A THEMATIC ANALYSIS OF THE HOUSE OF LORDS SELECT COMMITTEE ON OLYMPIC AND PARALYMPIC LEGACY 2013;...

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SCHOOL OF SPORT, EXERCISE AND HEALTH SCIENCES A THEMATIC ANALYSIS OF THE HOUSE OF LORDS SELECT COMMITTEE ON OLYMPIC AND PARALYMPIC LEGACY 2013; KEEPING THE FLAME ALIVE. By: Simon Callery, B.Sc. (Hons) Liverpool John Moores University Supervised by: Ian Henry A project submitted in part fulfilment of the requirements for the degree of Master of Science in Sport Management Word Count 19,997 © Loughborough University 2014 LOUGHBOROUGH UNIVERSITY

Transcript of A THEMATIC ANALYSIS OF THE HOUSE OF LORDS SELECT COMMITTEE ON OLYMPIC AND PARALYMPIC LEGACY 2013;...

SCHOOL OF SPORT, EXERCISE AND HEALTH SCIENCES

A THEMATIC ANALYSIS OF THE HOUSE OF LORDS SELECT COMMITTEE ON OLYMPIC AND PARALYMPIC LEGACY 2013;

KEEPING THE FLAME ALIVE.

By: Simon Callery, B.Sc. (Hons) Liverpool John Moores University

Supervised by: Ian Henry

A project submitted in part fulfilment of the requirements for the degree of

Master of Science in Sport Management

Word Count 19,997

© Loughborough University

2014

LOUGHBOROUGH UNIVERSITY

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Abstract

A Thematic Analysis of the House of Lords Select Committee on Olympic and

Paralympic Legacy 2013; Keeping the Flame Alive.

The anticipated legacy of the Olympic and Paralympic Games has become increasingly

prominent in the dossiers of potential hosts since the 1990s. In 2003, the International

Olympic Committee Charter was amended to include an aspiration to promote a positive

legacy from The Games to the host cities and countries. Consequently, those entering

candidature have had to develop strategies that not only allow them to conform to the

charter changes, justify the use of public funds but also are flexible enough to allow the

effective delivery of such a broad concept across successive Governments.

Legacy has evolved from general benefits to sustainable long term legacies strategically

planned from the time of the bid. Objectives are met through an iterative, process oriented

development construction across a spectrum of constituents broadly considered as; urban

regeneration, sports participation, economic impacts, volunteering and social impacts.

Specifically, for London 2012, The Department for Culture Media and Sports highlighted its

aims and objectives for an Olympic and Paralympic legacy during candidature. The research

discussed in this paper seeks to establish and investigate the stakeholder voices both heard

and unheard, the attitude of evidence given and also how this contributes to the

achievement of legacy objectives.

The research, carried out by using Thematic Analysis on the oral evidence given at The

House of Lords Select Committee on Olympic and Paralympic legacy 2013 highlights several

themes. Firstly there is a bias towards the number of stakeholders from certain sectors (i.e.

sporting and host boroughs); who subsequently form an attitude based on their status as a

winner or loser. Secondly legacy delivery lacks cohesion; a stable and predictable

environment to sustain integration through transparent and effective responsibility is

required at a Governmental level. Finally the poorly demarcated concept of legacy leaves

both room for appropriation and causes difficulties in attributing an ‘Olympic effect’.

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Table of Contents

Abstract ........................................................................................................................... i

Table of Contents ........................................................................................................... ii

List of Figures ................................................................................................................. v

List of Tables .................................................................................................................. vi

1. Introduction ............................................................................................... 1

1.1 Context ..................................................................................................................... 1

1.2 The Olympic Bidding Process ................................................................................... 2

1.3 Aims and Objectives of the London 2012 Legacy .................................................... 3

1.4 Select Committees: Form, Function and Selection .................................................. 4

1.5 Filling the Research Gap: Relevance/Significance ................................................... 5

1.6 Aim ........................................................................................................................... 5

1.7 Objectives ................................................................................................................. 5

2. Literature Review ....................................................................................... 7

2.1 Mega Events ............................................................................................................. 7

2.2 The Concept of Legacy ............................................................................................. 8

2.3 Developing a Sustainable Legacy ........................................................................... 11

2.4 Urban Regeneration ............................................................................................... 14

2.5 Sports Participation ................................................................................................ 15

2.5.1 Positive .................................................................................................... 16

2.5.2 No Change ............................................................................................... 16

2.5.3 Negative .................................................................................................. 17

2.6 Economic Impacts .................................................................................................. 17

2.7 Volunteering .......................................................................................................... 18

2.8 Social Impacts ........................................................................................................ 20

3. Methodology ........................................................................................... 22

3.1 Ontology and Epistemology ................................................................................... 22

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3.2 Data Collection ....................................................................................................... 23

3.3 Thematic Analysis .................................................................................................. 24

3.4 Data Analysis .......................................................................................................... 26

3.5 Research Quality .................................................................................................... 28

3.6 Ethical Considerations ............................................................................................ 29

3.7 Limitations .............................................................................................................. 29

4. Findings ................................................................................................... 30

4.1 Sport ....................................................................................................................... 31

4.1.1 Positive .................................................................................................... 31

4.1.2 Negative .................................................................................................. 37

4.2 Government ........................................................................................................... 43

4.2.1 Positive .................................................................................................... 43

4.2.2 Negative .................................................................................................. 50

4.3 London Communities ............................................................................................. 54

4.3.1 Positive .................................................................................................... 54

4.3.2 Negative .................................................................................................. 61

4.4 Internal ................................................................................................................... 64

4.4.1 Positive .................................................................................................... 64

4.5 Nations & Regions .................................................................................................. 69

4.5.1 Positive .................................................................................................... 69

4.5.2 Negative .................................................................................................. 72

4.6 Other ...................................................................................................................... 73

4.6.1 Positive .................................................................................................... 73

4.6.2 Negative .................................................................................................. 77

5. Conclusion ............................................................................................... 80

References .................................................................................................................... 86

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List of Figures

Figure 1. The Olympic Bidding Process ......................................................................... 2

Figure 2. The Legacy Cube .......................................................................................... 10

Figure 3. A Comparison of Three Legacy Profiles: The Legacy Radar Diagram .......... 11

Figure 4. The Complex Relationship between Stakeholders ...................................... 13

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List of Tables

Table 1. A Summary of Thematic Analysis Terminology ............................................ 24

Table 2. The Five Elements of a Good Code ............................................................... 25

Table 3. The Phases of Thematic Analysis .................................................................. 27

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Chapter 1.

1. Introduction

This chapter will outline the context in which the research question was formed, how

exploring this issue will contribute to the existing body of research and also outline the aim

and objectives of the project.

1.1 Context

“[…] a key element of London's bid was the commitment that the Games would

result in a lasting legacy for the whole of the UK. It was a commitment that was

subsequently reflected in the overall vision for the Games as the Government sought

to use the power of the Games to inspire lasting change – before, during and after.”

The Department for Culture Media & Sport (DCMS, 2013, p. 1)

The anticipated legacy of the Olympic and Paralympic Games has become increasingly

prominent in the dossiers of potential hosts since the 1990s. In 2003, the International

Olympic Committee (IOC, p. 17) Charter was amended to include an aspiration “To promote

a positive legacy from the Olympic Games to the host cities and host countries.” Accordingly,

the IOC (2012 p. 69) Olympic Candidature Procedure and Questionnaire included a series of

questions that had the aim of establishing "how this vision for the Olympic Games fits into

the city/region’s long-term planning and what legacy is planned for the city/region after the

Olympic Games."

On 20 May 2013, the House of Lords (2013, 9.23) appointed a Select Committee to “consider

the strategic issues for regeneration and sporting legacy from the Olympic and Paralympic

Games, and to make recommendations”. They collated evidence through 33 oral evidence

sessions for 53 witnesses, and 67 responses to a call for written evidence.

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1.2 The Olympic Bidding Process

During the candidature phase of the Olympic Games themes, aims and objectives are

communicated; legacy must be addressed as it can inform strategy and thus influence the

outcome of the bid. For example The House of Lords (2013) stated that the centrality and

credibility of the legacy promised during the London 2012 bid was a significant factor in the

success of the bid. Also the IOC (2005, p. 64) bid evaluation report concluded that “the

Olympic Park would undoubtedly leave a strong sporting and environmental legacy for

London”.

A bid (Figure 1.) is initiated nine years before The Games; the host city elections are

conducted seven years prior. Candidature is governed by the Olympic Charter (IOC, 2013,

Rule 33 and its bye-law) and consists of two phases (approximately one year each):

Phase I: Applicant Phase

Phase II : Candidature Phase

Figure 1. The Olympic Bidding Process, IOC (n.d.)

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1.3 Aims and Objectives of the London 2012 Legacy

Legacy promises for London 2012 were developed from an early release in 2005 (something

unprecedented in the Olympic arena) across two separate Governments. The success or

failure of the intended legacy should be considered in the context of these pledges:

London 2012 Ltd (2005, p.17) bid proposed four themes underpinning the vision for the

London 2012 Games:

Delivering the experience of a lifetime for athletes

Leaving a legacy for sport in Britain

Benefiting the community through regeneration

Supporting the IOC and the Olympic Movement

The Department for Culture Media and Sport (DCMS) set out five areas of ambition for a

long-term legacy deriving from the London 2012 Olympic and Paralympic Games. The DCMS

(2008, p. 6 – 7) stated their aspiration to:

Make the UK a world-leading sporting nation

Transform the heart of East London

Inspire a generation of young people

Make the Olympic Park a blueprint for sustainable living

Demonstrate that the UK is a creative, inclusive and welcoming place to live in, visit

and for business

In 2009, a sixth element was added incorporating a disability legacy. The DCMS (2010a)

outlined three main areas where London 2012 would be used to inspire change:

Influence the attitudes and perceptions of people to change the way they think

about disabled people

Increase the participation of disabled people in sport and physical activity

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Promote and drive improvements in business, transport and employment

opportunities for disabled people

Finally in December 2010 the current coalition Government issued a further plan. The DCMS

(2010b, p.1) set out the legacy plans for London 2012 as:

Harnessing the United Kingdom’s passion for sport to increase grass roots

participation, particularly by young people – and to encourage the whole population

to be more physically active

Exploiting to the full the opportunities for economic growth offered by hosting The

Games

Promoting community engagement and achieving participation across all groups in

society through The Games

Ensuring that the Olympic Park can be developed after The Games as one of the

principal drivers of regeneration in East London

1.4 Select Committees: Form, Function and Selection1

The House of Lords Select Committees examine public policy, proposed laws and

government activity. Committees are small groups of House members (approximately 12 in

total) who meet outside Parliament and are elected by their respective political parties to

consider specific policy areas. Their constitution reflects the current power balance in

Parliament and also a wide range of professions.

Investigations can be both short and focussed in nature, or scrutinise broad long-term

issues. Committees usually publish detailed reports to illustrate their findings and make

recommendations based on their findings to government. The reports are debated in the

House of Lords (the second chamber of the UK Parliament, which is independent from, and

complements the work of the elected House of Commons). Members share the task of

influencing laws and challenging the work of the government, whilst at the same time

1 http://www.parliament.uk/about/how/committees/select/

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increasing their expertise in a particular policy area. Subsequently the government must

respond in writing to all reports.

1.5 Filling the Research Gap: Relevance/Significance

This study will contribute to the body of legacy research specifically on London 2012 and

more broadly Olympic legacy by examining new data gathered by the House of Lords Select

Committee proceedings. Lessons or recommendations highlighted by this document may be

a useful resource to inform future bids; by examining the nuances of legacy development

through the lenses of different stakeholders.

The Select Committee on Olympic and Paralympic Legacy provides an opportunity to access

data from otherwise unreachable stakeholders. The views and information presented to the

Committee evaluates the success (or failure) of London 2012 in relation to delivering its

goals and objectives. These were, as stated by The House of Lords (2013) and the IOC

(2005); fundamental to the success of the bid.

1.6 Aim

This project aims to critically evaluate The House of Lords Select Committee document

entitled; ‘Keeping the flame alive: the Olympic and Paralympic Legacy’.

1.7 Objectives

1. To investigate if the legacy aims were met in terms of the framework of the Select

Committees call for evidence.

2. To establish both the nature and attitude of the evidence (positive, negative or

mixed) and types of detail included in it.

3. To identify and investigate inductively initiated themes emerging from the data that

highlight any gaps in the legacy concept as defined by The Select Committee.

4. To establish if any stakeholders voices are not heard.

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5. To establish any issues concerned with the wider concept of legacy not addressed in

the evidence or through The Select Committees call for evidence.

6. To establish how the evidence contributes to the achievement of the legacy promises

made by government.

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Chapter 2.

2. Literature Review

Tranfield, Denyer and Smart (2003) stated that in order to specify a research question which

will further develop the knowledge base it is important to both assess and map the relevant

intellectual territory.

There is literature which examines the legacies (often conflated with; ‘impacts’, ‘effects’ or

‘benefits’) of previous Olympic Games, or more broadly; mega sporting events. This chapter

addresses the constituents of legacy and maps them into relevant and coherent topic areas,

thus demonstrating the existing knowledge base.

It is important to contextualise legacy, considering it in terms of The House of Lords Select

Committee Call for Evidence and also throughout candidature; from the preceding Labour to

the current Coalition Government (outlined in Chapter 1). Central to this notion is the

following statement by the DCMS (2008, p. 11):

“[…] the Games can have a powerful effect as a catalyst to existing, mainstream,

long-term government policies (including those on sport or sustainability) – so we

should not try to create a wholly separate set of Olympic and Paralympic

programmes and policies.”

2.1 Mega events

Mega sporting events can be defined by their impacts and complexity from conception to

delivery and beyond. Roche (2000, p. 1) defines mega-events as:

“[…] large-scale cultural (including commercial and sporting) events, which have a

dramatic character, mass popular appeal and international significance”.

