AAF Lexington American Advertising Awards 2016€¦ · 2016 American Advertising Awards Wow. I am...

AAF LexingtonAmerican Advertising Awards 2016

2016 American Advertising Awards 03

Having put a lot of thought (and possible over-thinking) into the letter I wrote last year as the AAF Lexington President, I wonder is this just another formality? Can it justly recap a year of accomplishments and successes, show sincere gratitude to a fantastic board and capture full appreciation of our generous sponsors? Can a few written words convince a member to rejoin and to join the charge? Would anyone notice or care if the rest of this letter was set in Lorem Ipsum?

I truly appreciated all the solid programming and enjoyed entering and attending the ADDYS. And I recognized the energy and time commitment of past boards and committees. I deeply appreciate this year’s board for their passion for service, positive contributions, and dedicated drive to push

this thing forward. And I’m grateful for our kind sponsors in helping us to continue to reach higher.

I believe you see that we have something very special with this club. We have the capability to impact our industry, our area college students and this community that we’re blessed to use our talents.

So, cherished member, if you like having fun with like minded professionals, enjoy the return of serving for a greater good, and see the value in personal growth, I ask you to email me or any board members to let us know you’re in to serve.

God bless.

Jeff HancockAAF Lexington 2014-16 PresidentAccount Planner, Cornett

02 AAF Lexington

AAF Lexington

In operation for over 60 years, AAF Lexington is an affiliate chapter of The American Advertising Federation (AAF). As the “Unifying Voice for Advertising,” AAF is the oldest national advertising trade association representing all segments of the industry. Your membership to AAF Lexington automatically connects you with a national network of over 40,000 creative professionals from over 200 affiliated Clubs across the country.


The Fifth District of the American Advertising Federation represents 12 professional advertising associations and college chapters throughout Ohio, Kentucky and West Virginia. We are the regional voice of the advertising industry to the AAF. Our mission is to protect and promote the well-being of advertising in the district through our various programs.

As a member of AAF, you sit as one creative professional among 40,000 members across the nation. That represents 15 districts much like ours—some bigger—some smaller, but with one common goal in mind—to be the Unifying Voice for Advertising.

Whether that manifests itself as profes-sional development, special events, digital conferences or even our signature event, The American Advertising Awards, AAF exists to provide many important services like:

• Bringing members together to yield creative business solutions.

• Protecting and promoting advertising at all levels of government through grass- roots activities, especially defending anti-advertising legislation.

• Educating members on the latest trends in technology, creativity and marketing.

• Honoring advertising excellence.

• Enhancing advertising education through the Fifth District National Student Advertising Competition (NSAC) and Student ADDY Awards.

Tonight’s competition, and the work being recognized is the first step of a 3-tiered competition that leads all the way to the National ADDYs this summer in Anaheim. Our district alone had nearly 3,100 entries submitted and from that pool, about 10% (give or take) will advance to the 2nd tier competition at District.

Regardless if you take home Gold or not, you are to be commended for the effort and passion you put into your craft. And, even more so, for supporting your local Ad Fed.

Tim KlingerAAF District Five GovernorCreative Director, Kleidon & AssociatesAkron, Ohio

04 AAF Lexington

AAF Lexington2016 American Advertising Awards

Wow. I am incredibly unqualified to speak on behalf of the work presented here. But the people, I know the people. Many of you I have come to know personally and professionally. In your crazy, spectacular ways, you compel me and numerous others to do something great.

Although this market has been uniquely identified for it’s diverse work with various clients, projects, and problems, there is at least one underlying theme: a genuine desire to inspire and grow our culture. That is a great privilege and responsibility, which, collectively, we tackle on so many levels.

Speaking of privilege and responsibility, it has been an honor to work alongside the talent that serves as your ADDY host. I’ve tried to say thank you a thousand times, yet I still can’t seem to express how grateful I am for my partners: Jeff Hancock, Adriane Grumbein, Zipie, LEX18, Multi-Craft, The Lexington Herald-Leader and our squad of AAF Lexington Board of Directors, thank you for trusting me.

Last but certainly not least, to everyone celebrating with us tonight, thank you for making this fun. Congratulations to all of our winners and may the forwarding Golds continue to represent us well!

Rhea StarnsAAF Lexington 2015-16 VP of ADDYs Public Relations Manager, Wildcat Wearhouse


Trace is the founder of Tactical Magic. A twenty-year veteran of the business, his work has received hundreds of honors from national and international advertising and creative competitions. His work is published in numerous books, magazines and even college textbooks. Trace also founded the creative office community at 1460 Madison Avenue in order to support Tactical Magic’s collaborative business model. The unique 100-year-old building is also home to several complementary small businesses. His passions include family, travel, baseball, reading and spiritual pursuits.

Over the years, Trace has developed effective campaigns in all media for clients such as First Tennessee, Fulmer Helmets, McDonald’s, Memphis Car Audio, My Next Phase, Pepsi Americas, Russell Athletic, Thomas & Betts and Valvoline. His experi-ence broadens to directing celebrity talent, including John Rhys-Davies, Mark Lenard, Peyton Manning, Burgess Meredith and two Miss Americas.

Tactical Magic combines the skills of an ad agency, a brand consultancy and a design studio and is an unusual resource for maximum impact communications.

George is an award-winning writer, producer and Creative Director, having worked in the advertising and marketing arena for 29 years. His agency experience includes as Ketchum Advertising, HBM/Creamer (Della Femina), DDF&M (Ten United), St. George (Marc USA). There are few categories in which George doesn’t have experience, but he made his bones for the majority of his career in brand development and new-product introductions. He lives in Indianapolis with Karen, his symphony musician wife, and is the author of “Buffalo & Rochelle,” a recently published collection of short fiction. He has been recognized by the Clios, Addys, the Mobius Awards and The Art Director’s Club of New York for his work in print and broadcast. He launched Brandwidth in 2006 with partners Adam Hayes and Corey Wenger. They’ve gone from startup to multi-million dollar hybrid interactive/integrated shop in with work including Transitions Optical, Carl Zeiss Vision, Kayak Pools, Recreation Unlimited, The Mind Trust, DMD Pharma, Vectren Source, Doctor Pepper/Snapple Group, Earthtone, and St. Vincent Hospital. Former clients have included Taster’s Choice Coffee, PNC Bank, Blue Cross/Blue Shield, Stouffer’s, Heinz, Clark Candy Company, and Hershey.

George EvansPartner, Creative DirectorBrandwidthIndianapolis, IN

Trace HollowellCreative DirectorTactical MagicMemphis, TN

06 AAF Lexington

Jennifer is an Account Director with redpepper in the Greater Nashville Area. Before redpepper, Jen served as the Vice President, Brand Supervisor for North Star Destination Strategies. At redpepper, Jen manages a group of accounts including Deloitte, Verizon and Governor’s Foundation for Health and Wellness (Healthier Tennessee). Jennifer’s strong brand development skills coupled with her strategic approach to problem solving are an invaluable asset to her clients’ marketing efforts. Organizations large and small focused on establishing and growing a brand benefit from Jen’s excep-tional team leadership skills and her unique ability to connect with senior leadership. Jennifer is one of those rare finds, a person who is extremely detailed and organized with a razor sharp strategic mind coupled with amazing client relation skills. Jennifer’s specialties include brand development; brand management; client relations; stra-tegic planning and strategy development; creative management (design, advertising campaigns, brand identity); qualitative and quantitative research; and digital strategy.

