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“SHOW ME THE MONEY”: HOW TO CREATE A SUCCESSFUL AND SUSTAINABLE PRIVATE PRACTICE WITHOUT KNOWING ANYTHING

ABOUT BUSINESSAdam K. Lax RDN/LDN

Business Coach/Speaker/Certified Hypnotist

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DISCLOSURES

No Conflicts of Interest

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OBJECTIVES

• Identify 3 Massive Mistakes RDs/NDTRs Make That Keep Them Worried And Frustrated About Making Enough Money

• Identify The Significance of Your Target Market/Ideal Client

• Identify and Evaluate Self Limiting Beliefs Which Inhibit Nutrition Entrepreneurs(Nutripreneur) From Enrolling Their Clients

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"SHOW ME THE MONEY”MASTERING THE INNER GAME

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”THE UNKNOWN NUTRIPRENEUR”

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MASTERING THE BASICS

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WHY I GET UP IN THE MORNING?

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MY MISSION IS TODAY

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MY JOURNEY

• 7 YEARS FOOD SERVICE MANAGEMENT +HOSPITALITY INDUSTRY AND LTC STARTING THE JOURNEY-$22,500-$35K• 15 YEARS IN ACUTE CARE(CNM AND STAFF DIETITIAN)-

$65K• 13 YEARS PRIVATE PRACTICE(8 YEARS FULL TIME(2012)-

100K+• 8 YEARS AS BUSINESS COACH AND MENTOR- 100K +• “SIX FIGURE NUTRIPRENEUR COACHING PROGRAM”• $382 K IN SALES( 2017-2019 AMAZON STORE)

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LIFE CHANGING EVENT5/19/1992

• I ALLOWED THE OUTCOME(S) TO DEFINE WHO I WAS(NON-SERVING BEHAVIORS AND RESULTS)

• PERSONAL CHALLENGES MULTIPLIED

• REQUIRED YEARS OF SELF ASSESSMENT TO CHANGE THE BELIEF SYSTEM

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TIME TO CHANGE PERSONAL CONVICTIONS

• 2008 ENROLLED IN PERSONAL DEVELOPMENT PROGRAM• COMMITTED TO LEARN THE “INNER GAME” OF CHANGE• SET PERSONAL/PROFESSIONAL GOALS BEYOND THE SELF-

LIMITING BELIEF SYSTEM

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3 MASSIVE ERRORS NDTRS/RDNSMAKE …….

• Having the overwhelm from going from JOB to own BUSINESS OR current entrepreneurs are frustrated about not making enough money- breeds the lack of confidence

• RDs find it difficult/never taught how to ask for the money

• Having a plan without a Strategy

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RDN/NDTR COMPENSATION

• 100+ YEARS AS A PROFESSION AND INDUSTRY NOT SHOWING PAY INCREASES PROPORTIONAL TO COST OF LIVING.• RDs/NDTRs DO NOT HAVE THE SKILL SET TO ASK TO BE PAID DIRECTLY PROPORTIONALLY TO THEIR SELF-WORTH.• ENTREPRENEURSHIP IS STILL A SMALL PORTION OF THE INDUSTRY

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RDN COMPENSATION

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NDTR COMPENSATION

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WHAT IS YOUR WHY?CREATING YOUR OWN MOVEMENT

• What is your Why?

• What is your vision?

• Why are you an entrepreneur?

• Why do you get up in the morning?

• What is your nutritional blueprint that you want to leave to the planet?

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WHAT IS YOUR TARGET MARKET?• Initial stages of formulating a business plan include:

A.Demographics: local vs. remote/virtual

B. Brick and mortar building vs mobile.

C.Age groups, gender, non binary

D. Insurance vs. fee for service

E. Niche market

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WHO IS YOUR IDEAL CLIENT?

• Psychographics-what qualities you look for• (Fun, passionate, action oriented)

• Who do want to work with? You get to choose what types of people you want to “SERVE”! This is a services business. At the end of the day, people buy “YOU”! You are your business!!

• People who can afford your services.

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UPS- UNIQUE PRICELESS SOLUTION

•How do you get them from pain to pleasure?•What is your pathway to get them there?•How do you enroll them into success?

THEY NEED YOU MORE THAN YOU NEED THEM!

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3 QUESTIONS TO ASK THE CLIENT

1. WHAT’S STOPPING YOU?(INTERNAL)

2. WHAT’S HOLDING YOU BACK?(EXTERNAL)

3. WHERE ARE YOU HIDING OUT? (OLD BEHAVIOR)

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MONEY BLUE PRINT(PAID DIRECTLY PROPORTIONAL TO OUR SELF-WORTH)

• FINANCIAL THERMOSTAT• BASED ON INTERNAL AND EXTERNAL FACTORS• FAMILY• PERSONAL EXPERIENCES• SOCIETY

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INFLUENCES

•VERBAL PROGRAMMING

•MODELING

• SPECIFIC INCIDENTS

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PERSONAL(INTERNAL)

•USING OWN EXPERIENCES(MISTAKES AND SUCCESSES)

• INCORPORATING PREVIOUS EDUCATION MATERIALS AND TEACHINGS

•OUR RESULTS ARE AFTER APPLICATION OF EDUCATION AND EXPERIENCES

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FAMILY/SOCIETY(THE EXTERNAL ”ROOTS”)

• PARENTS’ VIEWS AND BIASES OF THE PAST• FINANCIAL STATUS DURING UPBRINGING• AGREEING WITH THOSE VIEWS AND MAKING THEN YOUR

OWN• HOW SOCIETY SAYS “YOU SHOULD BE HERE OR THERE OR

DO THIS AND THAT”• ALLOWING THEM TO DEFINE YOU AS SOMEONE YOU ARE

NOT.

