A STUDY OF THE STUDENTS’ AWARENESS

8/3/2019 A STUDY OF THE STUDENTS AWARENESS

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SUBJECT:- BUSINESS RESEARCH-1

SUBMMITED BY ENROLLMENT NO1)PATOLIYA MAYUR 201104100710019

2)BHATT GAURAV 201104100710023

3)SONANI DHARMESH 201104100710025

4)SURANI SAMIR 201104100710026

5)DESAI JAIMIN 201104100710028

6)PATEL NIMESH 201104100710054


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A.T.M. Cards facility provided by the banks


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` Meaning of A.T.M Cards :- An ATM card (also known as a Bank Card,Client Card, Key Card Or Cash Card) is a card issued by a bank, credit union or

building society that can be used at an ATM for withdrawals, account information,

and other types of transactions, often through interbank networks.

` History of A.T.M Cards :- In 1960 New York's First National City Bank (nowCiti Bank) installed a Bank graph in several branch lobbies. The concept of this

machine was for customers to pay utility bills and get a receipt without a teller.

(www.atm24.com)

` The Indian ATM industry :- It has seen explosive growth in recent times.ATMs represent the single largest investment in the electronic channel services for

the Banks. In India, HSBC set the trend and set up the first ATM machine here in

1987.


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` PIN Number

` Activation

` Online Payment

` Security


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` Topic :- A STUDY OF THE STUDENTS AWARENESS REGARDING ATMCARDS WITH REFERENCE TO BARDOLI REGION.


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The Concept of AwarenessIf you look up the word awareness in any general dictionary, you will find

the only listing is as self-awareness (meaning an awareness of one's ownpersonality or individuality ). However, if you look up the word aware, a muchwider meaning is listed, namely having or showing realization, perception, orknowledge.

There not usually existing a general listing of awareness as a uniquelisting, we define it to mean unique perception and/or knowledge of self and all .

The Idea of Awareness as an Independent Quality In TheoryEven though awareness as an independently existing quality is considered

impossible, it still exists as a theoretical idea. Awareness as an independent qualityis an idea.


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PRIMARY OBJECTIVE:-

To know the awareness of students regarding A.T.M cards.

SECOUNDARY OBJECTIVE:-

To know the usage of ATM cards.

To know the satisfaction level of students towards the ATM cards.

To know which banks ATM cards are mostly preferred by the students.


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` We have taken the two views about the A.T.M Cards awareness.


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First view :-

Impact Of ATM On Customer Satisfaction, Business intelligence journal,

(S.Singh, Ms. Komal ).

Second view :-

Customer awareness towards the services provided by the ATM cards issuing banks(Ching; 2008)


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` comparing both the views, we came to know that there is apositive

approach of the consumer towards the A.T.M cards facility.


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Our Problem statement : -


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In our Research we have done various CROSS TABULATION regarding to fulfill our

primary and secondary objective of study.

Objective - 1Awareness of students regarding A.T.M cards.

98 % students

Objective - 2

To know the usage of ATM cards.78%students

Objective - 3To know thesatisfaction levelof students towards the ATM cards facility.

65.38%students highly satisfied and 17.95%are very satisfied

70.51%students feel that this facility is better or more helpful than the routine banking.


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Objective - 4To know which banks ATMcards mostly preferred by the students.

42.17%students uses SBI (State Bank ofIndia) ATM card, 30.12 %students uses

BOB (Bank ofBaroda) ATM Card.

Frequent usage :

33.33% students are using this facility in once in a 15 days.

Purpose of use :

82.50% students are using the ATM card facility for withdrawal for cash.

Security awareness :

74.36% students are keeping the ATM PIN with their self.


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Awareness source :42.86% students know this facility by the banks.

Other findings :

Facing the technical problem during transaction like lack of money.

Some students have more than one ATM card.

Chi-square test findings :

No relevancy between Gender and Usage of ATM card.

U.G. students are dissatisfy with ATM card services in compare to P.G students.


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From the descriptive research work of our project, we have concluded that

There was apositive response of respondents towards the ATM card facility.

Most of the students have primary awareness about the ATM card , so Banks should

more focus on distribute their services among Students.

Some suggestions are given, that needs to be improved so that this ATM card

facility will become more admired in the consumer mind.


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There are plenty of suggestions which would directly or indirectly affect the ATM card

services among students.

Do not make specific strategy for spreading basic knowledge of ATM card.

Encourage the students to use ATM card .

Spread awareness of various utilities of ATM card like bill payment shopping, etc..Not only withdrawing money.

Keep the PIN disclose from others.

Other than SBI and BOB; other banks should bring more focus on students.

Increase advertisement on Television ,Radio, colleges, Internet to attract more ratherthan regular information to students


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Encourage students to use ATM card rather than Normal routine banking.

ATM machine should have facility like depositing the money.

ATM machine should be in well condition without technical problem and lack of

money.

Bank should not make any kind of strategy according to gender, because usage of ATM

does not affect to Gender.

Bank should put more effort to attract the under graduate students by giving more

information and advertisement. So Bank should give more focus to U.G students.

Maintain the satisfaction level of students and increase the moderate satisfaction level.

.


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BIBLIOGRAPHY

Websites:-www.economywatch.com/credit-card/atm-card.htm

www.atmdepot.com/resources/how-atm-machines-work.htm

Books:-

Zikmund, W.G. (2007), Business Research Methods, Seventh Edition, Thomson

India.Beri G.C. (2008), Marketing Research, 3rd edition, Tata McGraw Hill, New

Delhi.

References Paper:-

Impact Of ATM On Customer Satisfaction, Business intelligence journal,

(S.Singh, Ms. Komal ).Customer awareness towards the services provided by the ATM cards issuing

banks (Ching; 2008)


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THANK YOU !!


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A STUDY OF THE STUDENTS’ AWARENESS

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