A Wrinkle In Time: An Analytic Journey...A Wrinkle In Time: An Analytic Journey ... To Teradata EDW...
Transcript of A Wrinkle In Time: An Analytic Journey...A Wrinkle In Time: An Analytic Journey ... To Teradata EDW...
A Wrinkle In Time: An Analytic Journey
Scott Friesen, Sr. Director of Analytics, Best Buy Consumer Insights UnitCIO Breakfast GalleryThe Ohio State University Fisher College of BusinessMarch 20 2012March 20, 2012
CIUScott Friesen: CIO Breakfast Gallery at The Ohio State University Fisher College of Business, March 2012
There is no shortcut.
CIUScott Friesen: CIO Breakfast Gallery at The Ohio State University Fisher College of Business, March 2012 1
Know your own game.
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What is a “capability”?
• In our opinion, a capability consists of people, processes, and p , p y p p , p ,systems that are coordinated to produce a valuable output.
CIUScott Friesen: CIO Breakfast Gallery at The Ohio State University Fisher College of Business, March 2012
Roles (people)
Strategy Design
VisualizationsDecision Rules
Communication
Data SourceMapping
SelectKey Metrics
DataAnalysis
P & L Mapping
AutomateTrend Reporting
Data
General LedgerValidation
BuildData Infrastructure
DataIntegrity
CIUScott Friesen: CIO Breakfast Gallery at The Ohio State University Fisher College of Business, March 2012
Our Capability Will Link Data To Action (processes)
ActionsIncrease GSBTP Prices
InsightsCost To Serve By Provider
MetricsRepair Frequency
DataGSBTP SKU Increase GSBTP Prices
Negotiate GSBTP COGSInsource/OutsourceAdd/Remove CapacityManage Performance
Cost To Serve By ProviderCost Of Fulfillment RulesGSBTP SKU ProfitabilityProduct SKU ProfitabilityBATNA Clarity
Repair FrequencyRepair SeverityGSBTP Book Profit/LossRedo FrequencyTurn Time
GSBTP SKUGSBTP PriceGSBTP COGSProduct SKUProduct PriceProduct COGS
Change Fulfillment RulesCapacity UtilizationSliced By:GSBTP SKUProduct SKURepair Provider
Product DepartmentProduct ClassProduct SubclassProduct Serial NumberSale DateClaim Date epa o de
Repair LocationTime PeriodCoverage TypeEntitlement
Claim DateComplete DateNumber of PartsParts $Labor $Labor Hours AvailableLabor Hours AvailableLabor Hours UsedWritten Reserve $Earned Reserve $Repair ProviderRepair Location
CIUScott Friesen: CIO Breakfast Gallery at The Ohio State University Fisher College of Business, March 2012
Junkout $GSBTP Contract Number
So what’s the hold up? (systems)
Version 1 0Enterprise Business Intelligence Technology Architecture (Current State Diagram)
Microstrategy Web Portal
Key Reports:Campaign Management, Clicks Reporting, Daily Sales for BPM,
Financial Cost, Human Capital Scorecard, Magnolia Audio Video, Market Basket Analysis Marketing BPM
Business Objects Infoview PortalCapabilities:
Geek Squad, Demand Planning, Future Planogram Reports, Telxon Reporting, Vendor Management, Basket Performance, Special Order Direct, Customer Insights, CC P&L
Customer Care: Lancet
Vendor O ti l
AdhocExternal Vendor
Version 1.0BOBJ and Crystal Users
$
Java-based Custom Web Portal Web Intelligence
Microstrategy UsersCrystal Users Essbase users
FileExtracts
DirectConnect Users
VisualSciences
Market Basket Analysis, Marketing BPMVendor Operational Performance
Web Cluster Servers
Active Space, Centricity, CLP Adhoc, CLP Category, CLP Location, Customer Insight, Data Quality, Dimension, Facility, GeekSquad, HR, OTRQ, Inventory, Labor, Matrix Retail Workbench, MMM Daily Finance Supporting Operation,
Personal Network, PN Basket, Purchase Path, Rise OMS, Sales, Service Order, Service Order Direct, Supply Chain, Telxon
Lancet Application
Operational Performance
Essbase Cubes:Finance
SQL, MS Access
T
Y
Crystal Reports:ME NSCMATRIX
DBTRISE
Internal MSTR Web Servers
VIP (http:\\bizone
