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A Vision For Our Future - Master Plan

Outdoor Dining, Bar,

Casual Seating around Fire Pits

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To Our Members

This brochure offers A Vision For Our Future for our Club. It represents the culmination of input from you and hard

work by many in our communities, our management and staff, experienced consultants and your Commons Club Board. In addition

to researching industry trends and benchmarking with our competitors, we have been analyzing and evaluating our members’ needs

and desires for a vibrant and changing Club through member surveys, informational meetings, design workshop meetings and

one-on-one conversations. We recognize the uniqueness we possess.

We may have a club in common, but we are not a common club.

We have five cohesive but varying communities who enjoy, in common; a glorious campus, a vibrant Fitness and Wellness

Center and Spa, an exciting and diverse educational program and several common interest clubs through the Enrichment Center. We

have a restaurant with unparalleled ambience and views, and, of course, our beautiful beach club. We are able to offer our members

many and varying amenities to enhance what each of our five individual communities offers. We have an opportunity to capitalize on

what we have on our campus and make it better. As we look to the future, we will need to appeal not only to our current members,

but to a membership 5 to 10 years from now whose lifestyles, demographics and desires will be more health, wellness and

enjoyment oriented. As prudent stewards of your club, we can’t plan just for today or for this season.

From your past Member Survey results and Focus Group meetings, we learned what you would like your Club to offer. We

listened and have based much of this planning on those and countless other communications with our membership. You spoke loud

and clearly on two major deficiencies you feel we can improve. You want your restaurant to have more outdoor dining and an

outdoor bar area. Thus, our plan expands the current dining area outdoors and opens the new larger bar to The Green. Our private

location, scenery, nesting birds, setting sun and tranquil lake are ideal for enjoying open air dining. Our Fitness members indicated a

need for more space for Personal Training and wellness activities and a more private spa experience within a more modern facility

with open space and flexibility. The new expanded Fitness and Wellness Center and Spa will meet these needs and more.

We believe that the three projects in our Vision For Our Future will continue to keep The Commons Club not only

competitive in our market place, but will put us in the forefront of amenities offered by any club in SW Florida. This will also continue

to support and increase the appeal to future buyers thus the values of our homes. We hope you are as excited as we are and will

support this enhancement to your club. Full investment and voting information are at the back of this brochure.

We also invite you to attend an informational Town Hall meeting on A Vision For Our Future. If you have any questions,

please speak with any Board member or Joseph Archazki, our General Manager. Thank you.

Board of Directors

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A Vision For Our Future - Site Plan

This proposal encompasses three separate building projects. Planning which led to these expansions has been undertaken not only to

meet real needs in all our facilities for more space, modern design and increased efficiency and functionality, but also to further enhance every

member’s enjoyment of our uniquely beautiful and tranquil campus overlooking our Village Green, lake and preserve. The new design by Dave

Humphrey, (the Club’s original architect) of Humphrey-Rosal Architects in Naples, maximizes views and utilizes our outdoor space. The Green is

minimally impacted as there will be new landscaping and walkways. His design features walls of windows or folding glass doors that open to

fresh air, natural light and views of the Gazebo and lakeside scenery. Also, near Rosie’s will be a proposed casual seating and fire pit area on

the lake shore under a canopy of existing trees. All three buildings will undergo some degree of expansion (shown in dark brown) to meet

specific current needs and future planning. All elements of the projects have been carefully reviewed and planned by the Club’s Long Range

Planning Committee using members’ input to give all our members the most value for their investment.

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A Vision For Our Future—Why Now? TODAY, we have over 2,400 members. We have come a long way since our beginning as a developer’s club in 1999. In

2010, we became a member-owned club. We enjoy a private access campus five minutes from our homes with a beautiful, serene,

park-like setting, with dining, educational opportunities and fitness and wellness to help us stay young and healthy. We are, quite

literally, the center of The Brooks. Our bonus is a private beach club few other communities offer. Fitness is now a lifestyle, no longer

a craze, and people of all ages pay for top quality fitness facilities, personal trainers, and luxury spa and wellness services. Members

want clean, modern facilities, open space for workouts and a variety of group classes. New members are joining everyday as natural

property turnover occurs. But, there is now significant competition for an upscale private club and even beach access. New home

developments with new club concepts are once again building and marketing aggressively in competition with our club and homes.

