AACS Managed Copy Status Update And Implementation ... Presentation... · resolution of Blu-ray...

AACSAACSManaged CopyManaged CopyStatus UpdateStatus Update

And Implementation And Implementation ConsiderationsConsiderations

Antitrust ReminderAntitrust ReminderSupport OverviewSupport OverviewTimelineTimelineWhat is Managed Copy?What is Managed Copy?Managed Copy – Consumer ViewManaged Copy – Consumer ViewManaged Copy Authorization ServerManaged Copy Authorization ServerManaged Copy – System OverviewManaged Copy – System OverviewContent Owner ResponsibilitiesContent Owner ResponsibilitiesOutputs Not Specifically Described on Table C1Outputs Not Specifically Described on Table C1Serialization/CouponsSerialization/CouponsMCAS Administrative TransactionsMCAS Administrative TransactionsManaged Copy Menuing & MessagingManaged Copy Menuing & MessagingManaged Copy Labeling & PromotionManaged Copy Labeling & PromotionDevice Manufacturer ResponsibilitiesDevice Manufacturer ResponsibilitiesAACS Default MCAS FeesAACS Default MCAS Fees

TopicsTopics

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Antitrust Reminder

During the outreach sessions, competitors will be interactingThere should be no discussion of:– Business strategies– Marketing plans– Pricing– Etc

This applies to the formal meetings and any side discussions

Support Planned

Industry meetings

Information sessions

Training sessions

Compatibility Workshops

Batch offer entry tools

Test system

Management sessions and demo at CES

Timeline

5

Development and Support StaffingDevelopment and Support Staffing Testing (Training)Testing

(Training)Go-Live ReadinessGo-Live Readiness

Training and operations workshops with AACS, Content Owners and

Manufacturers


US Launch: Q1/Q2 2012Start: Q3 2011

Today

What is a Managed CopyManaged Copy

– Managed Copy is a mandatory feature included in the AACS Specification that allows consumers to make personal copies of discs protected with AACS

– At a minimum, Managed Copy requires studios and other content owners to authorize consumers to make one copy up to full resolution of Blu-ray discs that they purchase

– This mandatory feature is a requirement per the final AACS licensing agreement

– Each Managed Copy is protected by an MCOT (Managed Copy Output Technology) that is approved by AACS and listed in the AACS Compliance Rules

– Any title released after the final license agreement (12/4/2009) came into force is subject to the Managed Copy obligation

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COPYCOPY: The ability for a consumer to make an authorized : The ability for a consumer to make an authorized copy of a movie from an AACS-protected optical disc to copy of a movie from an AACS-protected optical disc to other devices/media selected by the consumerother devices/media selected by the consumer

MANAGEDMANAGED: The copy is made by a Managed Copy : The copy is made by a Managed Copy Machine to an approved copy protection technologyMachine to an approved copy protection technology

– Requires Internet connection to authorize copy from a Managed Copy Requires Internet connection to authorize copy from a Managed Copy Authorization Server (“MCAS”)Authorization Server (“MCAS”)

– Content owner sets price, number of copiesContent owner sets price, number of copies– Discs meeting the Managed Copy obligation can use the Trusted Source Discs meeting the Managed Copy obligation can use the Trusted Source

WatermarkWatermark– Approved MCOTs allow for copying to digital files, flash memory cards or Approved MCOTs allow for copying to digital files, flash memory cards or

optical disks optical disks

What is Managed Copy?What is Managed Copy?

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All discs published after December 4, 2009, All discs published after December 4, 2009, under the Final Agreements are obligated to under the Final Agreements are obligated to allow a copy, but there are exceptions allow a copy, but there are exceptions When IP rights are “at issue”When IP rights are “at issue” Rental discsRental discs Non-commercial discs (Non-commercial discs (e.g., e.g., screeners)screeners)

Required offer must allow copy at any Required offer must allow copy at any resolution supported by the Managed Copy resolution supported by the Managed Copy Machine across the range from a minimum Machine across the range from a minimum defined resolution to full resolution of the defined resolution to full resolution of the originaloriginal

What is Managed Copy? What is Managed Copy? (cont.)(cont.)

88

What is Managed Copy? (cont.)What is Managed Copy? (cont.)

