A3 Mind Maps for Unit 1 and 2 (1)

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    Unit 1&2

    WARM UP

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    Questions.......

    What is meant by? (2 marks)

    Explain two methods/ ways (4- marks)

    !ow "ould? #e"ommend? ($ marks)

    %se the "ase study& when you state somethin'ba"k it up with a su''estion or the business.

    $ marks *ssess ad+anta'es anddisad+anta'es& e+aluation

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    %nit ,., tartin' abusiness

    #easons or settin'up a business& readthe "asewn boss& keeppro0ts& es"ape

    employment&pursue an idea&so"ial enterpriseo"ial enterprise-a business set upto help so"iety

    not 1ust or pro0t

    ap in the 3arket(i"he)5ene0ts less"ompetition& 'rowin'

    market& potentialhi'h sales

    6ran"hise7 %sin' anexistin' ran"hisor nameand produ"tsAdv - existingreputation, brand

    name, trainingsupport, nationalmarketing supportDis- balance of powerbetween franchisorand franchisee, givesome prots away

    *ims andob1e"ti+e

    ur+i+al3ake a pro0t8ustomersatisa"tion5e ethi"al3arket sharetakeholders

    employees&suppliers&"ustomers &"ommunity&mana'ers

    5usiness plan redu"erisk& la"k o experien"e&need "apital 9: 8ant 'uarantee su""ess owners maybe unsure

    how to write one

    ole ;rader ADV Quick, handle all

    decisions, keep allproftD! Unli"itedlia#ilit$, stress%ulorkload, "a$ fndfnance di'culto"ation 3aximise re+enue& minimise

    "osts *+ailability& "ompetitors & employees& "osts&

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    %nit ,.2 3arketin'3arket resear"henables a 0rm to0nd out about itsmarket& "ustomersand "ompetitors

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    %nit ,.C

    6inan"e

    !ources o% fnanceWhat do they needfnance or?ank +oan*9@ *d+i"e/

    instalments9: - :nterest3a"il$ and 3riends*9@ 6lexible payments9: 8onDi"t/erdra%t*9@ 8an re'ularly useit9: !i'h"har'es/interestMort)a)e

    *9@ instalments/spread "ost9: - interestrade credit*9@ 6inan"e period9: Extra debt

    0oern"ent 0rant*9@ 6ree

    8al"ulations#e+enue ellin' pri"e x units sold8osts @ariable "osts F 6ixed "osts

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    9emand orlabour

    ature othe 1ob

    Gobad+ertiseme

    ntele"tion *ppointment :ndu"tion

    !owmany?

    6ull- orpart-time

    Whathours?

    When tostart

    What will betheir dutiesandresponsibilities?

    G59E8#:

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    %nit ,.J operations

    Gob produ"tion makin'one oA spe"ialisedprodu"t or ea"h"ustomer*9@- meet "ustomerreBuirements/ "har'ehi'h pri"e9: slow to make/labour "oats/ material"ost hi'h

    5at"h produ"tion 'roupso identi"al items that

    pass throu'h diAerentsta'es o the produ"tionpro"ess*9@ >ower unit "osts/make more o the sameitem

    9: lose somespe"ialisation

    perationally eK"ient Leepin' "osts low butmaintainin' a 'oodstandard

    Ways to be moreoperationally eK"ient?

    EK"ient ma"hinery 3oti+ated staA

    3inimum waste EAe"ti+e mana'ement

    *9@ 8an "har'e lowerpro"ess

    8han'es in te"hnolo'y7*9@ >ower unit "osts/ 5etter

    "ommuni"ations/ Qui"ker/ 6lexible9: 8ost/ trainin'/ demoti+ation/

    Quality

    *ssuran"e "he"kin'produ"ts/ser+i"es

    8ustomerser+i"e 5eore 9urin' *ter

    8onsumerprote"tion7

    ood should

    be 0t orpurpose.

    8ustomersprote"ted bylaw

    :8; E"ommer"e

    *9@ and 9: to"ustomers

    *9@ and 9: to business

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    271 he usinessor)anisation

    #easons orrowth ;o in"rease

    sales ;o in"rease

    market share ;ake

    ad+anta'es oe"onomies os"ale

    #eputation

    in"reases

    #easons a'ainst'rowth >ose "ontrol 3ay lose a

    personalser+i"e with"ustomers

    #isk :n"reased

    workload

    3ethods or expansion r'ani" 'rowth

    expansion within the

    business :nor'ani" 'rowth

    expansion by mer'in'or takin' anotherbusiness.r'ani" 'rowth

    pen more bran"hes/

    laun"h a new produ"t ellin' on the internet

    (e"ommer"e) ell 6ran"hises

    :nor'ani" rowth!oriIontalinte'ration(;*LE@E#)

