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AADHAR PROJECT

Project Plan

AADHAR Project

Author: Prasanta Mitra

Creation Date: 15/04/12

Last Revised: 15/04/12

Version: 1.0

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Table of Contents

CONCEPT.................................................................................................................................. 3

THE LOGO ................................................................................................................................4

COMPETITION .......................................................................................................................... 4

THE FINALIST........................................................................................................................... 5

WHAT IS AADHAR....................................................................................................................5

WHY AADHAR .......................................................................................................................6-7

FINANCIAL REPORT................................................................................................................8

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Concept

Aadhaar: The UID brand name and logo

The brand name of the Unique Identification number (UID) will be Aadhaar. Thename and logo for the unique numbers to be issued by the UIDAI have been

developed keeping in mind the transformational potential of the program. Together,

they communicate the essence and spirit of the UIDAI's mandate to people across

the country.

The UIDAI's mandate is to issue every resident a unique identification number linked

to the resident's demographic and biometric information, which they can use to

identify themselves anywhere in India, and to access a host of benefits and services.

The number (referred to until now as the 'UID') has been named Aadhaar, which

translates into 'foundation', or 'support'. This word is present across most Indianlanguages and can therefore be used in branding and communication of the UIDAI

program across the country.

As Mr. Nandan Nilekani, Chairman of the UIDAI notes, "The name Aadhaar

communicates the fundamental role of the number issued by the UIDAI the number

as a universal identity infrastructure, a foundation over which public and private

agencies can build services and applications that benefit residents across India."

Aadhaar's guarantee of uniqueness and centralised, online identity verification would

be the basis for building these multiple services and applications, and facilitating

greater connectivity to markets

Aadhaar would also give any resident the ability to access these services and

resources, anytime, anywhere in the country

Aadhaar can for example, provide the identity infrastructure for ensuring financial

inclusion across the country banks can link the unique number to a bank account

for every resident, and use the online identity authentication to allow residents to

access the account from anywhere in the country

Aadhaar would also be a foundation for the effective enforcement of individual rights.

A clear registration and recognition of the individual's identity with the state is

necessary to implement their rights to employment, education, food, etc. The

number, by ensuring such registration and recognition of individuals, would help the

state deliver these rights.

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The Logo

The design, which has been selected as the logo for Aadhaar, is a sun in

red and yellow, with a fingerprint traced across its centre. The logo

effectively communicates the vision for Aadhaar. It represents a new dawn

of equal opportunity for each individual, a dawn which emerges from the unique identity

the number guarantees for each individual.

Competition

In February 2010, the UIDAI launched a nation-wide logo competition for Aadhaar.

In the following weeks, over 2000 entries were received from across the country.

The criteria for deciding the winning entry were:

The logo should bring out the essence of the UIDAI's purpose and goals

The logo should communicate that Aadhaar is a transformational opportunity for

individuals across the country, and that it is one that will equalize access to services

and resources for the poor

The logo should be one that can be easily understood and communicated across the

country

The vast majority of logo designs received for the competition, were innovative and

of extremely high quality. The submitted designs were evaluated by the Awareness

and Communication Strategy Advisory Council (ACSAC), an advisory group for the

UIDAI consisting of renowned communication experts.

The Council short listed the finalists based on the stated criteria. "We faced a very

difficult decision in selecting the finalists and the eventual winner," Mr. Kiran Khalap,

a member of the Council says, "Thankfully, we had agreed to a set of criteria for

selection that minimized subjectivity and bias."

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The Finalist

Michael Foley

Saffron Brand Consultants

Sudhir John HoroJayanth Jain and Mahendra Kumar

Atul S. Pande

The winning design, shown below, was submitted by Mr. Atul S. Pande of Pune:

What is AADHAR

Aadhaar is a 12 digit individual identification number issued by the Unique

Identification Authority of India on behalf of the Government of India.

This number will serve as a proof of identity and address, anywhere in India.

Any individual, irrespective of age and gender, who is a resident in India and

satisfies the verification process laid down by the UIDAI can enrol for Aadhaar.