And, as the area has flourished with commercial development, dining and fitness competition have increased. Your Board, staff, and

management are working diligently to remain a unique private club with competitive amenities. The convenience and privacy The

Commons Club offers our members with quick, no-hassle traffic access, our lakeside restaurant, our excellent Fitness Center,

concerts on The Green and premier parties as well as all types of education opportunities are still our cornerstone member

advantages.

OUR NEXT 10 YEARS will see more new members, who like us, enjoy all types of fitness and biking, hiking, running,

walking, and swimming. A luxury spa experience, outdoor dining, and lifelong learning will be part of their and our lifestyles, and the

newest fitness equipment and class offerings will be essential. Open air, casual dining, entertainment, and learning will be amenities

expected of all private club memberships. Real estate sales in our communities, as in the past, will be motivated by the quality,

relevance and type of amenities The Brooks’ best asset – The Commons Club – can offer. Members often cite the fact that The

Commons Club was what drew them to The Brooks.

WHY NOW? Over the last few years, your Board has formulated a Long Range Plan to determine the strategic direction

The Commons Club at the Brooks should pursue as we look to the future to maintain our commitment to excellence and leadership.

With your input from surveys, focus groups, Design and Town Hall meetings, and assessing current use and future needs, and

researching industry trends, we determined: The use of the Fitness Center and space for placement of necessary equipment to

support current usage has been maxed out. Our members have repeatedly expressed a strong desire for outdoor dining amenities to

better enjoy the lakeside views and grounds. And, there is limited available space in the Enrichment Center to fulfill the increasing

requests for classes, meetings and all types of activities. As important, are the facts that current interest rates are at historic lows

and construction costs remain reasonable though they are showing signs of escalating. The three project proposals being presented

now reflect our commitment to meet member expressed needs now and for the future as well as address prudent cost

considerations.

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A Vision For Our Future - Outdoor Dining & Bar

Outdoor Dining, Bar,

Casual Seating around Fire Pits

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Outdoor Dining & Bar - Site Plan

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A Vision For Our Future - Outdoor Dining &

Indoor/Outdoor Bar

The view above looks out to the new open air roofed dining porch.

The Green and lake can be seen through new window doors that will open for

indoor/outdoor seating. Our views cannot be matched by any area restau-

rants so we want to take full advantage of this unique, beautiful and private

setting with a new indoor/outdoor bar that adjoins the dining areas. The bar

will also open to the air and light but be covered and have multiple high top

tables.

A short walk away is the lakeside casual seating area around multiple

fire pits under a canopy of existing trees. A perfect spot for joining friends for

Happy Hour or drinks before dining any time of year.

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A Vision For Our Future - Fitness Center & Spa

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Fitness Center

This space also features a private member/trainer conference room,

increased changing space in the men’s locker room and a glass walled hallway

wrapping around to the pool access and the stairway/elevator to the Spa. There

will be enhanced floor to ceiling windows throughout for added natural light and

views toward The Green and lake. This design provides more flexibility to

accommodate future trends in fitness equipment and all types of workout

regimens.

The new Fitness Center

will incorporate the 5,400sf of

expanded open area to offer

more space for cardio, stretching,

other individual exercise and

Personal Training. In 2014,

Personal Training accounted for

over $300,000 in revenue. This

expanded fitness space (shown

on the floor plan in brown)

comprises a larger floor area with

room for more of the newer

equipment. The 4,800sf of

renovated space will provide a

second multipurpose classroom,

a formal stretching area with

related equipment and room for

fitness equipment.

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Spa

On the private upper floor of the new Fitness expansion, the 3,100sf

Spa overlooks The Green, Gazebo, lake and the pool. Members will enjoy a

quiet Reception waiting area with a check-in desk (shown at left) and a spa

product display. This tranquil reception space is accessible by stairs and an

elevator from a hallway that adjoins the Fitness Center. There are multiple

treatment rooms for massage and facial services, changing restrooms for

women and men and a quiet pre-treatment relaxation lounge to make The

Commons Club’s new Spa competitive with premier club spas and exceed

what can be found at commercial spa outlets.