Discs with the Copy ControI Information (CCI) set to “Copy One Generation” or “Encryption Plus Non-assertion (EPN)” are not subject to the Managed Copy obligation. Note: Only BD ROM discs set with CCI set to “Copy Never” may use the Trusted Source Watermark.

AACS LA has approved the following content protection AACS LA has approved the following content protection technologies, into any one of which (as selected by the technologies, into any one of which (as selected by the consumer) content owners will be required to allow at consumer) content owners will be required to allow at least one copy (no obligation for more) of the content on least one copy (no obligation for more) of the content on the optical disc:the optical disc: AACS Prepared Video (BD-R/RE)AACS Prepared Video (BD-R/RE)

““Bit-for-bit” copying requires BDA approvalBit-for-bit” copying requires BDA approval AACS Recordable for BD-R/RE (under discussion) AACS Recordable for BD-R/RE (under discussion) Bound Copy Method (Bound Copy Method (e.g.e.g., Hard Disk Drive), Hard Disk Drive)

Subject to AACS LA registration/approvalSubject to AACS LA registration/approval CPRM (SD Card, DVD-R/RW/RAM)CPRM (SD Card, DVD-R/RW/RAM) WM-DRM /PlayReady (WM-DRM /PlayReady (e.g.e.g., PCs, portable players), PCs, portable players) MG-R (MemoryStick)MG-R (MemoryStick) Others may be added through an established processesOthers may be added through an established processes

What is Managed Copy? What is Managed Copy? (cont.)(cont.)

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1. Insert disc

2. Authorization Request3. If OK, present offers

4. Selected offer and any transaction info

5. Authorize copy

6. Managed Copy

Computers, portable players, recordable optical disc, hard drive in a CE player (such as a “jukebox”),solid state memory, automotive systems, etc

Disc with URL Managed

Copy Machine

ComputerConsumer Electronics deviceSet top boxGame console

ManagedCopy

AuthorizationService

Authorization Server

Managed Copy – Consumer ViewManaged Copy – Consumer View

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““MCAS” = Managed Copy Authorization ServiceMCAS” = Managed Copy Authorization ServiceAACS LA will operate an MCAS enabling basic Managed Copy AACS LA will operate an MCAS enabling basic Managed Copy offers, including basic pricing models and for serialized or coupon offers, including basic pricing models and for serialized or coupon discs, the ability to limit the number of copies ( often referred to as discs, the ability to limit the number of copies ( often referred to as the defaut MCAS)the defaut MCAS)Content Companies and other Licensees may launch their own Content Companies and other Licensees may launch their own MCAS that can provide additional functionalityMCAS that can provide additional functionality

– Requires execution of Online Service Provider Agreement (“OSPA”), now available Requires execution of Online Service Provider Agreement (“OSPA”), now available

Upon the Managed Copy Sunrise (anticipated Q1 2012), the actual Upon the Managed Copy Sunrise (anticipated Q1 2012), the actual obligation to offer Managed Copies commences, and all discs obligation to offer Managed Copies commences, and all discs (subject to noted exceptions) produced under Final Agreement (after (subject to noted exceptions) produced under Final Agreement (after Dec 4, 2009) must offer a Managed CopyDec 4, 2009) must offer a Managed Copy

– Roll out will be on a geographical basis, starting with the US Roll out will be on a geographical basis, starting with the US – Offer information must be populated on relevant server by this date.Offer information must be populated on relevant server by this date.

Testing will be conducted with Content Companies and Managed Testing will be conducted with Content Companies and Managed Copy Machine manufacturers prior to launchCopy Machine manufacturers prior to launch

– BD CPG chair compiling list of interested companiesBD CPG chair compiling list of interested companies

Managed Copy Authorization ServiceManaged Copy Authorization Service

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M. C.Authorization

Service

Payment Gateway

AACS

MCAS Merchant Accounts

C.P.Administrative

Interface

Managed CopyMachine (MCM)

Credit CardStatement

OpticalDisc

Consumer

LicensedContentProducer

ContentParticipant/

Provider

1. AACS C.P. Agreement

AACS AdminInterface

2. Content Certificates

3. C.P. AccountSetup and updates

4. OfferLoadingAnd Updating

Disc ProductionArrangements

5. Disc SerializationOr coupon Data

6. Offer Selection7. Response

8. Copy Authorization7a. Payment

7b. MerchantAcc’t Deposit

10. Reporting

Managed Copy – System OverviewManaged Copy – System Overview

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AACS MCAS Value Propositionfor Content Companies

