A Successful Education Programme New Zealand A small country at the bottom of the world? A Global Country New Zealand Action Call to World Headlines Increasing Levels Food is vital to New Zealand Economy New Zealand is a Desired Location Do About It? What should we Problem So, whos is this? New Zealand Industry Dual Food System has a public health system but in other areas user pays believes education is a Government responsibility is fragmented We Do? What did Formed a Committee Consumers Industry Ministry of Health Ministry of Agriculture and Forestry Working Group with Sub Committees Promotion Education Membership Technical Logo Use Approval Partners and Partner Organisations Kiwi Ingenuity What works for New Zealanders? Top New Zealand Toyota Ad 2001 What doesnt work for New Zealanders? SHOCK HORROR! Look Again! What appeals to us! Simple Messages Achieved What have we Achievements Student Packs Four successful summer campaigns Television, Radio, Newspaper, Magazines Articles Brochures and Posters Supermarkets, Childrens Groups, Holiday Areas, Camping Grounds Carry Bags Milk Cartons Evaluations 60% Recall of Campaign/Promotion 85% An Average of of People Reported a Behaviour Change Regulatory Program Food for Sale on Domestic Market Food Production, Processing and Export Where to Now? 5 Year Strategy Foodsafe Week this December launched by the new Minister for Food Safety, Annette King with a picnic in the grounds of Parliament. Administrative and Secretarial Support Were on our way Thank You but before I go Thinking Globally -- Working Locally A Conference on Food Safety Education