A Study Of Consumer Durable Market For Samsung Electronics.doc

8/20/2019 A Study Of Consumer Durable Market For Samsung Electronics.doc

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A

2roject $eport 'n

“A Study of Consumer Durable Market For Samsung

Electronics Ltd”

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INDE

Sr!no! Contents "age no!

1. Introduction

3. Industry 2rofile

4. Company 2rofile

5. 2roduct 2rofile

6. 'bjective of +tudy

7. $esearc" (et"odolo!y

1.2rimary data

3. +econdary data

4.+amplin!

5. +cope of t"e study

6.-imitations of t"e study

8. #"eoretical Back!round of t"e study

9. :ata Analysis

;. &indin!s

1< $ecommendations

11 Conclusion

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IN#$%D&C#I%N

Before t"e liberaliation of t"e Indian economy, only a few companies like Kelvinator,

Godrej, Alwyn, and Voltas were t"e major players in t"e consumer durables market,

accountin! for no less t"an ;


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Indian Consumer durables market used to be dominated by few domestic players like

Godrej, Voltas, Allwyn and Kelvinator. But post liberaliation many forei!n companies

"ave entered into Indian market det"ronin! t"e Indian players and dominatin! Indian

market t"e major cate!ories bein! C#V, $%&$IG$A#'$, (IC$')AV% 'V%* and

)A+I*G (ACI*%+.

India bein! t"e second lar!est !rowin! economy wit" "u!e consumer class "as resulted in

consumer durables as t"e fastest !rowin! industries in India. -G, +A(+*G t"e two

Korean companies "ave been maintainin! t"e lead in t"e market wit" -G bein! leader in

almost all t"e cate!ories.

#"e rural market is !rowin! faster t"an t"e urban market, alt"ou!" t"e penetration level

is muc" lower .#"e C#V se!ment is e/pected to t"e lar!est contributin! se!ment to t"e

overall !rowt" of t"e industry. #"e risin! income levels double0income families and

consumer awareness were t"e main !rowt" drivers of t"e industries.

%'(EC#I)ES %F #*E "$%(EC#

• #o find number of brands of consumer durable in :%$ABA:.

• #o study brand preference of consumer for consumer durable !oods..

• #o find most important parameter for selection of brand of Colour television,

$efri!erators, )as"in! mac"ine, :V:, (icrowave oven.

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• #o study profit mar!in of major brands in consumer durable.

Sco+e of t,e study

#"is project !ives us !reat e/posure to t"e consumer durable market because it includes

product knowled!e and field survey job in w"ic" we visited t"e consumer durable stores

in :%$ABA:.

$esearc, Met,odology

$esearc" met"odolo!y is considered as t"e nerve of t"e project. )it"out a proper well0

or!anied researc" plan, it is impossible to complete t"e project and reac" to any

conclusion. #"e project was based on t"e survey plan. #"e main objective of survey was

to collect appropriate data, w"ic" work as a base for drawin! conclusion and !ettin!

result.

#"erefore, researc" met"odolo!y is t"e way to systematically solve t"e researc" problem.

$esearc" met"odolo!y not only talks of t"e met"ods but also lo!ic be"ind t"e met"ods

used in t"e conte/t of a researc" study and it e/plains w"y a particular met"od "as been

used in t"e preference of t"e ot"er met"ods

$esearc, design

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$esearc" desi!n is important primarily because of t"e increased comple/ity in t"e market

as well as marketin! approac"es available to t"e researc"ers. In fact, it is t"e key to t"e

evolution of successful marketin! strate!ies and pro!rammers. It is an important tool to

study buyers be"avior, consumption pattern, brand loyalty, and focus market c"an!es. A

researc" desi!n specifies t"e met"ods and procedures for conductin! a particular study.

Accordin! to Kerlin!er, $esearc" :esi!n is a plan, conceptual structure, and strate!y of

investi!ation conceived as to obtain answers to researc" Duestions and to control

variance.

$esearc" desi!n specifies met"ods and procedures for study. In t"is study t"e company

was interested to know t"e demand of different consumer durable product, about

competitors, and potential for +A(+*G procedures to be used for t"e study amon!

retailersEdealer and. owever it was e/clusively personal interview.

