A2 prelim l3 history of music video 1 from pre-edison to ready steady go with notes
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Things you should have done/be doing… - Opened your A2 Media Studies blog - Started your textual analysis of a ‘Pre-birth’ iconic music video of your own choice applying Goodwin’s Conventions of Music Videos - Started to think about who you may work with on this practice piece (this doesn’t have to be the same people as AS or for
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Transcript of A2 prelim l3 history of music video 1 from pre-edison to ready steady go with notes
Things you should have done/be doing…
- Opened your A2 Media Studies blog- Started your textual analysis of a ‘Pre-birth’
iconic music video of your own choice applying Goodwin’s Conventions of Music Videos
- Started to think about who you may work with on this practice piece (this doesn’t have to be the same people as AS or for Y13)
AIM: Understand the history of music videos, developments in technology and changes in popular culture
Starter: Come up with a list of developments in technology that have changed the way in which music videos are produced and consumed.
Just over one hundred years ago…music used to be just a band performing live to an audience.
• Invented gramophonec1900
Thomas Alva Edison
The Jazz Singer1927
Half silent movie; half
musical. First talking
movie.(4.15)
Mammy
TootToot Tootsie
The Gold- diggers of 1933• Elaborate production and choreography but recorded onto
film. • Seeing big productions on a cinema screen for the first time.• Depression-era - idealised glamour
Alexander Nevsky 1938 Sergei Eisenstein (Soviet Russia propagandist film-maker)
Score composed by Sergei Prokofiev.First time soundtrack specifically commissioned. First video that
set action to music (not just a live show)
Fred Astaire-Big stage star but was a bit old for the arrival of film.-Bringing musical and big stars into film.
Top Hat1935
‘Fantasia’ Disney (1940): arguably the first ‘music’ video. Walt Disney was trying to get his audience interested in classical music by making a cartoon to go specifically with the music.
Gene Kelly
Singin’ in the Rain
Focus on dramatic context. Peak of musical films. Huge stars out of singers and dancers.(1952)
Leonard Bernstein(1961)TV well established. Stage musical based on ‘Romeo and Juliet’. Musical into film.
Officer Krupke
Reflects other societal changes (the ‘zeitgeist’). - Birth of rock and
roll- The concept of
youth culture/rebellion
Arthur Crudup
Explosion of Rock and Roll, youth culture and the idea of the ‘teen’.
Young people could identify with Presley and a sense of it belonging to them.
Able to make ‘black music’ mainstream.
Ready Steady Go!Live performances in order to ‘sell the band’ – usually miming.
Dedicated specifically to music.
Record companies started to see the potential in the commodification of a band’s image for TV.
As they were miming it gave the illusion of performance.
It was broadcast from August 1963 until December 1966. (ITV)RSG! artists mimed to records but by late 1964 some performed live and the show switched to all-live performances in April 1965.
(1964)Very early music video Specifically designed to sell the band, camera shots used to focus on the artist and cultivate image.
Your task: Significant Moments in Music Video
To be completed over the next week and posted on your blogs. Map out a history of some of the significant moments in the history of the music video. Remember to add detail about why they were significant. You may wish to use some of the timeline tools below.
Predictions
How will music be produced and consumed in ten years time?
