A True Transformational Leader

Howard Schultzof Starbucks Co.

“Care more than others think wise. Dream more

than others think practical. Expect more

than others think possible.”

-Howard Schultz

Transformational Leadership Qualities Leads by example Shares risks with followers Emphasizes values and reinforces them

with symbolic actions Provides supportive climate Highlights positive outcomes Encourages innovation and creativity Enforces fair workload distribution

Howard & The Four I’s- 1. Idealized Influence- He “walks the talk.” He acts in accord with Starbuck’s beliefs and values every

day. “To walk the talk all the time, you have the focus on the small things.”

- 2. Inspirational Motivation- He made Starbucks’ Mission Statement… “To inspire and

nurture the human spirit--one person, on cup, and one neighborhood at a time.”

He believes that by empowering his employees, he will get the most out of them. “Giving people freedom in their work will get the best results.”

Howard & The Four I’s Cont.- 3. Intellectual Stimulation- Starbucks appreciates feedback from the employees and

they felt empowered and encouraged. Starbucks one of the most thriving innovations came from

the employees “Frappuccino” a popular cold coffee.

- 4. Individualized Consideration- Starbucks developed “Working Solution” in order to help its

employees for their personal needs by providing them with assistance when required.

Starbucks implemented a new training program recently for all class of employees

Video on Howard’s Success http://www.youtube.com/watch?v=

mDOz2HL7W5U