    Disadanta)es88onDi"ts betweenstakeholdersE. 8ustomers mi'ht

    not be happy

    Employees mi'htlose their 1obs

    hareholders ha+eto sell shares& lose"ontrol

    Priate +i"ited .o"pan$ 4ltd56eatures 3ore status than a sole trader >imited liability ri'inal owners be"ome

    dire"tors #aise share "apital rom pri+ate

    Pu#lic +i"ited .o"pan$ P+. ell shares to the publi" on

    to"k ex"han'e !i'her status/ reputation

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    271 he usinessor)anisation

    8han'in' aims andob1e"ti+es

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    272 Marketin): P;s 4Marketin) Mi65

    3arket #esear"h in%nit 2 is limited. *s a'rowin' businessthey re"ei+e marketresear"h throu'h

    8ompetitors&"onsumer eedba"k&"onta"t withprodu"ers/suppliers$roduct portfolio sellin' a ran'e o

    produ"tsenefts88ustomer spendsmore9iAerent tar'etmarket

    9i+ersiy i produ"tailin'Dra#acks o% lar)eport%olio3any mana'ers ha+eto be employedoss leader

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    272 Marketin): P;s 4Marketin) Mi65

    Ai"s o%pro"otion :norm

    "ustomer 8reate brand

    ima'e upport

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    >ar'e businessesneed extra 8*(money) to expand

    #etained oan or mort'a'e5orrowin' moneyrom the bank&

    mort'a'e or aproperty

    ellin' unwantedassetsellin' an asset su"has a buildin' to 'ain

    "apital. 8ould

    27< 3inance

    o interest paido loss o "ontrol

    hare "apital does not tobe repaid

    o interest

    o loss o "ontrol>ower interest or lar'er

    "ompanies

    o loss o "ontrol6inan"e raised but "anstill use the asset i

    leased

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    27< 3inance6inan"ialstatements*"id test #atio 8*-sto"k/8>

    ;est liBuidity. 6or e+er N,assets how mu"h liability

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    27: People in usiness

    /r)anisational structure8 3akes "lear who is

    responsible or whi"hdepartment

    !ow employees "an"ommuni"ate

    *llows layers omana'ement

    o t$pes6lat stru"ture >essle+els o mana'ement&more span o "ontrol

    all structure morele+els o mana'ement&less span o "ontrol

    +a$ers o%"ana)e"ent8umber odiAerent

    mana'ers in anor'anisation

    !pan o%control8;he number o

    employeesea"h mana'eris responsibleor.

    6lat ad+anta'esQui"ker "ommuni"ation tothe top as less le+els omana'ement

    3ore responsibility to theworkers moti+ated bythis

    ;all *d+anta'es6ewer staA to "ontrolenior mana'ers make de"isions less risk;rainin' "osts ewer

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    27: People in usiness

    9e"entralisationor'anisation 9e"ision makin' spread

    a"ross middle mana'ers >o"al mana'ers may

    ha+e better knowled'e 3oti+ation 'i+in'

    responsibility or lowermana'ersRecruit"ent

    ta'e , *nalysethe 1obta'e 2 Gobdes"ription/ 1obspe"i0"ationta'e C *d+ertise:nternally or

    externallyta'e 4 *ppli"ationta'e J;estin'/:nter+iew

    *d+anta'es o taAtrainin' 8ope with

    "han'es :n"rease

    produ"ti+ity #edu"e "han"e o

    poor Buality taA moti+ated

    9isad+anta'es otaA trainin' 8ost Workers trained

    and not workin' Employees mo+e

    on withBuali0"ations'ained

    taA appraisal 9one between

    mana'ers andemployees

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    /perations

    Ai"s o%operations8EK"ien"y >ittlewasta'e& low "osts &helps to "ompete

    !i'h Quality 3aintain standards&1ustiy pri"e

    Production Methods6low 8ontinuousprodu"tion line3eatures8 >ar'e s"ale&usually one produ"t&

    spe"ialisation o labour&9i+ision o labour

    Diision o% la#our85reakin' a 1ob into smallertasks repeated by ama"hine or worker

    Adanta)es o% 3PE"onomies o s"ale8omputer/ma"hinerya""ura"y>ess sto"k need to be

    held

    Disadanta)es o%3Pet up "osts

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    /perations

    enefts o%)roth6inan"ial market

    share& re+enue&pro0tperations >ower unit "osts(E)

    Main -cono"ies o%scaleulk u$in) lar'erorders with dis"ountsechnical more eK"ient

    te"hnolo'y and "omputers!pecialist "ana)ers aAord to employ spe"ialista mana'ers3inancial bene0t romlower interest rates onloans

    Main Disecono"ies o%scalePoor co""unication>ar'e businesses ha+e

    layers o mana'ement diK"ult to pass throu'hthe whole businessPoor Motiationome workers eelunin+ol+ed

    Poor coordination8 l d i i

    Main causes o%

    poor @ualit$