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Roche (2000) continues; there are significant consequences for the host, who enjoy

considerable media coverage. Roberts (2004, p. 108) defined mega sports events as; “[…]

discontinuous, out of the ordinary, international and simply big in composition”. They are

perceived as having an impact on the local tourism and economy (Getz, 1998; Roche, 2000)

and have the ability to transmit promotional messages to billions of people via a multitude

of media platforms; therefore these events can shape how countries are perceived

throughout the world.

2.2 The Concept of Legacy

Leopkey & Parent (2012, p. 934) advocated that legacy has evolved; “[…] from general

benefits and impacts of the Games to sustainable long-term legacies, which have been

strategically planned from the time of the bid”. The authors stated this has increased the

importance of ‘legacy’ within Olympic lexicon; it is now a key component of bidding and the

governance of The Games.

There appears to be no clear and universal acceptance of a definition of legacy; which could

make it hard to measure accurately as discussed by (Preuss, 2007). Cashman (2005)

postulated that legacy is often assumed to be self-evident; therefore there is no

requirement to define it precisely. With the increasing significance placed on legacy within

Olympic vocabulary, this supposition may reflect disagreement in what academics,

Government, society and professional consultants deem attributable constituents of its

construction.

Cashman (2005) purported that legacy can be a problematic concept because Organising

Committees associate it with positive results, whilst ignoring negative outcomes. Mangan

(2008) accredited this to three reasons; positive legacy intimates a successful event, justifies

utilising public funds and motivates others to enter the candidature process.

Etymologically the word legacy means “property left by will” (Harper, 2001). However this

does not apply to event legacy. Preuss (2007) suggested that this was because many

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impacts of the Olympic Games do not belong to anyone (e.g. increased knowledge) and

secondly not all legacies are planned (e.g. all externalities).

This has synergy with the work of Horne (2007) who philosophised that the ‘unknown

knowns’; things we don’t believe that we know, are the most pernicious element of sport

mega events. Zizek (2005) previously highlighted three ‘knowns’ described by former US

Defence Secretary Donald Rumsfeld; ‘known knowns’; things we know that we know.

‘Known unknowns’; things that we know that we don’t know and finally ‘unknown

unknowns’; things we do not know we don’t know.

Horne (2007) postulated that critically examining the assumptions, misrepresentations and

beliefs that maybe suppressed (even repressed) is essential; events such as the Olympics

may encourage the pretence that we have less knowledge than we actually do about the

formative elements and/or potential outcomes.

Furthermore, Preuss (1998) purported; cost–benefit analyses or economic impact studies

are easy to manipulate and can be influenced to support the desired results of the

commissioning party; who are often the organisers of the event (focussed mainly on

planned, positive and tangible legacies; Figure 2). Essentially information and/or beliefs may

be supressed, repressed or misrepresented in order to manufacture a favourable

environment.

Academics have a propensity to categorise legacy rather than define it (Cashman, 2006;

Chappelet, 2008). Preuss (2007) proposed five dimensions; planning, structure, tangibility,

time and space. Consequently, Preuss (2007, p. 211) suggested a definition of legacy;

notably it included a negative element:

“[…] irrespective of the time of production and space, legacy is all planned and

unplanned, positive and negative, tangible and intangible structures created for and

by a sport event that remain longer than the event itself.”

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Figure 2. The Legacy Cube, taken from Preuss (2007).

Preuss’ (2007) bottom up approach considered soft (e.g. knowledge and cultural identity)

and hard (e.g. infrastructure and transport) structural changes derived from a mega event

(event-structures). Subsequently, these affect the location factors (supply side) of the host;

therefore any activity based on these changes is the event legacy.

Dickson, Benson & Blackman (2011) proposed a legacy radar framework (see Figure 2);

allowing several dimensions (cost, planning, tangibility, spatial impact, structure and

timeframe) to be applied to a specific element of legacy (e.g. infrastructure). The

combination of time, space and (addition of) cost generate a more dynamic and realistic

approach to legacy. Surpassing the identification of the components of legacy allows the

impacts to be measured and then compared (Figure 3). When applied over different times,

locations and events the development of specific metrics could promote a more rigorous

methodology; further facilitating more reliable comparison (Dickinson et al., 2011).

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Figure 3. A Comparison of Three Legacy Profiles: The Legacy Radar Diagram, taken from

Dickinson et al., (2011).

Koenig and Leopkey (2009) posited that existing legacy types, although distinct, are not

mutually exclusive; due to the structures and human agents that affect legacy outcomes

discussed by Malfas, Theodoraki and Houlihan (2004). In order to understand the legacy

success/failure of London 2012 it would be useful to examine how these legacy types

interconnect and what the actors involved consider being its constituents and their

perception of success/failure.

2.3 Development of a Sustainable Legacy from hosting London 2012

The Brundtland Commission’s report (1987, p. 54) brought to prominence the term

‘sustainable development’; defining it as “development that meets the needs of the present

without compromising the ability of future generations to meet their own needs.” The

Commission acknowledged the constraints of social organisation (the environment) in

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meeting present and future needs. This concept relates to London 2012; e.g. concerning

demographic classification and urban regeneration.

Development can fundamentally be considered as a construction process (Cowen & Shenton

1995; Mosse 1998). Mosse (1998) conceptualised this progression as involving:

A flexible and changeable design resulting from learning derived during

implementation

Permeable boundaries influenced by relationship elements between legacy actors;

who are essential to the process

Dealing with idiosyncratic and unpredictable elements central to success or failure

(e.g. externalities)

Furthermore Mosse (1998, p. 10) argued that:

“Process oriented work involves continuous information gathering over a period of

programme work [...] it is concerned with the dynamics of development processes

that means with different perceptions of relationships, transactions, decision

making, or conflicts and their resolutions.”

Malfas, Theodoraki and Houlihan (2004) stated that interest in The Games manifests at a

national, regional and local level (Figure 4). Therefore multiple legacy visions and processes

reflect a range of concerns, priorities and interests that have mobilised substantial resources

and energy towards obtaining their objectives (Girginov and Hills, 2008).

The challenge is to reconcile a time constrained, pluralistically structured event with the

concepts of sustainability and legacy; which are concerned with the equity and efficiency of

allocating benefits to a diverse population through strategic planning.

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Figure 4. The Complex Relationship Between Stakeholders.

Mog (2004, p. 2140) postulated that sustainable development is “an unending process

characterised by the approach used in guiding change rather than any fixed goals(s) to be

achieved through specific technologies, policies, institutions and actions.” Thus,

development of a sustainable legacy is an iterative process with the anticipation of adding

(or unintentionally reducing) value with an unidentified or in-distinct conclusion.

Girginov and Hills (2008, p. 2102–2103) related this concept to Olympic legacy stating:

“Legacy is very appealing because of its seeming ability to combine the practical and

policy-relevant with the scientifically respectable […] Equal attention needs to be

paid to the process of legacy construction as a moral, political and sports delivery

enterprise.”

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Therefore the idea of Olympic legacy represents both a discourse and policy position; which

was clearly recognised by the UK government; who adopted legacy as a key theme to the

London 2012 bid.

2.4 Urban Regeneration

As Essex and Chalkley (1998, p. 202) stated: “the scale of investment required for the Games

has become so great that it might be argued that the concept of sport as a means of spiritual

renewal has given way to sport as a means of urban renewal”.

Since 1960, The Games have often been used as a catalyst for urban improvements or

renewal. Chalkley & Essex (1999) stated that this reflects an awareness of the potential to

stimulate urban programmes and policies2. Due to the ‘mega’ nature of the Olympics, Hall

(1992, p. 36) posited this; “offers the opportunity to provide the host city with publicity,

urban renewal, the construction of physical infrastructure, and economic development on an

unprecedented scale.” Consequently preparations are certain to have significant impacts on

neighbourhoods within the host cities (Newman, 1999).

Roche (1994) purported that the Olympics are short-term events with long-term

consequences associated with the formation of infrastructure, long-term debts, event

facilities and inexpungible succession planning to ensure their use. However, if successful, a

new (or renewed) positive image or identity can be portrayed through extensive media

coverage.

The 1992 Barcelona Olympics are perhaps the archetypal example of The Games use as a

catalyst to large-scale urban improvement; through funding models, the long-term projects

expedited and subsequent wider impacts they facilitated.

2 Partial responsibility was accredited to the increasing size of The Games.

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The impacts of The Games on urban regeneration are multifarious; broadly they involve the

enhancement of transport networks, infrastructure and can enhance the city’s physical

appearance (Chalkley & Essex, 1999; Essex & Chalkley, 1998).

Roche (1994) posited; whether or not the decision to bid is based on public opinion

influences whether the average urban citizen is exposed equally to direct benefits and costs.

This relates to the proposition of ‘gentrification’ in the literature; whereby successful urban

regeneration results in increased land and property values thus displacing local populations

(Davis & Thornley, 2010).

Cochrane, Peck & Tickell (1996) emphasised that a Government lead decision to bid pre

disposed social inequalities to manifest; resulting in ‘fast-tracking’ and insufficient

evaluation of social/economic outcomes and limited public consultation (Hall, 1992).

Deadlines for major constructions and infrastructure are often leveraged to bypass the usual

stages in planning applications Lenskyj (2000). This poses a philosophical question; does the

politicised nature of Olympic legacy automatically ‘empower’ some actors/components and

‘disempower’ others?

Essex & Chalkley (1998) concluded that it is difficult to find evidence suggesting that The

Games themselves are responsible for a regeneration legacy; they are part of a broader

ongoing process. Davis & Thornley (2010) purported that it is challenging to evaluate urban

regeneration in terms of legacy (as a concept) due to its characteristics (i.e. the lack of a

universal definition); hosting the Olympics merely influences the process of achieving

regeneration. The authors concluded that the long term projected benefits of legacy are

preceded by complex and unevenly distributed short term outcomes.

2.5 Sport Participation

It has often been cited that an association between events and health improvement derives

from increased sport participation, healthy living, enhanced physical health and interest in

Olympic sport (Atkinson, Mourato, Szymanski, & Ozdemiroglu, 2008; DCMS, 2005; Haynes,

2001).

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Ritchie (1984) reported that ‘mega’ events can increase interest and participation in sporting

activities. This can enrich the quality of individual and community life (Malfas et al., 2004)

and instil a sense of well-being through fun and enjoyment; an antecedent to self-fulfilment,

which encourages social interaction and cohesion (Hooper, 2001).

Coalter (2004) suggested that London 2012 may act as a catalyst increased physical activity

when embedded within broader social strategies; e.g. the Government’s broader social and

health agendas. Difficulties in isolating any ‘Olympic Effect’ derive from context; multiple

legacy actors. Furthermore, Murphy and Bauman (2007, p. 193) established that the “health

potential of major sporting and physical activity events is often cited, but evidence for public

health benefit is lacking”.

Weed et al., (2009) articulated that because few Olympic Games have strategically

attempted to raise physical activity or sport participation (Sydney not withstanding) little

sufficiently rigorous evidence exists. Also different methodologies and definitions are

applied to measure impacts; consequently, the findings can lack clarity and comparability.

The conflicting literature raises critical questions of the potential of The Olympic Games to

increase sport participation.

2.5.1 Positive

The London East Research Institute (2007) discovered an increased participation in physical

activity from 1985 (47%) to 1995 (51%) in relation to the Barcelona Olympics. However, as

Truno (1995) discussed this conclusion was reached comparing two independent reports,

which may not have been comparable. The London East Research Institute (2007) had noted

elsewhere in their report; that the Olympics was likely to be one of several causal factors.

2.5.2 No Change

EdComs (2007) postulated that there was no clear evidence that hosting events encouraged

physical activity, although it was advocated there were potentially short term gains. Murphy

& Bauman (2007) found no evidence of increased physical activity post Games in Sydney.

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Other authors replicated these results; generally reporting insignificant changes to sport

participation, despite a short-term upsurge after The Games (Veal & Toohey, 2005).

2.5.3 Negative

MORI (2004) reported a decline of 2% in sport participation in the Manchester area in the

context of the 2002 Commonwealth Games. Furthermore, Coalter (2007) argued that mega

sporting events may reduce sports participation by diverting funds away from grassroots

investment towards event related infrastructure.

Overall, it appears that utilising The Games to develop a sustained participation legacy can

be considered as a case not proven. Difficulties arise in isolating the ‘Olympic effect’ in much

broader strategies and agendas. However, British results will be supported by The Active

People Survey (Sport England) and Taking Part (DCMS); two world renowned datasets.

2.6 Economic Impacts

Crompton (1995, p. 15) defined the economic impact as the “net economic change in the

host community that results from spending attributed to the event”.

Since Los Angeles, 1984, the notion of substantial economic benefits to host countries has

been supported profusely; these Games enjoyed considerable commercial success

generated from television income and corporate sponsorship (US$215 million surplus),

highlighting that hosting could become a profitable exercise (Essex & Chalkley, 1998). It is

imperative that the host alters its composition by exploiting the economic stimulus of such

an event to achieve a self-sustaining process (e.g. through tourism, follow-up events etc.).

An ongoing debate discusses whether economic impact is perpetually, occasionally or never

positive for host cities (Matheson, 2009; Matheson & Baade, 2004; Rose & Spiegel, 2010;

Tien et al., 2011). Authors writing on the subject purport that a large positive gross

economic impact can be observed from hosting The Olympics in relation to certain factors

(e.g. Gross Domestic Product).

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Gross measures, however, generally ignore opportunity costs; it is arguable that public funds

could be invested elsewhere if the net benefits exceeded those associated with The

Olympics (Baade & Matheson, 2002; Baade, Baumann & Matheson, 2008). Matheson (2004)

suggested net measures may be more useful as they consider any displacement.

Baade (1996) reported that considering gross and net spending is essential to prevent

embellishment; attributing spending to non/local residents, whilst considering leakages

(Baade & Matheson, 2002; Baade et al., 2008). A ‘crowding out’ effect may also result in

exaggerated economic impacts; Matheson (2004) defined this as a process whereby event

tourists replace other travellers who would normally visit the host city/country.

Hall and Hodges (1998) highlighted the effects of a mega-sporting event on the housing

market and land values; claiming that compulsory land purchase to construct event

infrastructure and for housing relocation can increase rent and house prices. This can

become problematic for people living on low incomes in these areas.

