A2 evaluation
-
Upload
missconnell -
Category
Entertainment & Humor
-
view
319 -
download
0
Transcript of A2 evaluation
A2 Evaluation
Quiz
• How many questions are there?
• Try to name the questions as you know them
• Can each person in group do a different question?
• Why or why not?
• If no – how do you do it?
Questions1) In what ways does your media product use, develop, or challenge forms
and conventions of real media products.
2) How effective is the combination of your main product and ancillary texts?
3) What have you learned from your audience feedback?
4) How did you use media technologies in the construction and research, planning and evaluation stages?
Questions in other wordsQuestions Questions in other words
In what ways does your media product use, develop, or challenge forms and conventions of real media products.
How does your documentary/ancillaries use, develop or challenge forms & conventions in comparison to real documentaries and ancillaries?
How does your documentary’s forms and conventions compare to that of real documentaries forms and conventions?
How effective is the combination of your main product and ancillary texts?
How does your documentary and ancillary work together as a ‘package’? How do they link?
What have you learned from your audience feedback? -
How did you use media technologies in the construction and research, planning and evaluation stages?
How did you use media technologies to complete your coursework? (What were they? How did they benefit you? What skills to you acquire from them?) Consider the following stages: -research -planning -construction -evaluation (optional)
Mark Scheme
ASSESSMENT FOCUS
Skill in use of digital technology or ICT in the evaluationUnderstanding of forms and conventions used in the production
Understanding of the role of new media in various stages of the production
Understanding of combination of main product and ancillary texts
Understanding of significance of audience feedback
Skill in choice of form in which to present the evaluation
Ability to communication
/20
Mark Scheme in other words
ASSESSMENT FOCUS In other words…..
Skill in use of digital technology or ICT in the evaluation
Every question displays a range of technology, is creative and shows you can use a range of technology creatively to answer the questions
Understanding of forms and conventions used in the production
Understanding/explanation of FORM & CONVENTION in documentary & ancillaries
Understanding of the role of new media in various stages of the production
Understanding/explanation of the role of technology played/influenced in your R&P, construction & evaluation
Understanding of combination of main product and ancillary texts
Understanding/explanation of how well your documentary and both ancillary products link together
Understanding of significance of audience feedback
Understanding/explanation of how audience feedback influenced your drafts and final drafts
Skill in choice of form in which to present the evaluation
Choice of format you chose to complete each question in – makes answers clear and detailed (yet concise and to the point)
Ability to communication How you communicate; the quality of your explanations including consideration of how you speak and use of media terminology etc
Do’s & Don’t’sDO DONT
-lots of cutaways to reference what you say (still/moving)-be creative – different approach for each question-be prepared (know answers)-when filming – good lighting and sound-see everyone in shot-can see powerpoint (if using)-keep it brief, concise yet informative -have a good balance of clear descriptive/evaluative voiceovers
-don’t just talk to camera-do each question in the same way-not last minute-talk about every single thing and go on and on and on-be unprepared and just make stuff up on the spot – be prepared with brief notes!-not lengthy powerpoint in background – if using one – SHORT bullet points with annotated pictures
Creative ideas
News broadcast (like a team….anchors….sports….weather….)(you could divide part of a question like i.e. different conventions)
Saturday morning kitchen (breaking down ingredients (replace food with other ingredients)Press conference
Chat show/talk show
Scene from a film/genre play
Game showsCelebrity juice, 8 out of 10 cats (trivia/q&A based), mock the week, nevermind the buzzcocks, deal or no deal
Filming yourself watching a video (picture in picture) (I’ll explain later!)
Other technology ideas
• Annotate youtube video– With voiceover and/or visual annotations
• http://www.youtube.com/t/annotations_about?hl=en-GB&gl=GB (search annotate a youtube video)
Other technology/sites
• Please see blog for a full list
Format to do each questionQuestion Format Who does what?
In what ways does your media product use, develop, or challenge forms and conventions of real media products.
NEWS REPORT Each do 2 forms & 2 conventionsMain anchorWeather girl
Separate reporterSeparate reporter
What have you learned from your audience feedback?
Podcast – audio ‘radio show’ – use = pomomatic.com/login
and then
Film the screen (picture in picture for final draft)
(use = screencast-o-matic.com , screencast.com, screenr.com)
1 - Draft 12 - Draft 23 - Draft 34 - Draft 4
All – final draft
How effective is the combination of your main product and ancillary texts?
PreziOr
Explain Everything
Divide as you wish
How did you use media technologies in the construction and research, planning and evaluation stages?
