A STUDY ON THE WORKING OF ‘NJ INDIA INVEST PVT LTD’

A Summer Training Report submitted to

NJ INDIA INVEST PVT LTD, BANGALORE

in partial fulfillment of the requirements

for the award of the

POST GRADUATE DIPLOMA IN MANAGEMENT

Submitted by

Anjali Asthana

Under the guidance of

Prof. Bikramaditya Ghosh

Industry guide : Suresh Chaudhary( Branch Manager)

ISME LOGO

International School of Management Excellence

Sy. No. 88, Chembanahalli, Near Dommasandra Circle,

Sarjapur Road,

Bangalore-562125

July 2015 [DOCUMENT SUBTITLE]

International School of Management

Excellence Sy. No. 88, Chembanahalli, Near

Dommasandra Circle, Sarjapur Road,

Bangalore-562125

May 2015

i

International School of Management Excellence

Sy. No. 88, Chembanahalli, Near Dommasandra Circle,

Sarjapur Road,

Bangalore-562125

1 CERTIFICATE

This is to certify that the Summer Training Report entitled “A Study on the Working of NJ India

Invest Pvt. Ltd.”, in partial fulfillment of the requirements for the award of the Post Graduate

Diploma in Management is a record of original training undergone by Anjali Asthana ( 141220 )

during the year 2014-2016 of her study at the International School of Management Excellence,

Bangalore under my supervision and the report has not formed the basis for the award of any

Degree/Fellowship or other similar title to any candidate of any University.

Place: Bangalore-562125

Date: 22.07.2015 Bikramaditya Ghosh

Asst. Professor

International School of Management Excellence

Bangalore

Countersigned

(Principal)

ISME, Bangalore

ii

“ON COMPANY’S LETTER HEAD”

2 COMPANY CERTIFICATE

This is to certify that Anjali Asthana, a student of Post Graduate Diploma in Management, 2014-

2016, International School of Management Excellence, Bangalore bearing Enrolment No

141220, has undertaken the Summer Internship Training at “NJ India Invest Pvt. Ltd.” During

23rd March 2015 to 23rd May 2015 under my supervision & guidance. She has conducted a study

on “Awareness of Mutual Funds” & completed the Project on Making clients for the company.

Seal of Organization

Suresh Chaudhary

Date: 22nd June 2015 Branch Manager,

Designation: Branch Manager

Address: 9th block , Jayanagar Bangalore

iii

3 DECLARATION

I, Anjali Asthana, hereby declare that the Summer Training Report, entitled “A Study on the

Working of NJ INDIA INVEST PVT LTD” , submitted to the NJ INDIA INVEST PVT LTD,

Bangalore in partial fulfillment of the requirements for the award of the Post Graduate Diploma

in Management is a record of original training undergone by me during the period Mar-May

2015 under the supervision and guidance of Prof. Bikramaditya Ghosh (Assistant Professor),

International School of Management Excellence, Bangalore and it has not formed the basis for

the award of any Degree/Fellowship or other similar title to any candidate of any University.

Place: Bangalore-562125

Anjali Asthana

Date: 22nd -June-2015

iv

4 ACKNOWLEDGEMENT

I am extremely thankful to the “Branch Manager Mr Suresh Chaudhary under whom I was doing

the project and the Unit Manger Mr. D. Sunil Kumar who helped me in the organization” for

their invaluable support and guidance in the completion of this project. I wish to thank Mr. Nitin

Garg, Director, ISME Bangalore, for enabling this endeavor. I wish to express my profound

gratitude to our Academic Mentor Dr. Ramesh G. Tagat and our Principal Dr. Swaroop Reddy

for their kind permission to take up this project work. I express my heartfelt thanks to our Col. H.

S. Mishra, COC-Placement and his team at ISME, Bangalore who provided all facilities for

carrying out this project.

I immensely thank our Project Guide Mr Suresh Chaudhary (Branch Manager) for his valuable

suggestions and for guiding me throughout the work.