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The Enrichment Center

Our expanded and enhanced Enrichment Center, shown above looking from The Green

toward the new room, and shown in darker brown on the floor plan at right, offers members an

additional 750sf of multipurpose space for The Club’s ever increasing number and variety of

education programs. In 2014 alone, over 2,700 members attended a lecture, class, meeting or

event in the Enrichment Center, an increase of nearly 600 from 2013. Projections for 2015 are for

40 new classes with over 100 more hours of usage. This expansion provides space for new

meetings like Talents in Commons, events, classes, clubs, card and game playing, displays and

general club activities. From this new addition and existing meeting rooms, members will enjoy

more natural light and views to The Green and lake from a series of enlarged floor to ceiling

windows overlooking The Green and patio.

The renderings in this information package are considered artist representations for illustrative purposes only,

and while the intent is to depict the actual proposal, the final design may be subject to minor adjustments during the

design development and permitting phase.

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INVESTMENT PER MEMBER - Starting in 2016

Project Totals Monthly Annually

Outside Dining/Bar/Casual Seating/Fire Pits: $955,000 $5.42 $65.00

Fitness Center and Spa: $3,280,000 $21.67 $260.00

Enrichment Center: $310,000 $1.25 $15.00

Total Investment: $4,545,000

Member Vote will be by Project

Gold and Silver Members — Will vote separately for each of the three projects .

Bronze Members — Will vote separately for two projects (Outdoor Dining/Bar/Casual Seating/Fire Pits Enrichment Center).

Annual Increase by Membership Category (If all three projects are approved.)

Gold $340

Silver $340

Bronze $80

Assumptions

Project costs includes construction, related expenses, and furnishings, fixtures and equipment

Investment estimates based on current drawings using similar projects in the area and not a formal bidding process

Member cost projections include changes in club operating expenses resulting from expansion

Membership remains at current levels

Loan terms: 100% financed for 10 years @ 5% interest

Construction would start in April, 2016 and be completed by December, 2016

A Vision For Our Future - Financial Summary by Project

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Q. Why are you competing with other area clubs to provide amenities?

A. Those communities are among many that represent our competition for home sales. Having competitive amenities supports

our real estate values.

Q. What provisions are being made for members during construction?

A. We have a reciprocal arrangement for the Fitness Center and dining. The Enrichment Center will be open during construction.

Q. Why don’t you use class scheduling to induce Fitness Center users to use the facility when it is less crowded?

A. Our members tell us they expect their private club to accommodate them when they wish to use the Fitness Center. Over 60%

of those members who utilize the Fitness Center do so between 7:00 am and noon. As more members begin a fitness

regimen, this usage is expected to continue to grow 2-4% each year.

Q. How are these projects to be financed?

A. We have researched available financing and feel comfortable that financing can be obtained once the three proposals are

approved.

Q. Do the project costs include inflation and contingency factors? A. Yes

Q. Will there be an option for members to pay “up front”?

A. Yes. Once the composition of the projects is determined, we will provide an upfront payment amount as an option.

Q. If I have further questions, how do I get answers?

A. We have established an email box avisionforourfuture@gmail.com for you to send your questions. A member of the Long

Range Planning Committee will respond to you as soon as possible. There will also be four Town Hall meetings for all

members to hear a presentation on the Proposals and ask questions. Look for renderings of the projects displayed

around the Club.

A Vision For Our Future - Frequently Asked Questions

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This is your opportunity to help build our Club’s Vision For Our Future.

Let’s stay competitive, committed to excellence, up to date in programs and facilities, be prepared for and entice new members, and

provide the best quality and services for education, wellness, entertainment and dining.

Favorable interest rates and construction costs present a good time to address members’ needs and requests.

For a small monthly amount ($28.34 for Gold and Silver members; $6.67 for Bronze members), we can improve our amenities

and stay competitive with similar clubs in our area.

The clubs in our area have initiated expansion remodeling programs to meet their members’ needs. We have visited many of

these clubs to benchmark our efforts.

We can meet the requests of our members for outdoor dining and an outdoor bar, large seating area around fire pits next to the

lake, more space in the Enrichment Center, and more space in the Fitness Center to expand our profitable Spa and Personal

Training services which in 2014 accounted for over $515,000 in revenue.