Data Collection-

#"is report was prepared after collectin! data from t"e retailersE dealers and past data was

arran!ed from t"e various studies conducted in last few years and various ot"er records of

company.

"rimary Data-

#"ese data were collected by personal interview wit" retailersE dealer. &or t"is purpose

Duestionnaires were prepared in suc" t"at all necessary data would be collected.

Secondary Data-

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Information re!ardin! t"e project, secondary data was also reDuired. #"ese data were

collected from various past studies and ot"er sources of t"e company.

SAM"LIN. ME#*%D

$andom +amplin! met"od

SAM"LE SI/E

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1,ile 2isiting t,e s,o+s 3e

1. Calculated t"e display s"are of t"e +A(+*G product in s"op.

3. Collected t"e data of actual mont"ly sale of t"e +A(+*G product in few s"op.

4 &ound out t"e problems t"at t"e dealer were facin! w"ile sellin! t"e +A(+*G

product.

5. &ound out t"e customer response for +A(+*G products by askin! t"e owner of t"e

s"op.

6. C"ecked w"et"er demo calls were attended or not

Sco+e

1. In term of purc"asin! power parity >222?, India is t"e 5t" lar!est economy in t"e world

and overtake apan in t"e near future become t"e 4rd lar!est.

3. Indian consumer durable market is e/pected to reac" H56< billion by on 3


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4. India "as t"e youn!est population amon!st t"e major countries. #"ere were lot of

people in t"e different income cate!ories nearly t"e two t"ird population is below t"e

a!e of 46 and nearly 6


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LIMI#A#I%N %F S#&D0

Alt"ou!" I tried my best in preparation of t"is project, but t"is study "as some limitation

1.#"e period of t"e project was not sufficient to study all t"e factors in deep.

3.Visitin! various places for t"e study consumed a lot of time.

4.)e cannot say t"at w"at t"e consumer "ave revealed will be ri!"t for eac" and every

situation because t"eir perception is influenced by many factors.

5.(any consumer and dealersEretailers s"owed less interest in providin! information and

"avent cooperated.

6.+ome of confidential information vi. credit period, sc"emes, policies and sales fi!ure

were not disclosed by t"e competitors.

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#,eoretical 'ackground of t,e study

Sco+e of market researc, in 2ie3 of modern global business!

$esearc" met"ods provide you wit" t"e knowled!e and skills you need to solve

t"e problems and meet t"e c"allen!es of a fast0paced decision0makin! environment.

Business researc" courses are a reco!nition t"at students in business, not0for0profit, and

public or!aniations J in all functional areas J need trainin! in t"e scientific met"od and

its application to decision makin!. #wo factors stimulate an interest in more scientific

decision makin! >1? t"e mana!ers increased need for more and better information and

>3? t"e availability of improved tec"niDues and tools to meet t"is need.

:urin! t"e last two decades, we "ave witnessed dramatic c"an!es in t"e business

environment. %mer!in! from a "istorically economic role, t"e business or!aniation "as

evolved in response to t"e social and political mandates of national public policy,

e/plosive tec"nolo!y !rowt", and continuin! innovations in !lobal communications.

#"ese c"an!es "ave created new knowled!e needs for t"e mana!er. 't"er knowled!e

demands "ave arisen from problems wit" mer!ers, trade policies, protected markets,

tec"nolo!y transfers, and macroeconomic savin!s J investment issues.

#"e trend toward comple/ity "as increased t"e risks associated wit" business decisions,

makin! it more important to "ave a sound information base. Increased comple/ity means

t"ere are more variables to consider. #"e competition is more vi!orous, wit" many

business downsiin! to make competitive !ains. )orkers, s"are"olders, customers, and

t"e public are better informed and more sensitive to t"eir self0interest. Government

continues to s"ow concern wit" all aspects of society. %ac" of t"ese factors demands t"at

mana!ers "ave more and better information upon w"ic" to base decisions.