Each individual needs to enroll only once which is free of cost.

Each Aadhaar number will be unique to an individual and will remain valid for life.

Aadhaar number will help you provide access to services like banking, mobile phone

connections and other Govt and Non-Govt services in due course.

Some other information about Aadhaar:

Aadhaar will be:

Easily verifiable in an online, cost-effective way

Unique and robust enough to eliminate the large number of duplicate and fake

identities in government and private databases

A random number generated, devoid of any classification based on caste, creed,religion and geography.

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Why AADHAR

Aadhaar-based identification will have two unique features:

Universality, which is ensured because Aadhaar will over time be recognised and

accepted across the country and across all service providers.

Every resident's entitlement to the number.

The number will consequently form the basic, universal identity infrastructure over

which Registrars and Agencies across the country can build their identity-based

applications.

Unique Identification of India (UIDAI) will build partnerships with various Registrars

across the country to enrol residents for the number. Such Registrars may include

state governments, state Public Sector Units (PSUs), banks, telecom companies,

etc. These Registrars may in turn partner with enrolling agencies to enrol residents

into Aadhaar.

Aadhaar will ensure increased trust between public and private agencies and

residents. Once residents enrol for Aadhaar, service providers will no longer face the

problem of performing repeated Know Your Customer (KYC) checks before

providing services. They would no longer have to deny services to residents without

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identification documents. Residents would also be spared the trouble of repeatedly

proving identity through documents each time they wish to access services such as

obtaining a bank account, passport, or driving license etc.

By providing a clear proof of identity, Aadhaar will empower poor and

underprivileged residents in accessing services such as the formal banking systemand give them the opportunity to easily avail various other services provided by the

Government and the private sector. The centralised technology infrastructure of the

UIDAI will enable 'anytime, anywhere, anyhow' authentication. Aadhaar will thus give

migrants mobility of identity. Aadhaar authentication can be done both offline and

online, online authentication through a cell phone or land line connection will allow

residents to verify their identity remotely. Remotely, online Aadhaar-linked identity

verification will give poor and rural residents the same flexibility that urban non-poor

residents presently have in verifying their identity and accessing services such as

banking and retail. Aadhaar will also demand proper verification prior to enrolment,

while ensuring inclusion. Existing identity databases in India are fraught with

problems of fraud and duplicate or ghost beneficiaries. To prevent these problems

from seeping into the Aadhaar database, the UIDAI plans to enrol residents into its

database with proper verification of their demographic and biometric information.

This will ensure that the data collected is clean from the beginning of the program.

However, much of the poor and under-privileged population lack identity documents

and Aadhaar may be the first form of identification they will have access to. The

UIDAI will ensure that its Know Your Resident (KYR) standards do not become a

barrier for enrolling the poor and has accordingly developed an Introducer system for

residents who lack documentation. Through this system, authorised individuals('Introducers') who already have an Aadhaar, can introduce residents who don't have

any identification documents, enabling them to receive their Aadhaar.

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3. WORKING CAPITAL FOR 3 MONTHS 38,47,500

4. TOTAL INVESTMENT

i. FIXED EXPENCES 20,000

ii. TOTAL WORKING CAPITAL 38,47,500

38,67,500

PROFIT AND LOSS A/c FOR 3 MONTHS

Rs. Rs.

i. OFFICE SET-UP 20,000 RECIEPT BY PREPAIRINGAADHAR CARDS 10,92,000@ Rs. 6/- Per Card

65,52,000

ii. SALARY & WAGES 36,00,000

iii. OTHER EXPENCES 2,47,500

Profit (Before Taxes) 26,84,500

65,52,000 65,52,000

RATIO ANALYSIS

A. Percent of Profit

i. On Total Investment : 69.41%

BREAK EVEN ANALYSIS

Selling Price per Unit : 6

Total Fixed Costs : 20,000

Variable Cost per Unit : 3.52

Forecasted Net Profit : 26,84,500Units Sold : 10,92,000

Total Costs : 65,52,000

Profit : 26,84,500