A#5 News Pitch Final Portfolio.docx

3
To: Laura Blasey [email protected] May 12, 2014 Subject: UMD diversity grows 8.7 percent with increase of minority enrollment Ms. Laura Blasey, An article that covers the University of Maryland’s recent increase in minority enrollment could change the way current and prospective students, as well as our staff view the university. Recent data released by the Office of University Relations reports that the university’s minority enrollment has increased by 8.7 percent this fall. In a year when campus enrollment grew less than one percent, the overall diversity enrollment reached seven percent. Suggestions: Interview university President Wallace D. Loh about the university’s current diversity o President Loh o University of Maryland President o [email protected] o 301-405-5803 Interview Chief Diversity Officer and Associate Vice President Kumea Shorter-Gooden to discuss the university’s strategic plan for diversity. o Kumea Shorter-Gooden o Chief Diversity Officer (CDO) and Associate Vice President o [email protected] o 301-405-6810 Reference the University of Maryland Office of Diversity and Inclusion website Photos of diverse students in popular places on campus o Stamp Student Union o The Mckeldin Mall

Transcript of A#5 News Pitch Final Portfolio.docx

Page 1: A#5 News Pitch Final Portfolio.docx

To: Laura Blasey [email protected] May 12, 2014Subject: UMD diversity grows 8.7 percent with increase of minority enrollment

Ms. Laura Blasey,

An article that covers the University of Maryland’s recent increase in minority enrollment could change the way current and prospective students, as well as our staff view the university.

Recent data released by the Office of University Relations reports that the university’s minority enrollment has increased by 8.7 percent this fall. In a year when campus enrollment grew less than one percent, the overall diversity enrollment reached seven percent.

Suggestions: Interview university President Wallace D. Loh about the university’s current

diversityo President Loho University of Maryland Presidento [email protected] o 301-405-5803

Interview Chief Diversity Officer and Associate Vice President Kumea Shorter-Gooden to discuss the university’s strategic plan for diversity.

o Kumea Shorter-Goodeno Chief Diversity Officer (CDO) and Associate Vice Presidento [email protected] o 301-405-6810

Reference the University of Maryland Office of Diversity and Inclusion website Photos of diverse students in popular places on campus

o Stamp Student Uniono The Mckeldin Mall

This information would be extremely useful to prospective students while researching universities in media such as the College Board or the Princeton Review. This article would be beneficial for such media.

For more information about minority enrollment at the University of Maryland, visit the Office of University Relations website. I have pasted a news release below for your benefit.

Sincerely, Alexi SpectorPR [email protected]@alexispector

Page 2: A#5 News Pitch Final Portfolio.docx

FOR IMMEDIATE RELEASE: APRIL 17, 2014Office of University Communications

301-405-46182101 Turner Hall

College Park, MD 20742

CONTACT:Alexi Spector

PR Representative443-617-9069

[email protected]

University Diversity Grows With New Academic Year

COLLEGE PARK, Md. – Minority enrollment at the University of Maryland increased

by 8.7 percent this fall, according to data released by the Office of University Relations.

The increase in African American, American Indian, Hispanic and Asian student

enrollment led to a seven percent increase in the university’s diversity.

University minority enrollment increases between 2012-2013 and 2013-2014.Graphic by Alexi Spector, data source Office of University Relations

“The university has taken a significant step forward,” university President

Wallace D. Loh said. “Our many efforts of recent years are beginning to produce the

desired results.”

For more information concerning the university’s diversity, visit the Office of

Diversity at www.umd.edu/diversity/ and follow @UofMaryland on Twitter.

###

Black American Indian

Hispanic Asian0

200

400

600

800

2012-20132013-2014