Anjali Asthana

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Contents 1 CERTIFICATE .................................................................................................................................. i

2 COMPANY CERTIFICATE ............................................................................................................ ii

3 DECLARATION ............................................................................................................................. iii

4 ACKNOWLEDGEMENT ............................................................................................................... iv

5 LIST OF GRAPHS AND CHARTS ................................................................................................. 1

6 INTRODUCTION ............................................................................................................................ 2

Built On Trust ............................................................................................................................................. 2

7 COMPANY PROFILE ..................................................................................................................... 4

NJ Wealth - Financial Products Distributors Network ........................................................................... 4

Training & Development ............................................................................................................................ 6

8 FUNCTIONING OF VARIOUS DEPARTMENTS .................................................................... 7

9 WORK ASSIGNED .......................................................................................................................... 8

9.1 PROCESS FOLLOWED .............................................................................................................. 8

MUTUAL FUNDS : A BRIEF DESCRIPTION .................................................................................. 8

A survey on "Awareness of Mutual Funds" ........................................................................................... 14

10 CONCLUSIONS ............................................................................................................................. 27

SWOT ANALYSIS OF ORGANIZANATION ...................................................................................... 27

11 SUGGESTIONS AND RECOMMENDATIONS....................................................................... 29

12 LEARNINGS ................................................................................................................................. 30

13 CONTRIBUTION S ...................................................................................................................... 30

14 BIBLIOGRAPHY ........................................................................................................................... 31

1

5 LIST OF GRAPHS AND CHARTS

S NO Content Page No.

1

Various parts of NJ India 03

2 360 degree platform of NJ 06

3 Work assigned 1 : BUSINESS DEVOLOPMENT

12-13

4 The business module of NJ WEALTH 13

5 Work assigned 2 : Research Methodology 13-26

6 Survey Form on Awareness of Mutual Funds 14-16

7 Survey results with pie charts 17-26

8 SWOT Analysis 28-29

2

6 INTRODUCTION

Built On Trust

A evolving, emerging & enterprising group with its' roots in the financial services sector and

today expanding into newer horizons with great passion.

The vision of the group is to be leaders in businesses driven by customer satisfaction,

commitment to excellence and passion for continued value creation for all stakeholders. This

vision has helped us grow and build the trust of our customers and associates which is at the

cornerstone of everything we do. Trust is also at the heart of our success and the driver for

passion for our success.

NJ Group is a leading player in the Indian financial services industry known for its' strong

distribution capabilities. The journey of NJ began in 1994 with the establishment of NJ India

Invest Pvt. Ltd., the flagship company, to cater to investor needs in the financial services

industry. Today, the NJ Wealth Distributor Network, earlier known as the NJ Fundz Network,

started in 2003 is among the largest networks of financial products distributor in India.

Over the years, NJ Group has diversified into other businesses and today has the presence in

businesses ranging from financial products distributor network, asset management, real estate,

insurance broking, training & development and technology. Our rich experience in financial

services, combined with executional capabilities and strong process & system orientation, has

enabled us to shape a rising growth trajectory in our businesses.

NJ Group is based out of Surat in Gujarat (India) and has presence in 94* locations in India and

has over 1,100+* employees.

Vision:

To be the leader in our field of business through,

Total Customer Satisfaction

Commitment to Excellence

Determination to Succeed with strict adherence to compliance

Successful Wealth Creation of our Customers

Mission:

Ensure creation of the desired value for our customers, employees and associates, through constant

improvement, innovation and commitment to service & quality. To provide solutions which meet

expectations and maintain high professional & ethical standards along with the adherence to the

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service commitments.

NJ has various parts and it is known for that:

NJ IndiaInvest has two broad distinct divisions of business as follows

NJ Fundz Network, started in 2003, is a dedicated channel for providing independent financial

advisors or IFA's with a complete business platform for the strengthening and development of their

advisory practice. NJ offers advisors under its network will all the products; support and services

that enables them add considerable value to their business, emerge as a 'new age professional

financial advisor' and compete confidently in the industry.

NJ Fundz Network is a unique, first time in India concept that offers such comprehensive business

platform to independent financial advisors

Established as a distinct entity, NJ Wealth Advisors Pvt. Ltd. seeks to offer comprehensive financial

planning and portfolio advisory services to premium clients. With NJ Wealth Advisors, NJ seeks to

leverage the strong financial advisory and portfolio management skills gained in over a decade of

experience in the industry. NJ Wealth Advisors offers its clients with quality, unbiased, need-based

advisory services & investment solutions.

