A TECHNOLOGY DRIVEN AD NETWORK - Mediatronic• Mobile, rich media, video, & native ads •...
Transcript of A TECHNOLOGY DRIVEN AD NETWORK - Mediatronic• Mobile, rich media, video, & native ads •...
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A TECHNOLOGY DRIVEN AD NETWORK
LEBANON | KSA | UAE | EGYPT | QATAR
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REACH ROITECHNOLOGY
Built Around 3 Key Pillars
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Through a solid Performance lead Network geared towards
maximizing clients ROI
CREATIVE Studio
Support
Support in developing
your campaign -
Develop animated
banners, Video
animation, Landing
page, Microsite or
Website
Revolutionary
BLOCKCHAIN
Allowing us to
enhance the
viewability and
improve campaign
performance tracking
into day-to-day
operations
State of the Art
TECHNOLOGY
Many solutions in
one place — Ad
Viewability, Ad Fraud
detection, Cross-
Device targeting,
Retargeting, Lead
Generation, etc…
Massive
REACH
Reach 95% of
online users with
20+ Million
Impressions across
websites and apps
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Focused to Delivering Performance Surpassing Market Average
Industry Average Mediatronic Network
Source: Google Benchmarks & DoubleClick 2018
Mobile Click-Through
Rate
0.81%
2.08%
Video Completion
Rate
62%
83%
Ad Viewability
Rate
53%
100%
Display Click-
Through Rate
0.18%
0.51%
Conversion Rate
0.79%
1.28%
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ViewabilityWhile delivering solutions
and re-assurance to our
partners about key
industry uncertainties
Ad Fraud
Performance
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Not any impression is counted! We are the most equipped for Ad
Fraud detection, Viewability & Brand Safety to ensure real human
interaction
Blockchain Ad Technology bringing ultimate transparency & improved data quality for fighting ad fraud & enhancing viewability
Filtering of unidentifiable visitors based on digital behavior, leaving only approved human traffic
Re-checking using double verify which pinpoints 99.7% of non-human bot traffic
Going one step further with integral Ad science, another post-bid fraud identification tool
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Viewable Display
• Ad Viewability – Pay only for ads being viewed
• CPvM billing – Cost per Viewable Impressions
• Ad Fraud Detection
• Premium Publishers
Mobile
• Over 500,000 apps and mobile sites
• Mobile, rich media, video, & native ads
• Innovative ad formats & targeting
• Robust Ad Fraud Detection
Performance
• Conversion tracking
• Cross-device targeting
• Mobile App CPI bidding
• CPA/CPL optimization
Multi-Channel Advertising across Performance, Display, Mobile & Video
Video
• Works across desktop, mobile & native
• High brand safety & viewability
• CPCV model available – Cost Per Completed View
• Highest quality metrics – VTR, Viewability, Completion
rates
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VIEWABLE DISPLAY
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Various Creative Ad Formats to drive Optimal Viewability Rates
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While charging for viewable impressions only to eliminate
wastage & enhance performance
Costing model based
on CPvM
Statistics indicate that almost 50% of all display
advertising is un-seen while in the region average
is around 65%+
Source: Google DoubleClick
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With Access To Premium Regional Publishers
NB. This is just a sample placements, we have access to 250+ premium publishers
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… And Premium Global Publishers
NB. This is just a sample placements, we have access to 250+ premium publishers
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VIDEO
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InRead Native Video Ads for maximum viewability & engagement
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How inRead Video Ads work
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Topped by a Powerful Branded Video Player
1
2
3
1
Brand Bar
2
Social Annotations
3Customizable Share Options
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Operating on cost per view structure which guarantees 100% Viewability. Advertisers only pay when users actively engage with the ad based on a CPCV model (Cost Per Completed View)
Increased engagement from your target audience
Increased brand awareness
Increased return on your marketing dollars
Delivering a guaranteed 100% Video Viewability
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MOBILE
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Offering Different Solutions in One Place
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Smart Targeting through Mobile App Presence; being a first in
the region
Target your campaign only to users who have installed specific apps on their devices
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Supported by push-ad
notifications driving only
qualified users to engage with
your brand
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Click to Call Ad format, making it easier for customers to reach you over the phone
Incredible ROI when
objective is to receive
phone calls
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All this; coupled with Advanced Targeting Options
Creative Size Time of Day Location ISP/Carrier Connection Type & Speed
Device Brand Device Model Specific Site & App
Operating System
Interest Categories
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PERFORMANCE
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A Robust
Performance Driven
Platform
CPL
CPA
CPS
CPI
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Using the most advanced technologies to optimize for best Viewability & Performance
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Post Install Events (PIE) Campaigns
Standard CPI Campaign
PIE Campaign
• Only app install is tracked
• Multiple events per campaign
• Different bids per each trackable Post Install Event
Event TypeList of predefined event types per vertical
Tracking ProviderURLs are automatically generated for
each Post-Install Event based on the
Attribution Platform (MAT, Adjust,
Appsflyer, etc…) the advertiser uses
Bid / PayoutDifferent bid per each Post Install Event
Move beyond installs to user actions that matter
Optimize your ad strategy and pay only for meaningful post-install events
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PIE Case Study
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