A SUPER DOSE OF SUPERFOOD TO SUPPORT YOUR ACTIVE, …
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LIVING MAKA LLC 3100 Clarendon Blvd Suite 200 Arlington, VA 22201 CONSUMER PACKAGED GOODS Manufacture of Non-alcoholic Functional Beverages WWW.LIVINGMAKA.COM BRIAN HILL Founder & Managing Member [email protected] 508-369-4589 FOUNDED: 2020 Launched in Market: February 15, 2021 KEY FINANCIALS Capital Raised: $90,000 YTD Revenue: $13,400 50% Online / 50% Wholesale 173 Unique Online Customers 37 Stores in 5 States FUNDING NEEDED $1,500,000 for 18-months runway … WITH THE GOALS OF: * 2,800 stores * Batches >20,000 cans/SKU * Add 3 full-time employees * Launch new flavors & functions PROBLEM A few years ago, the founder, Brian, became a vegetarian and was looking to incorporate more nutrients into his diet. He came across wheatgrass, a nutritionally complete superfood, and began growing, harvesting, and juicing it at home. After months of this arduous process, he thought there must be a better way. The problem is existing wheatgrass options are in inconvenient formats, expensive, and suffer from palatability issues. Simultaneously, he was searching for a coffee alternative that provided a steady, focused energy level throughout the day. Existing energized products did not fit the bill, since Brian insisted on consuming only organic, natural ingredients. SOLUTION MāKā Superfood is a shelf stable, ready-to-drink beverage with a super dose of wheatgrass, paired with yerba mate & guayusa herbal teas, fruit juices/purees, and blue agave for a touch of sweetness. MāKā’s consumers get the equivalent of 8 pressed shots of wheatgrass for the price of 1, 1oz shot in a juice shop. To maximize the quality and efficacy of the ingredients, the beverages are canned in aluminum, which blocks out light and is highly recyclable. Additionally, MāKā is USDA Organic Certified and a carbon neutral operator. A SUPER DOSE OF SUPERFOOD TO SUPPORT YOUR ACTIVE, HEALTHY LIFESTYLE!
Transcript of A SUPER DOSE OF SUPERFOOD TO SUPPORT YOUR ACTIVE, …
LIVING MAKA LLC3100 Clarendon BlvdSuite 200Arlington, VA 22201
CONSUMER PACKAGED GOODSManufacture of Non-alcoholic Functional Beverages
WWW.LIVINGMAKA.COM
BRIAN HILLFounder & Managing [email protected]
FOUNDED: 2020Launched in Market: February 15, 2021
KEY FINANCIALSCapital Raised: $90,000YTD Revenue: $13,40050% Online / 50% Wholesale173 Unique Online Customers37 Stores in 5 States
FUNDING NEEDED$1,500,000for 18-months runway
… WITH THE GOALS OF:* 2,800 stores * Batches >20,000 cans/SKU* Add 3 full-time employees* Launch new flavors & functions
PROBLEMA few years ago, the founder, Brian, became a vegetarian and was looking to incorporate more nutrients into his diet. He came across wheatgrass, a nutritionally complete superfood, and began growing, harvesting, and juicing it at home. After months of this arduous process, he thought there must be a better way. The problem is existing wheatgrass options are in inconvenient formats, expensive, and suffer from palatability issues. Simultaneously, he was searching for a coffee alternative that provided a steady, focused energy level throughout the day. Existing energized products did not fit the bill, since Brian insisted on consuming only organic, natural ingredients.
SOLUTIONMāKā Superfood is a shelf stable, ready-to-drink beverage with a super dose of wheatgrass, paired with yerba mate & guayusa herbal teas, fruit juices/purees, and blue agave for a touch of sweetness. MāKā’s consumers get the equivalent of 8 pressed shots of wheatgrass for the price of 1, 1oz shot in a juice shop. To maximize the quality and efficacy of the ingredients, the beverages are canned in aluminum, which blocks out light and is highly recyclable. Additionally, MāKā is USDA Organic Certified and a carbon neutral operator.
A SUPER DOSE OF SUPERFOOD TO SUPPORT YOUR ACTIVE, HEALTHY LIFESTYLE!
MARKETThere are 83MM millennials in the United States, of which 60%, approx. 51MM, consume energized beverages on the regular – this is an existing $19B market. 30% of millennial consumers actively seek out organic and/or natural ingredients when making a purchasing decision, which makes up an estimated $6B market for organic beverage products such as MāKā Superfood.
TEAM
REVENUE MODELMāKā is currently selling 12-pack cases wholesale to resellers (grocery and food service) and direct-to-consumer. Online sales account for 50% of gross revenue. At stabilization MāKā is targeting gross profit margins of 45%.
SELECT RETAIL ACCOUNTS
TRACTION HIGHLIGHTS• Within the first 8-weeks of operation, MāKā has exceeded it’s go-to-market expectations
• 3x’s as many stores as projected at this point • Reorder rates doubled from 3.9 weeks from initial order to 1.9 weeks for a reorder• Turn rate (# cans sold per store per week) has nearly doubled from 12/week to 20/week• A few stores with exceptional placement are exceeding 45+ turns per week• MāKā is now selling in 5 states and on both coasts
BRIANHILL
Founder
RUSSELLHIRSHONMarketing
COLINCAMPBELL
Sales
TONNYWELLINGFinance
2021 (est.) 2022 2023 2024 2025
Gross Revenue 196,458 2,835,809 14,546,082 37,498,662 61,085,058
Operating Expenses 731,113 2,546,274 5,605,457 9,634,629 13,377,745
Net Income (732,616) (2,319,700) (740,833) 3,348,746 8,846,761
• 2,800 storesFUNDING ASK: $1,500,000 for 18-months runway with four specific goals:• Production economies of scale • Add 3 full-time employees • New flavors & functions