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#o do well in suc" an environment, you will need to be eDuipped wit" an understandin!

of scientific met"ods and a means of incorporatin! t"em into decision makin!. ou will

need to know "ow to identify !ood researc" and "ow to conduct it. #"is book addresses

t"ese needs.

As t"e comple/ity of t"e business environment "as increased, t"ere "as been a

commensurate, increase in t"e number and power of t"e tools to conduct researc". #"ere

is vastly more knowled!e in all fields of mana!ement. )e "ave be!un to build better

t"eories. #"e computer "as !iven us a Duantum leap in t"e ability to deal wit" problems.

*ew tec"niDues of Duantitative analysis take advanta!e of t"is power. Communication

and measurement tec"niDues "ave also been en"anced. #"ese trends reinforce eac" ot"er

and are "avin! a massive impact on business mana!ement.

sources of collection of +rimary and secondary data for market researc,!

ta sources may be classified as eit"er internal >or!aniational? or e/ternal sources of

information.

Internal Sources

Internal sources of or!aniational data are so varied t"at it is difficult to provide

!eneraliations about t"eir use. Accountin! and mana!ement information systems create

and store muc" of t"e internal data. $esearc" and development, plannin!, and marketin!

functions also contribute. %/amples are departmental reports, production summaries,

financial and accountin! reports, and marketin! and sales studies. #"e collection met"ods

used are uniDue to t"e specific situation, and collection success depends on knowin! just

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w"ere and "ow to look. +ometimes t"e information may e/ist in central files >i.e., at

"eadDuarters?, in computer database, or in departmental c"ronolo!ical files.

In ot"er or!aniations, a central library keeps all relevant information. +ystematic

searc"es s"ould be made t"rou!" e/ploratory interviews wit" everyone w"o "andles t"e

information. 'ften company librarians, (I+. 2$Ecommunications, or departmental

secretaries can "elp in pinpointin! critical data sources. Internal data sources may be t"e

only source of information for many studies.

E4ternal Sources

%/ternal sources are created outside t"e or!aniation and are more varied t"an internal

sources. #"ere are also better defined met"ods for findin! t"em. #"is discussion is

restricted to publis"ed sources, alt"ou!" ot"er sources of information may be

useful.

2ublis"ed sources of data can be classified into five cate!ories. #"e newest and fastest

!rowin! one is computeried database. #"ey are composed of interrelated data files. #"e

files are sets of records !rouped to!et"er for stora!e on some medium. Access may be

t"rou!" online searc" or C:0$'(. 'nline databases are often specialied and focus on

information about a particular field.

(ajor source of publis"ed information consists of diverse materials from special

collections. )it"in t"is cate!ory t"ere are many reference books, eac" a compendium of

a ran!e of information. A second !roup includes university publications, of w"ic" t"ere

are masters t"eses, doctoral dissertations, and researc" records. A t"ird !roup includes

company publications suc" as financial reports, company policy statements, speec"es by

prominent e/ecutives, sales literature, product specifications, and many ot"ers. #"ere are

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miscellaneous information sources consistin! of t"e productions of various trade,

professional and ot"er associations. #"ese or!aniations often publis" statistical

compilation, researc" report, and proceedin! of meetin!.

IND&S#$0 "$%FILE

#"e Consumer :urables industry consists of durable !oods and appliances for domestic

use suc" as televisions, refri!erators, air conditioners and was"in! mac"ines. Instruments

suc" as cell p"ones and kitc"en appliances like microwave ovens were also included in

t"is cate!ory. #"e sector "as been witnessin! si!nificant !rowt" in recent years, "elped

by several drivers suc" as t"e emer!in! retail boom, real estate and "ousin! demand,

!reater disposable income and an overall increase in t"e level of affluence of a si!nificant

section of t"e population. #"e industry is represented by major international and local

players suc" as B2-, Videocon, Voltas, Blue +tar, (I$C %lectronics, #itan, )"irlpool,

etc.

#"e consumer durables industry can be broadly classified into two se!ments Consumer

%lectronics and Consumer Appliances. Consumer Appliances can be furt"er cate!oried

into Brown Goods and )"ite Goods. #"e key product lines under eac" se!ment were as

follows.

