A Vision For Your business

Seminar 9th July 2013Do you have one?

So, Do You ...

Is your business a fly by the seat of your pants

Do you go to work and just see what happens when you get there

Do you have any goals or plans

Have you sat back and taken a good look at your business

Is your business consistent with everything it does, does it have a theme, is your marketing consistent

Do you customers know what you do

Do you know where your business is heading

Forward / backward

Where do you want it to be in 12 months

Do you have an exit plan

Without A Vision

You jump from one project to another

No one thing to focus on

No clarity of what you are doing

No purpose in what you are doing

“If you don’t know where you are

going, you will end up somewhere

else”

So What Is A Vision?

A written picture of what your business will look in 3-4 years

A vision answers the question “Why does my business exist?”

A vision is a starting point for:

Your business plan

Plotting your goals

Strategic planning

Creating Your Vision

Writing down your vision gets your thoughts moving

Use a large sheet of paper or a journal, draw pictures and write down whatever comes to mind

Quiet thinking time & brainstorming

Imagine looking at your business in the future through the eyes of a stranger

Where is your office

How many staff do you have

What products or services do you offer

What geographical area does your business cover

What is your turnover, your profit

Who are your customers

Share Your Vision

Employees

Family

Business Mentor

Advisors

Friends

Now You Have Your Vision

Let’s set some GOALS ...Your goals will answer the question:

HOW AM I GOING TO ACHIEVE THIS VISION?

Set 6 business goals to start, across a broad area of your business.

Leaping Frogs“fun, funky & functional”

Leaping Frogs Vision

Negotiate Distribution Rights for NZ & OZ

Relocate to New Zealand

Determine customer base

Now For The Goals

Create a logo that would stand alone

Create a tag line that sold the product

Develop a distribution method

To have product in at least 60 stores around NZ in 12 months

Create a frenzy of activity with a unique product

Do this from a home-based warehouse with a 6 month old baby

Leaping Frogs

BrightColourfulDifferent

Tag Line“fun, funky & functional”

Distribution Method

Consignment first 3 months

Overnight Shipping NI

2-Day Delivery SI

Product in Stores

GOAL

Product in 60 stores in 12 months

ACHIEVEMENT

PRODUCT IN 65 STORES IN 8 MONTHS

Frenzy Of Activity

Home & Garden

Leisure Magazine

Her Business Magazine

NZ House & Garden

Set Up Warehouse

Yes, this was all achieved from a home based warehouse

Yes, Leaping Frogs presented a professional image to its customers

Yes, this was manageable along with raising baby and supporting my husbands business

Yes, in the first 12 months the product range increased to over 500 products

And no, no-one was hurt in the making of this business

GOALS ACHIEVEDWhat next?

ACHIEVING GOALS

Don’t set huge goals

Break them down into small achievable ones

Frame your vision - so you can see it daily

Record your goals and action steps

Recruit a Business Mentor

Business Mentors

Where else are you going to turn?

They’ve “been there, done that”

It’s usually free

Expand your social network

A trusted, long-term relationship

As you can see, the rewards are many, and the risk is non-

existent. You have nothing to lose and everything to gain by finding

a good mentor. Every entrepreneur should have one.

SummaryInclude yourself in your vision

Where do you see yourself in 3 years

What will your role be in your business

How many holidays a year will you take

How many hours will you work

What will your income be

Where will you be living

Who will be your mentor or advisor

Remember!The world makes way for those who know where

they are going!