AAFA Emerisque presentation 2008

Value Creation Through Brand GlobalizationPresentation to the AAFA Conference

25 June, 2008

Ajay Khaitan

American Apparel and Footwear Association Conference Presentation, 25 June, 2008 1

Emerisque set-up shop in London, England in 2003/4

Focus is on the acquisition of under-performing, mid-sized, international consumer brands

Specialty is in repositioning brands and leveraging brand equity in emerging markets, and aligning business

valuation with growth opportunities.


The Theory

‘No Brainer’


April, 2008

The World Out There – in 2008

Source: IMF


The Emerging Markets: Expanding Faster Than Anticipated

BRICs – Brazil, Russia, India, ChinaN-11 (Next Eleven) – Bangladesh, Egypt, Indonesia, Iran, Korea, Mexico, Nigeria, Pakistan, Philippines, Turkey & Vietnam

Source: IMF in Financial Times, March 2007


In Retail, Global Growth Opportunities are Very Clear

Source: AT Kearney Global Retail Development Index


Luxury Brands Growth in Asia


Globalised Retailers: Sustainable Growth, Better Profitability

Source: Deloitte – January 2008 Global Powers of Retailing


Retail Multiples In Asia Reflect The Growth/Value Paradigm

Source: Deloitte – January 2008 Global Powers of Retailing


The Practice

‘Re-learning’


Corporate Objective

Risk v Reward

Value v Revenue


Corporate Commitment

Medium Term

Resources and Capital


Partnerships

Strategic v Opportunistic

Understanding each target market, defining & searching for the ideal partner/plan/terms


Brand Traction

Aligning with the Consumer

DNA v Now


Retail Support

Retail v Wholesale

Differentiating Experience


Product Strategy

Global v Local

Mix towards Purchasing Power


Managing Partnerships

Promise vs Focus

Measurability Key


Servicing Partnerships

Contract v Reality

Live the Life, in the Market

THANK YOU


Ajay Khaitan

Ajay Khaitan founded London-based Emerisque in 2004. Beginning his career in 1984 with the conglomerate, Khaitan Group

(India), Khaitan has investment and operating experience in more than seventy countries. In his corporate development/ investment

management roles, he has mobilised/deployed and managed investments aggregating approximately $1.7 billion. He has directly

managed, as Chairman and CEO, industrial, services and branded businesses from new start-ups to businesses in excess of $850

million in revenue, based out of India, Switzerland, the UK and the U.S., leading them through periods of transformational change,

delivering annual increases of $65 million in new profits. Khaitan acted as Chairman/CEO for Emerisque’s first acquisition, Lee

Cooper Group, a UK-based denim brand, between 2005 to 2007.

SPEAKER BIOGRAPHY


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AAFA Emerisque presentation 2008

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