A study on the vegetable oils and fats market and value ... · Retail and Foodservice Market Size...

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FROM FIELD TO SHELF I 1 Copyright Derechos Reservados Sistemas Interactivos de Consultoría, S.A. de C.V. Vegetable oils and fats represent one of the main raw materials used in the food industry, as well as an important end product purchased by consumers in any supermarket. A current trend in the industry shows a shiſt toward healthier-perceived alternaves, creang a negave effect in terms of public opinion related to the health risk oils and fats represent. Mario Toledo, Lucas Franco and Natalia Moblicci FROM FIELD TO SHELF A study on the vegetable oils and fats market and value chain in Brazil, Mexico, Colombia and Chile

Transcript of A study on the vegetable oils and fats market and value ... · Retail and Foodservice Market Size...

Page 1: A study on the vegetable oils and fats market and value ... · Retail and Foodservice Market Size in USD MM (2018) CAGR GDP for the same period. ... Chile 2 M Ton Colombia 9 M Ton

FROM FIELD TO SHELF I

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Copyright Derechos Reservados Sistemas Interactivos de Consultoría, S.A. de C.V.

Vegetable oils and fats represent one of the main raw materials used in the food industry, as well as an important end product purchased by consumers in any supermarket. A current trend in the industry shows a shift toward healthier-perceived alternatives, creating a negative effect in terms of public opinion related to the health risk oils and fats represent.

Mario Toledo, Lucas Franco and Natalia MoblicciFROM FIELD TO SHELF

A study on the vegetable oils and fats market and value chain in Brazil, Mexico, Colombia and Chile

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Despite the aforementioned effect, demand for vegetable oils and fats has shown sustained growth in our markets. End product brands continue to face challenges in the development of new products.

The size of the oils and fats market in the studied countries amounts to $15.7 billion dollars. .

Based on the composition of end products found in retail and foodservice channels, the product categories most dependent on oil and fat supply are:

CAGR of the Market Size (2016-2018)

Retail and Foodservice Market Size in USD MM

(2018)

CAGR GDP for the same period

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Across the four countries analyzed, the leading oils in terms of production are Soybean and Palm Oil.

The map below shows oil supply per country and its share by oil type:

For each of the packaged food categories which use oils and fats as raw materials (as well as oil as an end product), there are 3 or 4 companies dominating the Retail and On Trade supply chain, which is highly segmented. For each of the countries studied, an average between 50 and 70% of the market is located the traditional trade channel (Mom + Pops). Contrary to popular belief of a supermarket channel dominance, demand for omnichannel presence has continued to grow, turning convenience stores into a more relevant channel in a highly dynamic market.

Oil production in Tonnes (2018) and Import/Export in MM USD (2017)Source: Sintec Digital Analysis and OEC - Observatory of Economic Complexity

2 M TonMexico 0.2 M Ton

Chile

2 M TonColombia

9 M TonBrazil

50%

30%

7%

7%

5%

1%

Rapeseed Oil 70%

Soy bean oil 7%

Olive oil 13%

Sunflower seed oil 2%

88%

7%

5%

IMPORT 940 MM USD

233 MM USDEXPORT

IMPORT 397 MM USD

98 MM USDEXPORT

IMPORT 514 MM USD

508 MM USDEXPORT

IMPORT 882 MM USD

1228 MM USDEXPORT

Soy bean oil 86%

Cottonseed Oil 6%

Palm Oil 6%

Sunflower seed oil 1%

Peanut oil 1%

Soy bean oil

Rapeseed Oil

Palm Oil

Coconut Oil

Cottonseed Oil

Sunflower seed oil

Palm Oil

Coconut Oil

Soy bean oil

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Sintec Consulting has helped companies achieve sustained growth for more than 30 years. As a trusted advisor and expert from production to retail, we create value where your value chain needs it the most.

Mario Toledo, Managing Director, São Paulo [email protected]

Natalia MoblicciSenior Manager, São Paulo [email protected]

Over 14 years of industry and consulting experience. Managing Director of the Sintec Consulting Brazil Office since 2015. He has participated in more than 45 projects in 20 territories, focused on a diverse number of topics including growth strategy, channel strategy, route-to-market, commercial processes and marketing, distribution networks and Order to Cash. His industry focus is on consumer goods, industrial products, retail and transportation.

More than 11 years of experience in consulting. She has implemented more than 20 projects in Brazil and Peru, focused on different business areas, including route-to-market, logistics, transportation, PMO, strategic sourcing, zero-based budgeting, change management and market sizing. Her main industry expertise is on consumer goods, retail, steel industry, and aerospace technology.

About the Authors

CIUDAD DE MÉXICO / MONTERREY / BOGOTÁ / SAO PAULO / SANTIAGO DE CHILE

www.sintec.com [email protected]

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