Cooking showor
Game show or
Advertshould have some tutorial element with screen recordings of how you
used the technologies
1 – research & planning1 – construction1 – construction1 – construction
Extension: evaluation
Q1 support
DOCUMENTARY ANCILLARY
1. Identify genre (TV documentary) 2. Identify your inspirational documentaries3. How/why they use/develop/challenge forms4. How/why they use/develop/challenge conventions
5. How/why YOU use/develop/challenge forms1. COMPARE SIMILARITIES & DIFFERENCES (of
forms) TO REAL DOCUMENTARIES
6. How/why YOU use/develop/challenge conventions1. COMPARE SIMILARITIES & DIFFERENCES (of
conventions) TO REAL DOCUMENTARIES
1. Identify genre (Magazine DPS & Print Advertisement)
2. Identify your inspirational ancillary texts3. How/why they use/develop/challenge forms4. How/why they use/develop/challenge conventions
5. How/why YOU use/develop/challenge forms1. COMPARE SIMILARITIES & DIFFERENCES (of
forms) TO REAL DOUBLE PAGE SPREADS & ADVERTS
6. How/why YOU use/develop/challenge conventions1. COMPARE SIMILARITIES & DIFFERENCES (of
conventions) TO REAL DOUBLE PAGE SPREADS & ADVERTS
CONVENTIONS
Further Q1 support
DocumentaryFORMS CONVENTIONS
… …
Magazine DPSFORMS CONVENTIONS
Digitally constructed(2 side by side double pages to make landscape
Sizes = Margins = .25
Graphic & Image Bleeds
Enigmatic Visual Hierarchy Primary Image
Image(s) represents article Direct address or Diegetic (in image)
Captivating Photography styleSecondary Image give secondary info
HeadlineStand firstBody Text
Drop capitalPull Quote
Folio’s Colour schemes
By Line & captions
Print AdvertisementFORMS CONVENTIONS
Digitally constructedPortrait or Landscape
Sizes = ¼ page, 1/8 page Graphic & Image Bleeds
Attention grabbingEnigmatic
Visual hierarchy Image represents programmeImage reveals main characters
One central main imageCaptivating Photography style
Composition often using rule of thirdsDirect address or Diegetic (in image)
Channel logoSlogan
GraphicsColour schemes
Limited use of wordsProgram NameScheduling Info
Sometimes hashtag or website
Q2 support 1. CONTENT AND CONCEPT OF IMAGES• -(perhaps you photographed your locations/people in your ancillaries and shot in same places as documentary so they are connected by CONTENT)• -maybe they connect by the concept? Or the episodes• -or maybe the people/presenter?
STYLE ( and/or genre)• -do they connect by a certain type of style?• -style of typography (font) or titles• -style of the photography
2. TARGET AUDIENCE • -(how do all of the products link to same target audience)• -documentary: what time would they be watching the documentary? Why? (link to audience)• -ancillaries: why and when would they be reading the newspapers where you put the advert and the magazines for the double page spread?)• ***REMEMBER THE JOURNEY……..see the advert………read the article………watch the documentary………*****
IDENT • (opening of documentary) • -(channel 4/bbc) at beginning of documentary connects to your advert
ADVERTISING/MARKETING • -(how did you brand the whole package?) What is the advertising/marketing journey? Consider how would people firstly see the adverts, then read the article
(double page spread) and then watch the documentary)
BUDGET • -then relate this to a budget (how much would you have to spend on construction (making the documentary? Advertising/marketing (ancillaries)? Remember to
consider the costs of putting a documentary on a channel and which newspaper (and size of the advert) you put your advert on and what magazine you chose for your double page spread
• -(you could make a chart to show your approx. budget)
ANCILLARIES
Q3 support
Before you do this, complete charts from powerpoint ‘What did you learn from audience feedback’
AUDIENCE FEEDBACK
Name/Gender/age
The audience said… We thought… Therefore for next draft we considered…
Q3 support
DRAFT 1• List your audience feedback comments
(good/bad) by bullet points• Could list this off with voiceover 1 at a time• Then state what you learned from audience
feedback (they said….so therefore I learned/did/changed…..)
AUDIENCE FEEDBACK
Q4 supportDOCUMENTARY• List all technologies for
– R&P– Construction– Evaluation (optional)
• Choose 3/4 main ones to focus on.• Think of a creative way to present/film/edit – should have evidence of
the technology with voiceover• Don’t just state obvious/broad things such as ‘cutting clips’ – focus on
specific/advanced tools and features such as effects in imovie or tools in photoshop/indesign
• Then repeat with NEWSPAPER (print) ADVERTISEMENT
TECHNOLOGIES
Further Q4 support
PHASE WHATMEDIA TECHNOLOGY USED?
DETAILS OF TECHNOLOGY
….how did you use it?….how did it benefit your product?
SKILLS ACQUIRED (gained)
R &P: Research (documentary)
R &P: Planning (documentary)
R &P: Research (ancillaries)
R &P: Planning (ancillaries)
Further Q4 support
PHASE WHATMEDIA TECHNOLOGY USED?
DETAILS OF TECHNOLOGY
….how did you use it?….how did it benefit your product?
SKILLS ACQUIRED (gained)
Construction (documentary)
Construction (Ancillaries)
Due Dates
• PLANNING = DUE TUES
• FINAL = APRIL 9