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A Vision for Tourism Investment
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A Vision for Tourism Investment in Saudi Arabia
Saudi Summit 2nd May 20091
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HRH Prince Sultan Bin Salman Bin Abdulaziz Al-Saud
President & Chairman of the Board,
Saudi Commission for Tourism & Antiquities
(SCTA)
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Encouraging Factors
• By 2020, the Saudi economy will be a diversified, prosperous, private-sector driven economy.
• Extensive Area and Diverse Geographic Regions
• Strong and Stable Economy
• Coastal Regions – Red Sea and Arabian Gulf
• Purchasing Power
• Size and Diversity of Population
•Encouraging Factors
•Saudi Tourism Indicators
•Saudi Tourism Landscape
• 2020 Tourism Investment Vision
• Airlines expansion
• Airports expansion
•SCTA Facilitation Role
•Major Tourism investment Projects
•Conclusions
1
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2008 Saudi Tourism Indicators
• Total No. of visitors 47Mn
• Tourism Revenue (receipts) SR 40 Billion
• Tourism Share / GDP- Excluding Oil (%6.9)
• Tourism capital investment SR 16Bn
• Total Tourism employment 1,114,070 Direct 445,628 Indirect (1.5) 668,442
Source: MAS, SAMA, WTTC
•Encouraging Factors
•Saudi Tourism Indicators
•Saudi Tourism Landscape
• 2020 Tourism Investment Vision
• Airlines expansion
• Airports expansion
•SCTA Facilitation Role
•Major Tourism investment Projects
•Conclusions
2
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2008 Saudi Tourism Landscape
• 24 Domestic and 4 International Airports
• 1503 Travel Agents 60 Tour Operators
• 1148 Hotels (117,096 Hotels Rooms)• 4231 Furnished Apartments • 7902 Cultural Heritage Sites• 445 MICE Venues 92,500 Events• 477 Shopping Malls• 5 Seaports, 1.5M Passengers• 65 MuseumsSource: MAS
•Encouraging Factors
•Saudi Tourism Indicators
•Saudi Tourism Landscape
• 2020 Tourism Investment Vision
• Airlines expansion
• Airports expansion
•SCTA Facilitation Role
•Major Tourism investment Projects
•Conclusions
3
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2020 Tourism Investment Vision
To facilitate an effective flow of investment to opportunities across Saudi Arabia that enables tourism to develop in an economically, socio-culturally and environmentally sustainable manner, and ensures the long-term viability of the industry.
To facilitate an effective flow of investment to opportunities across Saudi Arabia that enables tourism to develop in an economically, socio-culturally and environmentally sustainable manner, and ensures the long-term viability of the industry.
•Encouraging Factors
•Saudi Tourism Indicators
•Saudi Tourism Landscape
• 2020 Tourism Investment Vision
• Airlines expansion
• Airports expansion
•SCTA Facilitation Role
•Major Tourism investment Projects
•Conclusions
4
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Saudi Tourism Investment Vision – Specific Goals• Increase the scale of private and foreign
direct investment
• Economic diversification
• Job creation
• SMEs development
• Preserve cultural & heritage resources.
•Encouraging Factors
•Saudi Tourism Indicators
•Saudi Tourism Landscape
• 2020 Tourism Investment Vision
• Airlines expansion
• Airports expansion
•SCTA Facilitation Role
•Major Tourism investment Projects
•Conclusions
5
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SCTA 2020 visitors Targets
Visitors Target by 2020 : 88 Million
Source:MAS
•Encouraging Factors
•Saudi Tourism Indicators
•Saudi Tourism Landscape
• 2020 Tourism Investment Vision
• Airlines expansion
• Airports expansion
•SCTA Facilitation Role
•Major Tourism investment Projects
•Conclusions
6
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Present and future Hotels Rooms
117097
197137
254310
Source: MAS
•Encouraging Factors
•Saudi Tourism Indicators
•Saudi Tourism Landscape
• 2020 Tourism Investment Vision
• Airlines expansion
• Airports expansion
•SCTA Facilitation Role
•Major Tourism investment Projects
•Conclusions
7
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Tourism Capital Investment 2007 – 2020 (SR Bn)SR Bn
Source: SAMA, WTTC
•Encouraging Factors
•Saudi Tourism Indicators
•Saudi Tourism Landscape
• 2020 Tourism Investment Vision
• Airlines expansion
• Airports expansion
•SCTA Facilitation Role
•Major Tourism investment Projects
•Conclusions
8
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Airline Expansion
SAUDIA Expanding fleet from 117 to 245
NAS Expanding fleet from 9 to 129
SAMA increasing fleet From 7-9
•Encouraging Factors
•Saudi Tourism Indicators
•Saudi Tourism Landscape
• 2020 Tourism Investment Vision
• Airlines expansion
• Airports expansion
•SCTA Facilitation Role
•Major Tourism investment Projects
•Conclusions
9
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Airport Expansion• At least SR47.6 billion being invested
across KSA airports.