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This sporadic growth in terms of need of performers in financial advisory services has lead to the

crunch of available performers. Though lots of youngsters are getting into financial advisory

services, but the greatest challenge is of RIGHT SELLING, for which adequate Training is a

prerequisite. Advisory function demands updated knowledge, backed up by honed skills to fetch

effective business. Building long term relationship with clients depends upon possessing clear edge

over others in the field. Hence continuous people development has an important role in building this

fraternity.

Technology has traditionally been NJ's key strength. Our offering on the technological front is

unmatched, vibrant, and comprehensive in nature. Our focus & commitment on technology can be

gauged from the fact that we have set-up distinct entity with a very strong, talented work-force for

the sole purpose of providing the best to NJ in terms of technology and support. Finlogic

Technologies (India) Pvt. Ltd. does all the development & support work in-house on a continuous

basis. It has successfully developed & implemented a powerful support system for the mutual fund

distribution business at NJ with a provision for integrating the same with other investment products

as well as the financial accounting system.

7 COMPANY PROFILE

NJ Wealth - Financial Products Distributors Network

NJ Wealth - Financial Products Distributors Network is one of India's leading and most

successful network of distributors in the financial services industry.

Started in 2003, the NJ Wealth seeks to reach out to the common man and extend the opportunity

to create wealth through an empowered network of financial product distributors – the NJ Wealth

Partners. To its Partners, NJ Wealth provides a full service, comprehensive business platform

with end-to-end solutions critical for success in financial products distribution practice. With it's

compelling set of offerings covering every area of distribution practice, NJ Wealth has managed

to successfully transform the lives of many small and big distributors.

To the common man, NJ Wealth offers a comprehensive wealth management platform with a

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wide choice of financial and non-financial products. Backed by high levels of excellence in

operational and service standards, NJ Wealth offers customers of its' Partners with solutions that

truly makes a difference.

Driven by the strong vision of 'Creating Wealth and Transforming Lives', NJ Wealth's constant

endeavour is to build on the ideas that are meaningful & effective in scaling business challenges,

seizing available opportunities and serving the interests of the customer.

The NJ Wealth family has grown steadily and today it has over 21,000+ NJ Wealth Partners,

spread across 94 branches in 21 states in India with over 9,70,000+ investors and over

INR 21,500+ crores + of mutual fund assets under advice. Irrespective of the numbers though, it

is trust in us which fuels the passion for creating solutions with excellence that touch many lives,

day after day.

The key offerings of the NJ Wealth Distributor platform is briefly mentioned here.

Product basket

Domestic mutual funds (all AMCs)

Capital Markets - direct equity and ETFs

Fixed Deposits of companies

PMS products (Third party & NJ)

Government/ RBI/ Infrastructure bonds

Residential & commercial properties

Partner Services

Dedicated Relationship Manager

Marketing & Sales support

Research support

Training & Education support

Dedicated Customer Care / Query management support

Technological support, including online business / 'Partners Desk' with CRM &

Employee Management modules

Customer Services:

Online family "Client Desk" enabling single portfolio view of 'entire' wealth portfolio Trading &

Demat Account with online transacting & call-&-trade service in mutual funds, direct equity &

ETF

NJ has created it’s 360 degree platform for financial advisors

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Training & Development

The NJ Gurukul is a venture aimed at providing valuable training & education support to the

young, emerging talent pool in India. Started in year 2008, NJ Gurukul today offers a very wide

range of training programs across India in all major cities.

NJ Gurukul is about a vision that aspires to nurture the young talent in India and to transform

them into individuals with knowledge & skills for employment and enterprise. With special focus

on the financial advisors community, NJ Gurukul today, is a leading provider of training

programs in the financial services industry. NJ Gurukul offers a wide range of training programs

by way of part / full time classroom sessions being conducted at multiple locations across India.

NJ Gurukul has an institutionalised, process driven approach to training with focus on delivering

uniformity in quality & content.

The NJ Gurukul has a Board of Trainers with over 35 well qualified, professional trainers

empanelled across India for delivering training programs. Within a short time, NJ Gurukul has

trained over 35,000 participants in over 80 locations across India. NJ Gurukul is an authorised

Education Provider (EP) with FPSB India to deliver training for the prestigious Certified

Financial Planner - CFPCM Certification. NJ Gurukul is also amongst the largest trainers of

Mutual Fund Distributors in India.