The AACS MCAS will provide the content owner with the following:– Authorization of the Managed Copies

– On-line or batch offer creation

– Option of constructing branded consumer interface– Option of content owner output technologies– Phone and email customer care– Payment processing

– Transaction Reporting

– Cost recovery business model

Offer Construction Transactions Offer Construction Transactions – Add – Add a Managed Copy OfferAdd – Add a Managed Copy Offer– View – View a Managed Copy OfferView – View a Managed Copy Offer– Update – Update a Managed Copy OfferUpdate – Update a Managed Copy Offer– Delete – Deleted a Managed Copy OfferDelete – Deleted a Managed Copy Offer– Content Association – Associate an offer with a titleContent Association – Associate an offer with a title– MCOTs – Associate MCOTs with offersMCOTs – Associate MCOTs with offers– Pricing/Payment Options – Set retail pricing (per territory), if any, and Pricing/Payment Options – Set retail pricing (per territory), if any, and

choose allowed payment methods among the available methods (per choose allowed payment methods among the available methods (per territory).territory).

– Pricing/Payment Rendering Method – Determine how payment, if Pricing/Payment Rendering Method – Determine how payment, if applicable, is presented by MCM (web page, embedded page in player)applicable, is presented by MCM (web page, embedded page in player)

– Financial Options (for the MCM Pricing/Payment Rendering Method).Financial Options (for the MCM Pricing/Payment Rendering Method).

Server Support for CP-Unique TransactionsServer Support for CP-Unique Transactions– e.g.e.g., collection of marketing and customer relations data, collection of marketing and customer relations data

Content Owner ResponsibilitiesContent Owner Responsibilities

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Output Technology FlexibilityOutput Technology Flexibility

Content Companies are required to create offers for all Content Companies are required to create offers for all Table C1 technologiesTable C1 technologies

– Submit a Bound Copy Method for C1Submit a Bound Copy Method for C1For technologies specifically registered with AACS LAFor technologies specifically registered with AACS LA

Content Companies have the flexibility of additionally Content Companies have the flexibility of additionally offering other Output Technologies specific to their business offering other Output Technologies specific to their business needs. Selection by the consumer of any of the optional needs. Selection by the consumer of any of the optional offers will satisfy the MC obligation:offers will satisfy the MC obligation:

– AACS Table C2 technologies specifically registered with AACS Table C2 technologies specifically registered with AACS LAAACS LAAdditional copy protection technologiesAdditional copy protection technologies

– Blu-ray Digital Copies or other copy offers which meet the Blu-ray Digital Copies or other copy offers which meet the requirements of an “Optional Offer” (defined in Final Agreements)requirements of an “Optional Offer” (defined in Final Agreements)

– Activation of an UltraViolet token provided with the disc or a Disney Activation of an UltraViolet token provided with the disc or a Disney Studio All Access offeringStudio All Access offering

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Offers and PaymentsOffers

– Consumers will be allowed make at least one copy, up to full resolution, of Blu-ray discs that they purchase

Assuming the MCM supports a full resolution copy method

– The above may be set up as a no charge or paid offer– Offers will include the copy fee (if any) and number of copies permitted

– Offer specifics will be at the discretion of the studios and other content owners

– Must create offers for all Table C1 MCOT’s and any desired Table C2 Outputs

– Consumers will view all valid offers by way of a menu on their MCM enabled player/device

Payments– For any offers that are associated with fees, a payment gateway

will be integrated with MCAS for payment processingMCAS Services Overview

AACS / Sony DADC Confidential 17

If desired, and only by using serialization, If desired, and only by using serialization, content owner can limit the number of content owner can limit the number of Managed Copies, and can differentiate Managed Copies, and can differentiate between the first and subsequent between the first and subsequent Managed Copies in two ways:Managed Copies in two ways:

–Serialization of the discSerialization of the disc–Serialized coupons/stickersSerialized coupons/stickers

Serialization/CouponsSerialization/Coupons

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Studios and other Content OwnersOffers

Content owners will be able to create offers through back-office functions in MCAS which are then made available to consumers through a menu on their MCM

