A4U Affiliate Landscape Summary 21.07.11

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European Affiliate Marketing Landscape Report July 2011 Daniel Desmond 16/05/2022

description

A4U survey results from over 1,000 affiliates across 30 countries. A must read if you are thinking about affiliate marketing for your business.

Transcript of A4U Affiliate Landscape Summary 21.07.11

Page 1: A4U Affiliate Landscape Summary 21.07.11

09/04/2023

European Affiliate Marketing Landscape Report July 2011

Daniel Desmond

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Affiliate Verticals

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Affiliate Models

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Most popular creative’s used?

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Working with Advertisers/Merchants

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Number 1 Affiliate Network

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Top Features required from an Affiliate Network

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Most popular affiliate verticals

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What’s your conversion rate?

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TradeDoubler in Digital Marketing Mix

Brand & EducateDisplay AdvertisingSponsorshipContent MarketingSocial NetworkingOnline PRViral Marketing

AcquireSEM

Email MarketingAffiliates

Co-registration

Retain & Grow•Customer Service•Email Marketing•Loyalty Programs•Dynamic Pricing•Personalisation•Community Referrals

ConvertUsability & Accessibility

Landing page & optimisationPromotions & Merchandising

Personalisation & TargetingEmail Marketing

Payment OptionsSite Search

Measure & Optimise Web Analytics

Site PerformanceBenchmarkingOnline Panels

Online SurveysUsability

TradeDoubler supports these activities

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Advertisers working with TradeDoubler IE performance network*

All of these advertisers have worked with us on CPL, CPC or CPS Activities

Campaign**:CPL/CPC

Affiliate:Travel

Affiliate:Retail

Affiliate:Telecos

Affiliate:Computers

Affiliate:Misc.

*Note: this is a sample list only**Note: Campaign defined as CPC/CPS/CPM/CPL

Activity within a fixed period of time

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