Key Training Programs:

Mutual Fund Distributors Certification by NISM for prospective NJ Wealth Distributors

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Certified Financial Planner (CFPCM) Certification by FPSB India

Products:

English4all - a distance learning / home kit for English language

PROWESS, CFP DLP,AMFI DLP

8 FUNCTIONING OF VARIOUS DEPARTMENTS

The management at NJ brings together a team of people with wide experience and knowledge in

the financial services domain. The management provides direction and guidance to the whole

organisation. The management has strong visions for NJ as a globally respected company

providing comprehensive services in financial sector.

The 'Customer First' philosophy in deeply ingrained in the management at NJ. The aim of the

management is to bring the best to the customers in terms of

Range of products and services offered

Quality Customer Service

All the key members of the organization put in great focus on the processes & systems under the

diverse functions of business. The management also focuses on utilizing technology as the key

enabler for all the activities and to leverage the technology for enhancing overall customer

experience.

The key members of the management are:

Mr. Neeraj Choksi Jt. Managing Director

Mr. Jignesh Desai Jt. Managing Director

Key Sales Team:

Mr. Misbah Baxamusa National Head

Mr. Naveen Rathod V.P. (Sales)

Mr. Kulbhushan Nandwani A.V.P. (Marketing)

Mr. Prashant Kakkad A.V.P. (Sales)

Key Executive Team : Mr. Shirish Patel Information Technology

Mr. Abhishek Dubey Business Process

Mr. Vinayak Rajput Operations

Mr. Dhaval Desai Human Resources

Mr. Col. Dixit Administration

Mr. Tejas Soni Finance

Mr. Viral Shah Research

Mr. Rakesh Tokarkar Compliance

8

FUNCTIONING OF VARIOUS DEPARTMENTS: We are working at NJ

WEALTH, a part NJ INDIA PVT LTD has various departments as follows,

A. Management department : The management team has various level of the

senior managers, there are zonal manager, regional manager, HR manager, branch

manager and unit managers. They manage all the official work and take decisions for the

company’s Bangalore branches.

B. Marketing department : The marketing department deals with all the 40 kind

of mutual funds company we have tie up with , they bring the best deals of each company

.

C. Sales department: Sales department deals with the advisers and tell them to

advice these products to client, they sell their products B2B.

D. CRO department: The CRO take the applications of problems of clients through

the company advisers and take the needed action and also they send the issues to HQ.

E. Finance and Accounts department: Finance department take care of all the

funds, SIP and money brought by the advisers, where and how to invest that money is the

main job of the company too . Account department make the entries and keep the records

for those money, funds and SIP

9 WORK ASSIGNED

9.1 PROCESS FOLLOWED

MUTUAL FUNDS : A BRIEF DESCRIPTION

INTRODUCTION: A Mutual Fund is a trust that pools the savings of a number of investors

who share a common financial goal. The money collected & invested by the fund manager in

different types of securities depending upon the objective of the scheme. These could range from

shares to debentures to money market instruments. The income earned through these investments

and its unit holders in proportion to the number of units owned by them (pro rata) shares the

capital appreciation realized by the scheme. Thus, a Mutual Fund is the most suitable investment

for the common strategy.

9

CONCEPT

A Mutual Fund is a trust that pools the savings of a number of investors who share a common

financial goal. The money thus collected is then invested in capital market instruments such as

shares, debentures and other securities. The income earned through these investments and the

capital appreciation realized is shared by its unit holders in proportion to the number of units

owned by them. Thus, a Mutual Fund is the most suitable investment for the common person as

it offers an opportunity to invest in a diversified, professionally managed basket of securities at a

relatively low cost. The flow chart below describes broadly the working of a mutual fund:

THE SECURITY AND EXCHANGE BOARD OF INDIA (Mutual Funds)

REGULATIONS,1996 defines a mutual fund as a " a fund establishment in the form of a trust to

raise money through the sale of units to the public or a section of the public under one or more

schemes for investing in securities, including money market instruments."