Industry Si5e6 .ro3t,6 #rends

#"e consumer durables market in India was estimated to be around +H 6 billion in

3C#V? formin! t"e bulk of t"e sales wit" 4< per

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cent s"are of volumes. C#V, refri!erators and Air0conditioners to!et"er constitute more

t"an 7< per cent of t"e sales in terms of t"e number of units sold.

In t"e refri!erators market, t"e frost0free cate!ory "as !rown by 9.4 per cent w"ile direct

cool se!ment "as !rown by ; per cent. Companies like -G, )"irlpool and +amsun! "ave

re!istered double0di!it !rowt" in t"e direct cool refri!erator market.

In t"e case of was"in! mac"ines, t"e semi0automatic cate!ory wit" a "i!"er base and

fully0automatic cate!ories "ave !rown by 5 per cent to 637,


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production and is likely to be around 76 per cent in 3


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C%M"AN0 "$%FILE

SAMS&N. 7 Introduction

%ur )ision

+amsun! is !uided by a sin!ular vision to lead t"e di!ital conver!ence movement.

)e believe t"at t"rou!" tec"nolo!y innovation today, we will find t"e solutions we need

to address t"e c"allen!es of tomorrow. &rom tec"nolo!y comes opportunity for

businesses to !row, for citiens in emer!in! markets to prosper by tappin! into t"e di!ital

economy, and for people to invent new possibilities.

Its our aim to develop innovative tec"nolo!ies and efficient processes t"at create new

markets, enric" peoples lives and continue to make +amsun! a trusted market leader

%ur Mission

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%veryt"in! we do at +amsun! is !uided by our mission to be t"e best di!ital0

Company.

+amsun! !rew into a !lobal corporation by facin! c"allen!es directly. In t"e years a"ead,

our dedicated people will continue to embrace many c"allen!es and come up wit"

creative ideas to develop products and services t"at lead in t"eir markets. #"eir in!enuity

will continue to c"art +amsun!s course as a profitable, responsible !lobal corporation.

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SAMS&N. *IS#%$0

899:

• *amed oon0)oo -ee as a Vice C"airman L C%' of

+amsun! %lectronics• -aunc"ed '(*IA p"one

• Completed establis"in! #V manufactory in $ussia Kalu!a

• Became t"e official sponsor of 3


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t"e .+.

• Attained *o.1 worldwide market s"are position for -C: for

t"e si/t" year in a row

899< • :eveloped t"e world@s first real double0sided -C:• :eveloped t"e worlds@ first 6:*IeN?

(une @< &oundation +tone laid for C#V &actory at *oida, ttar 2rades".

May @< -aunc" in +out"

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ome Appliances -aunc"

December @= +amsun! India %lectronics >+I%-? products launc"ed in India.

August @= Certificate for commencement of business received by +amsun!

.$%1IN. #% 'E #*E 'ES#

+amsun! India aims to be t"e MBest Company in India by t"e ear 3


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eadDuartered in *ew :el"i, +amsun! India "as a network of 1; Branc" 'ffices located

all over t"e country. #"e +amsun! manufacturin! comple/ "ousin! manufacturin!

facilities for Colour #elevisions, Colour (onitors,

$efri!erators and )as"in! (ac"ines is located at *oida, near :el"i. +amsun! M(ade in

India products like Colour #elevisions, Colour (onitors and $efri!erators were bein!

e/ported to (iddle %ast, CI+ and +AA$C countries from its *oida manufacturin!

comple/. +amsun! India currently employs over 17


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Customi5ed +roducts for Indian Consumers

+amsun! understands t"e local cultural sensibilities to customie its products

accordin! to t"e Indian market. It "as set up a usability lab at t"e Indian Institute of

#ec"nolo!y in *ew :el"i to customie +amsun! products to meet t"e specific needs of

Indian consumers. #"is industry0institute partners"ip is "elpin! +amsun! to study and

analye consumer response in aspects of product desi!n, includin! aest"etics, er!onomics

and interface.

