A sustainable future vision of coachworks, from strategy to product

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Ana Laura Santos Barth Vrijling David Güiza Caicedo Marjolein van Houten Ricardo Mejia Stefanus Heru Prabowo from A to Green A future vision of coachworks developed for COMBIGROEP CARROSSERIEËN

description

The Micro Delivery System (MDS) proposal achieved by this project, is a new kind of business for Combigroep Carrosserieën in order to extend its potential market following the regulations and trends about transportation and logistics in the European Union.

Transcript of A sustainable future vision of coachworks, from strategy to product

Page 1: A sustainable future vision of coachworks, from strategy to product

Ana Laura Santos

Barth Vrijling

David Güiza Caicedo

Marjolein van Houten

Ricardo Mejia

Stefanus Heru Prabowo

from A to GreenA future vision of coachworks developed for

COMBIGROEP CARROSSERIEËN

Page 2: A sustainable future vision of coachworks, from strategy to product

• The product

Conceptual level

Technical level

• Business plan

• Sustainability and Innovation

• Recommendations

• Questions | Discussion

Concept Development

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Design Brief

Concept

Development

Concept

Discovery

Concept Design

Completing the circle

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The Product

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Concept and business level

Technical level

Emphasis on;- Logistic system- Usability- Product visualisation

Emphasis on;- Loading and unloading- Materials & Construction- Technical Aspects

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Concept & business level: Delivery system

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g-combi

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g-module

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g-box

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Concept & business level: Delivery system

g-box

g-combi

g-module

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Concept & business level: Delivery system

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Technical level: Engineering details

Generic platform

Loading and unloading system

Construction

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Generic Platform

Transversal profiles

Aluminum Profiles

Conveyor Roll

Winch

Locking System

Technical level: Engineering details

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Technical level: Engineering details

Generic Container

Design for disassembly

Recyclability

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Generic Container

Generic Container

PlatformDetachable Ramps

Technical level: Engineering details

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Technical level: Movie

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Business plan

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Business plan: Stakeholders

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Business plan: Strategy

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Business plan: Conclusion

Business Strategy

Becoming the pioneer position in the implementation of sustainable logistic delivery

system and thus creating new market

Being first to the market > developing first the market share > growing faster than

follower competitor when the business reach maturity cycle

Adding New Product & Sevices to the Portfolio > Continuously extend market

potential

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Business plan: Conclusion

Brand Impact : Recognizable as...

Innovative company : always one step ahead to find creative solutions for

better transportation and sustainable logistic distribution system

Green Image : supporting sustainable transport policies and consistently

lowering environmental load to its products

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Innovation

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system innovation

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product innovativeness

Modularity of bodywork :

decreasing significant ammount of

parts while maintaining

customizability Loading-unloading system :

Loading unloading form the side

that increase the efficiency of the

process Recyclability :

All the materials can be esaly

seperated in the end of product life

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Sustainability

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Fuel efficiency

Product requires more construction

compared to regular combi > is not

lightweight

Fuel efficiency is achieved

with the delivery system

New channel for recycling

The modules become a new chanel for the

recollection of recycling material

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Material choice: recyclability

Using materials that are well

recyclable;

Steel

Aluminium

Preventing the use of toxic

adhesives and coatings

Using materials with good eco-

indicator according to LCA;

Recycled aluminium

PVC

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Material choice: eco indicator

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Design for Disassembly

Making sure all materials can be

separated to be recycled after use;

Replacing fixed connections with

detachable ones;

Not using adhesives

Nuts and bolts

Reducing the amount of different

materials;

Easier recycling logistics

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Recommendations

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Recommendations Timeline

Business

Strategy

Product

Development

Showmodel for

RAI

Run Pilot

Extended production

Netherlands

Contact potential clients

Realsize prototype for

testing

Oct

20

09

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10

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15

Jan

20

09

Complete product

development

Extended product

introductionPromotion material

RAI

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Questions?