ISAN/V-ISAN Default identification of the title is the Content Certificate ID

Content owners can also register their audiovisual work with ISAN and register/assign a V-ISAN for the Blu-ray Managed Copy

URL In addition ISAN/V-ISAN, content owners can optionally set a

URL to point to a proprietary MCAS (other than the AACS MCAS)

MCAS Services Overview


Content Company Options

•The Simple Path

•Options on the AACS Service•Use pricing that changes over time or changes for subsequent copies•Use content company specified output technologies•Use branded user interfaces

•Options using a studio owned server•Collect consumer information•Use optional payment systems•Use a proprietary authorization service

Use a simple price strategy Create and Load Offers

Back-office Mock-ups

The following mock-ups are a sample set of screens from the Back-office application of MCAS

The screens are previews (an initial look into the Back-office interface design)

21MCAS Back-office Screen Mock-ups

Disc/Offer Management – Disc Registration


• Registration of disc information• Title, Content Certificate ID,

Content ID, Disc Type, Serial Number Type/List, etc.

• Disc registration must be done in order to create/manage offers

Disc/Offer Management – Disc Search


• Search for registered discs in order to…

• Edit disc information• Access offer

information

• Search by• Title• Content Certificate

ID• Content ID• Status

Disc/Offer Management – Offer


• Upload offer data• Excel based• Data includes…• Offer info (i.e. offer groups)• Service info (i.e. copy ranges and

mapping to price)• Price (i.e. price info and mapping to

country)• Download offer group data

• View offer related information• Offer Groups• MCUi bound to offer• MCOT bound to offer• Service• Link to detail for the offer

Disc/Offer Management – Offer


• View offer service detail• Provides tiered offer

information• Number of copies

(range)• Price

• KSN information

Master Maintenance – Financial Applications


• Search for content owner specific financial/payment platforms

Master Maintenance – Financial Applications


• Configure settings for financial/payment platforms

Reporting – Reporting Search/Download


• Search on disc and/or offer info to find details on…

• Offer transactions• Financial transactions• Permission

transactions• Detailed report can be

downloaded

Managed Copy-capable discs must include labeling that clearly Managed Copy-capable discs must include labeling that clearly indicates availability of Managed Copyindicates availability of Managed CopyNo negative notice requiredNo negative notice requiredAdvertising of Managed Copy-capable titles must promote the Advertising of Managed Copy-capable titles must promote the availability of Managed Copy as reasonably determined by Content availability of Managed Copy as reasonably determined by Content CompaniesCompaniesAACS LA to endorse a content industry-developed logo(s) for use as AACS LA to endorse a content industry-developed logo(s) for use as a safe harbor in satisfying labeling obligationsa safe harbor in satisfying labeling obligationsLabeling requirements accrue on a territory-by-territory basis as Labeling requirements accrue on a territory-by-territory basis as Managed Copy rolls outManaged Copy rolls out

– NOTE: As always, additional or different NOTE: As always, additional or different government requirements may apply.government requirements may apply.

Managed Copy Labeling & PromotionManaged Copy Labeling & Promotion

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MCM ImplementersWhat is an MCM?

– An MCM (Managed Copy Machine) is the consumer software or hardware which performs a Managed Copy and is either tied to a Licensed Player or exists as a stand-alone application

MCM MCAS– The MCM will communicate with an MCAS for Managed Copy

authentication and authorization (in the manner described in the AACS Specifications) and will display all offers supported by the MCM to the consumer

Manufacturer Support– Manufacturers are not required to support Managed Copy and/or

include an MCM with their Licensed Player– Must have appropriate licenses for the authorized outputs they supportMust have appropriate licenses for the authorized outputs they support– ALL Licensed Players, regardless of MC functionality, must incorporate ALL Licensed Players, regardless of MC functionality, must incorporate

watermark detection upon the Watermark Sunrise datewatermark detection upon the Watermark Sunrise date

MCAS Services Overview


MCMs will have default ability to contact the AACS MCMs will have default ability to contact the AACS MCAS to initiate and process the Managed Copy MCAS to initiate and process the Managed Copy transaction transaction No offer menus are required on disc, because it can No offer menus are required on disc, because it can be implemented at the MCASbe implemented at the MCASMust present reasonable opportunity to select and Must present reasonable opportunity to select and receive Managed Copies even if other offers are receive Managed Copies even if other offers are available (available (e.g.e.g., Digital Copy), Digital Copy)The Managed Copy obligations can be met via The Managed Copy obligations can be met via optional offers.optional offers.

