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A study of relationship between personality traits (according to moon sign)

and consumer buying behaviour with special reference to Automobiles.

NAME: . GENDER: M / F

NAME OF THE CITY.

AGE IN YEARS: (a) 18 25 (b) 26 35 (c) 36 45 (d) 46 55 (e) greater

than 55

MONTHLY INCOME: (a) less than 10,000/- (b) 10,001-20,000/-(c) 20,001-

30,000/-

(d) 30,001-40,000k (e) 40,001-50,000/-(e) above 50,000/-

EDUCATIONAL QUALIFICATION:

(a) Higher Secondary (b) Graduation (c) Professional

Graduation

(d) Post Graduate (e) Ph.D. (f) any other please specify

OCCUPATION: (a) student (b) Service (c) Business

(d) Housewife (e) Any other specify ..

YOUR MOON SIGN: .. YOUR DATE OF

BIRTH .

1- YOU PREFER TO BUY A CAR ON:

(a) An auspicious day (b) Your birthday (c) Your marriage anniversary

(d) Your childs birthday (e) Any other day please specify

2- THE DAY YOU BUY THE CAR IS DECIDED BY:

(a) An astrologer (b) Yourself (c) Wife (d) Children

(e) Friend (f) Parents (g) Any other person specify

3- THE COLOR OF YOUR CAR IS DECIDED BY:

(a) An astrologer (b) Yourself (c) Wife (d) Children

(e) Friend (f) Parents (g) Any other person specify

4- WHOM DO YOU ACCOMPANY WHILE BUYING A CAR:

(a) An astrologer (b) Yourself (c) Wife (d) Children

(e) Friend (f) Parents (g) Any other person specify

5- AFTER BUYING THE CAR THE PUJA OF NEW CAR IS DONE BY:

(a) An astrologer(Pandit) (b) Yourself (c) Wife (d)

Children

(e) Mother/father (f) Any other person specify

6- AFTER BUYING THE CAR, THE FIRST PLACE YOU VISIT IS:

(a) A temple or holy place (b) Home (c) Office (d) Friend's

place

(e) Any other person specify

7- YOUR DECISION OF BUYING THE CAR WAS INFLUENCED BY THE ADVERTISEMENT OF:

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(a) Electronic media(TV, Internet etc.) (b) Print media(Newspapers,

Magazines)

(c) Outdoor media(hoardings etc.) (d) Word of mouth (e) Any other perso

specify . . . .

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8- WHILE BUYING A CAR YOU CONCENTRATE ON:

Strongly Agree Strongly

Disagree

1. Safety features

2. Vehicle dimensions

3. Service facilities

4. Brand value

5. Location of showroom

6. Location of service center

7. Spare part prices

8. Service Intervals

9. Service costs

10. Finance schemes

11. Price

12. Maintenance

13. Fuel economy

14. Cash discounts

15. Buy back

16. Features

17. Space inside the car

18. Ease of getting in and out

19. Leg space

20. Upholstery colour

21. Power features (Internet etc.)

22. Family needs

23. Safety on roads

24. Status symbol

25. Ease in parking

26. Ease in driving

Thank you