AN ASSESSMENT BY HARRY CUNNINGHAM

Moving Up

Media Institutions

Documentary films do not need huge budgetsoften a very good way to tell a story. Anyone

can do itEXAMPLES: MICHAEL MOORE (Fahrenheit

9/11) and the maker of SUPERSIZE ME, Morgan Spurlock. Have both risen to prominence through using the documentary method of story telling

Low budget - More freedom when creating film

Genre

Documentary films go a long way back in history

Grierson – famous for documentary films in the 1930s (Royal Mail train)

Become popular with the rise of mass popular culture from the 1930s onwards.

Interest in ordinary/normal peoples’ lives and experiences continues to this day.

Representation

Offer an opportunity for film-makers to challenge worn out stereotypes.

This is something I attempted to make happen with my project.

Look at a sport that is well known from different view

Audience

The demographic I am attempting to target is:The core audience of males, 16 – 40Readers of newspapers like the Sun, the

Mirror, and other ‘red tops.’Sky Sports fansPeople that are more likely to shop at

Morrison's rather than marks and Spencer'sHow would you use this knowledge to create

an effective marketing strategy

Ideology

Many documentary film makers often come from a left/liberal background.

They attempt to tell the story of the ‘underdog’ or those without a voice.

Shows how odds are stacked against our footballer – loads of young peoples dream is to become a footballer

Narrative

The Hollywood Formula – the hero emerges from the cave

Given a challengeOvercomes obstacles to win the prize.My main character is well on his way to success

– just the beginning I started with the line ‘I have just signed my first

Pro’ further on in the trailer I showed another

player talking about whether harry could make it or not

Inspiration of Trailer

http://www.youtube.com/watch?v=I1Lkyb6SU5UThis is a link to the ‘Super Size me’ trailer

http://www.youtube.com/watch?v=Y96m9rf7viMThis Is a link to the ‘Looking for Eric Trailer’

Trailer Task

Inspiration for poster

Inspiration for poster

Ancillary Task

Final poster design

Inspiration for website

http://www.bvimovies.com/uk/goal2/index.html?hbx.hrf=http://www.google.co.uk/search?sourceid=navclient&hl=en-GB&ie=UTF-8&rlz=1T4HPEB_en-GBGB284GB284&q=goal+website

Website homepage – and trailer webpage

file:///Volumes/ANNE%20YR%20BK/harry%20evaluation/website/websitehomepage.html

Above Is the link to my website homepage.

Comparison

All the fonts are consistentImages link togetherThe main logo is used throughout the 3 tasksColours are consistently kept the same

Audience feedback

I asked 20 people what they thought about my trailer.

The main responses were:- Showed clear genre…documentary- Soundtrack went well with character and was

in time with the film- Voices were not heard to be loud enough/

clear enough- Not enough shot locations

Audience feedback

I asked 20 people what they thought about my poster

Was the production professional?- 20 out of 20 people answered yes.I asked what made it successful?- The layout- Images- Slogan

Audience feedback

I asked 20 people about what they thought about my website

I asked if they thought it was professional- I got 10 people saying yes- And 10 people saying noThe main reasons why were:- Well set out- Good use of images- Very basic

Audience feedback

Here is the soundtrack

I Got the following feedback:• went well with trailer•In time•Lyrics went well with storyline

New technologies

I movie HDPhotoshopFireworksYouTubeDreamweaverPowerPointMini DV camcordersITunes

Link to blog

http://03whhs12b2.blogspot.com/