a transdisciplinary design and innovation studio · 2018-06-11 · Aylin Durmaz Ethnography/User...
Transcript of a transdisciplinary design and innovation studio · 2018-06-11 · Aylin Durmaz Ethnography/User...
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a transdisciplinary design and innovation studio
www.atolyelabs.com
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Engin AyazDesign
Kerem AlperStrategy
Ahmet Alpat Technology
LEADERSHIP
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Stanford d.school NYU Tisch ITP Istanbul Hackerspace
LEADERSHIP
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design entrepreneurship
long-termvalue creation
interdisciplinary collaboration
Core Mission
Transdisciplinary
Collaboration
Design as
Entrepreneurship
Long Term
Value Creation
VISION
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Methodology
protatip yapfikir üret tasarlaEmpathize & Frame Design & Prototype
across ScalesTest & Launch
WORK METHOD
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Design Spectrum
arayüz mekanürün / servisStrategy Design Technology
OFFERINGS
BootcampsEthnography
Research / Analysis
InterfacesProducts / Services
Spaces
SoftwareHardware
Hybrid
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SELECT TEAM
Aylin DurmazEthnography/User Research
Özgür ÖnürmeVideography
Begüm UralArchitecture
Nesile YılmazArchitecture
Murathan SırakayaMultimedia Design
Ece ÇiftçiBranding/Graphic Design
Mert ÇetinkayaStrategy
Berna Erenoğlu Project Management
Selçuk KeserPrototyping
from Membersas needed
Elif KaraköseProduct Design
Dara KılcıogluUX/UI/Coding
+
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Select Portfolio
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design ventures design partnerships civic projects
Work Model
Ventures Consulting &
Innovation Projects
Civic Projects
PROJECT TYPES
Shareholder +Fixed Fee
Fixed Fee Non-profit
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design ventures design partnerships civic projects
Work Model
Ventures
PROJECT TYPES
Shareholder +Fixed Fee
Fixed Fee
Civic Projects
Non-profit
Consulting &
Innovation Projects
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ATÖLYE CNVS UNDO ALYA
3D PRINTER
PROJECT TYPES | Ventures
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Ventures | ATÖLYEStrategy, Business Modeling, Branding, Architecture, Web/Product Development, Financing, Community
AN INTERACTIONAND CREATIVITY PLATFORM
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Modules
atölyelabs
collective
classes
fabricationshops
30 peopleCO-WORKING
150 people“CREATIVITY GYM”
socıalmembers
onlinecommunity
1000+ peopleSOCIAL NETWORK
atölyelabs
collective
classes
fabricationshops
30 peopleCO-WORKING
150 people“CREATIVITY GYM”
socıalmembers
onlinecommunity
1000+ peopleSOCIAL NETWORK
atölyelabs
members
classes
makerlab
30 peopleCO-WORKING
150 people“CREATIVITY GYM”
socıalmembers
onlinecommunity
1000+ peopleSOCIAL NETWORK
atölyelabs
collective
classes
fabricationshops
30 peopleCO-WORKING
150 people“CREATIVITY GYM”
socıalmembers
onlinecommunity
1000+ peopleSOCIAL NETWORK
atölyelabs
members
classes
fabricationshops
30 peopleCO-WORKING
150 people“CREATIVITY GYM”
socıalmembers
onlinecommunity
1000+ peopleSOCIAL NETWORK
atölyelabs
collective