Crompton (1995) postulated that many of the positive effects manifest only temporarily and

their effects are mediated over time; therefore opponents and supporters of a project use

different multipliers. Using insufficient empirical evidence to justify their choices highlights

critical questions of their methodologies.

Bruckner and Pappa (2011) discussed a permanent level effect; generating positive

investment, consumption, and output responses before, during, and after the event. The

authors also stated that due to the length of the candidature process these responses can be

observed in a transitory capacity from the time of bidding. Conversely Tien et al., (2011)

reported that the economic impacts resulting from hosting The Olympics are only significant

before The Games (not during or after) in select parameters. This shorter term life cycle of

impacts is consistent with the findings of Baade and Matheson (2002).

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2.7 Volunteering

The literature tends to focus on the ‘hard’ impacts rather than intangible or ‘soft’ outcomes

such as ‘human legacy’; which intimates sport investment is a development and social policy

tool (Downward & Ralston, 2006). Crompton (2004) argued that movement from

conventional economic assessments towards those focusing on the ‘psychic income’ (e.g.

volunteering) generated was required.

The Olympic volunteer was not conceptualised until Barcelona 1992; their evolution can be

attributed to the growth of the event, with many roles now being fulfilled by volunteers

(Giannoulakis et al., 2008; Chalip, 1999). Moragas et al., (2000) discussed volunteer

importance from different perspectives:

Political: A common objective and unity of action demonstrates a new form of

engagement or participation

Economic: Significant cost reductions through a volunteer workforce (Chalip, 1999;

estimated a saving of A$109.7 million for the Sydney 2000 Games); who with

appropriate training can transfer their skills to other sectors

Cultural: Solidarity, education and cooperation across cultural origins

Large and unique sporting events (e.g. The Olympics) generate a broad volunteer profile

(Chalip, 1999; MacAloon, 1999; Moragas et al., 1999). The frequency of subsequent events

can develop a sustainable body of volunteers equipped with core competences (Coyne &

Coyne, 2001); through training, providing ‘added value’ and rewards (Chalip, 1999).

Downward & Ralston, (2006) purported that previous volunteering involvement increases

preparedness to volunteer for another major event (both non-sporting and sporting). In the

context of the UK, which faces a supply shortage of volunteers, this is particularly pertinent

(Nichols, 2004).

Consideration of the motivations, perceptions, and behaviour of volunteers can create

conditions conducive to satisfaction, which is integral to the success of the event; however

these antecedents to volunteerism may not be present outside of this ‘special event’

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environment, therefore a ‘strong’ volunteer base is not guaranteed (Williams et al., 1995;

Farrell et al., 1998).

2.8 Social Impacts

Cheshire & Gordon (1998) stated that events such as the Olympics can provide a stimulus for

new development agendas. Due to the size and commercial motivations of these events

implications can surpass the provision of facilities and event management (Chalkley & Essex,

1999); offering the potential to provide extraordinary opportunities to bordering

communities as well as the host (Guala & Turco, 2009).

Due to the nature of the concept of legacy or impacts (hard, soft, tangible, intangible,

positive and negative etc.) none of its constituents can be ignored. Ironically, although

governments attempt to serve public interest they tend to focus more on entrepreneurial

and commercial interests rather than soft, intangible legacies (Hall, 2001).

Within the literature there is little evidence of the social impacts for three reasons and as

such these have a propensity to be disregarded (Kim & Petrick, 2005):

Soft impacts (Social and cultural) are generally considered external to hard

(economic) effects used to endorse purported outcomes

Soft, intangible impacts are hard to quantify

Measurement of negative outcomes is not encouraged

As discussed by Ritchie, Shipway, & Cleeve (2009); assimilating social impacts with

environmental and economic outcomes are essential to provide a balanced appraisal.

Minnaert (2011) posited that these elements can manifest individually or in combination;

therefore offering a definitive classification of social impacts can be problematic.

Furthermore, Fredline (2005) postulated that in order to develop local support for hosting

mega events understanding the social facet is paramount. A repercussion of not doing so

could be residents feeling disenchanted (Waitt, 2003).

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Positive examples of social impacts include (amongst others); reduced social exclusion,

improved civic pride, cultural agility, quality of life and development of national identity

(Deccio & Baloglu, 2002; Kim & Petrick, 2005; Minnaert, 2011; Waitt, 2003).

Negative social impacts include; enhanced socio-economic inequalities (increased cost of

living), traffic congestion, isolated development in relation to their locality (Hall and

Hubbard 1998; Deccio & Baloglu, 2002; Waitt, 2003; Raco, 2004; Ritchie et al., 2009).

Essex & Chalkley (1998) suggested the media coverage surrounding The Games can be used

to shape the hosts’ image; this is recognised as a discernible signal to other countries with

(potentially) positive connotations (Houlihan, 1994; Preuss, 2007; Rose & Spiegel, 2010;

Preuss & Alfs, 2011). Preuss & Alfs (2011) reputed; demonstrating fundamental changes to

the world within the host city or country is a motivation for hosting mega events.

The Olympic Games, in isolation will not be able to deliver social impacts. Therefore the

challenge is to situate the 2012 Games as a ‘catalyst’ for broader development in terms of

social outcomes. This will require the assimilation of the various components of legacy,

(considering all characteristics) with wider policy and development goals. Mean, Vigor &

Tims (2004) concluded that embedding the Olympics in mainstream programmes, strategic

use of the ‘Olympic Effect’ and investing in community capacity and ownership could

address this.

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Chapter 3.

3. Methodology

3.1 Ontology and Epistemology

Research paradigms act as a framework that guides the behaviour of the researcher,

allowing them to address the philosophical dimensions of social sciences through a set of

fundamental assumptions and beliefs as to how the world is perceived (Jonker and Pennink,

2010).

Although philosophical backgrounds affect the practice of research they usually remain

implicit. To frame and understand social phenomena it is essential to question the research

paradigm to be applied, as this will influence how the research is undertaken (Saunders,

Lewis & Thornhill 2009; Neuman 2011). Within this, the ontological and epistemological

position must be addressed in order to promote transparency (Wahyuni, 2012).

Post positivists challenge the positivist notion of absolute truth, particularly when examining

human behaviour; allowing generalisations to be inferred, but recognising that knowledge is

a result of social conditioning. Also called critical realism; it stipulates that observable

phenomena within the social world must be considered in context of relevant law or

dynamic social structures in order to understand social reality (Wahyuni, 2012).

Furthermore, axiology encompasses the roles of ethics and values in forming the

researcher’s stance in relation to the subject studied and more broadly the research; an

important consideration as the researcher is biased by upbringing, cultural experiences and

world views; meaning research is value-laden and etic (Wahyuni 2012).

Ontology is concerned with whether the social world is regarded as something external to

social actors or as something that people are involved in constructing (Bryman and Bell

2011) and is the view of how one perceives a reality (Wahyuni, 2012). Critical realism is

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objective; proposing that the social world exists independently of human thoughts and

beliefs/knowledge of reality, but is interpreted through social conditioning (Wahyuni, 2012).

Epistemology is concerned with what is considered appropriate knowledge about the social

world (Bryman and Bell 2011). It is the beliefs on the way to generate, understand and use

the knowledge that are deemed to be acceptable and valid (Wahyuni, 2012). A critical

realist approach stipulates that credible data can only be derived from visible phenomena,

whilst also concentrating on the context/s (Wahyuni, 2012).

Legacy has been framed through political, academic and public discourse. It is therefore a

complex concept; requiring a combination of perspectives that allow for the dynamic nature

of the relationship between legacy actors for its understanding. A challenge in

understanding legacy involves reconciling two types and levels of analysis; constructivist and

positivist; something a critical realist approach addresses.

3.2 Data Collection

This research project uses secondary data from The House of Lords Select Committee on

Olympic and Paralympic Legacy Report of Session 2013 – 2014 entitled; Keeping the Flame

Alive: The Olympic and Paralympic Legacy. This is a public document available online at:

http://www.publications.parliament.uk/pa/ld201314/ldselect/ldolympic/78/78.pdf

3.3 Thematic Analysis

Braun and Clarke (2008, p. 79) stated; “thematic analysis is a method for identifying,

analysing and reporting patterns (themes) within data. It organises and describes your data

set in (rich) detail”. This method can also be considered both a foundational and flexible

qualitative method due to its theoretical freedom; consequently, thematic analysis can

potentially provide a rich and comprehensive, yet complex, account of the data (Boyatzis,

1998).

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Furthermore, Boyatzis (1998) reported it can go beyond description/organisation of themes

and interpret various aspects of the research topic in a systematic manner; utilising

intersecting purposes. These include its use as a method of:

Seeing

Making sense out of seemingly unrelated material

Analysing qualitative information

Systematically observing a person, interaction, group, situation, organisation or

culture

Converting qualitative information into quantitative data

Terminology Definition

1. Thematic Analysis “a process for encoding qualitative information […] requires an

explicit ‘code’.”

2. A theme “a pattern found in the information that at a minimum describes

and organises the possible observations or at the maximum

interprets aspects of the phenomenon […] maybe identified at the

manifest level [..] or at the latent level.”

3. A code “a list of themes; a complex model with themes, indicators and

qualifications that are causally related; or something in between.”

4. A codebook “the compilation or integration of a number of codes in a study.”

5. Methods of theme

development

1. “inductively from the raw information.”

2. “deductively from theory.”

3. “from prior research.”

Table 1. A Summary of Thematic Analysis Terminology, Boyatzis (1998, p. 161)

Boyatzis (1998, p. 1) declared that “observation precedes understanding”. Thematic analysis

guides the researcher through three phases of enquiry (from observation to understanding);

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recognising an important moment (seeing), encoding (seeing it as something) and

interpretation (Boyatzis, 1998). Themes may be directly observable when identified at a

semantic level (Braun & Clarke, 2006) and generated inductively (from the raw data) or

deductively; through prior research (Boyatzis, 1998). Table 1 provides a summary of the

definitions of terminology commonly used in thematic analysis.

1. A Label

2. A definition of the themes characteristics or issue constituting it

3. A description/indicators on how to identify a theme

4. A description of any qualifications or exclusions to theme identification

5. Positive and negative examples to eliminate confusion when searching for the

theme.

Table 2. The Five Elements of a Good Code, adapted from Boyatzis (1998).

Boyatzis (1998) discussed three fundamental obstructions to effective thematic analysis:

Projection

This involves attributing your own characteristic, emotion, value, attitude (or such) to

another person; Freud (1992) described this as an ego defence mechanism. Projection can

be useful in understanding subjects’ language but must not fill in blanks or ambiguous

moments.

Contamination by projection can be addressed through:

Development of an explicit code (Table 2 highlights the five elements of a good code)

Consistency of judgement (reliability)

A diversity of perspectives for coding

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Relating closely the development of codes and themes to the raw data

Sampling

The principle of ‘garbage in, garbage out’ encapsulates this notion; if the raw data is

corrupted by factors/variables that the researcher is unaware of then any analysis and

subsequent interpretation will not be reliable.

Due to the use of secondary data in this study sampling could be an issue. However, this

issue is addresses within the aims and objectives with the inclusion of a need to “establish if

any stakeholders are not/under represented”.

Mood and style

Due to the subjective nature of qualitative research many facets of mood and style may

affect analysis. However being rested, open, developing a clear code, establishing

consistency of judgement, suspending analytical frameworks and rational judgements are

cited as methods to address this barrier to effective analysis.

3.4 Data Analysis

The method of thematic analysis used will be a hybrid approach, incorporating; the inductive

(themes emerging from participant’s discussions) approach of Boyatzis (1998) and the

deductive (derived from a framework) approach discussed by Crabtree and Miller (1999).

This will complement the research objectives by allowing the bias of evidence to be

observed through deductive analysis while allowing for themes to emerge directly from the

data using inductive coding.

The deductive framework used for analysis will be The House of Lords Select Committee on

Olympic and Paralympic Legacy Call for Evidence. This was used as it provided a framework

for the issues that The Select Committee deemed important and will allow any opinions not

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expressed within this framework to be coded inductively. The call for evidence document is

available online at:

http://www.parliament.uk/documents/lords-committees/olympic-paralympic-

legacy/olympiccfe.pdf

A document analysis of the House of Lords Select Committee (2013) proceedings will be

conducted using QSR Nvivo 10 (See Table 3 for a summary of the steps of thematic analysis).

Phase Description of the process

1. Familiarisation Read and re-read data, noting initial ideas.

2. Initial coding Coding interesting features in a systematic fashion across the data

set, collating relevant data to each code.

3. Potential themes Collating codes into potential themes, gathering all relevant data

to each potential theme.

4. Review themes Checking if themes work in relation to coded extracts (level 1) and

entire date set (level 2). Generate thematic ‘map’ of analysis.

5. Define themes Reflexive process to refine themes (including definitions and

names) and overall narrative of analysis.

6. Report Selection of vivid, compelling and rich extracts relating to research

question and literature for inclusion in scholarly report.

Table 3. The Phases of Thematic Analysis, adapted from Braun & Clarke (2008)

3.5 Research Quality

Features of qualitative research have been generated from various theoretical traditions

that confirm the value of research (Bryman, 2001; Burr, 2003). As these theories advocate

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the relative nature of social realities, the issues of the reliability and validity become

controversial concerns (LeCompte and Goetz, 1982).

Consequently, alternative methods to assess qualitative research projects have been

suggested (Lincoln and Guba, 1985). A criterion of trustworthiness is proposed, which

assesses “how good a qualitative study is” (Bryman, 2001, p. 30). The concept of

trustworthiness includes four sub-criteria, namely credibility, transferability, dependability

and conformability (Lincoln and Guba, 1985; Bryman, 2001).

The research analysis will be an iterative and reflexive process; when applied throughout

qualitative inquiry, this is described by Tobin and Begley (2004) as the overarching principle

of ‘goodness’.

