1. WEB MARKETING AND SOCIAL MEDIA FOR DISTRIBUTORS MARK GRAHAM

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3. www.stoptrunkslammers.com

4. A Social Media Primer

• Social media consists of online conversations between real people - customers, employees, etc - using websites or online platforms.

5. Why Invest in Social Media?

• New way of engaging clients

• Point of differentiation

• Builds trust

• Cost effective

6. Social Media Tools

• Blogs

• Online video (YouTube)

• Product Comments and Ratings

• Flickr/Facebook/Twitter/Podcasts

• RSS Feeds

• Staff News Feeds

7. Blogging Basics

• Write it Yourself

• Be Authentic

• Have Fun

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9. Social Media Tools (contd)

• Blogs

• Online video (YouTube)

• Product Comments and Ratings

• Flickr/Facebook/Twitter/Podcasts

• RSS Feeds

• Staff News Feeds

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11. Social Media Tools (contd)

• Blogs

• Online video (YouTube)

• Product Comments and Ratings

• Flickr/Facebook/Twitter/Podcasts

• RSS Feeds

• Staff News Feeds

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13. Social Media Tools (contd)

• Blogs

• Online video (YouTube)

• Product Comments and Ratings

• Flickr/Facebook/Twitter/Podcasts

• RSS Feeds

• Staff News Feeds

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18. Social Media Tools (contd)

• Blogs

• Online video (YouTube)

• Product Comments and Ratings

• Flickr/Facebook/Twitter/Podcasts

• RSS Feeds

• Staff News Feeds

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21. Social Media Tools (contd)

• Blogs

• Online video (YouTube)

• Product Comments and Ratings

• Flickr/Facebook/Twitter/Podcasts

• RSS Feeds

• Staff News Feeds

22. BE WARNED! Social Media is not for everyone.

• People will sniff out the fakers. Be authentic.

• Ensure your marketing is not out of sync.

• You dont want a meatball sundae

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• A meatball sundae is the unfortunate result of mixing two good ideas.

• The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on.

• The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited.

• The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website.

• Excerpt from Seth Godins Meatball Sundae

24. RESOURCES

• Social Media Marketing in a Traditional Industry (Mark Graham) . Click here

• Spark Blog www.cbc.ca /spark/

• Seth Godin www.sethgodin.com

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