50-70 peopleCO-WORKING
classes
fabricationshops
20-50 people“CREATIVITY GYM”
meetıngs
eventspace
20-120 peopleEVENTS
atölyelabs
members
medialab
makerlab
workshops& seminars
ATÖLYELABS
ORTAK OFİS
WORKSHOPVE DERSLER
PROTOTİPATÖLYELERİ
50-70 kişiORTAK ÇALIŞMA
20-50 kişiYARATICILIK İÇİN ‘GYM’
TOPLAN -TILAR
ETKİNLİKALANI
ATÖLYELABS
ORTAK OFİS
MEDIA LAB
PROTOTİPATÖLYESİ
20-120 kişiETKİNLİKLER
atölyelabs
collective
classes
fabricationshops
30 peopleCO-WORKING
150 people“CREATIVITY GYM”
socıalmembers
onlinecommunity
1000+ peopleSOCIAL NETWORK
atölyelabs
collective
classes
fabricationshops
30 peopleCO-WORKING
150 people“CREATIVITY GYM”
MAKERSPACE | DESIGN INCUBATOR | CREATIVITY ECOSYSTEM
spacemembers
onlinemembers
1000+ peopleCOMMUNITY
WORKSHOPVE DERSLER
ETKİNLİKALANI
venue
atölyelabs
collective
classes
fabricationshops
30 peopleCO-WORKING
150 people“CREATIVITY GYM”
socıalmembers
onlinecommunity
1000+ peopleSOCIAL NETWORK
atölyelabs
collective
classes
fabricationshops
30 peopleCO-WORKING
150 people“CREATIVITY GYM”
socıalmembers
onlinecommunity
1000+ peopleSOCIAL NETWORK
atölyelabs
members
classes
makerlab
30 peopleCO-WORKING
150 people“CREATIVITY GYM”
socıalmembers
onlinecommunity
1000+ peopleSOCIAL NETWORK
atölyelabs
collective
classes
fabricationshops
30 peopleCO-WORKING
150 people“CREATIVITY GYM”
socıalmembers
onlinecommunity
1000+ peopleSOCIAL NETWORK
atölyelabs
members
classes
fabricationshops
30 peopleCO-WORKING
150 people“CREATIVITY GYM”
socıalmembers
onlinecommunity
1000+ peopleSOCIAL NETWORK
atölyelabs
collective
50-70 peopleCO-WORKING
classes
fabricationshops
20-50 people“CREATIVITY GYM”
meetıngs
eventspace
20-120 peopleEVENTS
atölyelabs
members
medialab
makerlab
workshops& seminars
ATÖLYELABS
ORTAK OFİS
WORKSHOPVE DERSLER
PROTOTİPATÖLYELERİ
50-70 kişiORTAK ÇALIŞMA
20-50 kişiYARATICILIK İÇİN ‘GYM’
TOPLAN -TILAR
ETKİNLİKALANI
ATÖLYELABS
ORTAK OFİS
MEDIA LAB
PROTOTİPATÖLYESİ
20-120 kişiETKİNLİKLER
atölyelabs
collective
classes
fabricationshops
30 peopleCO-WORKING
150 people“CREATIVITY GYM”
socıalmembers
onlinecommunity
1000+ peopleSOCIAL NETWORK
atölyelabs
collective
classes
fabricationshops
30 peopleCO-WORKING
150 people“CREATIVITY GYM”
MAKERSPACE | DESIGN INCUBATOR | CREATIVITY ECOSYSTEM
spacemembers
onlinemembers
1000+ peopleCOMMUNITY
WORKSHOPVE DERSLER
ETKİNLİKALANI
venue
atölyelabs
collective
classes
fabricationshops
30 peopleCO-WORKING
150 people“CREATIVITY GYM”
socıalmembers
onlinecommunity
1000+ peopleSOCIAL NETWORK
atölyelabs
collective
classes
fabricationshops
30 peopleCO-WORKING
150 people“CREATIVITY GYM”
socıalmembers
onlinecommunity
1000+ peopleSOCIAL NETWORK
atölyelabs
members
classes
makerlab
30 peopleCO-WORKING
150 people“CREATIVITY GYM”
socıalmembers
onlinecommunity
1000+ peopleSOCIAL NETWORK
atölyelabs
collective
classes
fabricationshops
30 peopleCO-WORKING
150 people“CREATIVITY GYM”
socıalmembers
onlinecommunity
1000+ peopleSOCIAL NETWORK
atölyelabs
members
classes
fabricationshops
30 peopleCO-WORKING
150 people“CREATIVITY GYM”
socıalmembers
onlinecommunity
1000+ peopleSOCIAL NETWORK
atölyelabs
collective
50-70 peopleCO-WORKING
classes
fabricationshops
20-50 people“CREATIVITY GYM”
meetıngs
eventspace
20-120 peopleEVENTS
atölyelabs
members
medialab
makerlab
workshops& seminars
ATÖLYELABS
ORTAK OFİS