Our research into trends in fitness and lifestyle indicates a need to pursue the areas we are addressing. In particular, fitness

trends point to a need for more personal workout space.

We have earned our reputation as one of the top lifestyle centers in SW Florida. To maintain that reputation, we need to respond

to what our current members, as well as current and future buyers, want. Our research suggests this is more modern, up to date

facilities.

The past few years have brought vigorous member interest for learning, enrichment and personal growth at the Enrichment

Center. In 2013, attendance for lectures, classes and hands-on learning grew by 25%. Last year, we experienced an additional

25% increase. In 2015, with the full introduction of Talents in Common, we conservatively anticipate another 30% increase in

classroom demand.

PROPOSED TIMELINE

February, 2015 Proposal Brochures sent to all members

Early March, 2015 Member Voting starts by online ballot (paper ballots by request)

March 25, 2015 Member Voting ends

March 26, 2015 Annual Board Meeting – Vote results announced

If Proposed Projects Approved:

March, 2015 Start of regular Project Updates and communications to members

April, 2016 Break Ground – Partial closures during construction

December, 2016 Projects complete, new facilities fully open

A Vision For Our Future - Why Vote Yes?

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We urge members to vote IN SUPPORT of this Master Plan in order for it to proceed. We want to hear from every

household, and the only way for your voice to be heard is by voting.

The Board has engaged Vote Now, a national firm that specializes in conducting secure balloting, to conduct the Member

Vote and report the results to the Board. As an independent firm, they will ensure confidentiality, transparency and assurance to the

members on the conduct of the Member Vote.

Balloting will be conducted online, by phone or by paper ballot, based on individual member preferences. All ballots, paper

and electronic, will go to Vote Now, which will track, count and maintain security of balloting using The Commons Club member

numbers and unique individual coding. A paper ballot and return envelope can be obtained from The Commons Club Enrichment

Center, if needed.

Member Vote will be by project – Fitness and Wellness Center/Spa Outdoor Dining/Bar Enrichment Center

Gold and Silver Member — Will vote separately for each of the three projects.

Bronze Members — Will vote separately for two projects (Outdoor Dining/Bar/Casual Seating/Fire Pits Enrichment Center).

Only one vote on each project per membership household will be counted.

Online balloting will begin early March, 2015.

If necessary, additional reminders will be sent via email by Vote Now to those who have not yet voted.

Online balloting will remain open until 5:00 pm on March 25, 2015.

Upon completion of balloting, Vote Now will certify the results and report them to the General Manager of The Commons Club

and the Long Range Planning Committee. The results will be reported at the March 26, 2015 Annual Board Meeting.

For passage: Dining and the Enrichment Center need a simple majority; the Fitness Center/Spa needs a super majority.

Members who may not be available to vote either online or by paper ballot during the time set aside for the voting may

obtain an early ballot from The Commons Club Enrichment Center. Paper ballots also will be available in The Commons Club

Enrichment Center for those who may have lost or misplaced their original ballot. All paper ballots must be returned to Vote Now in

the envelope provided.

A Vision For Our Future - Ballot and Voting Information

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A Vision For Our Future

Thank You to these members and expert consultants whose diverse contributions

helped make this Master Plan possible

Jane Alter

Bob Bonner

Bob Boudreau

Delores Brecker

Kati Capps

W. Lee Capps

Rollie Crawford

Terry Furhovden

John Gaffney

Tom Gaines

Paul Henneberry

Dawn Kerth

Doug Larson

Greg Lewis

Jim Merritt

Dick Pierce

Mary Ann Pitts

Jeanne Rogers

Tom Stitchberry

Dan Sawatzky

Maureen Vath

Peter Verrill

Lisa Walsh

Jim Ward

The Commons Club

Management Team

Dave Humphrey, Architect

McMahon Group, Inc.

Private Club Planners and Consultants

McGladrey LLP

Private Club Operations and Financial

Consultants

Hugh Jones

HUW Enterprises

Spa Planning

Shawn Buchheit

Technogym USA

…And Thank You to all members who attended Focus Groups in 2014,

Design Meetings in 2014 and 2015, Town Hall Meetings in 2013 and 2015,

and all who completed our annual Member Surveys.