Boyatzis (1998) purported an essential step in the development of analysis is to determine

the applicability of the code to the raw information. The House of Lords Select Committee

document will be used as a test piece. Following the coding process of the document, I will

invite my supervisor to code the documents as well. The results will be compared to ensure

reliability.

Long and Johnson (2000) posited peer debriefing is another useful step; this involves

discussing emerging findings and the assigned coding with an experienced colleague in the

constant comparative method. Patton (2002) describes this process as investigator

triangulation; concerns and recommendations raised during this phase are a basis for

further refinement of the codebook. Furthermore records of interim summaries and a

codebook are often found useful in drawing conclusions when employing this method

(Patton 2002).

3.6 Ethical considerations

The study will be conducted in compliance with the Loughborough University Ethical

Framework; this demarcates that as the document is publicly available and no human

participants are involved explicit ethical clearance is not required.

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3.7 Limitations

Due to the nature of an MSc dissertation, the data will be coded and themes identified by

one individual and the analysis discussed with a supervisor. This process will allow for

consistency in the method but will fail to provide multiple perspectives from a variety of

people with differing expertise.

Also as an MSc student new to the skill of thematic analysis limitations may manifest in my

own ability when developing this form of enquiry. Effects will be reduced through the coding

of a test document and also regular meetings with my supervisor who has experience in this

method; both deductive and inductive codes will be triangulated.

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Chapter 4.

4. Findings

This chapter will present, analyse and discuss the findings of the study. These will be

presented by stakeholder group, in no particular order. The key issues emerging from the

evidence will be structured using the inductive categories of The Select Committee’s Call for

Evidence and supported by key examples. This approach was employed to provide a

comprehendible framework for discussion and to highlight the constituents of legacy

considered important by different stakeholder groups.

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4.1 Sport

4.1.1 Positive

Sporting Legacy

General Public Participation

Ritchie (1984) reported that ‘mega’ events can increase interest and participation in sporting

activities. Several National Governing Bodies (NGBs), including; British Cycling, The Amateur

Boxing Association (ABA), UK Athletics, Lawn Tennis Association (LTA) and The Football

Association (F.A.) cite increased public interest post Games; thus increasing participation

figures as measured by The Active People Survey (APS) and The Taking Part Survey (TPS).

“We saw our membership increase from 24,000 in 2009 to 76,000 at present, and

we are growing at a rate of 54%, year on year.”

Drake, British Cycling

Several mechanisms are involved in this increase; broadly they operate under the notion of

development as a construction process and are achieved through a process oriented work

(Cowen & Shenton, 1995; Mosse, 1998). British Cycling highlights the plethora of actors

involved who affect legacy delivery. However, they also introduce the concepts of planning

and stability; a common theme amongst other NGBs and stakeholder groups.

“We set our plan out prior to the Games to have a four-year plan to ensure that we

delivered a legacy, working with Sport England, UK Sport and, critically, our

commercial partner in Sky”

Drake, British Cycling

Coalter (2007) argued that mega sporting events may reduce sports participation by

diverting funds away from grassroots investment towards event related infrastructure. The

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Labour and Coalition Government appear to attempt to mediate this by committing funding

and attaching participation targets to it.

“The previous Government devoted almost £900 million to grassroots sport to

increase participation, and we have a budget going forward of over £1 billion”.

Price, Sport England

A specific example of an NGB’s contrivance in achieving increased participation is The F.A.

They adapt and respond to changes in demand for football with their method of supply. This

relates to the concept of sustainable development discussed by The Brundtland Commission

(1987); meeting current needs without compromising the achievement of future needs.

“[…] it is about putting in interventions where we see participation drop off. […]

building where we see that participation is successful. Clearly the way people play

football is changing […] How do we, as a governing body, adapt to that?”

Sullivan, the Football Association

Sport England demonstrates that although not perfect, The APS and The TPS are

methodologically rigorous and world renowned datasets. Therefore the method of

measurement is both accurate and reliable; addressing the concerns of Murphy and Bauman

(2007). The longitudinal nature of these surveys allows some comparison within the UK, thus

counteracting some of the concerns raised by Weed et al., (2009).

“[…] we have a granularity and amount of detail that is very, very unusual. […] What

it allows us to do is to very reliably track, and certainly with statistical rigour, at the

local authority level, where a lot of the spending decisions are made.”

Price, Sport England

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The DCMS (2013, p. 1) stated “[…] the Government sought to use the power of the Games to

inspire lasting change” and The DCMS (2010b, p.1) sought “to encourage the whole

population to be more physically active”. The ABA succinctly portrays how some NGBs have

begun to witness the fulfilment of these promises.

“[…] it [boxing] got fantastic coverage and the results since then have been

remarkable […] [boxing] is still growing, and growing at a tremendous rate. It

[London 2012] enabled a lot of young people to come into and experience boxing”.

Carbon, Amateur Boxing Association

Paralympic Sports Participation

Paralympic sport (participation and elite) has witnessed a change in attitude of the general

public. However, The British Paralympic Association (BPA) suggests a much broader disability

agenda must be captured to ensure a transformational change; rather than incremental.

“[...] clubs and coaches who now make no differential between a Paralympian and

an Olympian. They are just athletes, and that is the biggest and most important

thing of all.”

De Vos, UK Athletics

Improved perceptions relating to disability is a theme discussed across sporting

stakeholders; disability participation targets have been imposed on NGBs by Sport England

who collaborate with The English Federation of Disability Sport (EFDS) to ensure that they

are met.

Additionally, the Government (until 2017) and UK Sport have committed more funding

allowing Paralympic sports to plan for and maximise their legacy and elite performance;

symbolising a long term benefit to the change in attitudes and contributing to two of the

three disability legacy aims.

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“[...] we [UK Sport] have increased our investment in Paralympic sports by 45%. We

are putting in £70 million over the next four years, so we know that the programmes

can grow even more”.

Nicholl, UK Sport

High Performance Sports: Both Olympic and non-Olympic

The success of The DCMS (2008, p. 6 – 7) aspiration to “Make the UK a world-leading

sporting nation” is broadly attributed to the ‘no compromise’ approach to delivering

financial support amongst the NGBs.

“UK Sport has done a really good job of allocating those funds to the correct sports,

which meant that they have had real continuity and been able to plan four or five

years ahead because the funding has been in place.”

Woodward, Team GB

The BPA suggests this intervention is successful as funding can be allocated on an elite

and/or participatory level. Those not receiving elite funding are well supported by the

current system in the view of the BPA, British Olympic Association (BOA), UK Sport and Sport

England.

“[…] those sports not necessarily being funded for medal success at the next Games

have the resources elsewhere in the system to start to develop those athletes for the

future.”

Hollingsworth, British Paralympic Association

NGBs have the opportunity to resubmit a business case for elite funding once a substantial

participation base has been generated; emphasising the view that a pathway from

participation to podium is the key to sustainability. Notably The DCMS (2008, p. 6 – 7)

objective to “Make the UK a world-leading sporting nation” is ambiguous; it does not

predicate elite success and therefore funding on participation levels.

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“It is ultimately through a broad base of participation that athletes matriculate

through a system and can perform on the international level.”

Siebel, British Olympic Association

Sporting Facilities Legacy/ Future UK Hosting

UK Athletics and the British Volleyball Federation (BVF) regard the proliferation of

equipment used in the Olympics as a positive legacy. This provides a tangible legacy

improving the experience of participants at all levels for sports that had temporary venues.

“[…] thanks to LOCOG and their visionary approach, we were given the sand. […] The

outcome is that we have now created 55 beach volleyball courts around England,

particularly in London.”

Callicott, British Volleyball Federation

British Cycling considers the lack of facilities as the biggest barrier to participation, however

as Hall (1992, p. 36) posited a mega event; “offers the opportunity to provide the host city

with publicity, urban renewal, the construction of physical infrastructure, and economic

development on an unprecedented scale.” In the case of British Cycling traditional ‘physical’

infrastructure (e.g. transport networks) improvements are superseded by the potential of

‘sporting’ infrastructure to secure a participation legacy.

“It is because of the profile that the Games gave us around our sport and the impact

of these facilities when they are built that local authorities are now wanting to work

with us and help grow our sport.”

Drake, British Cycling

Consequently, despite Cochrane, Peck & Tickell (1996) emphasising that a Government lead

decision to bid pre disposed social inequalities to manifest; local authorities appear to

address some concerns by increasing opportunities to participate in sport.

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Finally the commitment of UK Sport to host future events demonstrates that; London 2012

may act as a catalyst increased physical activity when embedded within broader strategies

(Coalter, 2004). This will be achieved through hosting of a portfolio of ‘mega’ events; thus

increasing interest and participation in sporting activities (Ritchie, 1984).

“We have a hit list of about 70 events that we are hoping to bring to the nation over

the next six or seven years, and we have already secured about 23 of those.”

Nicholl, UK Sport

Further Strategic Issues

Future Olympic and Paralympic Games

Both the British Olympic and Paralympic Associations cite the approach of LOCOG as

exemplary. An individual specialist in their field (i.e. logistics) was responsible for its

coordination across both Games; creating an unprecedented level of integration.

Consistency of expertise and professionalism in the delivery and staging of the two events;

combined with a different approach to marketing and broadcasting is a blueprint for future

Olympics and could also help to explain the perception change relating to disability.

“[…] we benefited hugely from that approach in terms of the way that the

organisation had the same person responsible for both the Olympics and the

Paralympics for their area of specialism”.

Hollingsworth, British Paralympic Association

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4.1.2 Negative

Sporting Legacy

General Public Participation

The structure of candidature and Games delivery reflects the plethora of structures and

human agents that affect legacy outcomes discussed by Malfas, Theodoraki and Houlihan

(2004). Unfortunately the external generation of goals could restrict the development of a

sustainable legacy (as defined by (Mog, 2004, p. 2140).

“Legacy is important but it is not the prime motivation for bidding for a particular

city. We want to know that the Games are going to be run well. […] We want to

know that the bid will be focused on what is important for the athletes”.

Coates, International Olympic Committee

Sporting Legacy

General Public Participation

Members of the Select Committee question the reported participation statistics. UK Sport

attributes this to normal seasonal fluctuations; exacerbated by a period of particularly

inclement weather. British Cycling is given as an example of a full recovery; intimating that

other sports also experienced this; again highlighting the constraining effect of social

organisation on ‘sustainable development’.

“[…] our judgement and our analysis of the results is that it is more likely to be a dip

than a cause for long-term concern. […] the chart that shows the normal seasonal

curve of participation. […] in March, it undershot the seasonal average very

significantly. […] that did coincide with the coldest March for 50 years and 18 days of

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frost. Whilst we cannot be absolutely certain, it looks as though there is good

evidence.”

Price, Sport England

Perhaps this portrays an insignificant change to sport participation, despite a short-term

upsurge after The Games as discussed by Veal & Toohey (2005). Furthermore some NGBs

(notably The F.A. and British Cycling) have become more adept at recording informal

participation. Can the recording of activity that is already taking place be considered a

participation legacy? Truno (1995) posited that an increase in participation post Barcelona

was witnessed by comparing two reports, which may not have been comparable. Are

statistics for London 2012 comparable when the parameters of measurement are transient?

Despite the F.A.s progressive approach to increasing participation many NGBs remain rooted

in tradition; unable (or unwilling) to meet the demand for their sport with supply. Potentially

this represents an ‘unknown known’ (something we don’t believe that we know) as

discussed by Horne (2007); NGBs are aware that demand is changing, but perniciously, are

unable or unwilling to modify supply.

“People’s expectations of what they get from sport and physical activity are

changing faster than they [NGBs] are, and we need constantly to adapt to that.”

Reed, Sport and Recreation Alliance

Contributing to this situation may be a propensity to deliver initiatives, thus, superficially

addressing problems. An inability to progress or divest initiatives based upon their

effectiveness could prevent London 2012 from embedding within broader social strategies

and thus acting as a catalyst to increased physical activity as discussed Coalter (2004).

“We react to a problem like “there is a necessity to bring up a legacy” with a series

of initiatives that have nice new names to them.”

Reed, Sport and Recreation Alliance

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Secondly, a lack of targets to increase participation amongst underrepresented

demographics may negate any association between The Games and health improvement

deriving from increased sport participation, healthy living, enhanced physical health and

interest in Olympic sport as discussed by Atkinson, Mourato, Szymanski, & Ozdemiroglu

(2008), DCMS (2005) and Haynes (2001).

“There are no specific targets for women’s participation or for lower socio-

demographic groups, but we have a lot of programmes that focus in those areas”.

Price, Sport England

This contravenes the methodology required to achieve convergence in the host boroughs.

Particularly the objective to; “Tackle the major causes of premature deaths in our

communities” (Greenwich Council et al., 2009). This highlights the multiple legacy visions

and processes that reflect a range of concerns, priorities and interests discussed by Girginov

and Hills (2008) and also demonstrates Koenig and Leopkey’s (2009) assertion that existing

legacy types, although distinct are not mutually exclusive.

Paralympic Sports Participation

The Sport and Recreation Alliance suggest that a change in perceptions of disability was a

short term outcome; participation increases are unlikely. This opposes The DCMS (2010a)

legacy aim to increase the participation of disabled people in sport and physical activity.

“We were finding 85% [of our members] had seen no rise in the number of

[disabled] individuals coming to their clubs. Well over half of clubs were reporting

that they did not feel they were physically in a position to open their access and open

their clubs to a person with a disability.”

Reed, Sport and Recreation Alliance

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Education and School Sport

The Sport and Recreation Alliance raise concerns over the loss of School Sport Partnerships

(SSPs). Good examples have been reiterated using various sources of funding resulting from

a belief that they brought an element of certainty to funding and had begun to impact on

wider social issues.

“The loss of the SSPs was pretty drastic. It was a big blow to have lost that from the

sector.”

Reed, Sport and Recreation Alliance

The Alliance (a membership organisation) believes a restructure would have been a better

approach. Concerns over the Coalition Governments School Games framework address the

sustainability of a P.E. budget for individual schools (professional development of teachers

through SSP’s alleviated this) and consequently what withdrawal of funding would mean for

legacy.

