A sustainable future vision of coachworks, from strategy to product
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The Micro Delivery System (MDS) proposal achieved by this project, is a new kind of business for Combigroep Carrosserieën in order to extend its potential market following the regulations and trends about transportation and logistics in the European Union.
Transcript of A sustainable future vision of coachworks, from strategy to product
Ana Laura Santos
Barth Vrijling
David Güiza Caicedo
Marjolein van Houten
Ricardo Mejia
Stefanus Heru Prabowo
from A to GreenA future vision of coachworks developed for
COMBIGROEP CARROSSERIEËN
• The product
Conceptual level
Technical level
• Business plan
• Sustainability and Innovation
• Recommendations
• Questions | Discussion
Concept Development
Design Brief
Concept
Development
Concept
Discovery
Concept Design
Completing the circle
The Product
Concept and business level
Technical level
Emphasis on;- Logistic system- Usability- Product visualisation
Emphasis on;- Loading and unloading- Materials & Construction- Technical Aspects
Concept & business level: Delivery system
g-combi
g-module
g-box
Concept & business level: Delivery system
g-box
g-combi
g-module
Concept & business level: Delivery system
Technical level: Engineering details
Generic platform
Loading and unloading system
Construction
Generic Platform
Transversal profiles
Aluminum Profiles
Conveyor Roll
Winch
Locking System
Technical level: Engineering details
Technical level: Engineering details
Generic Container
Design for disassembly
Recyclability
Generic Container
Generic Container
PlatformDetachable Ramps
Technical level: Engineering details
Technical level: Movie
Business plan
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TR
UC
TIO
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Business plan: Stakeholders
DE
CO
NS
TR
UC
TIO
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Business plan: Strategy
Business plan: Conclusion
Business Strategy
Becoming the pioneer position in the implementation of sustainable logistic delivery
system and thus creating new market
Being first to the market > developing first the market share > growing faster than
follower competitor when the business reach maturity cycle
Adding New Product & Sevices to the Portfolio > Continuously extend market
potential
Business plan: Conclusion
Brand Impact : Recognizable as...
Innovative company : always one step ahead to find creative solutions for
better transportation and sustainable logistic distribution system
Green Image : supporting sustainable transport policies and consistently
lowering environmental load to its products
Innovation
system innovation
product innovativeness
Modularity of bodywork :
decreasing significant ammount of
parts while maintaining
customizability Loading-unloading system :
Loading unloading form the side
that increase the efficiency of the
process Recyclability :
All the materials can be esaly
seperated in the end of product life
Sustainability
Fuel efficiency
Product requires more construction
compared to regular combi > is not
lightweight
Fuel efficiency is achieved
with the delivery system
New channel for recycling
The modules become a new chanel for the
recollection of recycling material
Material choice: recyclability
Using materials that are well
recyclable;
Steel
Aluminium
Preventing the use of toxic
adhesives and coatings
Using materials with good eco-
indicator according to LCA;
Recycled aluminium
PVC
Material choice: eco indicator
Design for Disassembly
Making sure all materials can be
separated to be recycled after use;
Replacing fixed connections with
detachable ones;
Not using adhesives
Nuts and bolts
Reducing the amount of different
materials;
Easier recycling logistics
Recommendations
Recommendations Timeline
Business
Strategy
Product
Development
Showmodel for
RAI
Run Pilot
Extended production
Netherlands
Contact potential clients
Realsize prototype for
testing
Oct
20
09
20
10
20
15
Jan
20
09
Complete product
development
Extended product
introductionPromotion material
RAI
Questions?