#"rou!" its researc" done on consumer preferences in India, +amsun! "as concluded

t"at Indian consumers want more sound oriented products. #"us, t"e +amsun! televisions

for India "ave a "i!"er sound capacity t"an t"eir forei!n counterparts.

&or t"e semi0automatic se!ment of +amsun! was"in! mac"ines, +amsun! "as

introduced for t"e first time in India a feature called +uper :ry. It is present in t"ree of

+amsun!s semi automatic models and dries t"e clot"es better t"an t"e rest.

+amsun! was"in! mac"ines "ave an additional menu t"at takes care of t"e local

Indian wardrobes. #"ey also "ave a Mmemory re0start t"at takes care of t"e freDuent

power failures in India.

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"$%D&C# "$%FILE

76< +eries &ull : -C : #V

:eveloped usin! our uniDue Crystal :esi!n wit" a "int of

rose0red color accentuatin! a traditional piano0black

beel frame, t"e 76< +eries -C: #V features Auto (otion

2lus 13


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V$# &ront -oadin! )as"er

:esi!ned wit" Vibration $eduction #ec"nolo!y#( >V$#?,

our was"er dramatically reduces barrel vibrationQeven

at t"e "i!"est speed. It also reduces ener!y and water

consumption to t"e worlds lowest levels. &urt"er, weve

en"anced was"in! performance and eco0friendly performance

wit" a diamond0s"aped embossin! drum.

70in01 +team 'ven

+imple, yet stylis", our 70in01 steam oven combines all of

t"e features of a conventional oven wit" advanced steam

cookin! tec"nolo!y to stimulate "ealt"ier eatin!.

+amsun!s versatile steam cookin! solution adds a

steam function to t"e conventional oven, !rill and microwave,

as well as dry "eat and fermentin!.

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aptic #ouc" +creen 2"ones >+C 0)53


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Data Analysis and Inter+retation

#able *o.1 *umber of companys product sold by dealers.

Sr! No! "$%D&C# N%! %F $ES"%NDEN#S

1 C0#V 97

3 C0#V L$%&$IG%$A#'$ 78

4 C0#V L$%&$IG%$A#'$ L

)A+I*G (ACI*% 67

5 AB'V% A-- ;3

#'#A- 4


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IN#E$"$E#A#I%N-B

Accordin! to survey, 97 dealers were sold only C0#V, 78 dealers were sold C0#V and

$%&$IG%$A#'$, 67 dealers were sold C0#V and $%&$IG%$A#'$, )A+I*G

(ACI*% and ;3 dealers were sold all product.

#able no. 3 s"ows no. of companys product sold from dealers s"op.

Sr! N%! N%! %F C%M"ANIES

"$%D&C#

N%! %F $ES"%NDEN#S

1 &IV% 44

3 &'$ 35

4 #$%% ;

5 #)' 45

#'#A- 1


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IN#E$"$E#A#I%NB

Accordin! to survey, 44 dealers were sold 6 brands, 45 dealers were sold only 3 brands

from t"eir s"ops.

#able *o.4 +"ows (ajor brand of C0#V sold by dealers.

Sr! N%!'$AND

N%! %F$ES"%NDEN#S "E$CEN#A.E

1 -G 4; 4;

3 VI:%'C'* 34 34

4 +A(+*G 19 19

5 +A*+I 11 11

6 '*I:A ; ;

#'#A- 1


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+ource0 +urvey

Grap" *o. 0 4

IN#E$"$E#A#I%NB

Accordin! to dealers, in :%$ABA: -G is leadin! in

C0#V wit" 4;=, after t"at VI:%'C'* is 3 nd wit" 34= and t"en +A(+*G is on 4rd

wit" 19=.

#able *o.5 (ost important parameter for more sale of C0#V

Sr! N%! $EAS%NS F%$

M%$E SALES

N%! %F

$ES"%NDEN#S

"E$CEN#A.E

1 2rice 39 39

3 Fuality 4< 4<

4 +ervice 18 18

5 Advertisement 16 16

6 +c"emes 1< 1<

#'#A- 1


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+ource0 +urvey

Grap" *o.5

IN#E$"$E#A#I%NB

Accordin! to dealers, 2rice is most important parameter for more sale of C0#V

and t"en Fuality, +ervices, Advertisement and +c"emes.