Structure of the Indian mutual fund industry

The Indian mutual fund industry is dominated by the Unit Trust of India, which has a total

corpus of Rs700bn collected from more than 20 million investors. The UTI has many

funds/schemes in all categories i.e. equity, balanced, income etc with some being open-ended

and some being closed-ended. The Unit Scheme 1964 commonly referred to as US 64, which is a

balanced fund, is the biggest scheme with a corpus of about Rs200bn. Most of its investors

believe that the UTI is government owned and controlled, which, while legally incorrect, is true

for all practical purposes.

The second largest category of mutual funds is the ones floated by nationalized banks. Can bank

Asset Management floated by Canara Bank and SBI Funds Management floated by the State

Bank of India are the largest of these. GIC AMC floated by General Insurance Corporation and

Jeevan Bima Sahayog AMC floated by the LIC are some of the other prominent ones.

VARIOUS TYPES OF MUTUAL FUNDS : A common man is so much confused about the

various kinds of Mutual Funds that he is afraid of investing in these funds as he can not

differentiate between various types of Mutual Funds with fancy names. Mutual Funds can be

classified into various categories under the following heads:-

(A) ACCORDING TO TYPE OF INVESTMENTS :- While launching a new scheme, every

Mutual Fund is supposed to declare in the prospectus the kind of instruments in which it will

make investments of the funds collected under that scheme. Thus, the various kinds of Mutual

Fund schemes as categorized according to the type of investments are as follows :-

(a) EQUITY FUNDS / SCHEMES

(b) DEBT FUNDS / SCHEMES (also called Income Funds)

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(c ) DIVERSIFIED FUNDS / SCHEMES (Also called Balanced Funds)

(d) GILT FUNDS / SCHEMES

(e) MONEY MARKET FUNDS / SCHEMES

(f) SECTOR SPECIFIC FUNDS

(g) INDEX FUNDS

B) ACCORDING TO THE TIME OF CLOSURE OF THE SCHEME : While launching new

schemes, Mutual Funds also declare whether this will be an open ended scheme (i.e. there is no

specific date when the scheme will be closed) or there is a closing date when finally the scheme

will be wind up. Thus, according to the time of closure schemes are classified as follows :-

(a) OPEN ENDED SCHEMES

(b) CLOSE ENDED SCHEMES

Open ended funds are allowed to issue and redeem units any time during the life of the scheme,

but close ended funds can not issue new units except in case of bonus or rights issue. Therefore,

unit capital of open ended funds can fluctuate on daily basis (as new investors may purchase

fresh units), but that is not the case for close ended schemes. In other words we can say that

new investors can join the scheme by directly applying to the mutual fund at applicable net asset

value related prices in case of open ended schemes but not in case of close ended schemes. In

case of close ended schemes, new investors can buy the units only from secondary markets.

Some other important Terms Used in Mutual Funds

Sale Price : It is the price you pay when you invest in a scheme and is also called "Offer Price".

It may include a sales load.

Repurchase Price : - It is the price at which a Mutual Funds repurchases its units and it may

include a back-end load. This is also called Bid Price.

Redemption Price : It is the price at which open-ended schemes repurchase their units and close-

ended schemes redeem their units on maturity. Such prices are NAV related.

Sales Load / Front End Load : It is a charge collected by a scheme when it sells the units. Also

called, ‘Front-end’ load. Schemes which do not charge a load at the time of entry are called ‘No

Load’ schemes.

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Repurchase / ‘Back-end’ Load : It is a charge collected by a Mufual Funds when it buys back /

Repurchases the units from the unit holders.

Description of work assigned

During my training I did different departments work like as marketing department, finance

department and operation department.

Firstly, when I started training, I started with marketing department under Mr. Sunil Kumar (Unit

Manager). He taught me how did we work in market, how we sale a product in the market and

how we contact with customers.

Then I did training in finance department where I worked and learnt how to register and entered

customer data.

Then I started working in operation where my where I learnt how to an entry of a forming daily

records and we can talk with them via telephone. I talked approx or more than 250 people who

were LIC agents and invited I and my colleague Chitturi Anusha invited more than 50 LIC

AGENT to the seminar conducted by NJ GROUP on “BUSINESS OPPORTUNITIES IN

MUTUAL FUNDS”

.

There we advice the LIC agent to join us and became a wealth advisor ,also introduce them with

the benefits of a wealth advisors.

