A Successful La-Z-Boy Vacation Incentive Promotional Engagement By Odenza Marketing Group

IntroductionOdenza Marketing Group offers clients a full

range of travel and leisure incentives that give them a distinct market advantage and help ensure brand integrity. Since 1998, its marketing and advertising team has provided a host of support services that drive program success. In one notable engagement, Odenza Marketing Groups’ vacation incentives were selected by La-Z-Boy Furniture Galleries as a way of differentiating the company in a highly competitive sector.

About Vacation IncentivesA La-Z-Boy Furniture Galleries general manager

who has utilized the vacation incentive approach described it as successful for the primary reason that vacations get people excited and motivate deadline-driven purchases. Advertising was another key driver of program success in the La-Z-Boy engagement, with newspaper ads giving readers a vivid picture of the “dream vacation experience.” Consumers also appreciated the promptness with which they received the travel voucher, with the certificate handed out at point-of-sale, rather than when the furniture was delivered.

ConclusionThe program was also effective in

generating staff enthusiasm that translated into a high ratio of sale closings. Another noted benefit was increased referrals, which generated word-of-mouth enthusiasm when regular promotions were run throughout the year.