#able *o. 6 s"ows t"e major brands of $%&$IG%$A#'$ sold by dealers.

Sr! N%

'$AND

N%! %F

$ES"%NDEN#S "E$CEN#A.E1 -G 33 33

3 VI:%'C'* 14 14

4 +A(+*G ; ;

5 G':$% 13 13

6 )I$-2''- 1; 1;

7 K%-VI*A#'$ 17 17

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8 K%*+#A$ ; ;

#'#A- 1


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Grap" *o. 0 7

IN#E$"$E#A#I%NB

Accordin! to dealers, most important parameter for more sale of $efri!erator

is Fuality and t"en 2rice, +ervices, Advertisement and +c"emes.

#able no.8 s"ows (ajor brands of )as"in! (ac"ine sold by dealers.

Sr! N%!

'$AND

N%! %F

$ES"%NDEN#S "E$CEN#A.E

1 -G 19 193 VI:%'C'* 11 11

4 +A(+*G 16 16

5 I&B 8 8

6 )I$-2''- 31 31

7 G':$% ; ;

8 K%-VI*A#'$ 1< 1<

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9 K%*+#A$ ; ;

#'#A- 1


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Grap" *o.9

IN#E$"$E#A#I%NB

Accordin! to dealers, t"e most important factor w"ic" affects t"e sales of was"in!

mac"ine is FA-I#, and t"en prices and services is considered by t"e customers.

#able *o.; s"ows (ajor brands of :V: sold by dealers.

Sr! N%!

'$AND

N%! %F


1 -G 11 11

3 VI:%'C'* 14 144 +A(+*G 1< 1<

5 '*I:A 16 16

6 2I-I2+ 33 33

7 +A*+I 13 13

8 +'* 9 9

9 I*#%R ; ;

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#'#A- 1


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Grap" *o. 1<

IN#E$"$E#A#I%NB

Accordin! to dealers, Fuality is major factor in respect of more sale of :V:, and t"en

+ervices and prices were to be considered.

#able *o.11s"ows (ajor Brand of (IC$')AV% 'V%* sold by dealers.

Sr! N%!

'$AND

N%! %F


1 -G 19 19

3 VI:%'C'* 14 144 +A(+*G 16 16

5 K%*+#A$ 31 31

6 G':$% ; ;

7 2I-I2+ 9 9

8 BAA ; ;

9 +'* 8 8

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#'#A- 1


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Grap" *o. 13

IN#E$"$E#A#I%NB

#"e most important factor of more sales of microwave oven is FA-I# of t"e product.

Fuality is mostly affected on sales of microwave oven.

#able *'.14 s"ows i!" 2rofit mar!in brands

Sr! No!

'$ANDS

N%! %F


1 -G 31 31

3 +A(A*G 19 194 )I$-2''- 17 17

5 VI:%'C'* 14 14

6 +'* 11 11

7 G':$% ; ;

8 2I-I2+ 8 8

9 K%*+#A$ 6 6

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#'#A- 1


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6 I(2$'V% FA-I# 1<

7 $%G-A$ +C%(%+ ;

#'#A- 1


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3. )e know t"at durin! t"e survey in consumer durable industry in :%$ABA: and

rural area of :%$ABA: -G is leadin! in Colour television, )as"in! (ac"ine,

$efri!erator.

4. +tudy s"ows t"at Duality is most important parameter for more sale of colour television

and t"en price is considered by consumers.

5. +tudy s"ows t"at Duality of t"e product is most important parameter for $efri!erator

t"en price is considered by consumers.

6. )"ile visitin! t"e s"op we came to know t"at Duality is most important parameter

w"ic" is affect on more sales of )as"in! (ac"ine.

7. Accordin! to +urvey, 2"ilips is most popular brand for :V:.

8. )e came to know t"at w"ile visitin! t"e s"op, Kenstar is most preferable brand for

(icrowave oven because of t"eir Duality.