– If consumer chooses qualifying optional offer, MCM must inform If consumer chooses qualifying optional offer, MCM must inform consumer if the Managed Copy is no longer availableconsumer if the Managed Copy is no longer available

Managed Copy Menus & MessagingManaged Copy Menus & Messaging

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As a “cost recovery” organization, AACS LA As a “cost recovery” organization, AACS LA needs to ensure AACS MCAS contributes to an needs to ensure AACS MCAS contributes to an overall self-sufficient businessoverall self-sufficient businessAACS LA is committed to making use of the AACS LA is committed to making use of the AACS MCAS affordable and flexible for all AACS MCAS affordable and flexible for all Content CompaniesContent Companies– Ability to customize offers based on differentiation Ability to customize offers based on differentiation

between first MC and subsequent MCsbetween first MC and subsequent MCs– Ability to offer fee-free MCsAbility to offer fee-free MCs– Current fee plan:Current fee plan:

$.25 for each charged managed copy authorization$.25 for each charged managed copy authorizationNo fee of each no-charge managed copy authorizationNo fee of each no-charge managed copy authorizationNo annual administrative feeNo annual administrative fee

AACS MCAS FeesAACS MCAS Fees

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Support Planned

Industry meetings

Information sessions

Training sessions on offer entry


Batch offer entry tools

Test system

Management sessions and demo at CES

Studios and other Content Owners

Managed Copy operations testing and training– Preparation

Create test scenarios–Prepare test offers

Prepare test disc (can be provided by Sony DADC)

Training for Managed Copy operations

– ExecutionTest Managed Copy functions and perform functional checks–Perform Managed Copy transactions with registered data

Utilize user guide (operations manual), sample data, MCM emulator (command-line tool), customer care and back-office support

Additional/optional support– Availability of Advanced MCM Tester with rich GUI (Sony DADC)

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MCM ImplementersMCM compatibility testing

– PreparationCreate test scenarios–Prepare test offers

Prepare test disc (can be provided by Sony DADC)

– ExecutionTest player compatibility and perform functional checks–Perform Managed Copy transactions with registered data

Utilize user guide (operations manual), sample data, MCM emulator

*On-boarding process to be defined jointly with AACS

Additional/optional support– Availability of additional test discs of different types

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MCAS Services

In addition, AACS will be providing support on-going services–Customer Care

Live consumer support via phone, chat, e-mail

Consumer support website

–Back-office SupportAssistance to studios and other content owners for setting up offers, registering with payment providers, reporting

Support for other system configuration related items

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Geographic Rollout

Global ServiceFollowing initial US launch, the AACS MCAS will be

deployed world wideMCAS will be capable of serving customers globallyPayment gateway will support multiple currencies

Language SupportInitial rollout will be in EnglishSpanish language support for Customer Care and

Back-office support to follow (anticipated for Spring of 2012)

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AACS Managed Copy Relationship to Cloud Offerings

AACS believes that AACS Managed Copy and Cloud Offerings are complimentary

The Founders of AACS are all promoters of either UltraViolet or Disney Studios All Access

AACS is investigating ways consumers can choose UV or DSAA as their Managed Copy alternative

SummaryManaged Copy is now hereContent Company considerations– Use AACS MCAS or private MCAS– Submit any optional (C2) output technologies to AACS– Construct customized consumer interfaces – Participate in workshops and training sessions– Construct offers prior to sunrise for all MC discs released after Dec

4, 2009– Determine managed copy pricing for each disc

Charge or no chargeSingle or multiple copy allowedPricing over time – promotions, price increases/reductions etc

Device manufacturers need to decide if they are going to provide MCM function

Thanks again for your time and… Questions

We will now address as many of the submitted questions as we can

Any questions we can’t respond to today will be followed up on later

Additional questions can be sent to [email protected]

Copies of the charts will be sent to registered attendees

Voice recordings will be made available on a new Licensee section of the AACS website – instructions will be forthcoming

mailto:[email protected]

AACS Managed Copy Status Update And Implementation ... Presentation... · resolution of Blu-ray...

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