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SELF-LIMITING BELIEF STRUCTURE

PLAYING THE “VICTIM” GIVES A NEGATIVE RESULT

• BLAMING-” IT WAS MY PARTNER’S FAULT…”• JUSTIFYING-”IT’S OK, SOMEOME ELSE WILL DO IT..”•COMPLAINING-”LIKE ATTRACTS LIKE”–BREEDS NEGATIVITY(BAND WAGON)

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CHANGING THE BLUEPRINT

NEW BELIEF (5)

THOUGHTS (1)

FEELINGS. (2)

ACTIONS. (3)

RESULTS. (4)

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COMPONENTS OF CHANGEFOR SELF-ASSESSMENT

• AWARENESS- CONSIDER WAYS OF BEING, HABITS, STATEMENTS AND SPECIFIC INCIDENTS WHICH MAY HAVE BEEN INCORPORATED INTO YOUR CURRENT BELIEF SYSTEM/PERSONAL CONVICTIONS.(IE. ”MONEY DOESN’T GROW ON TREES…”, “SAVE FOR A RAINY DAY…”)

• UNDERSTANDING- ASSESS HOW THESE WAYS OF BEING, HABITS, STATEMENTS, AND SPECIFIC INCIDENTS AFFECTED YOUR LIFE.

• DISASSOCIATION- CAN YOU SEE THAT THESE THOUGHTS REPRESENT ONLY WHAT YOU LEARNED AND ARE NOT PART OF YOUR ANATOMY? CAN YOU SEE THAT YOU HAVE A CHOICE IN THE PRESENT MOMENT TO BE DIFFERENT?

• DECLARATION- PLACE YOU HAND OVER YOUR HEART AND SAY….” I FOCUS ON OPPORTUNITIES OVER OBSTACLES!”” I AM WORTH $100,000 PLUS/YR”

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SELF-ASSESSMENT TOOL FOR CHANGE AND TRANSFORMATION

AWARENESS OF SELF-LIMITING BELIEF

UNDERSTANDING OF THE PERSONAL CONVICTION

DISASSOCIATION(HOW NOT TO LET IF DEFINE WHO YOU ARE)

DECLARATION(THE NEW BELIEF)

THEY WILL NEVER PAY THAT..

I WAS TOLD THAT AT MY LAST JOB.

I AM PAID DIRECTLY PROPORTIONAL TO MY SELF WORTH

I AM WORTH 100K/YEAR…

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DECLARATIONS(NEW SHIFT)“THE CODE”

VAKS (NEUROLINGUISTIC PROGRAMMMING)• VISUAL• AUDITORY• KINESTHETIC• SPIRITUAL (HEART VIBRATIONS)

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“SHOW ME THE MONEY” CODE• I am an awesome nutrition professional worth $$$$$$____________________________.• I am a Leader • I help others realize the best version of themselves by sharing my passion for healthy

living. • I am not a victim. I take full responsibility for wherever I’m at. • I spend my time doing whatever is necessary to improve my life without

compromising my integrity and I don’t make excuses for why I can’t do something. • I am at my best when I’m authentic and I am fully committed to putting in the work in

order to achieve results and success. • Every day I move towards being the best version of myself that I can be. I do not aim

to please others’ expectations of me. • I do not listen to or engage in any negativity. I choose to see the best in everyone and

in every situation. • I am not guided by fear. Instead, I use fear as a motivator to push myself outside of

my comfort zone knowing that growth awaits me on the other side. • I am an action taker. • I constantly strive to improve every aspect of my life. • I live my life with passion for what I do, integrity in my word, and compassion for

others.

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PLAN FOR TRANSFORMATION

1. START YOUR INVENTORY OF “SELF-LIMITING BELIEFS” WHICH DO NOT SERVE YOU ANYMORE.

2. CREATE YOUR DECLARATIONS AND A “CODE” FOR CHANGE.

3. PRACTICE FOR 90 CONTINUOUS DAYS(PLUS)4. ALLOW ADDITIONAL 90 DAYS GESTATIONAL PERIOD.

(RESULTS MAY VARY.)5. EVALUATE RESULTS AND ”RINSE AND REPEAT!”

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REFERENCES

1. Eker,T Harv, (2005). Your Money Blueprint. Secrets of the Millionaire Mind (pp. 9-47). New York, NY: HarperCollins Publishers Inc.2. Academy of Nutrition and Dietetics. (2019). Compensation and Benefits Survey of the Dietetic Profession. Retrieved from the Academy of Nutrition and Dietetics www.eatrightpro.com.3. Olsher, S. What is Your What? Hoboken, NJ: John Wiley & Sons Publishing;20134. Gerber, M. Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies. New York, NY: Harper Collins Publishers;20085. Rabbit, M. Self–Leadership: The Real Battle is Within. Self Published Workbook;20156. Morishita, E. Rainmaking 101. Movement Makers Mastermind Coaching; 2012-20167. Cunningham, K. Keys to the Vault: Lessons From The Pros On

Raising Money and Igniting Your Business. Austin, TX EnclavePublishers;2006

8. Litt, A, Berger-Mitchell,F. Guide to Private Practice: An Introduction To Starting Your Own Business. Diana Faulhaber Publisher;2004

9. Crowe, C. (1996, December 13). Jerry Maguire. Retrieved from URL https://youtu.be/TuQC5hhhqkY

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QUESTIONS

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CONTACT INFORMATION

• Adam@sixfigurenutripreneur.com

• www.Sixfigurenutripreneur.com

• Instagram: Six Figure Nutripreneur

• FB: Adam Lax

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