9. )"ile visitin! t"e s"op we know t"at -G is !ives "i!" profit mar!in as compare to

ot"er competitors.

;. )"ile visitin! t"e s"op dealers su!!ested t"at after sales service is most important

factor w"ic" contributes towards t"e sales of Consumer durables.

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13. (a/imum rural area is covered by t"e VI:%'C'* because of t"eir low price

products.

14. )e came to know w"ile visitin! t"e s"ops t"at t"ere was bi! problem of after sales

service.

15. (any dealers were facin! t"e problem of after sale service because t"ere is no follow

up calls from +A(+*G.s

16. :emo calls also not done properly.

17. -G and Videocon is t"e main competitor of +A(+*G.

18. Advertisin! of +A(+*G C#V is more effective as compare to t"e competitors.

19. +ales promotion sc"eme were sufficient.

S&..ES#I%NS $EC%MANDE#I%N

• Company s"ould improve t"e after sales service of products as it is t"e main

factor for t"e sales of consumer products.

• If t"e +A(+*G -td. reduces t"eir product price like -G and VI:%'C'* t"en

+A(+*G will take over t"e -G in all cate!ories.

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• Company s"ould distribute free key c"ain, calendar, t0s"irts for makin! brand

popular amon! people.

• Company s"ould introduce low price and low power consumption $efri!erator for

acDuirin! t"e middle income !roup.

• :ealer desire more advertisement to be done t"rou!" local newspaper and cable

#V ads. #o make consumers aware about t"e product.

• 2rompt of service in time.

• Advertisements of t"e companys products s"ould focus on Duality rat"er t"en

price.

• Company s"ould tar!et upper middle class or premium class customers.

• Company s"ould introduce low cost products to satisfy t"e needs of low or middle

class.

• :emo calls as well as follow up elp Company to maintain customer relations"ip

and "ence t"e company s"ould focus on t"ese aspects.

• +A(+*G ltd. s"ould concentrate on after sales service.

• +A(+*G ltd. s"ould try to trap t"e rural market.

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• +A(+*G ltd. %stablis" t"e service center as per taluka place.

Conclusion

• )it" respect to t"e above study and t"e findin!s t"ereby, t"e company "as

definitely entrenc"ed into t"e urban market.

• )it" few more concerted efforts, t"e said or!aniation needs to enter t"e rural

market in order to completely establis" itself all over.

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ANNE&$E

A! uestionnaire

+tudy of Consumer :urable (arket for +A(+*G %lectronics -td. )it"+pecial reference #o :%$ABA:.

*ame of s"op

Address

Contact no.

1? )"ic" is consumer durable product you sold from your s"opS TC0#V T$efri!erator T)as"in! (ac"ine

T:V: T(icrowave

3? ow many no. of companys product you sold from your s"opS T'*%UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU

T#)'UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU T#$%%UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU T&'$UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU

T&IV%UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU T+IRUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU

4? )"ic" is major brand of Colour0#elevision you sold from your s"opS T+A(+*G T-G T Videocon T 'nida T +ansui

5? )"at is t"e important parameter for more sales of Colour0#elevision brandST2rice T Fuality T +ervices T AdvertisementT +c"emes

6? )"ic" is major brand of $efri!erator you sold from your s"opST Godrej T )"irlpool T Kenstar T -G T +A(+*G T Videocon T Kelvinator

7? )"at is t"e important parameter for more sales of $efri!erator brandS T 2rice T Fuality T +ervices T Advertisement T+c"emes

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8? )"ic" is major brand of )as"in! (ac"ine you sold from your s"opS T I&B T )"irlpool T Kenstar T -G T +A(+*G T Videocon T Kelvinator T Godrej

9? )"at is t"e important parameter for more sales of )as"in! (ac"ine brandST 2rice T Fuality T +ervices T AdvertisementT +c"emes

;? )"ic" is major brand of :V: you sold from your s"opST+A(+*G T -G T Videocon T 'nida

T +ansui T 2"ilips T Inte/ T+'*

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LIS# %F DEALE$S-B

arun#ec"no+ervicesAdress1


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A Study Of Consumer Durable Market For Samsung Electronics.doc

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