A Taste of Knowledge

Lunch and Learn Seminar:

Design Thinking

©Systems Wisdom LLC 2015

Welcome and Overview

Welcome and introductionsSponsors, instructors, and participants

Intentions of programLearn about the processes and tools of design

thinkingApply design thinking to ongoing challenges and

opportunities

Expectations of participantsWhat do you hope to gain by attending?

Design Thinking is about Thinking

Why we need a different way of thinking

About Design Thinking

Design thinking is about new capabilities to harness collective imagination and customer empathy to empower companies to think, act and organize differently. It involves rethinking about customer value, strategic futures, sustainable differentiation and system impact.

CEO Innovation Playbook

Design thinking is an iterative activity that only has broad guidelines but no fixed process. What’s more important is that critical insights, sensitivity to needs and beautiful solutions emerge from the creative chaos encouraged by creative dialogue.

Idress Mootee, Harvard Graduate School of Design

Value of Design Thinking

Performance can be improved: by reducing errors and with insight

two thinking processes that may be in conflict o Error reduction is accomplished with analytic reasoning, high

attention, and formalized policies and procedures that tend to be

well established. o Insight requires intuitive reasoning, pattern recognition and

discovery approaches which are often less well developed.

Design thinking provides: the much needed complement to analytic thinking

that can be particularly important when dealing with challenges and opportunities that are ill defined, volatile and complex.

What You Will Learn

Design thinking is a way of thinking, asking questions and making choices that can be applied to complex organizational challenges and opportunities.

You will learn: Fundamentals of design thinkingUse of design thinking tools How to apply design thinking tools to generate

creative, innovative, and sustainable outcomesHow to develop a design roadmap from concept to

implementation

Instructor Affiliations

John Pourdehnad, PhD : For more than 35 years, John has been a consultant, educator, and practitioner in organizational management, using systems thinking as a world view and communicating its implications for management with for-profit and not-for-profit organizations, and with government agencies. John holds an appointment at University of Pennsylvania where he has taught organizational studies, project management, systems and design thinking, and complex project management at the undergraduate and graduate level.

Larry M. Starr, PhD : Larry is a consultant and educator in strategic management, health care, and higher education—with a focus on use of systems and design thinking and practice to better understand and to solve complex challenges. He retired from appointments at the University of Pennsylvania in 2014 where for 12 years he was executive director, academic chair and professor of Organizational Dynamics, and accepted an appointment as Adjunct Faculty and Program Architect at Philadelphia University to design a new kind of interdisciplinary professional doctorate in leadership.

For Information Contact

Systems Wisdom LLCwww.systemswisdom.com

+1 215-280-1903info@systemswisdom.com

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