A graduate of Ball State University, Jen along with David Letterman are some of the school’s most notable alums in the area of communications. Jen promotes healthy- living and prefers not to go too far without her Clif Bars and green tea.

JudgesAAF Lexington2016 American Advertising Awards

Jen Lawson WilliamsAccount DirectorRedPepperNashville, TN

2016 American Advertising Awards 0908 AAF Lexington


Entrant: Braley Design / Advertiser: Jock McDonald / Title: The Woven Perspective / Michael Braley, Creative Director & Designer / Kate Davis, Account Director & Editor / Jock McDonald, Photographer & Author / Khodr Cherri, A&I, Hollywood, Printer / Category: Sales & Marketing, Book Design, Entire Book

The Woven PerspectiveBraley DesignJock McDonald

Best of Show


Entrant: Cornett / Advertiser: Valvoline / Title: Valvoline Blood, Sweat, Gears Video / Credits: David Coomer, Director / Christy Hiler, Chief Strategic Officer / Jason Majewski, Senior Copywriter / Leslie Miller, Account Planner / Ian Friley, Kong Productions, Director of Photography & Production / Category: Integrated Campaigns, Single Spot, Any Length

Valvoline Blood, Sweat, Gears VideoCornettValvoline

Best Art Direction

12 AAF Lexington

Entrant: Shatterbox / Advertiser: Shatterbox / Title: Shatterbox Beer, Wine & Spirits Microsite / Credits: Jeff Ruth, Creative Director & Designer / Bobby Oakley, Designer & Illustrator / Braidi Kase, Developer / Kathy Martinolich, Copywriter / Kate Evans, Account Director / Jetimpex, Inc., Developer / Category: Online/Interactive Advertising Industry Self-Promotion, Online Interactive

Shatterbox Beer, Wine & Spirits MicrositeShatterboxShatterbox

Best Copy


Entrant: Courage Media / Advertiser: Sunrise Children’s Services / Title: Sunrise Children’s Services—Sunrise Found Aaron / Credits: Mike Benton, Director, Director of Photography & Editor / Eric Sanders, Cinematographer & Editor / Jake Pelfrey, Producer / Category: Integrated Campaigns, Single entry, more than :60 seconds

14 AAF Lexington

Entrant: Cornett / Advertiser: Lane’s End Farm / Title: Lane’s End 2015 TV Spot / Credits: Chris McNamara, Director of Account Services / Lacy Reinhold Madden, Account Planner / Eye Level Films, Production Company / Category: Integrated Campaigns, Single Spot, Up to 2:00

Lane’s End 2015 TV SpotCornettLane’s End Farm

Ralph Gabbard AwardSunrise Children’s Services— Sunrise Found AaronCourage MediaSunrise Children’s Services

Public Service Award


Entrant: BORN / Advertiser: Commerce Lexington Inc / Title: Here’s Our Proof / Credits: Bill Michul, Creative Director & Designer / Jen Larkin, Account Director / Curtis Conrad, Designer / Shawn Saylor, Programmer / Shaun Ring, Photographer / Gina Greathouse, Client / Kimberly Rossetti, Client / Category: Integrated Campaigns, B-to-B Campaign, National

Here’s Our ProofBORNCommerce Lexington Inc

Judges Choice

16 AAF Lexington

Entrant: PM Advertising / Advertiser: AusHorse / Title: AusHorse Video / Credits: Jon Siegel, Creative Director / Category: Elements of Advertising, Art Direction

AusHorse VideoPM AdvertisingAusHorse

Judges Choice


Entrant: Cornett / Advertiser: VisitLex / Title: Beyond Grits / Credits: David Coomer, Chief Creative Officer / Tim Jones, Creative Director / Anne Trussell, Associate Copywriter / Clay Gibson, Graphic Designer / Jason Majewski, Senior Copywriter / Ivy Oddis, Graphic Designer / Leslie Miller, Account Planner / Magnus Lindqvist, Photographer / Category: Sales & Marketing, Sales Promotion, Catalog

Beyond GritsCornettVisitLex

18 AAF Lexington

Entrant: Zipie / Advertiser: Zipie / Title: K Club Branding / Credits: Katie O’Malley, CEO / Molly Hodgdon, Creative Director / Jennifer Jones, Art Director / Barb Sallee, Communications Manager / Category: Integrated Campaigns, Integrated Brand Identity, Campaign

K Club BrandingZipieZipie

Judges Choice


Entrant: Cornett / Advertiser: Red Mile / Title: Red Mile 140th Anniversary Branding / Credits: Tim Jones, Creative Director / Randy Steward, Art Director / Anne Trussell, Associate Copywriter / Jeff Hancock, Account Planner / Category: Sales & Marketing, Sales Promotion Campaign

Red Mile 140th Anniversary BrandingCornettRed Mile

20 AAF Lexington

Entrant: BORN / Advertiser: Commerce Lexington Inc and VisitLex / Title: Here’s Our Proof / Credits: Bill Michul, Creative Director & Designer / Curtis Conrad, Designer / Jen Larkin, Account Director /Gina Greathouse, Client / Kimberly Rossetti, Client / Category: Sales & Marketing, Sales Kit or Product Information Sheets

Here’s Our ProofBORNCommerce Lexington Inc and VisitLex


Entrant: Work + Play / Advertiser: Wolf & Ryan / Title: Wolf & Ryan Collateral / Credits: Ana Maldonado-Coomer, Creative Director / Category: Sales & Marketing, Stationery Package

Wolf & Ryan CollateralWork + PlayWolf & Ryan

22 AAF Lexington

Entrant: Cornett / Advertiser: A&W Restaurants / Title: A&W Main Street Location, Environment Design / Credits: David Coomer, Chief Creative Officer / Tim Jones, Creative Director / Jason Majewski, Senior Copywriter / Shannon Adams, Graphic Designer / Ashlee Harris, Senior Account Planner / Category: Sales & Marketing, Free Standing

A&W Main Street LocationCornettA&W Restaurants


Entrant: Shatterbox / Advertiser: Gray Construction / Title: GrayWay Newsletter / Credits: Jeff Ruth, Creative Director & Designer / Cody Chatham, Designer / Erica Bordes, Marketing Manager / Pam Mangas, Copy Writer / Multi-Craft, Printer / Category: Sales & Marketing, Newsletter Campaign

GrayWay Newsletter ShatterboxGray Construction

24 AAF Lexington

Entrant: Work + Play / Advertiser: Work + Play / Title: Work + Play Collateral / Credits: Ana Maldonado-Coomer, Creative Director / Mama’s Sauce, Printer / Category: Sales & Marketing, Stationery Package

Work + Play CollateralWork + PlayWork + Play


Entrant: Centre College / Advertiser: Centre College / Title: Centre College Recruitment Brochures / Credits: Ryan Lanigan, Visual & Web Designer / Diane Johnson, Senior Associate Director of Communications / Cindy Long, Associate for News & Marketing / John Rusnak, Web and Communications Assistant / Robert Boag, Photographer / Category: Sales & Marketing, Brochure Campaign

Centre College Recruitment BrochuresCentre CollegeCentre College

26 AAF Lexington

Entrant: PM Advertising / Advertiser: Spendthrift Farm / Title: Spendthrift Stallion Brochure / Credits: Jon Siegel, Creative Director / Wendy Tulenko, Graphic Designer / Michael Compton, Copywriter / Joel Cunningham, Copywriter / Category: Sales & Marketing, Single Unit