WORKSHOPVE DERSLER
PROTOTİPATÖLYELERİ
50-70 kişiORTAK ÇALIŞMA
20-50 kişiYARATICILIK İÇİN ‘GYM’
TOPLAN -TILAR
ETKİNLİKALANI
ATÖLYELABS
ORTAK OFİS
MEDIA LAB
PROTOTİPATÖLYESİ
20-120 kişiETKİNLİKLER
atölyelabs
collective
classes
fabricationshops
30 peopleCO-WORKING
150 people“CREATIVITY GYM”
socıalmembers
onlinecommunity
1000+ peopleSOCIAL NETWORK
atölyelabs
collective
classes
fabricationshops
30 peopleCO-WORKING
150 people“CREATIVITY GYM”
MAKERSPACE | DESIGN INCUBATOR | CREATIVITY ECOSYSTEM
spacemembers
onlinemembers
1000+ peopleCOMMUNITY
WORKSHOPVE DERSLER
ETKİNLİKALANI
venue
CO-Working CO-Creation CO-Learning &
Event Venue
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Permanent Desks
Flex Desks
EntranceMakerlab
Seminar Room
Shared Kitchen
& Library
Meeting Rooms
Phone Booths & Lockers
ATÖLYE Labs Office
Private Offices
Event Space
Spatial Layout
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ATÖLYE | CO-Working
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ATÖLYE | Member Network full time member
flex member alumni
sector
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ATÖLYE | CO-Creation
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ATÖLYE | CO-Learning & Event Venue
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ATÖLYE | CO-Creation
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ATÖLYE | CO-Learning & Event Venue
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ATÖLYE | CO-Learning & Event Venue | Select Clients
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Ventures | CNVSStrategy, Business Modeling, Branding, Product Design, Prototyping, Manufacturing, Web Development, Technology Design
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Ventures | UNDOStrategy, Storytelling, Branding, Product Design, Prototyping, Manufacturing
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Ventures | ALYA 3D PRINTERStrategy, Business Modeling, Branding, R&D, Mechatronics Design, Product Design, Prototyping, Manufacturing, Financing
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design ventures design partnerships civic projects
Work Model
Ventures Civic Projects
PROJECT TYPES
Shareholder +Fixed Fee
Fixed Fee Non-Profit
Consulting &
Innovation Projects
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PROJECT TYPES | Select Consulting & Innovation Projects
Turkcell Tablet
UX/UI[interface design]
Hardware
Development[technology & product design]
Strategic Design
Thinking Bootcamps[experience design]
Education
Laboratory[service design]
Ege University
Technopark[architectural design]
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“In economic terms, we’ve always thought of work as a disutility - as something you do to get something else.
Now it’s increasingly a utility - something that’s valuable and worth in its own right.”
-Daniel Pink
STRATEGIC BOOTCAMPS & WORKSHOPS | Why?
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STRATEGIC BOOTCAMPS & WORKSHOPS | Multiple ClientsExperience Design: Empathetic Research, Needfinding, Problem Solving, Prototyping, Testing
“Design thinking is a human-centered approach to innovation
that draws from the designer’s toolkit to integrate
the needs of people,
the possibilities of technology,
and the requirements for business success.”