High Performance Sports: Both Olympic and Non-Olympic

UK Sport agrees with The BOA that ultimately a wide participation base allows athletes to

matriculate through the pathway to elite performance at international level. Consequently

the ‘no compromise’ approach to funding automatically favours successful Olympic sports.

“Handball and indoor volleyball […] had not actually competed, certainly in recent

years, at an Olympic Games before. That was a fantastic opportunity and platform

to profile their sport. [..] Those sports are now using that profile that they had over

the period of the Games to increase interest and participation.”

Nicholl, UK Sport

UK Sport believes participation targets should be met through Whole Sport Plan objectives

before elite funding is distributed. The British Volleyball Federation (BVF) and English

Handball Association (EHA) do not agree with this premise.

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“[…] without sustained funding at all levels, it is impossible for any sport to develop.

[…] We have had funding for less than five and we have been cut, so we are not very

happy, as you can imagine.”

Callicott, British Volleyball Federation

More specifically increases in Whole Sport Plan awards address concerns at a participation

level, however, the ‘no compromise’ approach could hinder Olympic legacy by favouring

medal winning NGB’s. The BVF believe this reduces their ability to attract juniors at a

participation level; thus promoting a self-fulfilling cycle.

“If we want to develop encouraging young juniors to take up the sport and to

develop that talent, there is going to be a cliff off which they will fall when they get

to the age of 18 or 19, because there is nowhere to go and there is nobody prepared

to fund it.”

Callicott, British Volleyball Federation

The BVF appear to be particularly affected; with no elite level prospects and low

participation numbers they are unable to secure sufficient funding to provide the resources

required develop and grow.

“[...] 90% of the funding has been taken. We no longer have any staff or offices; it is

run off the back of my kitchen table.”

Callicott, British Volleyball Federation

UK Athletics summarise the tensions felt between NGBs and funding bodies; perhaps

surreptitiously prescribing to the opinion that sustained funding at all levels is required. Also

there may be a need to co-ordinate and appraise the method of awarding funding to

produce a more cohesive structure. Subsequently this provides further evidence of the

multiple legacy visions and processes reflecting a range of concerns, priorities and interests

discussed by Girginov and Hills (2008).

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“At the moment, funding bids are often in isolation and strategies are in isolation.

That needs to be joined up really to ensure that every sport has got a playground-to-

podium pathway in place.”

De Vos, UK Athletics

Further Strategic Issues

Governance

A lack of cohesion, propensity to work in isolation and broader priorities of successive

Governments continually alter the environment in which sport operates. NGBs desire

stability and time to develop the necessary relationships required to execute effective

strategies.

“[…] what national governing bodies really benefit from is stability in the structures

and the investment routes that sit around them. We welcome when a landscape

stays, and we can understand and work with it and build partnerships over a period

of time. The chopping and changing of the structures around us does not help us in

building strategic plans and deliverers.”

Sullivan, The Football Association

Finally, members from several NGBs are questioned about the constituents of their boards.

Subsequently it emerges that they are not representative; there are potentially swathes of

UK demographics that do not have their views considered by all of the sport NGBs giving

evidence.

“Any current organisation looking to reflect the community it is in should have that

demographic across its board.”

Meli, English handball Association

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4.2 Government

4.2.1 Positive

Sporting Legacy

General Public Participation

The DCMS cite compelling increases in participation for over 16s, women and those with a

disability. However this contradicts the view portrayed by negative sporting stakeholders.

“[…] in October 2012, compared to October 2011, 750,000 more over-16s were

playing sport once a week. 580,000 of those were women and 64,700 had a

disability, so it was across the piece. […] We now have 1.5 million more people doing

sport once a week than when we won the bid in 2005, and there are 15.5 million

adults taking part in sport once a week, again an all-time record.”

Brooker, DCMS

Several specific initiatives and policy documents (e.g. Creating a Sporting Habit For Life and

People Places Play) are cited as contributing to a sustained positive participation legacy.

Considering Coalter (2004) suggested that London 2012 may act as a catalyst to increase

physical activity when embedded within broader social strategies; the DCMS demonstrate a

belief in and commitment to this notion.

“For instance, take the work that is now going on in schools with the Change4Life

programme, encouraging health and activity through the work and funding of the

Department for Health, working within our schools. This sits alongside the £150

million extra money that is going to primary schools”.

Miller, DCMS

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Consequently the environment created underpins the positive evidence; by default this

suggests a cohesive and co-ordinated effort that is likely to succeed.

“Because of the underpinning with the policies that we have at school, community

and elite level, the evidence so far is strong.”

Brooker, DCMS

Interestingly the DCMS highlight the nascent nature of policies (e.g. The Secretary of State

for Culture’s interest in women). This situates legacy generation as process orientated work

according to the definition of Mosse (1998).

“There have been, as we said earlier, some changes to policies as we have gone

along.”

Brooker, DCMS

This may contribute to certain NGBs negative view of the environment who desired

stability; whereas Government have a broader strategic responsibility and seek to manifest

interest in The Games at a national, regional and local level as stated by Malfas, Theodoraki

and Houlihan (2004).

Paralympic Sport Participation

The DCMS support the idea of improved perceptions surrounding those with disabilities;

thus contributing towards the DCMS (2010a) aim to change the way society thinks about

disabled people.

“[…] 81% of adults feel that the Paralympics had a positive impact on the way

disabled people are viewed.”

Miller, DCMS

Additionally, Government funding has been increased until 2017 and has also been

committed to improving the ability of NGBs to capture and retain disabled participants; The

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Sport and Recreation Alliance and Veal & Toohey (2005) may suggest this is too late after

any short term surge in interest is diminished.

“[…] it [Sport England] has announced nearly £2 million of funding to the English

Federation of Disability Sport for them to work with governing bodies and others on

how best to develop programmes for disabled people.”

Brooker, DCMS

Progress towards The DCMS (2010a) aim to promote improvements in business, transport

and employment opportunities for disabled people is broadly visible in London. More

specifically Grey-Thompson compliments the standard set by the Olympic venues; hoping

that this becomes a transformational change.

“[…] how we looked at the whole [disability access] provision of the Games. It

worked exceptionally well. […] What London did was very smart in terms of building

that in.”

Grey-Thompson

She is hopeful of a sustained legacy as a result of those employed at LOCOG taking up

positions of power amongst other sporting organisations. Perhaps this will begin to provoke

NGBs to address the non-representative composition of their boards.

“The great advantage is that lots of very good people worked at LOCOG and got

diversity and inclusion. […] Those people will go and work elsewhere and they will be

an influence.”

Grey-Thompson

Education and School Sport

Despite other stakeholders (e.g. The Sport and Recreation Alliance and Youth Sport Trust)

vehemently disagreeing with the dissolution of SSPs, the DCMS believe the Sports Premium

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(primary schools control investment of a ring fenced P.E. budget for their students) is a

positive initiative.

“This [Sport Premium] is a very significant investment, which is intended to enrich

and mainstream the importance of sport and PE in primary schools.”

Brooker, DCMS

Secondly, School Games Organisers are seen as providing the structure for competitive sport

at both a primary and secondary school level. When combined, these are portrayed as an

effective means of achieving the DCMS (2010b) aim to harness the UK’s passion for sport

and increase grass roots participation; particularly by young people.

“There are 450 School Games organisers in place and funding until 2014-15 to do

precisely this sort of co-ordination and development of competition within and

between schools.”

Brooker, DCMS

High Performance Sports

The DCMS suggests that funding will always be a limiting factor to the ability to win medals,

but that it has providence as an effective method.

“We have identified that if you spend the money you have in the right way, you will

be more successful, and the medal record from London 2012 speaks for itself.”

Miller, DCMS

Moreover, the ‘no compromise’ approach actually incentivises, focuses and motivates

sporting organisations to achieve at all levels and ultimately at international competition.

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“Whilst it can be perhaps seen as tough love, it is that sort of approach that can

really focus organisations to regroup, refocus their energies, and move forward.”

Miller, DCMS

Regeneration Legacy

Olympic Park Legacy

The Mayor of London’s Office gives broad evidence in relation to the receipt of capital from

land sales in the Olympic Park and the subsequent use of these funds to prepare the

Olympic Park for public access; meeting an Olympic Park regeneration aim. Mangan (2008)

suggested that positive legacy intimates a successful event and justifies utilising public

funds; consequently it may offer an explanation for the narrative of this evidence.

“[…] there are provisions for receipts from land sales in the Park to be shared

between the GLA and the National Lottery and, potentially ultimately, between the

GLA and Government.”

Coleman, Mayor of London’s Office

More specifically, the Mayor’s Office uses this broad topic to discuss some of the legacy and

Convergence objectives. Firstly, to deliver affordable homes, expanding choice and mobility

for social housing tenants (Greenwich Council et al., 2009); mediating the process of

gentrification suggested by Davis & Thornley (2010).

“[…] a target of 35% affordable housing to be provided across all of that land, and

various other provisions relating to the types of affordable housing. […] the deal is

done and we have an outline consent that imposes requirements on us in respect of

the other land.”

Coleman, Mayor of London’s Office

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Secondly, to create an employment and skills service allowing; “targeted approaches to

tackling large concentrations of worklessness, initially exploiting the opportunities offered by

major housing and estate renewal initiatives” (Greenwich Council et al., 2009, p. 7).

“Some 10,000 jobs have been created there, and I believe up to 20,000 jobs will be in

the long term. The park itself has the capacity to create up to 10,000 new jobs, too,

so the combination of that transport investment and the park investment […] has

had a seismic effect on how that whole area has developed.”

Miller, MP

Related Regeneration Issues

MP Miller reports an increase in volunteering prevalence emerging from The Games Makers

database. Responsibility for the future management of the database has been secured and

is the responsibility of a consortium led by Sport England; providing the foundation of

maximising a volunteering legacy.

“The important thing here is that figures are showing an increase in the number of

people volunteering once a month. Some 29% of people now volunteer once a

month; that is up 4%, which is significant.”

Miller, MP

Further Strategic Issues

Governance

Preuss (2007) proposed that there appears to be no clear and universal acceptance of a

definition of legacy; which could make it hard to measure accurately. The Cabinet Office

promote this broad (lack of) definition as a positive element of legacy delivery, however

Cashman (2005) postulated that legacy is often assumed to be self-evident; therefore there

is no requirement to define it precisely.

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“The Government and the Mayor’s office have defined a legacy programme […] but

that does not mean that the legacy is only those things.”

Boggis, Cabinet Office

Fortunately this has been a positive experience and ‘known unknowns’; things that we know

that we don’t know, as deliberated by Horne (2007) have been beneficial to legacy from a

Government perspective. Perhaps this demonstrates the notion posited by Koenig and

Leopkey (2009) that existing legacy types, although distinct are not mutually exclusive; thus

employment legacy and economic growth are intertwined.

“Things like the emphasis on securing a strong employment legacy and the economic

growth aspects probably have strengthened over time, and there have been some

benefits from the Games that perhaps were not anticipated before”.

Boggis, Cabinet Office

International Legacy

The Cabinet Office address the DCMS (2008) aim to demonstrate that the UK is a creative

and inclusive place for business. However, Crompton (1995) postulated that many positive

economic effects manifest only temporarily and their effects are mediated over time;

therefore the permanent level effect (before, during and after The Games) discussed by

Bruckner and Pappa (2011) has not yet been witnessed.

“[…] against the £6 billion foreign direct investment target, £2.5 billion had been

secured bringing with it 31,000 jobs. We can provide the Committee, if helpful, the

regional breakdown of those figures. Around £1.5 billion was outside of London, so

to other parts of England and the devolved administrations. Of the 31,000 jobs,

around half were again outside of London.”

Boggis, Cabinet Office

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4.2.2 Negative

Grey-Thompson warns of the perils of forgetting the impetus required to ensure legacy is

achieved; a case in point for the negative views of Government stakeholders.

“Ultimately, the Games are never going to change the world on their own. They are

a moment that is an incredible, special time, which is fairy dust; but there has to be a

huge amount of work behind the scenes to make sure the ongoing legacy actually

happens.”

Grey-Thompson

Sporting Legacy

Paralympic Participation

Grey-Thompson states that the monitoring of performance plans and demarcation between

spends on respective Olympic and Paralympic classifications is required; funding allocated

for Paralympic programmes should genuinely be spent on this area. This suggests distrust or

contempt of NGBs; they must prove that they are doing as they say and it should be a

requirement for more commitment to inclusion. This is crucial to achieving the DCMS

(2010a) promise to; increase the participation of disabled people in sport and physical

activity.

“I am slightly tired of seeing lovely posters with Paralympians on, but knowing that

in that particular sport beneath the surface what they genuinely do for inclusion is

somewhat limited.”

Grey-Thompson

Secondly, spectator accommodation at major sporting events/venues beyond those of

London 2012 is considered inadequate. Grey-Thompson suggests the only way to achieve

making the standard set by London 2012 the minimum requirement is through legislation;

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reflecting the broader disabled rights political agenda and the opportunity the Olympics

affords for leveraging transformation in the sports sector.

“I am not a huge fan of legislation for the sake of it, but it would really nice if some

of the standards and levels of expectation that were raised by London would filter

into other sectors.”

Grey-Thompson

It is phased and iterative developments such as these that will allow a sustainable

Paralympic legacy to be achieved in accordance with the definition offered by Mog (2004).

Education and School Sport

The negative opinions of the education and school sport legacy revolve broadly around two

core issues; the dissolution of SSPs and the position of P.E. as a core curriculum subject.

SSPs were regarded as an innovative and successful programme; providing a cluster of

primary schools access to the expertise of a secondary school and an extensive range of

sports that appealed to both genders.

“My disappointment is in school sport. I thought there would be no risk to the legacy

for young people. I believe that there remains a risk and that is a disappointment to

me.”

Jowell, MP

It is suggested that SSPs could have been refined rather than removed; most of the budget

has been redistributed to primary schools (although funding for secondary schools is

uncertain) and many SSPs have reformed under different guises.