Spendthrift Stallion BrochurePM AdvertisingSpendthrift Farm


Entrant: Work + Play / Advertiser: Tempur-Pedic / Title: Big Blue Glamping / Credits: Ana Maldonado-Coomer, Creative Director / Cornett, Agency / Hound Dog Press, Printer / Category: Sales & Marketing, Card, Invitation, Announcement Campaign

Big Blue GlampingWork + PlayTempur-Pedic

28 AAF Lexington

Entrant: Braley Design / Advertiser: Jock McDonald / Title: The Woven Perspective / Michael Braley, Creative Director & Designer / Kate Davis, Account Director & Editor / Jock McDonald, Photographer & Author / Khodr Cherri, A&I, Hollywood, Printer / Category: Sales & Marketing, Book Design, Cover

The Woven PerspectiveBraley DesignJock McDonald


Entrant: Cornett / Advertiser: Breeders’ Cup Festival / Title: Center Point Wrap / Credits: Kip Cornett, Chairperson of the Breeders’ Cup Festival / Laura S. Prewitt, Executive Director, Breeders’ Cup Festival / Tim Jones, Creative Director / Clay Gibson, Graphic Designer / Lynn Imaging, Printer & Installer / Category: Out-Of-Home & Ambient Media, Large Venue, Single

Center Point WrapCornettBreeders’ Cup Festival

30 AAF Lexington

Entrant: Work + Play / Advertiser: Work + Play / Title: Work + Play Logo / Credits: Ana Maldonado-Coomer, Creative Director / Category: Sales & Marketing, Brand Elements

Work + Play LogoWork + PlayWork + Play


Entrant: Cornett / Advertiser: Hallway Feeds / Title: Hallway Feeds Website / Credits: David Coomer, Chief Creative Officer / Jonathon Spalding, Copywriter / Kris Ange, Graphic Designer / Peter Cook, Director of Interactive Production / Jared Lee, Project Manager / Beth Bell, Account Planner / Jeff Hancock, Account Planner / Anthony Koch, Sales and Marketing Manager, Hallway Feeds / Morgan N. Akers-McQuerry, Nutritional and Technical Services Specialist, Hallway Feeds / Category: Online/Interactive, B-to-B

Hallway Feeds Website CornettHallway Feeds

32 AAF Lexington

Entrant: Right Place Media / Advertiser: Right Place Media / Title: Firehouse Subs / Credits: Devin Johnson, Media Strategy, Creative Direction & Sr VP Media / Category: Out-Of-Home & Ambient Media, Out-Of-Home Campaign

Firehouse SubsRight Place MediaRight Place Media


Entrant: Intersect Creative / Advertiser: Lexington Art League / Title: Artist Archive / Credits: Aaron Stringer, Creative Director / Adam Whitehouse, Web Developer / Category: Online/ Interactive, Microsites

Artist Archive Intersect CreativeLexington Art League

34 AAF Lexington

Entrant: Shatterbox / Advertiser: Shatterbox / Title: Shatterbox Beer, Wine & Spirits Microsite / Credits: Jeff Ruth, Creative Director & Designer / Bobby Oakley, Designer/Illustrator / Braidi Kase, Developer / Kathy Martinolich, Copywriter / Kate Evans, Account Director / Jetimpex, Inc., Developer / Category: Online/Interactive, Microsites

Shatterbox Beer, Wine & Spirits MicrositeShatterboxShatterbox


Entrant: Keeneland Association / Advertiser: Keeneland Broadcast Services / Title: Keeneland Fall Meet ’15 Generic / Credits: G.D. Hieronymus, Director / Phillip Richardson, Producer / Jeremy Krintz, Editor/Animator / Neil Kesterson, Dynamix Productions, Audio / David Coyle, Photographer / Cornett Integrated Marketing Solutions, Advertising Agency / Lauren Warren, Production Coordinator / Category: Film, Video & Sound, Single Spot :30 seconds

Keeneland Fall Meet ‘15 Generic Keeneland AssociationKeeneland Broadcast Services

36 AAF Lexington

Entrant: Eppic Films / Advertiser: Peoples Exchange Bank / Title: Peoples Exchange Bank / Credits: Jason Epperson, Director & Producer / Mike Benton, Cinematographer / Juliann Jones, Producer / Category: Film, Video & Sound, Single Spot :30 seconds

Peoples Exchange Bank Eppic FilmsPeoples Exchange Bank


Entrant: Cornett / Advertiser: Valvoline / Title: Valvoline DIFM Brand Film / Credits: David Coomer, Chief Creative Officer / Jason Majewski, Senior Copywriter / Kris Ange, Graphic Designer / Christy Hiler, Chief Strategic Officer / Gary Miller, Eye Level Films, Director of Photography & Production / Category: Integrated Campaigns, Single Spot, Up to 2:00

Valvoline DIFM Brand Film CornettValvoline

38 AAF Lexington

Entrant: Cornett / Advertiser: UK Athletics / Title: UK Football Super Bowl 2015 Commercial / Credits: David Coomer, Chief Creative Officer / Jason Majewski, Copywriter / Lacy Reinhold Madden, Account Planner / Christy Hiler, Chief Strategic Officer / Justin Lee, Motion Graphics & Editing / Paul Mazzoleni, Motion Graphics / Ryan Quickfall, Illustrator / Ian Friley, Kong Productions, Cinematography / Joel Roewer, Game Footage / Joel Roewer, Videographer / Listen Design Studio, Music / Neil Kesterson, Dynamix Productions, Sound Design & Mastering / Category: Film, Video & Sound, Single Spot, :60 seconds or more

UK Football Super Bowl 2015 Commercial CornettUK Athletics


Entrant: Cornett / Advertiser: University of Kentucky / Title: University of Kentucky Basketball Shorts: Well Played / Credits: David Coomer, Chief Creative Officer / Teresa VanderMolen, Creative Director / Jason Majewski, Senior Copywriter / Anne Trussell, Associate Copywriter / Jessica Vincent, Director of Account Services / Emmy Hartley, Chief Growth Officer / John Buckman, Illustrator & Animator / Neil Kesterson, Dynamix Productions, Sound Design & Mastering / Kelley Bozeman, University of Kentucky Marketing Director / Jay Blanton, Executive Director, Public Relations & Marketing, University of Kentucky / Category: Integrated Campaigns, Webisode(s)

University of Kentucky Basketball Shorts: Well Played CornettUniversity of Kentucky

40 AAF Lexington

Entrant: Cornett / Advertiser: University of Kentucky / Title: University of Kentucky Institutional Television Spots / Credits: Teresa VanderMolen, Creative Director / Matt Bitley, Graphic Designer / Jessica Vincent, Director of Account Services / Danielle Havrilesko, Account Planner / Kevin Bryan, Director of Photography & Editor / Meghan Bryan, AC & Make-up / Chip Sweatnum, DIT/2nd AC / George Noe, Gaffer, Audio / Bobby Spalding, Grip / Justin Lee, Animator / Kelley Bozeman, Marketing Director, University of Kentucky / Category: Integrated Campaigns, Television, National Campaign

University of Kentucky Institutional Television Spots CornettUniversity of Kentucky


Entrant: Cornett / Advertiser: Toyota Motor Manufacturing, Kentucky, Inc. / Title: Toyota Tour Video / Credits: / David Coomer, Chief Creative Officer / Teresa VanderMolen, Creative Director / Ashlee Harris, Senior Account Planner / Jonathon Spalding, Copywriter / Matt Newton, Graphic Designer / Ian Friley, Kong Productions, Director of Photography & Production / Ashley Chatham, Marketing Director, Toyota / Category: Integrated Campaigns, Branded Content & Entertainment, Non-Broadcast

Toyota Tour VideoCornettToyota Motor Manufacturing, Kentucky, Inc.

