How I used media technologies in the research for my project

By Michael Scotney

IntroductionThis presentation is looking at media technologies

used in the first stage of our project, researchThis covers our primary and secondary research,

qualitative and quantitative research data and how we collated and used our research. Research was crucial in both giving us an understanding of music video history, conventions, construction etc and in giving us creative ideas that we could not have done our project without.

Internet Search Engines (Websites)We used this media technology extensively to

research because, in evaluation, it is the cheapest and easiest to access, with the largest wealth of research and data.

Ways we used this technology included finding secondary research sources, finding quantitative data to pinpoint target audience, find qualitative data to give reasons behind the target audiences’ opinion of music videos, getting creative ideas by looking at metal genre digipak/posters etc

YouTubeI also used this media technology extensively in

uploading the Vlogs and audio commentaries on the research that I had studied and analysed.

I did this to be able to use this research that I discuss in planning our project whether I was at home and school and so it made the project more efficient. This was a very valuable media technology used in the research stage.

Social MediaAnother research media technology we used was Social

Media. To create a music video for a band, you must have a clear understanding of the ethos and atmosphere of the band. This involved looking at their social media (Facebook and Twitter) to research their previous album covers, promotional posters, their specific sub-genres etc which you can see on my blog

We also used social media (Facebook) to research and ask the record company as to whether we could upload a music video of the song to YouTube which they agreed.

WikipediaWikipedia was another media technology that I used in my research for

the project. This was mainly used in background research of the band and the music genre, metal. It gave us important information on the specific sub-genre of Demon Hunter and their album designs as well as culture which was important in creating the band ethic in the music video performance. It also helped give us important secondary research on the audience of metal music (gender, race, age) and the conventions (costumes and subculture) that was a factor going forward in planning. Although this media technology research source is edited by anyone in the public and therefore slightly unreliable it was a valuable research source due to the wealth of information that we could cross check.

EvaluationSo in evaluation, media technologies were absolutely crucial in the

research for our project. The most crucial was internet search engines (websites) due to the easy and free nature of access, the huge wealth of primary research opportunities and secondary research sources which were extremely important in our project from internet search engines media technology.

Media technologies such as YouTube and SlideShare were extremely important in showcasing the research in an easily accessible way which meant that we could pinpoint the most helpful research while planning and use it to create better ideas thanks to this media technology. So overall, media technology was very useful in the research for our project as shown through all of the different types in this presentation.