“What we have seen since then has been a gradual reconstruction of some of the

funding and […] dedicated funding of £150 million, but for primary schools. The

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funding for secondary schools will end in 2013 and, after that, the situation is

uncertain.”

Jowell, MP

SSPs allowed sport to enter a broader agenda; imparting gravitas and increasing the

availability of funding and resources. This demonstrates Coalter’s (2004) conclusion that

London 2012 may act as a catalyst increased physical activity when embedded within

broader social strategies.

“The work we did with education was crucial in getting people to know what others

were talking about and in trying to ensure that some of the money best spent on

education was linked in some way to help with sport.”

Hoey, MP

There is also an argument within the evidence that the sport agenda should go beyond

education and Public Health (sport could be a preventative mechanism with the ability to

reduce the Health budget). However, Murphy and Bauman (2007, p. 193) established that

the “health potential of major sporting and physical activity events is often cited, but

evidence for public health benefit is lacking”.

The second issue relates to the inclusion of PE as a core subject at primary school. The

argument is a long standing debate and to some extent may be party political, but, it is

believed that this could be a multi-faceted catalyst. A swift, tangible benefit highlighted is

teacher training, which could be altered to include PE; improving motor skills and

embedding sport and physical activity as behaviour. Schools would then provide a stable

base through which bodies such as Sport England and NGBs could then operate in

collaboration with.

“What we want is to radically change initial teacher training so that we are

delivering really good quality physical education, but we are teaching good skills

from the youngest age.”

Grey-Thompson

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Finally MP Hoey addresses a theme highlighted by UK Athletics and The Sport and

Recreation Alliance. The propensity to back initiatives and lack of cohesive structure are

again represented as negatives.

“All the money that the Home Office puts into sporting initiatives has been very

useful, but it is never in a planned way that links in with everything else. […] I cannot

see that happening, but we always need to be conscious that sport is not just about

sport but about everything that goes on in government”

Hoey, MP

Further Strategic Issues

Governance

Members of The House of Lords purposefully pursue legacy co-ordination and overall

responsibility for legacy delivery; arguing that currently there is not enough transparency

surrounding its delivery.

The Cabinet Office representative suggests arrangements are in line with Government

policy; allowing successful and meaningful liaison across departments.

“[…] appointing a Legacy Ambassador and creating a team specifically for this

purpose demonstrates the importance being placed on it. There was no requirement

to have a Legacy Ambassador; there was no mandate necessarily to have a central

team co-ordinating. I hope that in itself demonstrates the importance that

Government is placing on this”.

Boggis, Cabinet Office

Although her final point poses the question; if there was no mandate, why are the

Government appointing a Legacy Ambassador and a central team to monitor and

orchestrate its progress? Furthermore, if the exception has been made for co-ordination

why is not being made for the publication of legacy reporting?

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4.3 London Communities

4.3.1 Positive

Sporting Legacy

General Public Participation

Broadly, The Mayor offers some statistics to support an increase in participation levels.

“We have seen in London a considerable increase in the number of people doing

sporting activities of one kind or another. I have a statistic in my head of 277,500

extra sporting acts of participation”.

Johnson, Mayor of London

The host boroughs suggest that capital investments constituting local authority and Olympic

investment have improved their sporting infrastructure; e.g. The London Borough of Barking

and Dagenham have installed or renovated Multi Use Games Areas, outdoor gyms and

major parks.

“We have a legacy of major parks […] lots of river restoration work, and if you look

at the success in terms of bringing the population back into parks, it has been very

good and important in terms of legacy.”

Gill, London Borough of Barking and Dagenham

The Royal Borough of Greenwich offers another example of securing a legacy from the

Olympic Games; again through a combination of funding streams. This borough has

improved public spaces and also focussed on generating a ‘playground to podium’ talent

pathway.

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“We are widening participation quite a lot […] but also looking for what the routes

are for those children who are successful and can do more. We are trying to also

graft on to the top of that a route to excellence, so that kids can be stretched as

well, if they are found to have the talent.”

Roberts, Royal Borough of Greenwich

Sports Facilities Legacy/Future Hosting

The Mayor of London offers a concise opinion regarding the positive nature of the sports

facilities legacy; which is also an important element for The IOC. The mechanisms behind

this can be considered in the context of a specific example.

“The distinction that I would draw with China particularly is that all the Olympic

venues […] now have a secure future.”

Johnson, Mayor of London

For the Olympic Stadium the legacy debate surrounds the stadium tenants; combining

winter (West Ham FC) and summer (UK Athletics) usage with scope for one-off events.

“We have in place a memorandum of understanding with athletics […] In effect, we

are the main winter tenant and athletics are the main summer tenant, and there will

be other one-off events that will happen around the stadium.”

Brady, West Ham FC

Fundamentally a Premiership football club provides a commercially viable revenue stream

and thus secures legacy; use for athletics and one-off events. West Ham FC portrays

themselves as a club sensitive to the local community with initiatives such as ‘kids for a

quid’; perhaps to some extent pre-empting the arguments portrayed by Leyton Orient FC.

“The cost of maintaining that stadium without anchor tenants would be huge to the

taxpayer, and this part of the process has certainly been a lead-in as well. Of course,

the legacy continues.”

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Brady, West Ham FC

Secondly The Boleyn Ground site can be redeveloped contributing jobs and homes to

another area of East London (Leyton Orient FC provide a counter argument to this opinion;

discussed later). This could situate West Ham’s proposal in broader Government agendas

as suggested by Coalter (2004); affecting the participatory, regeneration and economic

legacy outcomes from London 2012.

“[…] we are talking about a huge project that would create jobs based in the

construction business. It would create new homes.”

Brady, West Ham FC

Regeneration Legacy

Olympic Park Legacy

Broadly, positive legacy secured by the host boroughs related to additional long term

employment through the job brokerage scheme. This was seen as a transformative method

of initiating and retaining relationships with different parties and generating lasting social

capital. However it is important to remember that each host borough has a different

context, point of departure and experience of legacy.

“[…] we have ended up in a position where we have very able officers in place, who

are making these connections, building these relationships and partnerships

between employer and resident, and those third-sector organisations that can

facilitate the route into work for those from 16 through to 50.”

Nicholson, London Borough of Hackney

Success was predicated on ensuring that the local populations had access employment

opportunities afforded by London 2012.

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“Of the construction jobs, I think 37% of LLDC jobs are currently going to local

people, 56% to black and minority ethnic groups, and 90% of apprenticeships are

locally sourced.”

Johnson, Mayor of London

The benefits of the job brokerage system can be considered in three intertwined categories;

volume of jobs created, inspirational effects and long term employment prospects. The

evidence given was similar in opinion across the host boroughs; e.g. Barking and Dagenham

was a late admission to host borough status but still gave evidence of significant benefits.

The volume of jobs created was significant in creating an opportunity for local residents and

significant numbers of the populations were employed in a variety of roles across all five of

the host boroughs.

“We got 5,368 with LOCOG and 1,177 with the ODA. There will have been more who

did not go through our job brokerage scheme, but just happened to have gone

through Jobcentre Plus or whoever.”

Roberts, Royal Borough of Greenwich

The gravitas of London 2012 was regarded as an inspirational and motivational factor for

those who were unemployed. The legacy of this relates to increased skill levels and long

term employment prospects.

“[…] the local authority engaged with residents who were very far indeed from the

workplace. We ended up with large numbers of residents […] going through training

as a result of the Olympics acting as a motivator, shall we say, to inspire people to,

perhaps for the first time, consider learning a skill that could perhaps take them into

the workplace.”

Nicholson, London Borough of Hackney

As a result of up-skilling and entering a network actively engaged with organisations

seeking employees the short term contracts associated with The Games improved access

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permanent employment contracts. These circumstances interact to contribute towards the

convergence agenda; effecting issues surrounding reduced social exclusion, improved civic

pride, and quality of life as discussed by Deccio & Baloglu, 2002; Kim & Petrick, 2005;

Minnaert, 2011; Waitt, 2003.

Host Borough

Generally the host boroughs believe that Olympic projects have acted as an accelerant and

catalyst; new collaborative ways of working, applied through capital projects have aided the

convergence agenda and also resulted in a change of perception for East London. The capital

projects broadly involve the enhancement of transport networks, infrastructure and

enhancement of the boroughs physical appearance as suggested by Chalkley & Essex (1999);

Essex & Chalkley (1998).

Positivity revolves around further development of/around additional transport

infrastructure and also exploiting the freehold assets related to the Olympic Park. The

preparations for London 2012 delivered significant impacts as discussed by Newman (1999).

However Olympic projects must be leveraged post-Games to become sustainable.

“[…] a number of the projects were reliant on the impetus that the Olympics gave us.

[…] We are now talking to companies for rebuilding homes and putting in more

businesses in the whole of the area around Lea Bridge station, which would never

have happened.”

Robbins, Waltham Forest Council

The London Borough of Hackney believes that the convergence strategy is embedded across

multiple stakeholders; who are situated in the wider economy and reach beyond Local

Government. Their success supports the work of Fredline (2005) who postulated that in

order to develop local support for hosting mega events understanding the social facet is

paramount.

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“We have shifted from the partnership of, say, the 2000s […] into a far more

collaborative environment, which involves local businesses […] higher and further

education […] the schools […] the wider economy within the borough.”

Nicholson, London Borough of Hackney

Essex & Chalkley (1998) concluded that it is difficult to find evidence suggesting that The

Games themselves are responsible for a regeneration legacy; they are part of a broader

ongoing process. This collaborative approach to regeneration may be far more sensitive and

responsive to local needs and thus positivity surrounds the outcomes; as witnessed in

Newham.

“We are pushing a lot of stuff down to the community much more. We are taking

our volunteers and putting them out to our different community hubs. […] we have

brought them together in a different way.”

Wales, London Borough of Newham

Davis & Thornley (2010) discussed the process of gentrification; whereby successful urban

regeneration results in increased land and property values, thus displacing local populations.

Waltham Forest appear to believe this signals an improvement in the borough and

consequently cite it as a positive; this does not suggest convergence is being achieved,

merely manufactured.

“[…] the GLA evidence shows that ABC1s are moving into Waltham Forest. We have

had a 50% increase in that category of resident over the past 12 months. That does

not just happen out of thin air; that happens for particular reasons. The perception

of an area is changing quite dramatically.”

Robbins, Waltham Forest Council

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Related Regeneration

The London Community stakeholders are complimentary of the legacy left by The Cultural

Olympiad. The Mayor of London offers an overview of the positive effects.

“Olympic tourism in London has been absolutely record. We have had a 10%

increase in visits over the past year following 2012. There was a 12% increase in

spending— £4.9 billion.”

Johnson, Mayor of London

Chalkley & Essex (1999) proposed that the size and commercial motivations of mega events

can surpass the provision of facilities and event management; offering the potential to

provide extraordinary opportunities to bordering communities as well as the host (Guala &

Turco, 2009). The host boroughs believe that the Cultural Olympiad will help fulfil this

potential.

Tower Hamlets suggest embedding programmes and strategic use of the ‘Olympic Effect’ is

required to secure a legacy; agreeing with the conclusions of Mean, Vigor & Tims (2004).

“[…] the development corporation has a very key role to play in this. With the Queen

Elizabeth Park, they have made a commitment that they would ensure that a great

deal more arts and cultural events happen. That is where, as host boroughs, we

ought to be linking into that and using that as a key driver.”

Khan, London Borough of Tower Hamlets

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4.3.2 Negative

Sporting Legacy

Sports Facilities Legacy/Future UK Hosting

The argument of Leyton Orient FC in relation to the Olympic Stadium tenancy agreement

illustrates the work of several academics on Olympic urban regeneration. Firstly Hall (1992)

suggested that a Government lead decision to enter candidature for the Olympics can result

in ‘fast-tracking’, insufficient evaluation of social/economic outcomes and limited public

consultation in relation to urban regeneration.

Leyton Orient FC has commissioned its own impact reports; perhaps suggesting a lack of

Government investigation. However, it is important to remember Preuss (1998) purported;

cost–benefit analyses or economic impact studies are easy to manipulate and can be

influenced to support the desired results of the commissioning party.

“We […] spent £30,000 with an economic consultancy to produce a report trying to

set out the effects of West Ham moving into the Olympic stadium, and us staying

where we are. This report is the most damning evidence, and it has not been taken

into account by anyone.”

Hearn, Leyton Orient FC

Secondly, deadlines for major constructions and infrastructure are often leveraged to bypass

the usual stages in planning applications as established by Lenskyj (2000). Conversely Essex

& Chalkley (1998) concluded that it is difficult to find evidence suggesting that The Games

themselves are responsible for a regeneration legacy; they are part of a broader ongoing

process. Therefore the commercial viability and broader regeneration of East London may

have influenced the LLDCs decision on The Olympic Stadium legacy tenants.

“In my view, commercially, the occupation of this stadium will increase West Ham’s

value by around £100 million. […] I think they are paying a £15 million contribution

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to the reorganisation cost but are being allowed to sell and develop Upton Park. This

is state sponsorship beyond my wildest dreams.”

Hearn, Leyton Orient FC

Host Borough Legacy

Tower Hamlets and Greenwich believe that the Health and Social Care Act 2012 and Welfare

Reform Act 2012 will have a great impact on their ability to achieve convergence; in part due

to the process of gentrification discussed by Davis & Thornley (2010). These reforms

illustrate a situation where the Coalition Government have appropriated Labour policies; i.e.

they alter the affordable, social and family housing allocations. Perhaps a concluding remark

by Davis & Thornley (2010) is becoming apparent; that the long term projected benefits of

legacy are preceded by complex and unevenly distributed short term outcomes.

“With the Welfare Reform Act that takes place in August, we will have families

moving out of the borough. It goes back to the point about the Olympic promise. The

Olympics was about regenerating an area and ensuring that the existing

communities benefited, and Tower Hamlets’s vision was not a borough that was

exporting families out and importing in just affluent people.”

Khan, London Borough of Tower Hamlets

Hall and Hodges (1998) claimed that compulsory land purchase to construct event

infrastructure and for housing relocation can increase rent and house prices. Greenwich,

Newham, Hackney and Barking and Dagenham are experiencing issues pertaining to this

phenomenon; suggesting the GLA must mobilise its land holdings to reduce the housing

deficit and thus prices.