Tim Brown, President and CEO of IDEO
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EDUCATIONAL DESIGN THINKING BOOTCAMPS | Turkcell
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STRATEGIC DESIGN THINKING BOOTCAMPS | Multiple Clients
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USER EXPERIENCE DESIGN BOOTCAMP | Garanti
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HR STRATEGY BOOTCAMP | TEB
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HR STRATEGY BOOTCAMP | TEB
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GRAPHIC FACILITATION | GE Mind + Machines: CEO Jeff Immelt’s Keynote
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STRATEGIC DESIGN THINKING BOOTCAMPS | Select Clients
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EDUCATION LABORATORY | Koç, Sabancı, Zorlu, Doğan, Enka Foundations (Joint)System Design: Ethnographic Research, Painpoint Analysis, Experience Design, Branding (Design Thinking methodology)
Lise İngilizce öğretmeni Ortaokul edebiyat öğretmeni Lise rehberlik öğretmeni İlkokul sınıf öğretmeni ve okul müdürü
Ortaokul fen bilgisiöğretmeni Ortaokul sosyal bilgiler öğretmeni
Birleştirilmiş sınıf öğretmeni ve okul müdürü
Meslek lisesi öğretmeni For K-12 educators in Turkey, we are designing (Oct 2014-present) a new ecosystem-level intervention that will consist of new physical and digital platforms, educational content, education technologies and multidiscipilinary events. The objective of the project is to empower teachers and to create role models in the education sector.The design thinking methodology sits at the very core of this project.
İşitme engelliler ve ortaokul matematik öğretmeni
İlkokul sınıf öğretmeni
Ortaokul edebiyat Öğretmeni
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DESIGNING A NEW TABLET EXPERIENCE | Turkcell Strategy, Ethnographic Research, User Experience, User Interface, Development Support
Designing a new tablet experience for 2-6 year-old kids (Turkcell)
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HARDWARE DEVELOPMENT | Multiple ClientsSystem Design: Needfinding, hardware, firmware, software design & development, prototyping, testing, design for manufacturing
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DESIGNING A NEW GENERATION TECHNOPARK | Ege UniversityStrategy, Business Modeling, Masterplan, Concept Design
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DESIGNING A NEW GENERATION TECHNOPARK | Ege UniversityBranding, User Experience, Sustainability Design
ideEGE Platformu
Hibrit bir inovasyon platformu
akademik
modern
teorik
idealist
ticari
geleneksel
uygulamalı
realist
TGB2 Kullanıcı Haritası
![Page 41: a transdisciplinary design and innovation studio · 2018-06-11 · Aylin Durmaz Ethnography/User Research Özgür Önürme Videography Begüm Ural Architecture Nesile Yılmaz Architecture](https://reader036.fdocuments.us/reader036/viewer/2022062917/5ed2dfe900aa243d381d02f5/html5/thumbnails/41.jpg)
CONTAINER PARK | Ege University TechnoPark
TGB2 Kullanıcı Haritası
![Page 42: a transdisciplinary design and innovation studio · 2018-06-11 · Aylin Durmaz Ethnography/User Research Özgür Önürme Videography Begüm Ural Architecture Nesile Yılmaz Architecture](https://reader036.fdocuments.us/reader036/viewer/2022062917/5ed2dfe900aa243d381d02f5/html5/thumbnails/42.jpg)
ONIKS BUILDING | Ege University Incubation Center
ideEGE Platformu
Hibrit bir inovasyon platformu
akademik
modern
teorik
idealist
ticari
geleneksel
uygulamalı
realist
TGB2 Kullanıcı Haritası
![Page 43: a transdisciplinary design and innovation studio · 2018-06-11 · Aylin Durmaz Ethnography/User Research Özgür Önürme Videography Begüm Ural Architecture Nesile Yılmaz Architecture](https://reader036.fdocuments.us/reader036/viewer/2022062917/5ed2dfe900aa243d381d02f5/html5/thumbnails/43.jpg)
TURKUAZ | Ege University R&D Center & Events Space
ideEGE Platformu
Hibrit bir inovasyon platformu
akademik
modern
teorik
idealist
ticari
geleneksel
uygulamalı
realist
TGB2 Kullanıcı Haritası
![Page 44: a transdisciplinary design and innovation studio · 2018-06-11 · Aylin Durmaz Ethnography/User Research Özgür Önürme Videography Begüm Ural Architecture Nesile Yılmaz Architecture](https://reader036.fdocuments.us/reader036/viewer/2022062917/5ed2dfe900aa243d381d02f5/html5/thumbnails/44.jpg)
Looking forward to creating value together.
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