42 AAF Lexington

Entrant: Courage Media / Advertiser: ICF / Title: ICF Credential Legacy Series—Kentaro Hayashi / Credits: Mike Benton, Director, Director of Photography, Editor / Jason Epperson, Cinematogra-pher / Michael Voss, Director of Brand Management, ICF / Justin Hannah, Marketing Specialist, ICF / Abby Heverin, Communications and Awards Manager, ICF / Lisa McKinney, Social Media Specialist, ICF / Stephanie Wright, Brand Designer, ICF / Category: Integrated Campaigns, Single entry, more than :60 seconds

ICF Credential Legacy Series—Kentaro Hayashi Courage MediaICF


Entrant: Cornett / Advertiser: Hallway Feeds / Title: Hallway Feeds Brand Film / Credits: David Coomer, Chief Creative Officer / Jonathon Spalding, Copywriter / Kris Ange, Graphic Designer / Jared Lee, Project Manager / Jeff Hancock, Account Planner / Ian Friley, Kong Productions, Director of Photography & Production / Anthony Koch, Sales and Marketing Manager, Hallway Feeds / Morgan N. Akers-McQuerry, Nutritional and Technical Services Specialist, Hallway Feeds / Category: Integrated Campaigns, Audio/Visual Sales Presentation

Hallway Feeds Brand Film CornettHallway Feeds

44 AAF Lexington

Entrant: Listen Design Studio / Advertiser: NEAT FILM, LLC / Title: NEAT: The Story of Bourbon (Teaser Trailer) / Credits: AJ Hochhalter, Producer / Vinegar Hill, DP & Post / Category: Integrated Campaigns, Movie Trailer

The Story of BourbonListen Design StudioNEAT FILM, LLC


Entrant: Zipie / Advertiser: Zipie / Title: Proof Fitness Rebranding / Credits: / Katie O’Malley, CEO / Molly Hodgdon, Creative Director / Jennifer Jones, Art Director / Barb Sallee, Communications Manager / Andrew Dyer, Graphic Designer / Lyndsay Robertson, Graphic Designer / Category: Cross Platform, Integrated Brand Identity Campaign

Proof Fitness Rebranding ZipieZipie

46 AAF Lexington

Entrant: Wildcat Wearhouse / Advertiser: Wildcat Wearhouse / Title: Undefeated Space Tee / Credits: / Wildcat Wearhouse, Marketing Team / AJ Hochhalter, Music / Category: Integrated Campaigns, Advertising Industry Self-Promotion, Film, Video & Sound

Undefeated Space Tee Wildcat WearhouseWildcat Wearhouse


Entrant: Braley Design / Advertiser: AIGA Louisville / Title: The One-Percent: Lecture Poster / Credits: Michael Braley, Creative Director & Designer / Kate Davis, Account Director / Mike Whitehouse, Accuprint, Printer / Category: Cross Platform, Ad Club or Marketing Club

The One-Percent: Lecture PosterBraley DesignAIGA Louisville

48 AAF Lexington

Entrant: Braley Design / Advertiser: AAF Lexington / Title: Interactive Social 2.0 Poster / Credits: Michael Braley, Creative Director & Designer / Kate Davis, Account Director / Dave Cardwell, Multi-Craft, Printer / Category: Cross Platform, Ad Club or Marketing Club

Interactive Social 2.0 Poster Braley DesignAAF Lexington


Entrant: Cornett / Advertiser: VisitLex / Title: Brewgrass Trail Logo / Credits: Tim Jones, Creative Director / Leslie Miller, Account Planner / Clay Gibson, Graphic Designer / Category: Elements of Advertising, Logo Design

Brewgrass Trail Logo CornettVisitLex

50 AAF Lexington

Entrant: Shatterbox / Advertiser: Walker Properties / Title: Warehouse Block Logo / Credits: Jeff Ruth, Creative Director & Designer / Category: Elements of Advertising, Logo Design

Warehouse Block Logo ShatterboxWalker Properties


Entrant: Zipie / Advertiser: Zipie / Title: Proof Fitness Photo Shoot / Credits: Molly Hodgdon, Creative Director / Katie O’Malley, CEO / Zack Massey, Photographer / Category: Elements of Advertising, Campaign

Proof Fitness Photo Shoot ZipieZipie

52 AAF Lexington

Entrant: PM Advertising / Advertiser: WinStar Farm / Title: WinStar Farm Pioneer of The Nile Photo / Credits: Jon Siegel, Photographer / Category: Elements of Advertising, Digitally Enhanced, Single

WinStar Farm Pioneer of The Nile Photo PM AdvertisingWinStar Farm


Entrant: Courage Media / Advertiser: ICF / Title: ICF Credential Legacy Series—Kentaro Hayashi / Credits: Mike Benton, Director, Director of Photography & Editor / Jason Epperson, Cinematogra-pher / Michael Voss, Director of Brand Management, ICF / Justin Hannah, Marketing Specialist, ICF / Abby Heverin, Communications and Awards Manager, ICF / Lisa McKinney, Social Media Specialist, ICF / Stephanie Wright, Brand Designer, ICF / Category: Elements of Advertising, Cinematography

ICF Credential Legacy Series—Kentaro Hayashi Courage MediaICF

54 AAF Lexington

Entrant: Courage Media / Advertiser: Jeep (Chrysler Group LLC) / Title: 2015 William Fox-Pitt—A Jeep® Brand Ambassador / Credits: Mike Benton, Director of Photography / Ben Wilt, Cinematographer / Jason Epperson, AC & Aerial Videography / Louis Police, AC & Aerial Videography / Category: Elements of Advertising, Cinematography

2015 William Fox-Pitt—A Jeep® Brand Ambassador Courage MediaJeep (Chrysler Group LLC)


In our AAF Lexington community, there are many passionate, creative individuals. We have a vibrant and engaging member-ship, and we are blessed to be growing in number and reach. That doesn’t happen by accident. To maintain and grow a community, one needs individuals who are committed to leadership, mentoring, and a tireless sense of positivity—onward and upward for the betterment of the club and our mission. David Caldwell is one of those rare individuals, with drive and ambition for what we can achieve, and pride in what we embody.

David’s journey throughout his career is a varied and interesting one. Beginning on the creative/design side of the business, he transitioned to client services, project management and media services in the course of his work. David now guides his clients, the same way he devotes his abilities to our club, to strategy and design thinking for creative solutions for clients to help them achieve their desired, and perhaps unexpected, goals.

For over 25 years, David has been an active member in our club, in numerous roles, including past President of the AAF Lexington, Governor of District Five AAF representing Kentucky, Ohio and West Virginia, and served on the National American Advertising Awards Committee. He currently serves as Chairman of the Board for the District 5 American Advertising Federation. He has been unfailing in his support for our community, serving the club and its members in ways large and small, on panels, in groups, one-on-one, in ways too many to count.

On behalf of the AAF Lexington, we proudly present our 2016 AAF Lexington Distinguished Member Award to David Caldwell, for his dedication to the AAF organization and all its members.