“Basically it is just a lack of supply, and the lack of supply is driving up property

prices. […] London has a major housing crisis and we need to build to get out of it.”

Wales, London Borough of Newham

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These debates appear to be long standing and party political; this serves to highlight the

constraints of social organisation (the environment) in meeting present and future needs as

discussed by The Brundtland Comission (1987). Perhaps improvements in an area due to

regeneration will always to some extent improve its appeal and result in population

movements; the Government do attempt to mediate the effects.

Further Strategic Issues

Governance

Malfas, Theodoraki and Houlihan (2004) stated that interest in The Games manifests at a

national, regional and local level; a lack of commitment at all levels will hinder legacy

delivery. The host boroughs (and other stakeholder groups) believe this is not being

achieved

“It has to be an approach taken by all levels of government, not just through the

issuing and the release of resource, in terms of revenue or capital, as that may be

appropriate, but just through the simple act of coming together as three different

governmental institutions”.

Nicholson, London Borough of Hackney

The host boroughs suggest a clear, distinct and identified ministerial leadership should co-

ordinate the involvement of multiple Government portfolios (involving almost all service

areas at all levels of service); generating, monitoring and sustaining the required

commitment.

“What one is really looking towards perhaps would be to have that kind of access

that of course could be captured in a ministerial portfolio of some description, but it

actually looks across Government, rather than it being specifically around, say, one

role within one Cabinet Committee […] It is a far wider remit than that, which goes

well beyond Culture, Media and Sport.”

Nicholson, London Borough of Hackney

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4.4 Internal

4.4.1 Positive

Sporting Legacy

Sports Facilities Legacy/Future UK Hosting

The pre bid plans of The Lea Valley Regional Park Authority to build several of the venues is

regarded by them as key to success in securing legacy for Olympic Park facilities. Much of

the scoping and feasibility work had already been completed and legacy clients were already

in place; mitigating the issues highlighted by Hall (1992) of ‘fast-tracking’, insufficient

evaluation of social/economic outcomes and limited public consultation.

“[…] so it was a case of the Olympic bid coinciding with the plans that we had for

those venues. It was a very happy coincidence, it is fair to say, which enabled us, in

harness with the Olympic project, to deliver those venues bigger, better and

sooner—and, as a result, to deliver a much better legacy for the nation.”

Dawson, Lea Valley Regional Park Authority

Two interacting mechanisms allow success. Firstly the environment in which these projects

were delivered was stable (e.g. funding and objectives); importantly a long-term legacy was

strategically planned from the time of the bid, something advocated by Leopkey & Parent

(2012).

“An important point as well is that in terms of providing long-term certainty around

management, funding and management expertise, I think having a legacy client also

gave confidence to what could be achieved”.

Dawson, Lea Valley Regional Park Authority

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Secondly, collaborative working through project development and construction allowed

close relationships to be formed; legacy objectives were embedded at an early stage.

Essentially work on achieving legacy began far before The Authority took responsibility for

delivery.

“As the legacy client, we worked hand in hand with the ODA, LOCOG and national

governing bodies throughout the design and construction process. So from the very,

very beginning, with the full knowledge of who the legacy client was going to be,

clearly we had that role to play.”

Dawson, Lea Valley Regional Park Authority

The LLDC defend the bidding process for the Olympic Stadium stating that it was fair,

detailed, legally robust and also thoroughly assessed despite Leyton Orient’s concerns. The

the LLDC suggest a bid with both football clubs could have been submitted for

consideration; consequently Leyton Orient (or West Ham) are at fault.

“We ran a very thorough and detailed competition for a concession arrangement in

the stadium. None of the bidders could prevent teaming with another bidder; no one

could stop that. We went through an assessment. We used top lawyers in the

process, as you would expect. We used PwC on all the assessments of the bids,

financial and otherwise.”

Hone, LLDC

The final decision is justified by suggesting that West Ham FC were the only party submitting

a commercially viable bid; if the anchor tenant does not have sufficient commercial power, a

rather large and expensive white elephant would be left; an element of legacy important to

The IOC.

“The concession agreement is a good deal for taxpayers […] you need a

concessionaire that is going to be able to fill it and use it and bring vitality to that

area of London. […] West Ham was the only credible bid on the table.”

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Hone, LLDC

Host Borough Legacy

The LLDC address the integration of housing and development on The Olympic Park with

existing communities. As a corporation they are confident that the framework they have

developed will contribute towards the convergence objectives through an accelerated

programme of housing.

The LLDC are attempting to alleviate the potential (and impact) of gentrification by

delivering housing stock at various price points; enforcing stipulations for tenant allocation.

However the Health and Social Care Act 2012 and Welfare Reform Act 2012 may impinge on

the effectiveness of this.

“In terms of the ones on our land holdings, we have a policy of bringing forward up

to 35% affordable housing. Within that 35%, roughly split, one-third is going into

social housing, which tends to be typically about 30% to 40% of market rate, then

some intermediate uses which will be about a third. Then we will have affordable

housing, which is 70% to 80% of market rate as well going forward.”

Hone, LLDC

Providing properties at various price points provides access to differing segments of the

population. Therefore a community can be manufactured with enough spending power to

sustain any businesses that locate in the area; helping to generate a representative,

integrated and thus sustainable community.

“In whichever borough the housing falls, 40% [of nomination rights] will go to the

host borough and 30% goes to the East London Housing Partnership, which means

the surrounding boroughs as well. There is a hierarchy where 10% goes to the GLA

for wider London, 10% comes to us and 10% goes to the affordable housing

provider.”

Hone, LLDC

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Further Strategic Issues

Governance

The Lea Valley Regional Park Authority and LLDC are positive about the inclusion of the

views of other stakeholders into the decision making process. A democratic board provides

strategic leadership ensuring collaborative working; thus providing a seamless, unified

solution. Resources are delivered through a skilled management team, clear policy

framework, business plan and strategic vision of Olympic and Paralympic legacy.

“[…] we have a democratic board with members from not only the riparian

boroughs, which have a local interest and understanding, but across all the

precepting authorities across London, Essex and Hertfordshire as well, which

provides that very clear strategic leadership going forward.”

Dawson, Lea Valley Regional Park Authority

Future Olympic and Paralympic Games

Some of the internal stakeholders generated knowledge that future hosts will replicate.

Firstly LOCOG produced an organisation that was representative of the UK population. The

diversity of the workforce was outstanding; something not overlooked by those entering or

already participating in candidature.

“[…] current host cities are now structuring and looking to put together their

workforces […] all their bids now contain quite detailed proposals for the way that

you make the workforce as diverse and as inclusive as possible.”

Coe, LOCOG

Secondly The Lea Valley Regional Park Authority suggests that initiating an Olympic legacy

vehicle as soon as possible is essential. This provides stability, ownership, accountability

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continuity and a key thread of expertise; allowing legacy to be embedded in delivery as key

staff remain involved.

“In terms of transferring knowledge and looking at how we can pass on our

experiences collectively to future host cities, ideally the organisation with long-term

ownership and accountability for the Olympic Park should be in place from the

outset, to lead on the design and development of the park.”

Dawson, Lea Valley Regional Park Authority

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4.5 Nations & Regions

4.5.1 Positive

Sporting Legacy

General Public Participation

Both representatives depict increased participation levels since London 2012. The Welsh and

Scottish Sport Councils portray confidence in their ability to achieve a sustainable growth in

figures.

“The impact so far has been, I think, very exciting. Last year, our national statistics

on participation increased for the first time in a long time. That increase has been

maintained this year and the frequency of existing participants has shown an

increase.”

Harris, sportscotland

Sportscotland cite funding from Scottish Government, The National Lottery combined with

Local Authority budgets as a major benefit; Malfas, Theodoraki and Houlihan (2004) stated

that interest in the Games manifests at a national, regional and local level. They believe

sustained participation will be achieved through collaborating sports and government

stakeholders.

“There is no “right” to investment in Scotland. A governing body or local authority is

not entitled; it is very much based on what it can deliver in partnership with its own

partners locally and with us nationally.”

Harris, sportscotland

Sport Wales are confident of sustaining increases in participation due to their focus on

planning with each sport, thus maximise effects. This strategy involves matching and

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developing the supply of sporting opportunities with demand; agreeing with the sporting

stakeholders opinion that requirements and the way people wish to participate in sport and

physical activity is changing (e.g. 11 a side football versus 5 a side). Additionally, Sport Wales

refine this strategy by generating pathways leading from grassroots, through competition

and into elite performance.

“[…] it was about developing a pathway: learning to swim, getting involved in a club

and then staying involved. It was not about offering just single opportunities but

very much around making sure that once people get involved, they stay involved.”

Powell, Sport Wales

Education and School Sport

Sport Wales and Sportscotland appear to have benefitted from learning derived from the

implementation of SSPs. Sportscotland believe sport can impact other areas of society (e.g.

health); thus requiring a systematic approach to increase participation; e.g. a short term

project based approach to a committed long term investment.

By basing Active School’s co-ordinators within the education system and linking school

structures with community sports hubs (something The Youth Sport Trust believes is

missing) they were able to achieve this.

“Participation will not happen without doing things and putting things in place to

support, sustain and nurture it. It is important to take that forward. […] Community

sport hubs are about that: growing participation that is led, managed and

developed, with support, by communities themselves.”

Harris, sportscotland

Sport Wales also use the education system to improve sports participation but discuss their

5x60 (60 minutes of activity five days a week) programme; which focusses on young

people’s engagement through the Young Ambassador scheme. Consequently the conversion

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rate of young people entering community sport and also competitive participation at a club

level improves.

“[…] it is giving young people the choice and the voice in what sport and activity they

want to take part in. Once you have got them involved and they are confident, you

have a better chance of getting them into community sport and keeping them all

involved in sport. The 5x60 programme is focused very much on them choosing the

activity.”

Powell, Sport Wales

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4.5.2 Negative

Sport Wales highlight a threat, rather than a negative to the delivery of legacy. The impact of

budget cuts could jeopardise the delivery of legacy Wales.

“The short answer is that budget cuts will have an impact on the legacy and on sport

in Wales.”

Powell, Sport Wales

In attempt to pre-empt and dissipate any negative effect Sport Wales are entering a phase

of lobbying to ensure P.E. is enshrined as a core curriculum subject as well as demonstrating

how sport can enhance Public Health delivery and reduce its budget; thus increasing value

for money and securing an increase in investment in sport. Should funding be removed

structures will have been sufficiently altered to leave a legacy.

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4.6 Other

4.6.1 Positive

Regeneration Legacy

UK Legacy Outside London

VisitBritiain suggest positive impacts for tourism outside London will continue to occur as a

result of their work co-ordinating effective and appropriate post-Games efforts.

“[…] we have just had the results in and, for a £25 million investment on image, on

which we track the increase in aspiration to travel to Britain, we have seen that

uplifted to a level that would deliver us £200 million worth of revenue, so that is a

return on investment of eight to one.”

Yates, VisitBritain

To enhance the image of the UK the media present for the Olympics filmed at various

locations around the country. The exposure of Olympic broadcasting coupled with

programmes about the UK and its history improved international perceptions of the UK

brand.

“When we tracked the brand and how perceptions internationally had changed, we

found that 75% of people we asked internationally said that the coverage they had

seen of the Olympics made them want to explore more than London—made them

want to go beyond London.”

Yates, VisitBritain

Preuss & Alfs (2011) reputed; demonstrating fundamental changes to the world within the

host city or country is a motivation for hosting mega events. When it is considered that a

DCMS (2008) objective was to; demonstrate that the UK is a creative, inclusive and

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welcoming place to live in, visit and for business it would appear that this is a constituent of

legacy that VisitBritain believe has been achieved.

“For the first time, we were in the top 10 nations for welcome. Welcome is hugely

important for tourism. We know that 63% of people who saw coverage of the

Olympics said that it had increased their interest in visiting the UK, as well as those

75% who said they wanted to see more of London.”

Yates, VisitBritain

Ritchie, Shipway, & Cleeve (2009) suggested; assimilating social impacts with environmental

and economic outcomes are essential to provide a balanced appraisal; VisitBritain provide

an indication of a relevant economic parameter that supports this notion.

“We do know that tourism had record spend last year and spend is up, for the first

four months of the year, 12% to Britain.”

Yates, VisitBritain

Related Regeneration

The National Council for Voluntary Organisations (NCVO) are complimentary of the

approach of Government and LOCOG for the Games Makers project.

“[…] there has been more commitment to legacy than in any previous Games and,

for all the problems that we are talking about, more success in legacy than has been

seen in previous Games anywhere.”

Locke, National Council for Voluntary Organisations

Specifically the successes are attributed to the investment, leadership, management (micro

detail to macro responsibility), training and recognition of the Games Makers contributions.

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“[…] Lord Coe said that the difference between a good Games and a great Games is

the volunteers.”

Locke, National Council for Voluntary Organisations

As a result of these highly developed skills several sources of statistics reported an increase

in overall volunteering and during the period of London 2012.

“[…] the Community Life Survey has shown an upturn in the number of people who

are volunteering overall. […] I believe that some 40% of the population said that they

had volunteered during the period, which was an increase, and something over 20%

were volunteering more than once a month.”

Locke, National Council for Voluntary Organisations

However, large and unique sporting events generate a broad volunteer profile (Chalip, 1999;

MacAloon, 1999; Moragas et al., 1999). However the motivations, perceptions, and

behaviour of volunteerism may not be present outside of this ‘special event’ environment,

therefore a ‘strong’ volunteer base is not guaranteed (Williams et al., 1995; Farrell et al.,

1998). Therefore, as Lord Coe suggests these volunteers are not guaranteed to support sport

at the grassroots level but may help deliver a legacy through memorable and inspirtational

events.