• 5 major airports under construction
• 3 Airport cities :Jeddah ,Riyadh & Damam.
•Encouraging Factors
•Saudi Tourism Indicators
•Saudi Tourism Landscape
• 2020 Tourism Investment Vision
• Airlines expansion
• Airports expansion
•SCTA Facilitation Role
•Major Tourism investment Projects
•Conclusions
10
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SCTA Facilitation Role
•Encouraging Factors
•Saudi Tourism Indicators
•Saudi Tourism Landscape
• 2020 Tourism Investment Vision
• Airlines expansion
• Airports expansion
•SCTA Facilitation Role
•Major Tourism investment Projects
•Conclusions
11
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Investor Support• 10 Provincial Tourism Investment Services
Centres
• Tourism Information & Research Centre (MAS)
• Financing Projects: Financing SMEs set up tourism fund (planned)
• Facilitating and supporting the establishing of tourism corporations by private sector, e.g. ( Al Ola company)
•Encouraging Factors
•Saudi Tourism Indicators
•Saudi Tourism Landscape
• 2020 Tourism Investment Vision
• Airlines expansion
• Airports expansion
•SCTA Facilitation Role
•Major Tourism investment Projects
•Conclusions
12
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Major Tourism Investments Projects
Promising Tourism destinations
Al Gemh Park
Thahban Wa Al Berek
Hart RahatFursan Island Al Thumamah Wadi Lajab
•Encouraging Factors
•Saudi Tourism Indicators
•Saudi Tourism Landscape
• 2020 Tourism Investment Vision
• Airlines expansion
• Airports expansion
•SCTA Facilitation Role
•Major Tourism investment Projects
•Conclusions
13
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Al-Uqair Tourism DestinationEastern Province
• Mixed use development. • Top quality beaches,
historical structures, and abundant wildlife.
• Land area :100 million m²• Estimated development
Cost: SR40Bn• Public- Private Partnership.
•Encouraging Factors
•Saudi Tourism Indicators
•Saudi Tourism Landscape
• 2020 Tourism Investment Vision
• Airlines expansion
• Airports expansion
•SCTA Facilitation Role
•Major Tourism investment Projects
•Conclusions
14
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• Mixed use development: rock garden, archaeological area, farms, museum…
• Land area: 10 Sq Km
• Estimated development Cost: SR10Bn
Souk Okaz Cultural DestinationAl Taif•Encouraging Factors
•Saudi Tourism Indicators
•Saudi Tourism Landscape
• 2020 Tourism Investment Vision
• Airlines expansion
• Airports expansion
•SCTA Facilitation Role
•Major Tourism investment Projects
•Conclusions
15
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Heritage Hotels• Develop a high quality, commercially
viable and internationally recognized heritage hospitality brand for the KSA, utilizing its unique heritage assets.
• Convert more than 12 historical building owned by the government into heritage hotels.
• Already received numbers of Expression of Interests from investors.
• Forming a PPP heritage hotels Corporation
•Encouraging Factors
•Saudi Tourism Indicators
•Saudi Tourism Landscape
• 2020 Tourism Investment Vision
• Airlines expansion
• Airports expansion
•SCTA Facilitation Role
•Major Tourism investment Projects
•Conclusions
16
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Conclusions• Strong economic, political and
social foundations for growth of tourism.
• Established and growing tourism facilities.
• Increasing industry professionalism, standards and capability.
• Wide range of investor support mechanisms.
•Encouraging Factors
•Saudi Tourism Indicators
•Saudi Tourism Landscape
• 2020 Tourism Investment Vision
• Airlines expansion
• Airports expansion
•SCTA Facilitation Role
•Major Tourism investment Projects
•Conclusions
17
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Thank You