A2 Portfolio

The Pitch

Research and Planning

• The research and planning stage of your portfolio is critical is one of the most important in your project.

• If you research in detail and into relevant material you will be able to achieve a level 4 with ease.

• Your planning must be detailed and comprehensive.

• In order to achieve 20 out of 20 both must be explicitly linked.

The Pitch

• One element of your research and planning takes the form of a “Music Promo Pitch”.

• You may complete this task in either Powerpoint or Prezi and it must be embedded in your blog.

To Start...

• You must begin by presenting your chosen track and artist.

• You must include:• Either a clip of the song, the video or both• Images of the band if they exist• Information about the band, age, gender,

location, group or solo artist? etc

For Example:

My Chosen ArtistThe Saturdays• Five piece girl group• 18-25• No instruments www.unsigned.com/thesaturdays

• Pop • Key Target Audience: Girls aged 8 -20

Compare to a similar sounding artist...

• Find an artist/group that has a similar sound to your song

• Include images and at least one video• Deconstruct at least one video in detail.

Explain how/why they have a similar sound, whether style of the video would be suited to your song? Why? Why not?

• Inspiration for your video (bits you could steal)

For Example:

Similar Artists

• Girls Aloud & The Spice Girls• Five piece girl group• 18-25• No instruments • Pop • Key Target Audience: Girls aged 8 -20

For Example:

Girls Aloud – Love Machine – The Video www.youtube.com/girlsaloudlovemachine

Rule of thirds used effectively. Mid-shot draws the viewers eye to her cleavage to enhance sex appeal.Lots of close-ups used to highlight each individual member of the group. Top lighting used to soften their features.Attractive male cast members appeal to the female target audience

For Example:

Girls Aloud – Love Machine – The Video Lots of close-ups used to highlight each individual member of the groupDance routine is typical of the group and features in all their videosCo-ordinated costumes, each in a different pastel colour but a similar material and length. Designed to compliment each girl. Humorous plot, set in a bar to appeal to target audience– a sexy barman is chased by a group of girls.

Compare to a similarly styled artist...

• Deconstruction of the image boy band/rock band etc.

• Find images of magazine adverts and album covers

For Example:

Girls Aloud – Image• Matching costumes• Glamorous and sexy

• Started with “Girl next door”• Similarly posed photographs• Each girl plays a different role

• Colourful and vibrant or dark and seductive

For Example:

Girls Aloud – Digipak/Magazine AdvertsShort, sexy costumes

All five girls on the cover

My Image

• A slide about the potential "image" they need to create for their video including costumes, style, props etc

For Example:

The Saturdays – Image Ideas • Matching costumes• Glamorous and sexy• Similarly posed photographs• Each girl plays a different role• Colourful and vibrant

Overview of the song,

• Genre• The idea behind it• Tempo • Key Lyrics

Overview of the idea for the video -

• Give an overview of the key idea/ideas for your video – making sure you are making clear links to the song.

• Take a few key lines - a few key images from the video - locations, photos, sketches, etc - linked to -

For Example

Overall Theme Song: The ScientistThe overall idea for the video is that a man crashes his car and then attempts to reverse . Key Line: “…going back to the start…”

For Example

Overall Theme Song: The ScientistKey Line: “…going back to the start…”

Target Audience

• Who is the target audience for the video• How do your ideas address them?•