Jeff Hancock2014-16 PresidentAAF Lexington

David CaldwellPrincipal,Balance Creative

Distinguished Member Award

56 AAF Lexington

Entrant: Eppic Films / Advertiser: Eastern Kentucky University / Title: EKU 2015 Football HYPE Video / Credits: Jason Epperson, Director & Producer / James Oschenbein, Cinematographer / Marc Gurevitch, Lighting Director / Category: Elements of Advertising, Video Editing

EKU 2015 Football HYPE Video Eppic FilmsEastern Kentucky University


Entrant: KET / Advertiser: KET / Title: October Visions / Credits: Ellen Soileau, Editor / John Dawahare, Director of Design / Todd Piccirilli, Director, Marketing and Communications / Tim Bischoff, Senior Director, Marketing & Online Content / Missy Upton, Graphic Designer / Amy Crittenden, Graphic Designer / Justin Stewart, Graphic Designer / Dave Hamon, Graphic Designer / Category: Magazine Design

Entrant: Zipie / Advertiser: Zipie / Title: Paul Miller Autogroup - Holiday Card / Credits: Jennifer Jones, Art Director / Molly Hodgdon, Group Creative Director / Katie O’Malley, CEO / Barb Sallee, Communi-cations Manager / J.P. Miller, President, Paul Miller Autogroup / Kathy Martinolich, Copywriter / Category: Card, Invitation, Announcement, Single Unit

Entrant: Zipie / Advertiser: Zipie / Title: K Club—Football Game Invitation / Credits:Lyndsay Robertson, Graphic Designer / Molly Hodgdon, Group Creative Director / Katie O’Malley, CEO / Barb Sallee, Com-munications Manager / Category: Card, Invitation, Announcement, Single Unit Entrant: Balance Creative / Advertiser: Imago Relationships / Title: Connecting is Healing Conference Brochure / Credits:David Caldwell, Project Manager / Jim Edmon, Designer / Category: Card, Invitation, Announcement, Single Unit

Entrant: Zipie / Advertiser: Zipie / Title: Paul Miller Autogroup—Company Picnic / Credits: Lyndsay Robertson, Graphic Designer / Taylor Watson, Marketing & Promotions Coordinator, Paul Miller Autogroup / Category: Card, Invitation, Announcement, Campaign Entrant: Work + Play / Advertiser: NTOO / Title: NTOO (Not The Only One In The Room) Logo / Credits: Ana Maldonado- Coomer, Creative Director / Category: Brand Elements

Entrant: Work + Play / Advertiser: Chirp / Title: Chirp Logo / Credits: Ana Maldonado- Coomer, Creative Director / Category: Brand Elements

Entrant: Work + Play / Advertiser: Wolf & Ryan / Title: Wolf & Ryan Logo / Credits:Ana Maldonado-Coomer, Creative Director / Category: Brand Elements Entrant: Intersect Creative / Advertiser: Intersect Creative / Title: StoryArc Sales Kit / Credits: Aaron Stringer, Creative Director / Lauren Smalley, Copywriter / Category: Brand Elements

Entrant: YMCA of Central Kentucky / Advertiser: YMCA of Central Kentucky / Title: Hamburg Place YMCA Ground-breaking Media Kit / Credits: Dee Sturgill, Marketing Manager - YMCA of Central Kentucky / Dan Koett, Vice President of Marketing & Communications / Category: Special Event Materials

Silver Award Winners AAF Lexington2016 American Advertising Awards

60 AAF Lexington

Sales & Marketing

Entrant: Cornett / Advertiser: Keeneland /Title: 2015 Keeneland September YearlingSale Field Report / Credits: David Coomer,Chief Creative Officer / Teresa VanderMolen, Creative Director / Jonathon Spalding,Copywriter / Matt Newton, Graphic Designer / Jessica Vincent, Director of Account Services / Berman Printing, Printer / Category: Sales Kit or Product Information Sheets Entrant: Zipie / Advertiser: Zipie / Title: Fortune Realty—Black Box / Credits: Jennifer Jones, Art Director / Molly Hodgdon, Group Creative Director / Barb Sallee, Communications Manager / Lee Thomas, Photographer / Category: Sales Kit or Product Information Sheets

Entrant: Cornett / Advertiser: Valvoline / Title: Valvoline DIFM Campaign / Credits: David Coomer, Chief Creative Officer / Jason Majewski, Senior Copywriter / Chris Barnes, Art Director / Kris Ange, Graphic Designer / Christy Hiler, Chief Strategic Officer / Gary Miller, Eye Level Films, Director of Photography & Production / Adam Padgett, Photographer / Category: Integrated Campaigns

Entrant: BORN / Advertiser: Blanton’s Single Barrel Bourbon / Title: La Maison du Wisky—Rue Bourbon Label / Credits:Bill Michul, Creative Director, Designer & Illustrator / Shawn Saylor, Designer / Blake Meade, Illustrator / Jen Larkin, Account Director / Eurostamp North America, Printer / Masahito Kikumoto, Client / John Shutt, Client / Category: Single Unit

Entrant: Work + Play / Advertiser: Wolf & Ryan / Title: Wolf & Ryan Pomade Pack-aging / Credits: Ana Maldonado-Coomer, Creative Director / Category: Single Unit Entrant: Centre College / Advertiser: Centre College / Title: Centre College Donor Report: Rising to the Challenge / Credits: Tom Sturgeon, Director of Communications for Visual and Web Design / Laura Coleman Pritchard, Director of Campaign Communications / Category: Annual Report

Entrant: Cornett / Advertiser: Universityof Kentucky / Title: University of KentuckyViewbook 2015-2016 / Credits: DavidCoomer, Chief Creative Officer / TeresaVanderMolen, Creative Director / Jason Majewski, Senior Copywriter / AnneTrussell, Associate Copywriter / Matt Newton, Graphic Designer / Lauren Woods, Graphic Designer / Jessica Vincent, Director of Account Services / Mark Cornelison, Photographer / Kelley Bozeman, Marketing Director, University of Kentucky / Craig Welch, Welch Printing, Printer / Category: Single Unit

Entrant: PM Advertising / Advertiser: WinStar Farm / Title: Winstar Farm Constellaton Magazine Design / Credits: Jon Siegel, Creative Director / Michael Compton, Editor / Laura Lacy, Production Coordinator / Virginia Osborne, Graphic Designer / Wendy Tulenko, Graphic Designer / Linzay Marks, Graphic Designer / Joel Cunningham, Copywriter / Category: Magazine Design



Entrant: Zipie / Advertiser: Zipie / Title: 98.1 The Bull—Truck Wrap / Credits: / Andrew Dyer, Graphic Designer / Molly Hodgdon, Creative Director / Katie O’Malley, CEO / Beasley Digital Printing, Printer / Category: Exterior, Single

Entrant: Zipie / Advertiser: Zipie / Title: University of Kentucky - NBA Wall Wrap / Credits: Lyndsay Robertson, Graphic Designer / Katie O’Malley, CEO / Molly Hodgdon, Group Creative Director / Jennifer Jones, Art Director / Category: Large Venue, Single Entrant: Zipie / Advertiser: Zipie / Title: University of Kentucky - UK Basketball Wall Wrap at Joe Craft Center / Credits: Molly Hodgdon, Creative Director / Katie O’Malley, CEO / Category: Large Venue, Single Entrant: Cornett / Advertiser: UK Athletics /Title: Commonwealth Stadium WayfindingSystem / Credits: David Coomer, ChiefCreative Officer / Lacy Reinhold Madden,Account Planner / Chris Barnes, Art Director / Kris Ange, Graphic Designer / AnaMaldonado-Coomer, Graphic Designer /Lauren Woods, Graphic Designer, Produc-tion / Taylor Jackson, Graphic Designer,Production / Clay Gibson, Graphic Designer, Production / Category: Large Venue, Single