CMS Servers, Cache/Event Servers Job Servers, List of Values Job Servers, Program, Job
Server Webi Report/Job Servers
Matrix DBOq01mxdb
Intelligent ServersExternal MSTR
Web Servers
MSTR Desktops
CIRIS DB
P02UTDB01HP-UX Oracle
UNIVERSES
ODBC
Fast Export,Apptalk
TPT
SCH
EDU
LER
/MA
ESTR
O
Oracle EDW (OEDW)
Agreement, Geography, Logistics, Offerings, Orders, Promotions,
Parties, Inventory, Sales, Facilities, Finance
Teradata EDW (EDW)
Views, Join Indexes, Aggregates
(Matrix Master Model,CC EVAAT Risk
Customer Availability)
Dxp12hxd
BaseStaging Views, Aggregates
Oracle DW (ODW)
Dxp13hxd
BaseStaging Views, Aggregates
IMS
DVP06DB01 A
Q
U
A
L
I
SANDBOX & HBOX
Teradata Active Systems Management
STAGING SEMANTIC LAYER Subject Areas
ODBC
ODBC
TIVO
LI W
OR
KLO
AD
S
NCR 5500h, 64 BIT Linux NOVELL SUSE, 30 Nodes, 5 Hot Standby Nodes,6 Nodes per Clique, DB V2R6
Key Databases: PRODetlLStage, ProdBBYDB, ProdBByVWS, ProdBBYRptVWS Dxp12hxd HP-UX Oracle 10.2.0.2
Dxp13hxd HP-Unix Oracle 10.2.0.2
SQL Server 2005
D
A
T
EBI ETL Framework
DLP05UTIL DLP06UTILDLP11UTIL DLP12UTILDXP10HXA
Designer
DLP01DB, DLP02DB, DLP03DB, DLP04DB, DLP05DB
OP01G2DB01, OP01G2DB02 , OP01G2DB03, OP01G2DB04, OP01G2DB05
Virtual DB:P01INF01Repository
ManagerWorkflowManager
WorkflowMonitor
Multiload, FastLoad, Bteq, Fast Export, TPumpPro-C SQL
LoaderOracle
StreamsAppTalk MS SSISMQ
RMSAgreement, Geography,
Logistics, OfferingsOrders, PromotionsParties, Inventory
BEFREEAgreement
INTACTIXFacilities
GEEK SQUADOfferings
GeographyPromotions
Parties
** TRAFFIC **Parties
Geography
CIRISParties, Offerings
Geography
CSPFinance, Offerings
Parties
LABORFacilitiesParties
STARFinance
BUDGETSFinance
CUSTOMER FILE
Finance
DIRECT FEEDFinance
ESS BUDGETSFinance
G/LFinance
OTRQGeographyLogistics
** ECB **Logistics
** MAINFRAME **Logistics
SCEMLogisticsOrders
E3Logistics
IMSLogisticsOfferings
** C3 **Promotions
DEMANDTECHOfferings
OMSParties, Offerings
Orders
DIGITERRAOfferings
TRAN EVAFinance
CLEAR COMMERCE
Offerings, Orders
TELXONLogistics
PCMPromotions
C3Promotions
REWARD ZONE
Promotions
NETFLIXPromotions
CAMPBELL CTA
Parties
RESASales
To Oracle EDW, then to Teradata EDWTo Teradata EDW To Oracle DWTo Oracle EDW
CAMPBELLParties
PARTNER MGMTAgreement
**ECB**Logistics
** ECB **Logistics
FREIGHT PMNTLogistics
DATABIZSales
COMMERGENTSales
CIRISSales
** TRAFFIC **Parties
VPMParties
DXP10HXA Manager Manager Monitor
** MAINFRAME
**Orders
LogisticsSales
Geography
Essbase/ORPFinanceCampbell/
WorkbrainParties
ORP
Informatica Repository ServersInformatica Engine ServersInformatica Client Tools Teradata Utilities Other Data Integration
CIUScott Friesen: CIO Breakfast Gallery at The Ohio State University Fisher College of Business, March 2012
PMDBAgreement
MAGNOLIAParties
Geography
CUSTOMER FULFILLMENT
Logistics
PCMSParties
Promotions
HRMSPromotionsLoyalty - CSI
PromotionsREBATESPromotions
PromotionsPartiesTRAFFIC
PartiesGeography
INTACTIXFacilities
IMSLogistics
TMSLogistics
ESCAPESales
ECPartiesSales
CLEAR COMMERCE
Finance
ORACLE HRParties
Finance
A d th t th tAnd that was the warm up act.
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Matt Smith – who is this guy?
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What it takes to provide quality analytics.
Translation/
Communication
Analytic Talent
Analytic Tools
Data Accessibility
D tData Architecture
Hardware
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Hardware
Translation is everything.
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Wrinkles – human and metaphysical.
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Thank you.
Questions now and in the future:QScott Friesen, CIU Analytics and CRM Capability Development
612 291 6330612‐291‐6330
CIUScott Friesen: CIO Breakfast Gallery at The Ohio State University Fisher College of Business, March 2012 12