The key offerings of the NJ Wealth Distributor platform is briefly mentioned here.

Product basket

Domestic mutual funds (all AMCs)

Capital Markets - direct equity and ETFs

Fixed Deposits of companies

PMS products (Third party & NJ)

Government/ RBI/ Infrastructure bonds

Residential & commercial properties

Partner Services

Dedicated Relationship Manager

Marketing & Sales support

Research support

Training & Education support

Dedicated Customer Care / Query management support

12

Technological support, including online business / 'Partners Desk' with CRM &

Employee Management modules.

And this was

Our 1st work assigned : BUSINESS DEVOLOPMENT

Making clients for the company :

My major job was to make B2B clients for the company whom we call NJ

PARTNER.

For that 1st we have to call the financial and insurance advisor and invite them

into the seminar.

Then we conduct the seminar on “Business Opportunities in Mutual Funds”,

where our seniors gave a presentation that how a insurance advisor can turn

themselves into the wealth advisor .

Then if the advisor is interested to become a mutual fund advisor, we enrolled

them for AMFI NISM Module5 exam , for that also we make a registration for

them .

Then when they get the AMFI license they become the NJ PARTNER

Also we make them understand about the business module of NJ WEALTH

AMC

NJ

PARTNERS

CLIENTs

13

Results of my work Assigned 1;

We organised total 8 seminar in 2 months.

We called more than 250 people.

We invited 50 insurance advisors.

Total 5 clients I made for the company till now and we were still waiting for few

more.

We conducted 2 training session for the advisors who applied for NISM exam.

Our 2nd work assigned: Research Methodology

Take a survey on “THE AWARENESS IN MUTUAL FUNDS”:

The 2nd work assigned is to do a survey on “THE AWARENESS OF MUTUAL

FUNDS”.

I have done the survey in two ways 1ST for offline and 2nd is online.

My sample Size is 50.(General Public)

25 survey, I have done offline (with the local Bangalore people.)

25 survey, I have done online (all over India)

My survey form QUESTIONNAIRE URL-

https://docs.google.com/forms/d/1REb8_XbeoAIn-iYVC2Y8HsDyu4W2fg07aNW-

6u6G9xQ/viewform?usp=send_form

The questionnaire have 10 general question related to income, expenditure and

awareness.

Each question has optional answer.

For offline survey I choose the area of JAYANAGAR where I completed my survey.

For Online survey I sent mails to 25 different people

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For online survey I took help of Google forms, from that i got all the responses on my

Google drive in form of excel sheet.

Age bar for my survey is 18-60

Each sample is of different age, gender, occupation and income.

My survey form

“Have you ever thought about wealth creation.... Can you believe that

today's investment in mutual Funds can fulfil your dreams tomorrow.. Do

you really understand Mutual Fund ... Let's go through this Survey....”

A survey on "Awareness of Mutual Funds" “Hello, I am Anjali Asthana ,a PGDM student at INTERNATIONAL SCHOOL

OF MANAGEMENT EXCELLENCE and I am doing this survey for my

internship project. So please go through the form and select the appropriate option

according to you.”

Thank you

[For general public (Age between 18-60 year)]

* Required

May I know you? *

(Name, age and occupation)

How much do you spend in a weekend ? *

o less than 500

o 500-1000

o 1000-2000

o More than 2000

o Don't spend usually

Do you save money? *

o Yes

o No

Do you invest that savings in any kind of Financial Products? *

15

o Insurance and FD's

o Mutual Funds

o Equity and stock market

o Don't Invest

o Other:

Are you aware of Mutual Funds? *

o Yes

o No

What is the 1st thing comes to your mind by listening the word mutual

fund? *

o Long Term Investment

o Subject to Market Risk

o Tax Free Investment

o Wealth Creation

Do you have any financial goal in life?

o Yes

o No

o Not yet decided

If yes then what is your Financial Goal ?

o Higher education for your child

o Lavish marriage of your child

o Your own retirement plan

o All of the above

o Other:

According to you what is the best way to create Long term wealth?

o Buying big winning stocks

o Investing in Insurance and FD's

o Saving a lot

o Investing in Mutual Funds

o Other:

16

Do you know about SIP (Systematic Investment plan) *

o Yes

o No

Would you like to create long term wealth to achieve your Financial

Goals?

o Yes

o No

o Not yet decided

Would you like give any Feedback /Recommendation to us?