Entrant: Cornett / Advertiser: KeenelandRacetrack / Title: Keeneland Race Meet2015 Campaign / Credits: Kip Cornett,President / Mike Dominick, Media Director / Bryan Rowe, Media Planner, Buyer /Teresa VanderMolen, Creative Director /

Jessica Vincent, Director of AccountServices / Danielle Havrilseko, AccountPlanner / Matt Bitley, Graphic Designer /Matt Newton, Graphic Designer / LaurenWoods, Production Artist / JonathonSpalding, Director of Interactive Production /Jonathon Spalding, Copywriter / David Coyle, Photographer / Category: Sales & Marketing, Product or Service Sales Promotion

Entrant: Creative Lexington / Advertiser: Creative Lexington / Title: I Am Creative Lexington / Credits: Bryan Mullins, Producer / John Buckman, Film & Editing / Tedrin Blair Lindsay, Music / Category: Out- Of-Home

Online/Interactive Entrant: Shatterbox / Advertiser: Carey Tech LLC / Title: Pine Mountain Zipline Canopy Tour Website / Credits: Jeff Ruth, Creative Director & Designer / Bobby Oakley, Designer / Braidi Kase, Developer / Kate Evans, Account Director / Cody Chatham, Photography / Category: Consumer

Entrant: PM Advertising / Advertiser: Siena Farm / Title: Siena Farm Website / Credits: Jon Siegel, Creative Director / Virginia Osborne, Graphic Designer / John Overbee, Web Developer / Rafael Robinson, Web Developer / Jeremy Muncy, Web Developer / Category: Consumer

Entrant: Balance Creative / Advertiser: Lexington Children’s Theatre / Title: Lexington Children’s Theatre Website / Credits: Kristyn Disponette, Project Manager / Lee Boone, Programmer / Category: Consumer


62 AAF Lexington

Entrant: BORN / Advertiser: BPM Lumber / Title: Energy / Credits: Bill Michul, Creative Director & Designer / Chris Tomlin, Copywriter / Jen Larkin, Account Director / Shaun Ring, Photographer / John Foley, Client / Richard Sturgill, Client - University of Kentucky / Category: Full Page Or Less, Single Units

Entrant: BORN / Advertiser: Commerce Lexington Economic Development / Title: Here’s Our Proof / Credits: Bill Michul, Creative Director & Designer / Jen Larkin, Account Director / Shaun Ring, Photogra-pher / Gina Greathouse, Client / Kimberly Rossetti, Client / Category: Full Page Or Less, Single Unit

Entrant: KET / Advertiser: KET / Title: KET icon ad—The Sun Shines Bright / Credits: Steve Shaffer, Agency Photographer / Tim Bischoff, Senior Director, Marketing and Online Content / John Dawahare, Director of Design / Todd Piccirilli, Director, Marketing and Communications / Lisa Meek, Communications Coordinator / Category: Full Page Or Less, Single Unit Entrant: Keeneland Concours d’Elegance/Benefit for the Kentucky Children’s Hospital / Advertiser: Keeneland Concours d’Elegance / Title: Keeneland Concours d’Elegance 2015 Program / Credits: Tom Jones, Editor / Connie Jones, Assistant Editor / David Brown, David Brown Graphics, Creative Art Director / Gary Wollenhaupt, Copy Writer / Susan Entwisle, Assistant Copy Writer / Susan Entwisle & Frank Entwisle, Proof readers /

Dave Howard, Fred Reaves, Larry Neuzel, Jeff Gitlin, Karl Lawrence, Bruce Frank, Norm Wirt, Bill Wooldridge, Rich Hoyer, Doug Steele, Jack McKinney, Randy Dinkins, Photographers / Category: Public Service Print Advertising

Entrant: Work + Play / Advertiser: SBS Fundraising Committee / Title: Wine Night Poster / Credits: Ana Maldonado-Coomer, Creative Director / Category: Public Service Print Advertising

Out-of-Home & Ambient Media Entrant: Kentucky for Kentucky / Advertiser: Kentucky for Kentucky / Title: Kentucky Coal / Credits: Whit Hiler, Creative Director / Justin Mosteller, Project Manager / Coleman Larkin, Copy Writer / Rachael Sinclair, Designer / Savanna Barnett, Photographer / Giant Robot Co., Screenprinter / Logan Miller, Screenprinter / Category: Guerrilla Marketing, Campaign

Entrant: Zipie / Advertiser: Zipie / Title: JMI—Countdown to Kickoff / Credits: Andrew Dyer, Graphic Designer / Molly Hodgdon, Creative Director / Katie O’ Malley, CEO / Beasley Digital Printing, Printer / Category: Single Installation

Entrant: Cornett / Advertiser: UK Athletics / Title: UK Football Poster 2015 / Credits: David Coomer, Chief Creative Officer / Tim Jones, Photography / Chris Barnes, Art Director / Kris Ange, Graphic Designer / Category: Poster, Single Unit



Katie O’Malley, CEO / Adam Forkner, Videographer / Barb Sallee, Communica-tions Manager/ Category: Single Spot, Any Length

Entrant: Zipie / Advertiser: Zipie / Title: Proof Fitness—Homegrown / Credits: Molly Hodgdon, Creative Director / Katie O’Malley, CEO / Adam Forkner, Video- grapher / Barb Sallee, Communications Manager / Category: Single Spot, Any Length

Entrant: Eppic Films / Advertiser: Ale-8-One /Title: ALE-8-ONE NEW BRAND 2015 / Credits: Jason Epperson, Director & Producer / Deanne Elmore, Producer & Writer / Chris Radcliffe, Cinematographer / Category: Single Spot, Any Length Entrant: Centre College / Advertiser: Centre College / Title: It’s All Part of the Centre Experience / Credits: Ryan Lanigan, Visual and Web Designer / Robert Boag, Photographer / Storyville USA, Additional Footage Provider / Category: Single Spot, Any Length

Entrant: Cornett / Advertiser: VisitLex / Title: Brewgrass Trail Video / Credits:Whit Hiler, Creative Director / Leslie Miller,Account Planner / Jason Majewski, SeniorCopywriter / Ian Friley, Kong Productions /George Dixon, Actor / Category: SingleSpot, Any Length / Category: Film, Video, & Sound, Internet Commercial, Single Spot, Any Length

Entrant: Centre College / Advertiser: Centre College / Title: The Bonfire / Credits: Ryan Lanigan, Visual and Web Designer / Robert Boag, Photographer / Category: Single entry, more than :60 seconds

Entrant: Creative Lexington / Advertiser: Creative Lexington / Title: I Am Creative Lexington / Credits: Bryan Mullins, Producer /John Buckman, Film and Editing / Tedrin Blair Lindsay, Music / Category: Public Service Online Film, Video & Sound

Cross Platform Entrant: Intersect Creative / Advertiser: Kentucky Retail Federation / Title: Membership Drive / Credits: Aaron Stringer, Creative Director / Margaret Foster, Designer / Lauren Smalley, Copywriter / Ashley Wilson, Web Developer / Category: B-to-B Campaign, Local

Entrant: Zipie / Advertiser: Zipie / Title: Proof Fitness—Proof Rewards / Credits: Katie O’Malley, CEO / Molly Hodgdon, Creative Director / Andrew Dyer, Graphic Designer / Barb Sallee, Communications Manager / Category: Consumer Campaign, Local

