A world you like. With a climate you like.
description
Transcript of A world you like. With a climate you like.
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A world you like.With a climate you like.
The EU flagship communication campaign for climate action
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The aim: raising awareness for the benefits of moving towards a low-carbon society
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Choosing a positive approach: focus on empowerment & co-benefits
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A campaign to show the low-carbon society can be achieved today
Economy Ecology
NECESSARY AFFORDABLE
Awar
enes
s POSSIBLE
Protects the climate Fosters economic benefits
Encourages application
! ! !
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THE CAMPAIGN
The campaign in short
Bild hier reinziehen
•SOCIAL MEDIA
•MEDIA RELATIONS
•THE WEBSITE •PROMOTIONAL MATERIAL
•EVENTS
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Exploring the low-carbon lifestyle on the central campaign hub: http://world-you-like.europa.eu
•Interactive landscape •Articles and campaign news • Success stories
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CAMPAIGN PHOTOS AND GRAPHSflickr.com/euclimateaction/
Social media to discover the world you like and to join the debate
THEMATIC PIN BOARDSpinterest.com/euclimateaction
CAMPAIGNNEWStwitter.com/EUClimateAction
SUCCESS STORY VIDEOSyoutube.com/euclimateaction
“DEBATESSOCIALTAINMENT LIVESTREAMING OF EVENTSfacebook.com/EUClimateAction
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Europeans are invited to showcase their own contributions to a world you like
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Innovative solutions from all over Europe will be promoted through the campaign
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Over 150 partners support the campaign in spring 2013
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159Partners from27 member states 5
3Non-profit organisations
30Business
associations 15Private
companies9
Academia 8Media
44Public
authorities
108
10
17
8
25
50
810
13 Sustainable TransportSustainable BuildingSustainable ConsumptionInnovative TechnologiesRe-Use and Re-cyclingEnergyEnvironment and Climate Protection
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The dialogue continues: events upcoming in seven countries
Madrid, Spain17th April
Lisbon,Portugal6th June
Milan, Italy7th June
Warsaw,Poland17th May
Vilnius,Lithuania22th May
Copenhagen,Denmark31 October
Sofia,Bulgaria28th May
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Join! And help creating ...