The frequency of subsequent events can develop a sustainable body of volunteers equipped

with core competences (Coyne & Coyne, 2001); UK Sport has already highlighted a portfolio

of events and related investment to secure this. Also, Downward & Ralston, (2006)

purported that previous volunteering involvement increases preparedness to volunteer for

another major event (both non-sporting and sporting). Therefore the UK is ideally placed to

secure an exceptional volunteering legacy.

“[…] a fifth of the volunteers had not volunteered before; they were new volunteers.”

Locke, National Council for Voluntary Organisations

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The International Legacy

Trade and Industry

CompeteFor, the procurement process and portal for The Games was regarded as an

outstanding success by The Federation of Small Businesses. This is an excellent example of

an unplanned, tangible, positive of London 2012 in the legacy cube outlined by Preuss

(2007). Significantly; “Following CompeteFor's successful use by the London 2012 Games

authorities and their supply chains, the service continues to be used in the supply chain of

major capital infrastructure projects, such as Crossrail.”3

“Obviously, it [ComepeteFor] was funded to the end of the Olympics, but it is now

being taken up by BiP [BiP Solutions]. […] So it has a life, and we believe that this is a

real legacy. We had a legacy before we started. Because we believe that it is so

much better than other portals, we believe that it should gradually take over the

world of procurement.”

Stanbridge, Federation of Small Businesses/London chamber of Commerce and

Industry

3 https://www.competefor.com/

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4.6.2 Negative

Sporting Legacy

Education and School Sports

The Youth Sport Trust and Association for Physical Education are disparaging of the decision

to replace School Sport Partnerships by the Coalition Government. The Youth Sport Trust

suggests they provided a co-ordinating framework and strategy for SSPs; linking P.E. related

delivery and teachers professional development with funding that went directly to the

schools.

“One of the whole purposes of the School Sport Partnership was to create what were

essentially competitive families, as well as support physical education and physical

activity development. That cluster of eight secondaries is about right for a home and

away, a tournament and so on, and then each of those is working with their small

primary schools doing very local competitions, sports days and so on. That was the

idea: that it gave us both a competitive structure and also a co-ordinated structure

for the delivery of teacher education.”

Campbell, Youth Sport Trust

Under the Coalition Government responsibility has been devolved to head teachers, thus,

removing strategic co-ordination. The Youth Sport Trust and Association for Physical

Education believe that under the previous system movement towards sustainable

development as defined by Mog (2004) was being achieved through process orientated

work demarcated by Moss (1998).

“They [SSPs] were still in infancy, and we were learning as we were going. Yes, just

like other things, we had some great examples and we had some poor examples,

usually dependent on the people involved and employed in it. […] the Ofsted report

that says that School Sport Partnerships improved the teaching of primary physical

education and the amount of time available for physical education. […] the

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governing bodies only had 450 partnerships to go to, not 18,000 primary and 3,000

secondary schools. […] I was under the impression this was an evolving structure,

and it still had some evolution to go and it still had some improving to do.”

Campbell, Youth Sport Trust

To address the possibility of a negative legacy occurring for education and school sport

several mechanisms are suggested by The Youth Sport Trust and Association for Physical

Education. Firstly teacher training must increase its on P.E.; complimented by a supportive

network of mentoring and professional development. Improved core competences will

survive if funding is removed.

“We have to change the way we train our teachers in initial teacher training […] It

needs some sort of mentoring in a family of schools: not someone coming in and

doing it for them but someone mentoring them. Yes, of course you train them up,

but they also have somebody to turn to.”

Campbell, Youth Sport Trust

Secondly, the role of NGB is perceived as significant; adapting to engage and enhance school

P.E. provision and thus grassroots participation. NGBs are also considered to need to

improve their agility and inclusion capabilities by other stakeholders.

“The coaches within the national governing bodies have very good subject

knowledge. Working alongside teachers, both in primary and in secondary schools,

they have so much to offer in terms of development for those teachers, but not

displacing them.”

Marchant, Association for Physical Education

Finally, the instability of the environment is cited as a negative issue from a different sector

of stakeholder. The ability to plan and produce long term strategies with the ability to

survive consecutive Governments could give sport the opportunity to achieve a positive

legacy through its status as a core curriculum subject.

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“The problem is that this short-termism makes everything so challenging. [..] You

then have to understand that on the ground, and people never catch up. The reason

we were successful at the Olympics, other than great coaches, performance trainers

and amazing athletes, was a consistent policy for 10 years”.

Campbell, Youth Sport Trust

The International Legacy

Trade and Industry

One negative impact on legacy highlighted by the Federation of Small Businesses relates to a

focus on inward investment and lack of promotion of the ability of the UK to export. This is

regarded as a ‘missed trick’ and an important area where UKTI and other organisations

should be advocating businesses and opening up supply chains; which could affect the

ability to achieve The DCMS (2010b) objective to exploit to the full the opportunities for

economic growth offered by hosting The Games.

“It is about opening up the supply chain channels to export. […] That is where UKTI

and the embassies should be feeding much more of the supply chain back to us to

allow our members to bid for some of the work.”

Terpilowski, Federation of Small Businesses

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Chapter 5.

5. Conclusion

As a point of departure for this chapter; the multi-faceted concept of legacy and the number

of actors involved at differing levels suggests that there will always be the opportunity for

winners and/or losers to emerge. These statuses can be concurrently justified or argued

against by different actors; some of who consciously or unconsciously appropriate the facts

to suit their own agendas.

The types of detail included in The Select Committee call for evidence generally centre

around key issues; whether the attitude of evidence is positive, negative or mixed in nature.

Within the oral evidence, several elements of the wider concept of legacy (which are

reflected to some extent by the structure of The Select Committee’s Call for Evidence)

receive more attention than others. For example participation is mainly addressed by

sporting stakeholders; urban regeneration and economic impacts by the host boroughs etc.

This demonstrates the priorities and agendas of a diverse group of stakeholders relative to

the constituents of legacy.

Furthermore, this must be considered in the narrative of Olympic and Paralympic Games

provision; i.e. candidature, Games delivery and post-Games. For example during candidature

The Games priorities are influenced by The IOC; who are not primarily concerned with

legacy but want delivery to be focussed on the athletes and to ensure that facility legacies

are implemented. Post-Games, the difficulties in isolating an ‘Olympic effect’ and

subsequently legacy in accordance with the host’s aims and objectives dominate the

evidence.

The Select Committee oral evidence (invited participants) includes numerous stakeholders

from a Sporting, London Communities and Government perspective; fewer representatives

of Internal, Nations & Regions, Other and Media stakeholders give evidence. As a

Government committee is investigating legacy this is perhaps unsurprising; they seek to

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examine those they consider important and to some degree can hold accountable.

Perniciously, this disempowers the voice of stakeholders whose views are restricted to the

written evidence; they are considered less important.

Further investigation and comparison between these methods of submission would further

highlight not only whose voice is missing, but, potentially further ‘known unknowns’; voices

and opinions that have been supressed, repressed or misrepresented within the evidence.

The data presented in this study demonstrates that the voice of the media is un-heard and

few participants represent Nations & Regions and Internal stakeholders; many of the

Internal stakeholders are no longer in post and are not directly responsible for legacy

delivery.

The nature of LOCOG’s existence and also the premise of Olympic and Paralympic legacy

delivery appears to be predicated on leveraging the environment and relationships

developed during candidature and hosting into a transformational process whereby

strategic direction is less governed by an overarching body but becomes embedded in

‘everyday’ delivery. A pertinent question is; have LOCOG sufficiently fulfilled their role in

ensuring legacy actors are fully equipped to achieve the promised legacy outcomes?

Much of the evidence broadly assumes a mixed attitude; i.e. both positive and negative

elements. Unsurprisingly some evidence is weighted towards the positive end of the

spectrum (i.e. Nations & Regions and VisitBritain); perhaps assuming that legacy is self-

evident and thus supressing negative connotations. However some stakeholders such as The

Youth Sport Trust and some host boroughs viscerally address specific negative issues.

In part these represent long standing party political battles (e.g. the debates surrounding

SSPs and GLA landholdings); illustrating the impact of successive Governments on broad

priorities and policies which can affect the delivery of The Games and subsequently legacy;

notably the Welfare Reform Act 2012 and the Health and Social Care reform 2012. These

reforms appropriate the Labour vision for Olympic and Paralympic legacy without directly

modifying objectives; illustrating the poorly demarcated and dynamic nature of the legacy

concept.

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Some stakeholders (i.e. The London Communities and Sport) attempt to address more

elements of legacy in the evidence they provide. These stakeholder groups also contain the

majority of individuals giving evidence; multiple NGBs and host boroughs are represented.

The increase in stakeholder voices not only highlights a proliferation of contexts, but also an

unwillingness to accept or attribute responsibility to the relevant delivery agent.

Subsequently a variety of mechanisms are employed to deliver (or attempt to deliver)

legacy; these can differ across different levels of the same department.

The data highlights that this plethora of contexts, actors and mechanisms results in several

representatives (e.g. Sport and Recreation Alliance) from different stakeholder groups (e.g.

sport, other and Government) suggesting that the context of delivery is unstable and not

conducive to the long term, strategic planning and relationship development required to

deliver effective policy and consequently a sustainable legacy.

For example; if the evidence is considered from a macro or meso level (e.g. The DCMS, Sport

England and UK Sport) there can be disparity with stakeholders operating at a micro level.

These overarching organisations suggest that they incentivise, motivate and deliver a system

that is as fair as possible to those operating within it; many other stakeholders agree with

this sentiment based on results, but also discuss the negatives associated with this

approach.

Specifically, the ‘no compromise’ approach to funding is the most polarising issue emanating

from the evidence; however even this enters a wider debate encompassing a ‘playground to

podium’ pathway. Opinions on producing a sustainable system of participation and elite

performance at a macro and meso level diverge from those at a micro level (e.g. the EHA

and BVF). These examples highlight a ‘silo’ mentality; organisations, actors and sectors that

contribute towards legacy delivery are not as cohesive and co-ordinated as they could be

and have tendencies to work in isolation.

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Sir Clive Woodward surmises this predicament succinctly suggesting that:

“There should be a no-compromise approach to certain sports: if you give them

substantial amounts of money, you expect a return. But there is another chunk of

sports where you have to help develop those sports, where I think a certain amount

of money, if you put in performance criteria, will mean that you see them move up.”

Woodward, Team GB

Essentially, context affects effectiveness; a broad spectrum of indicators must be considered

and funding allocated accordingly. In relation to legacy these criteria should transcend cost

per medal, funding amount sought or participation figures and find themselves embedded in

broader Government strategies and policies to maximise their impact. This is particularly

pertinent when co-ordinating and leveraging legacy constituents across many Government

departments and policy areas; notably but not exclusively Public Health, The DCMS, Welfare,

Disability etc.

To integrate sport at a national level across policy areas and departments from ‘playground

to podium’ a co-ordinating, strategically astute, committed, stable and respected board is

required. In the evidence it is was suggested that legacy delivery was most effective under

two Coalition Deputy Prime ministers; possessing the required gravitas, expertise and cross-

Government portfolio responsibility to nurture a project with such scope.

Due to the dynamic nature of a democratic Government perhaps Select Committee

responsibility (reflecting the current balance of power in Government) would to some

extent alleviate the appropriation of legacy; instilling the required co-operation and

commitment. Thus a stable and predictable environment for sustainable legacy

development would be generated. Furthermore legacy development should be delivered

under the scrutiny of the general public; serving to illustrate principles of good governance

and generating accountability in a converging top down and bottom up approach.

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The difficulties associated with the identification of the ‘Olympic effect’ highlights the need

for focussed longitudinal studies. Unfortunately the lack of such work highlights three

things. Firstly, the motivation to host The Games is often not legacy and secondly any

Olympic and Paralympic Games can only be delivered within the IOC’s guidelines (and

subsequently what they deem important aspects of legacy or not).

Thirdly; legacy as a concept ultimately reflects a ‘known unknown’; each Games delivery

operates in a different context and the exact outcomes are in part un-predictable. Therefore

longitudinal measurement only serves to confirm whether legacy aims and objectives have

been met rather than providing a template for future Olympics and Paralympics.

Despite this, London 2012 can certainly be considered as influential for future Games;

specifically the integration of The Olympic and Paralympic Organising Committee, whilst

marketing and broadcasting them differently was pioneering. The attitude shift for the

disability agenda that this catalysed will impact The Paralympic Games, however in the

context of the UK and internationally there is still much work to be done to deliver

transformation at a societal level.

The scope of data available provides an intuitive point of departure for further research; the

inclusion of written evidence would provide a more in depth analysis. Commitment to the

longitudinal study of the London 2012 legacy would offer empirical evidence illustrating

whether the aims and objectives set out by The DCMS during candidature are met;

developing the legacy radar framework discussed by Dickinson et al., (2011) could

potentially allow comparison over time and also different hosts. However, a longitudinal

meta-evaluation may also prove useful not only in terms of measuring legacy; providing

learning derived through implementation.

In summary the desire of stakeholders to operate within a stable, predictable environment

generated by an overarching, sufficiently powerful and experienced body combined with the

need for longitudinal evaluation of impacts to thoroughly assess Olympic and Paralympic

legacy represents a dichotomy faced by Governments. Legacy development is encapsulated

by the unending construction process discussed by Mosse (1998) and successes will be

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derived through the process oriented work deliberated by the same author. Academics

studying this further would do well to remember Girginov and Hill’s (2008, p. 2102–2103)

statement:

“Legacy is very appealing because of its seeming ability to combine the practical and

policy-relevant with the scientifically respectable […] Equal attention needs to be

paid to the process of legacy construction as a moral, political and sports delivery

enterprise.”

Finally this study has contributed to the body of legacy research specifically on London 2012

and more broadly Olympic legacy by offering an initial examination of previously unanalysed

data gathered by the House of Lords Select Committee proceedings. Examining the nuances

of legacy development through the lenses of different stakeholders has not only provided a

reflection on the achievement (or not) of the legacy objectives set out during candidature

but also informs on possible directions for future research. It has further illuminated the

difficulties involved in generating a sustainable legacy as a result of The Olympic and

Paralympic Games; which themselves are delivered as part of a broader context and agenda.

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