Entrant: Cornett / Advertiser: KeenelandTitle: Keeneland Gift Shop Campaign2015 / Credits: Teresa VanderMolen,Creative Director / Jonathon Spalding, Copywriter / Anne Trussell, Associate Copywriter / Matt Newton, Graphic Designer /Lauren Woods, Production Artist / Matt Bitley, Graphic Designer / Jessica Vincent, Director of Account Services / Danielle Havrilesko, Account Planner / Magnus Lindqvist, Photographer / Miles Meehan, Stage Right Talent Agent / Category: Integrated Advertising, Consumer Campaign, Local


64 AAF Lexington

Entrant: eLink Design / Advertiser: Kentucky Mudworks / Title: kentuckymudworks.com / Credits: Andrew Chiles, CEO / Chase Gullett, COO / Category: Consumer

Entrant: eLink Design / Advertiser: Ideal Companion / Title: idealcompanion.com / Credits: Andrew Chiles, CEO / Chase Gullett, COO / Category: Consumer

Entrant: PM Advertising / Advertiser: Thoroughbred Daily News / Title: TDN Bobby Flay Longform / Credits: Thoroughbred Daily News, Publisher / Virginia Osborne, Graphic Designer / John Overbee, Web Developer / Rafael Robinson, Web Developer / Lucas Marquardt, Writer / Jeremy Muncy, Web Developer / Category: Microsites

Entrant: Blue Grass Airport / Advertiser: Blue Grass Airport / Title: Blue Grass Airport November Facebook Cover Photo / Credits: Jamie Morgan, Graphic Designer & Illustrator / Category: Single Platform

Entrant: LEX18 (WLEX-TV) / Advertiser: Breeder’ Cup Festival Week Host Committee / Title: 2015 Breeders’ Cup Festival Week APP / Credits: Kristle Taylor Statham, Digital Operations Specialist (Programming Build, Creative Design, Implementation) / David G. Lloyd, Art Director (Creative Design) / Laura S. Prewitt, Executive Director Breeders’ Cup Festival / Category: Mobile App

Film, Video & Sound

Entrant: PM Advertising / Advertiser: WinStar Farm / Title: WinStar Stallions Commerials / Credits: Jon Siegel, Creative Director / Jason Epperson, Co-Director / Jason Resinger, Editor / Justin Fowler, Motion Graphics / Mike Benton, Camera Operator / Category: Television, Local Campaign

Integrated Campaigns

Entrant: PM Advertising / Advertiser: WinStar Farm / Title: WinStar Carpe Diem Video / Credits: Jon Siegel, Creative Director / Jason Epperson, Co-Director / Jason Resinger, Editor / Justin Fowler, Motion Graphics / Category: Single Spot, Up to 2:00 Entrant: Cornett / Advertiser: A&WRestaurants / Title: A&W Bacon Coney Dog / Credits: Tim Jones, Creative Director / Ashlee Harris, Senior Account Planner / Jason Majewski, Senior Copywriter /Randy Steward, Art Director / Ivy Oddis,Graphic Designer / Category: Single Spot, Up to 2:00

Entrant: Communica / Advertiser: MT Business Technologies / Title: Bad Things Happen / Credits: Wes Edwards, Director / Dan Renaud, Writer, Producer & Editor / Troy Hayes, Creative Director / Max Butler, Producer / Tom Sanders, Editor / Shawn Saylor, Titles & Animation / Category: Television, National Campaign

Entrant: Zipie / Advertiser: Zipie / Title: Proof Fitness—My Proof Story: Kay / Credits: Molly Hodgdon, Creative Director /



Entrant: Shatterbox / Advertiser: Mobile Design Review / Title: Mobile Design Review Logo / Credits: Jeff Ruth, Creative Director & Designer / Category: Logo Design

Entrant: Zipie / Advertiser: Zipie / Title: Kentucky Stud / Credits: Katie O’Malley, CEO / Molly Hodgdon, Creative Director / Jennifer Jones, Art Director / Barb Sallee, Communications Manager / Andrew Dyer, Graphic Designer / Lyndsay Robertson, Graphic Designer / Category: Logo Design

Entrant: Intersect Creative / Advertiser: Intersect Creative / Title: StoryArc Logo / Credits: Aaron Stringer, Creative Directory / Category: Logo Design

Entrant: Eppic Films / Advertiser: Bethel Harvest Church / Title: Bethel Harvest Church Campaign Video 2015 / Credits:Jason Epperson, Cinematographer & Director / Mike Benton, Camera Operator / Category: Cinematography

Entrant: Courage Media / Advertiser: Dollar General / Title: Dollar General Adult Literacy Foundation 2015 / Credits: Mike Benton, Director of Photography / Jason Epperson, Cinematographer / Category: Cinematography

Entrant: Listen Design Studio / Advertiser: The University of Kentucky Football Program / Title: Are You With Me? (UK Super Bowl Spot) / Credits: AJ Hochhalter, Composer / Cornett, Production / Category: Music Only

Entrant: Listen Design Studio / Advertiser: Freefly—Cinestar + MOVI / Title: Freefly- ALTITUDE / Credits: AJ Hochhalter, Composer / Category: Music Only Entrant: Listen Design Studio / Advertiser: Facebook / Title: Facebook Community Standards / Credits: AJ Hochhalter, Sound Design / The Furrow, Direction and Animation / Category: Sound Design

Entrant: Shatterbox / Advertiser: Carey Tech Inc / Title: Pine Mountain Zipline Canopy Tour Website / Credits: Jeff Ruth, Creative Director & Designer / Bobby Oakley, Designer / Braidi Kase, Developer / Kate Evans, Account Director / Cody Chatham, Photography / Category: Responsive Design Entrant: PM Advertising / Advertiser: AusHorse / Title: AusHorse Website / Credits: Jon Siegel, Creative Director / Virginia Osborne, Graphic Designer / John Overbee, Web Developer / Rafael Robinson, Web Developer / Jeremy Muncy, Web Developer / Category: Responsive Design


66 AAF Lexington

Entrant: Moroch Partners / Advertiser: Moroch Partners / Title: McDonald’s All Day Breakfast Campaign / Credits: Hayley Pugel, Communications Specialist & Public Relations / Natalie Shepard, Senior Account Executive & Account Service / Category: Consumer Campaign, Local

Entrant: By Design / Advertiser: Excel Equine, LLC / Title: Excel Equine Marketing Campaign / Credits: Laurie Pace, ellepace.com, Illustrator / Jeff Rogers Photography, Photographer / Hood Packaging, Pack-aging Printer / Thoroughbred Printing, Brochure Printing / Post Printing, Pamphlet Printing / Leuke Lovell, Designer / Debra Gibson, Copywriter, Brochure Copywriter / Vickie Mitchell, Mitchell Communications, Website Copywriter / Category: Integrated Brand Identity Campaign

Entrant: Zipie / Advertiser: Zipie / Title: K Club Branding / Credits: Katie O’Malley, CEO / Molly Hodgdon, Creative Director / Jennifer Jones, Art Director / Barb Sallee, Communications Manager / Category: Integrated Brand Identity Campaign / Judges Choice Award

Entrant: Zipie / Advertiser: Zipie / Title: Kentucky Strong Barbecue / Credits: Katie O’Malley, CEO / Molly Hodgdon, Creative Director / Jennifer Jones, Art Director / Barb Sallee, Communications Manager / Andrew Dyer, Graphic Designer / Lyndsay Robertson, Graphic Designer / J.P. Miller, President, Paul Miller Autogroup / Beasley Digital Printing, Printer / Category: Integrated Brand Identity Campaign