* important question to answer

Result of work assigned 2:

Question is explained with the

Survey results(numbers)

Survey result (%)

Pie chart

Conclusion

17

Question no 1

How much do you spend in a weekend?

A Less than 500

B 500 – 1000

C 1000-2000

D More than 2000

E Don’t spend usually.

Inferences:

There is huge % of public(24%+24%) who spent 500-2000/week, who might be working. Highest % is 26 which indicates the people who spent less than 500 might be

unemployed or students. 18 % is for the people who spent more than 2000. Who seems to be working as well as

family people. Very less amount of people hardly spent on weekends. For MUTUAL FUNDS we can target the people which contain the 48%of general public

and comes under the expenditure of 500-2000. For SIP’s we should target 26% of general public who spent less than 500.

Less than 50026%

500 – 100024%

1000-200024%

More than 200018%

Don’t spend usually.

8%

How much do you spend in a weekend?

18

Question no 2

Do you save Money?

A Yes

B No

Inferences:

78% of people save money from there income( pocket money or salary ) Nj can target those people directly for SIP’s. We can advise rest 22% people to save and invest.

Yes78%

No22%

Do you save Money?

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Question no 3

Do you invest that savings in any kind of financial products?

A Insurance and FD’s

B Mutual fund

C Equity and stock markets

D All of the Above

E Other (please mention)

F Don’t invest

Inferences:

We can see a huge part of sample size don’t invest in any kind of financial

products. Where only 22% doesn’t save while 22% doesn’t invest after saving.

Insurance and FD’s (30%) seems to be most trustable products.

12% people of sample survey invest in Mutual funds.which is actual wealth creation.

Rest 8% might be investing in real estate and etc.

Insurance and FD’s30%

Mutual fund12%

Equity and stock markets

4%All of the Above

2%

Other (please mention)

8%

Don’t invest44%

Do you invest that savings in any kind of financial products?

20

Question no 4

Are you Aware of Mutual Funds?

A) Yes

B) No

Inferences:

82% of sample size are know about mutual funds.

It will be easy to target them for investing.

Yes82%

No 18%

Are you Aware of Mutual Funds?

21

Question no 5

What is the 1st thing come to your mind by listening the word Mutual Fund?

A Long term investment

B Subject to market risk

C Tax free investment

D Wealth Creation

Inferences:

48% of people think that mutual fund long term investment . 22% of people think it’s subject to market risk Very few people know that it is a tax free investment also. 18% of sample size know that it is actually a wealth creation.

Long term investment

48%

Subject to market risk22%

Tax free investment

12%

Wealth Creation18%

What is the 1st thing come to your mind by listening the word Mutual Fund?

22

Question no 6

Do you have any financial goal in life?

A) Yes

B) No

Inferences:

94% people have financial goals in life. NJ should target those 94% people who have goals.

Yes94%

No 6%

Do you have any financial goal in life?

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Question no 7

If yes then what is your financial goal?

A Higher education for your child

B Lavish marriage of your child

C Retirement plan

D All of the Above

E Other (please mention)

F Don’t have financial goals.

Inferences:

18% people want to save or invest for the higher education for there children. 50% people have 3 major goals(all of the above) We can target this 50% directly for investment in mutual funds.

Higher education for your child

18%

Lavish marriage of your child

0%Retirement plan

16%

All of the Above50%

Other (please mention)

10%

Don’t have

financial goals.

6%

If yes then what is your financial goal?

24

Question no 8

According to you what is the best way to create long term

wealth?

A Buying big winning stock

B Investing in Insurance and FD’ s

C Saving a lot

D Invest in Mutual funds

E Other (please mention)

Inferences:

42% people of sample size think that they can create long term wealth by saving a

lot .

Apart from that 28% think that mutual fund is the best way.

NJ should target rest 72% people

Buying big winning stock

10%

Investing in Insurance and FD’

s 16%

Saving a lot42%

Invest in Mutual funds 28%

Other (please mention)

4%

According to you what is the best way to create long term wealth?

25

Question no 9

Do you know about SIP (Systematic Investment Plan).

