Aaf District10
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Transcript of Aaf District10
Connecting
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
What about business?
Facebook currently ranks 20th in terms of delivering traffic to
retail websites.http://weblogs.hitwise.com/robin-goad/2007/09/hsbc_cadburys_and_facebook_1.html
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
It Isn’t as Simple as Advertisinghttp://valleywag.com/tech/advertising/facebook-consistently-the-worst-performing-site-242234.php
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Workshop Topics:
1. Creating groups of promoters2. Social brand building
3. Detractors
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
GROUPS
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Search for Existing Groupshttp://www.facebook.com/groups.php
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
How/Why do You Get in Groups?http://www.facebook.com/group.php?gid=2257328842
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
321 Group Membershttp://www.facebook.com/group.php?gid=2246366783
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
16 Group Membershttp://www.facebook.com/group.php?gid=2265200026
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
152 (Fanatics)http://www.facebook.com/group.php?gid=2221985504
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Russell Hardin, Collective Action3 mitigating factors
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Groups facing collective action problems will not always fail because individuals contribute for other reasons:
1.Political Entrepreneurship (like power, etc.)2.Selective Incentives (gift cards, free stuff, info)3.Extrarational Behavior (true ideologues)
Let’s Make a Grouphttp://www.facebook.com/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
?
SOCIAL BRANDING
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Get Found. Get Linkedhttp://boingboing.net/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why Would I Link You?http://www.amazon.com/exec/obidos/ASIN/067142517X
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Begin with praise and honest appreciation.
Give the other person a fine reputation to live up to.
Become genuinely interested in other people.
Show respect for the other person's opinions. Never say, "You're wrong."
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Same as Physical NetworkingGet Out There.
220 million registered sharersFriends Who Share, Talk for Free
http://www.skype.com/share/buttons/index.html
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Badging Online Contains Content
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Dinghttp://www.southwest.com/ding/what_is_ding.html?refId=2007030000000062
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Some 90 per cent of the online friends rated as ‘close’ have been met face-to-face, with the remaining 10 per cent likely to be friends of close friends, perceived as having many of the mutual friend’s attributes and therefore “low risk”.
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Face to Face is Still Importanthttp://www.the-ba.net/the-ba/Events/FestivalofScience/FestivalNews/_Socialnetworking.htm
DETRACTORS
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Fred Reichheld, “The best way to gauge the efficiency of a company’s growth engine is to take the percentage of customers who are promoters (P) and subtract the percentage who are detractors (D). This equation is how we calculate a Net Promoter Score for a company:
P – D = NPS “http://www.theultimatequestion.com/theultimatequestion/measuring_netpromoter.asp?groupCode=2
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Bad Press? Keep your pants on.http://www.blogsouthwest.com/2007/09/14/wrapping-up-the-skirt-issue/#comments
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
You Will be Defended,And if you are not?
http://www.facebook.com/group.php?gid=2229625499
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Cadbury Wispa will be revived this autumn thanks to the petitions of 14,000 people across dozens of different Facebook user groups.
http://www.pixelpod.co.uk/blog/?p=106
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Watch Your Backhttp://technorati.com/watchlist/add/ http://www.google.com/alerts?hl=en
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Replyhttp://longstation.com/2007/07/26/stop-the-design-madness-usage-of-images-
instead-of-html-text-makes-me-feel-nauseated/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Go Forth And,1. Create groups of promoters
2. Build Brands in Social Networks3. Greet Detractors
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Contact Us!
Aaron Long
Schipul – The Web Marketing Company
11757 Katy Freeway, Suite 930Houston, TX 77079 USA281.497.6567.515