Entrant: Zipie / Advertiser: Zipie / Title: Ford Escape Contest / Credits: Katie O’Malley, CEO / Molly Hodgdon, Creative Director / Barb Sallee, Communications Manager / J.P. Miller, President, Paul Miller Autogroup / Zack Massey, Chief Content Officer / Austin McKinney, Graphic Designer / Category: Online/Interactive Campaign

Elements of Advertising

Entrant: Zipie / Advertiser: Zipie / Title: Proof Fitness—Work Out Where You Work Credits: Molly Hodgdon, Creative Director / Katie O’Malley, CEO / Kathy Martinolich, Copywriter / Andrew Dyer, Graphic Designer / Zack Massey, Chief Content Officer / Category: Copywriting

Entrant: Big Ass Solutions / Advertiser: Big Ass Solutions / Title: Destrat Fact Sheet / Credits: Big Ass Solutions, Big Ass Writers / Category: Copywriting

Entrant: BORN / Advertiser: Lexington Venture Club—SPARK / Title: Spark Logo /Credits: Bill Michul, Creative Director / Shawn Saylor, Designer / Jen Larkin, Account Director / Gina Greathouse, Client —Commerce Lexington Inc. / Kimberly Rossetti, Client—Commerce Lexington Inc. / Warren Nash, Client— University of Kentucky / Category: Logo Design

Entrant: Shatterbox / Advertiser: Carey Tech LLC / Title: Pine Mountain Zipline Canopy Tour Logo / Credits: / Jeff Ruth, Creative Director & Designer / Cody Chatham, Designer / Kate Evans, Account Director / Category: Logo Design



Curtis ConradEastern Kentucky UniversityTitle: Typography BookCredits: Curtis Conrad, Designer & CopywriterCategory: Sales & Marketing, Book Design

Curtis ConradEastern Kentucky UniversityTitle: Made in BangladeshCredits: Curtis Conrad, Designer & CopywriterCategory: Out Of Home & Ambient Media, Campaign

bangladeshMADE IN

BY: MORIUM

MORIUM HEARD THE JOYOUS NEWS THAT SHE WAS PREGNANT AND GOING TO HAVE A

BEAUTIFUL BABY. WHEN THE TIME CAME MORIUM ASKED FOR HER MATERNITY LEAVE

AND PAY, AND TO HER SURPRISE, SHE WAS TOLD THERE WOULD BE NO MATERNITY

LEAVE OR SHIFT IN HOURS. SHE WAS OBLIGATED TO WORK A 23-HOUR SHIFT EVEN

WHILE BEING PREGNANT IN A STRESSFULL ENVIRONMENT. THE DAY HAD COME THAT

SHE WOULD WELCOME HER BABY TO THE WORLD AND HAVE THE FIRST LOOK OF LIFE

THAT HER AND HER HUSBAND HAD CREATED... ONLY TO FIND OUT HER BABY WAS IMMA-

TURE AND DIED BECAUSE LACK OF REST AND APPROPRIATE CARE.

SHE WAS REQUIRED TO WORK THE NEXT DAY...

68 AAF Lexington

Megan FridayUniversity of KentuckyTitle: PHAETON ChocolateCredits: Adriane Grumbein, Assistant ProfessorCategory: Sales & Marketing, Packaging

Kelsey BrosseauUniversity of KentuckyTitle: Whimsical—Luxury Chocolate Bar Credits: Kelsey Brosseau, StudentCategory: Sales & Marketing, Packaging

Best of Show

STUDENTGOLD


Chairman of the Board Adam Martin,Mtn. & Co

PresidentJeff Hancock, Cornett

TreasurerTara Williams, Right Place Media

VP of ADDY’sRhea Starns,Wildcat Wearhouse

VP of Membership Ashley Logan, Unified Technologies

VP of ProgramingMichael Braley, Braley Design

Secretary Monica King, Lynn Imaging & Monster Color

At-Large DirectorAmanda Stamper, Lexmark

Director of Philanthropy Jen Larkin, BORN Immediate Past Chair Debi Williams, Accounting & Financial Women’s Alliance

Director of Education Daniel Livingston, Bluegrass Community Technical College

Director of Communications Katie O’Malley, Zipie Digital

Director of Sponsorship Elise Wright, Viamedia

Director TAP-BBB Heather Clary, Better Business Bureau of Central KY

Digital Committee Lee Boone, Lee Boone Design

Communications CommitteeMolly Hodgdon,Zipie Digital

Jeff Ruth,Shatterbox

Membership CommitteeJane Ashley Pace, Lexington Herald-Leader

Jessica Leah, LEX-18

Kelsi Strawzell, Lexmark

Programs CommitteeDavid Caldwell,Balance Creative

Laura Merchant, Freelance Designer

Shaun Ring, Shaun Ring Photography

Government and External Relations CommitteeDan Koett, YMCA of Central Kentucky

Board of Directors and CommitteesAAF Lexington2015 - 2016

70 AAF Lexington

Sales & Marketing

Michael Cartwright / University of Kentucky / Title: Shatter Chocolate / Credits: Adriane Grumbein, Assistant Professor / Category: Packaging

Dana Kemp / University of Kentucky / Title: Yak Chocolate / Credits: Adriane Grumbein, Assistant Professor / Category: Packaging

Rachel Walker / University of Kentucky / Title: Global Design Brochure / Credits: Rachel Walker, Student / Mack Maynard, UK Education Abroad Advisor / Category: Annual Report or Brochure

Michael Cartwright / University of Kentucky / Title: The Hand That Feeds You / Credits: Adriane Grumbein, Assistant Professor / Category: Cover

Kelsey Brosseau / University of Kentucky / Title: The Giver Redesign / Credits: Kelsey Brosseau, Student / Category: Cover

Sarah Carbin / University of Kentucky / Title: The Sound and The Fury book cover / Credits: Sarah Carbin / Category: Cover

Cross-Platform

Kelsey Brosseau, Seth Stewart and Erica Shipley / University of Kentucky / Title: EveryDrop Water Filter / Credits: Adriane Grumbein, Assistant Professor / Category: Consumer Campaign Kelsey Brosseau / University of Kentucky / Title: Roasted BBQ and Comedy / Credits: Kelsey Brosseau / Category: Integrated Brand Identity Campaign

Elements of Advertising

Kelsey Brosseau / University of Kentucky / Title: Water Week Logo / Credits: Kelsey Brosseau, Student / Category: Logo Design Sarah Vaughan / Morehead State University / Title: Your Mom’s Sandwiches Logo / Credits: Sarah Vaughan, Illustrator / Category: Illustration, Single Sarah Vaughan / Morehead State University / Title: Pop Art Illustration (Your Mom’s Sandwiches) / Credits: Sarah Vaughan, Illustrator / Category: Illustration, Single Neal Clement / Title: Jacob Hunt. Drummer. / Credits: Neal Clement, Photographer / Jacob Hunt, Model / Jesse Anaya, Publication Editor / Category: Campaign

Student Silver Award Winners AAF Lexington2016 American Advertising Awards


Silver

Bronze

Media PartnersAAF Lexington2015 - 2016

Brand PartnersAAF Lexington2015 - 2016

72 AAF Lexington

Public Service Award

Red Carpet & Student Sponsorships

Event Branding & Awards Book Design

Awards Book Printing

Outdoor Poster Printing and Installation

American Advertising Awards 2016 SponsorsAAF Lexington


We areKentuckians.

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74 AAF Lexington


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76 AAF Lexington


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78 AAF Lexington


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82 AAF Lexington

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86 AAF Lexington

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88 AAF Lexington

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