A Yes

B No

Inferences:

58% people of sample size don’t have idea of SIP. NJ can do campaign for the awareness .

Yes42%

No58%

Do you know about SIP(Systematic Investment Plan).

26

Question no 10

Would you like to create long term wealth to achieve your financial

goals?

A Yes

B No

C Not yet decided.

Inferences:

60% of people are willing to create long term wealth. So NJ should target this 60% 1st. Then NJ should concentrate on rest 40% , who are not yet decided.

Yes60%

No0%

Not yet decided.

40%

Would you like to create long term wealth to achieve your financial

goals?

27

10 CONCLUSIONS

SWOT ANALYSIS OF ORGANIZANATION

For the conclusion part I am presenting the SWOT analysis of the company NJ India Invest Pvt.

Ltd.

SWOT Analysis is a tools auditing an organization and its environments. It is a 1st stage of

planning and helps markets to focus on key issued. SWOT stands for strength , weakness,

opportunities and threats. Strength and weakness are internal factor and opportunity and threats

external factors.

Strengths :

NJ India Invest is present in 21 states with 94+ branches with 21000+ existing

partners.

NJ India is a dominant player in the Indian Mutual Funds distribution business

with over decade of experience.

NJ India Invest has tied up with 40+ AMC’s.

NJ has over INR 21,500 crores of mutual fund assets under advice.

NJ is providing the technical help and guidance to their partners.

NJ has strong 360degree supports which make it different from its competitor.

STRENGTH WEAKNESS

OPPORTUNITY THREATS

28

Weakness:

The 1st and most important lacking element in the company is the awareness about the

company is very less in the market.

NJ is only dominant in Mutual Funds. They should also focus on other financial

instruments.

Opportunity:

They have very wide scope in financial sector.

NJ can utilize the dominant position. It has and optimally uses the huge network of its

partners.

NJ can use its network of partner in selling insurance.

Threats:

Prudent Pvt. Ltd.

Blue Chip India Ltd.

29

11 SUGGESTIONS AND RECOMMENDATIONS

1st lacking element in the company is the awareness about the company in the market.

They should do the activity of brand awareness as they are working in the industry from

last 21 years.

NJ is only dominant in Mutual Funds. They should also focus on other financial

instruments.

In service sector what matters is all about providing services. Company should try

regularly to enhance their services so that it can strengthen its market share.

Company should provide benefits to the loyal advisors to motivate to sell or to loyal for

long time.

They should create good reputation and good word of mouth to increase the awareness

about company.

60% of people are willing to create long term wealth according to my study on public. So

NJ should target this 60%.

They can directly target general public for SIP’s. As 58% is not aware of this.

Company should focus on inactive partners with proper guidance and training.

30

12 LEARNINGS

My internship was a valuable experience in that it gave me a greater appreciation. what I learned

can best be summarized in the below.

Support from above always helps - projects seem to move quickest when supported by

upper administration

Someone needs to be responsible - projects move faster when some one has ultimate

authority or responsibility

Professional Communication – I called and communicate with more than 250 financial

advisors

An idea of mutual fund – I learnt a lot of minor thing about mutual funds and SIP

My research - Doing a research on awareness of mutual funds with public

Innovative idea of survey- Learnt how to create and publish my own google form in

google drive

13 CONTRIBUTION S

I have tried my better to give valuable contribution to the company and my contribution to the

company is summarized in the below.

My total leads for the company is 200+ , which will help company in future.

I took part in 8 seminars conducted by NJ group.

I and my colleague Anusha invited 50 financial advisors.

I myself made 5 value packs in 2 month.

My Survey results and pie charts will help company to target general public .

31

14 BIBLIOGRAPHY (Web links and Search Engine)

WEBSITE

www.amfi.com

www.irdia.com

www.mutualfundsindia.com

www.slideshare.net

www.moneycontrol.com

www.njindiainvest.com

www.njwealth.in

www.google.com

Survey form created with the help of Google forms in Google drive.

My survey form QUESTIONNAIRE URL-

https://docs.google.com/forms/d/1REb8_XbeoAIn-iYVC2Y8HsDyu4W2fg07aNW-

6u6G9xQ/viewform?usp=send_form

Report prepared and submitted by

ANJALI ASTHANA

Roll No: 141220