and breathing since 1991, that’s 20 and a bit years you know, and she doesn’t plan on stopping anytime soon . . .

So, if you don’t know her by now (shame on you) there’s a few ‘need to know’ bits and bobs in this book.

In here, you’ll pretty much find out the ‘do’s and don’ts’ when it comes to the still fledgling

brand, what’s appropriate and what’s not, topped off with delicious nuggets of information . . .

just for you.

Positioning of product for promotional use.

The main things to remember:1) Product must not be positioned any less than one metre away from all extraneous objects.2) For location photography, setting must be tropical, beach-like and extravagant (AAJR does not fund this, you do)

Typefaces----------------------Typefaces--------------------- Typefaces----------------------

Typefaces---------------------- Typefaces---------------------- Typefaces---------------------

Arial Bold

ABCabc123

Arial Regular

ABCabc123

Typefaces---------------------Logo Logo Backround Negative Logo Media Background

Colours

Logo

Do not alter the logo in any way.Do not place the logo onto any nasty colours you know it doesnt get along with.Do not place the logo anywhere you know it would get into trouble for being.Do not challenge the logo to a fight.Treat the logo as you yourself would like to be treated.Do not act like you are better than the logo.Do not feed the logo after midnight.